Brendan Gahan
Brendan Gahan
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Why you may never go viral on LinkedIn (and why that’s a good thing)
You may never go viral on LinkedIn (and here's why that's actually a good thing)
Longtime LinkedIn users have noticed a decline in organic reach. An evaluation of 1 million posts by Richard van der Blom revealed a 66% drop in organic reach from Oct '22 to Oct '23. This isn’t a fluke.
In interviews with Jason feiffer, LinkedIn's deliberate efforts to suppress growth hacking were discussed. LinkedIn's Editor-in-Chief stated, "When things go viral on LinkedIn, usually that's a sign to us that we need to look into this, because that's not celebrated internally."
But in an era where other platforms are increasingly becoming 'Million Follower Factories,' why is LinkedIn doing the opposite? And how is that beneficial to you?
SOCIAL VS INTEREST-BASED GRAPH
Over the last year, users have seen a 10% increase in people viewing posts from their followers. This is because LinkedIn prioritizes meaningful connections and professional relevance.
Contrast this with the shift on other platforms. TikTok's FYP introduced the world to algorithmically recommended content, making engagement independent of social connections. In 2022, TikTok had over 40k accounts with a million followers. Instagram’s CEO, Adam Mosseri, even stated that follower counts now matter less than views and likes.
These platforms provide more social capital than financial capital. Eugene Wei described them as offering "Status As A Service," catering to our "status-seeking monkey" nature. They’ve become arenas where hyperbole and sensationalism reign supreme, constantly chasing likes and views. As a result, followers are devalued due to influencer inflation.
CONTRAST WITH LINKEDIN
LinkedIn stands out by emphasizing community and fostering deeper, more meaningful connections. LinkedIn's vision is to "create economic opportunity for every member of the global workforce." This contrasts sharply with the social capital focus of other platforms. On LinkedIn, the emphasis is on financial capital - fostering professional growth and economic opportunity through authentic connections.
On LinkedIn, followers actually matter. Other platforms are suffering from influencer inflation, but on LinkedIn, you are part of a lasting professional community.
So, while you may never go viral on LinkedIn, it's not about the quantity of followers but the quality of connections.
มุมมอง: 64

วีดีโอ

Social media marketing courses
มุมมอง 8711 หลายเดือนก่อน
Sign up now, there’s limited spots available and classes begin at the end of the month. school-of-astonishing-pursuits.mykajabi.com/a/2147808096/wodfjKYk Social media, unlike a lot of careers, doesn't have lot of places to really learn the tools of the trade. Processes, strategies, workflows, real world case studies, etc. So I built one with Jason Bagley (Former Executive Creative Director at W...
Famous Birthdays: The Wikipedia for Content Creators
มุมมอง 773ปีที่แล้ว
In this interview, Brendan Gahan sits down with Evan Britton, the founder of Famous Birthdays, a website that has become the go-to source for celebrity birthdays and other biographical information. Britton shares his journey from building Famous Birthdays as a passion project to growing it into a massive platform with millions of monthly visitors. He also discusses his approach to building and ...
What Is The Future Of Influencer Marketing 🤯⁉️⁉️⁉️
มุมมอง 574ปีที่แล้ว
Free social strategy ebook and newsletter. Sign up below 👇👇👇 brendangahan.com/newsletters/ brendangahan​ www.linkedin.com/in/brendangahan​ www.tiktok.com/@brendangahan The creator economy is massive. A recent study shows that there was $25B contributed to US GDP in 2021. There are 425K Full-time equivalent US jobs in the creators space in 2021. And, there’s over 45K channels in the ...
TikTok Content Strategy For Brands: Flicker, Flash, & Flare
มุมมอง 4.3Kปีที่แล้ว
Free social strategy ebook and newsletter. Sign up below 👇👇👇 brendangahan.com/ brendangahan​ www.linkedin.com/in/brendangahan​ www.tiktok.com/@brendangahan About Brendan Gahan: Brendan Gahan is Partner & Chief Social Officer at independent creative agency Mekanism. Gahan has been at the forefront of social & influencer marketing from the beginning. He was among the first to do influ...
This is why YOU should pay $14.99 for Meta Verified 🤯
มุมมอง 75ปีที่แล้ว
Free social strategy ebook and newsletter. Sign up below 👇👇👇 brendangahan.com/ brendangahan​ www.linkedin.com/in/brendangahan​ www.tiktok.com/@brendangahan About Brendan Gahan: Brendan Gahan is Partner & Chief Social Officer at independent creative agency Mekanism. Gahan has been at the forefront of social & influencer marketing from the beginning. He was among the first to do influ...
How to Create a TikTok Thumbnail Banner
มุมมอง 5Kปีที่แล้ว
Free social strategy e-book and newsletter. Sign up below 👇👇👇 brendangahan.com/ brendangahan​ www.linkedin.com/in/brendanga... www.tiktok.com/@brendangahan About Brendan Gahan: Brendan Gahan is Partner & Chief Social Officer at independent creative agency Mekanism. Gahan has been at the forefront of social & influencer marketing from the beginning. He was among the first to do influ...
What is Lemon8 and should YOU use it?!
มุมมอง 23Kปีที่แล้ว
Free social strategy ebook and newsletter. Sign up below 👇👇👇 brendangahan.com/ brendangahan​ www.linkedin.com/in/brendangahan​ www.tiktok.com/@brendangahan About Brendan Gahan: Brendan Gahan is Partner & Chief Social Officer at independent creative agency Mekanism. Gahan has been at the forefront of social & influencer marketing from the beginning. He was among the first to do influ...
Maxine The Corgi: From Instagram To Global Brand @madmax_fluffyroad​
มุมมอง 174ปีที่แล้ว
Maxine The Corgi: From Instagram To Global Brand @madmax_fluffyroad​
Turning Financial Talks and Advice into Engaging Content on TikTok | Interview with @AustinHankwitz
มุมมอง 32ปีที่แล้ว
Turning Financial Talks and Advice into Engaging Content on TikTok | Interview with @AustinHankwitz
How to Use Goal-Problem-Solution Strategy with Julian Cole
มุมมอง 124ปีที่แล้ว
How to Use Goal-Problem-Solution Strategy with Julian Cole
The DEFINITIVE History Of YouTube: Interview with Mark Bergen
มุมมอง 104ปีที่แล้ว
The DEFINITIVE History Of TH-cam: Interview with Mark Bergen
How Fanbytes CEO Timothy Armoo Is Revolutionizing Influencer Marketing
มุมมอง 647ปีที่แล้ว
How Fanbytes CEO Timothy Armoo Is Revolutionizing Influencer Marketing
What Is The Future Of INFLUENCER Marketing 🤯⁉️⁉️⁉️
มุมมอง 32ปีที่แล้ว
What Is The Future Of INFLUENCER Marketing 🤯⁉️⁉️⁉️
Will TIkTok Get Banned?
มุมมอง 104ปีที่แล้ว
Will TIkTok Get Banned?
Why you SHOULD pay for Facebook & Twitter Verification 🤯
มุมมอง 194ปีที่แล้ว
Why you SHOULD pay for Facebook & Twitter Verification 🤯
Unpacking the De-Influencing Trend on TikTok ‼️
มุมมอง 52ปีที่แล้ว
Unpacking the De-Influencing Trend on TikTok ‼️
How to make $100k with a small email list
มุมมอง 312 ปีที่แล้ว
How to make $100k with a small email list
How You Can Create A Flywheel To Grow
มุมมอง 532 ปีที่แล้ว
How You Can Create A Flywheel To Grow
How To Make Unlimited Twitter Threads
มุมมอง 452 ปีที่แล้ว
How To Make Unlimited Twitter Threads
SUCCESSFUL Creators have this IMPORTANT habit
มุมมอง 112 ปีที่แล้ว
SUCCESSFUL Creators have this IMPORTANT habit
How Creators Make Millions With Spring: CEO Chris Lamontagne Interview
มุมมอง 1542 ปีที่แล้ว
How Creators Make Millions With Spring: CEO Chris Lamontagne Interview
Convertkit Founder Nathan Barry: How Creators Make Millions With Email
มุมมอง 442 ปีที่แล้ว
Convertkit Founder Nathan Barry: How Creators Make Millions With Email
The Secrets Behind Reddit's Most Successful Ad Campaign: Joe Federer Interview
มุมมอง 1672 ปีที่แล้ว
The Secrets Behind Reddit's Most Successful Ad Campaign: Joe Federer Interview
Sam Parr Interview: Reddit Growth Hacks, Copywriting Secrets, & More
มุมมอง 6482 ปีที่แล้ว
Sam Parr Interview: Reddit Growth Hacks, Copywriting Secrets, & More
Where did Nike’s slogan come from? #nike #justdoit #wk #wiedenandkennedy #wiedenkennedy #slogans
มุมมอง 692 ปีที่แล้ว
Where did Nike’s slogan come from? #nike #justdoit #wk #wiedenandkennedy #wiedenkennedy #slogans
Was web2 the ultimate rug pull? @brendangahan #web3 #socialmedia #organicreach #web3marketing
มุมมอง 92 ปีที่แล้ว
Was web2 the ultimate rug pull? @brendangahan #web3 #socialmedia #organicreach #web3marketing
Advice for VidCon. Also HMU if you're there #vidcon2022 #vidcon #vidconUS
มุมมอง 162 ปีที่แล้ว
Advice for VidCon. Also HMU if you're there #vidcon2022 #vidcon #vidconUS
Should we call tiktok vlogs VLOKS 😂 #vidcon2022us #vidcon2022 #vidconrecap
มุมมอง 102 ปีที่แล้ว
Should we call tiktok vlogs VLOKS 😂 #vidcon2022us #vidcon2022 #vidconrecap
What do we think of story time and what else u wanna know? 👇 (thanks @Jules) #storytime
มุมมอง 122 ปีที่แล้ว
What do we think of story time and what else u wanna know? 👇 (thanks @Jules) #storytime

ความคิดเห็น

  • @rigov408
    @rigov408 19 วันที่ผ่านมา

    Is it for meeting men or woman

  • @Hen993
    @Hen993 20 วันที่ผ่านมา

    Anything but Facebook

  • @Hasanzulfiqarvlog
    @Hasanzulfiqarvlog 29 วันที่ผ่านมา

    🎉😊

  • @TherealElijhawatkins
    @TherealElijhawatkins หลายเดือนก่อน

    Grate app

  • @ajx2956
    @ajx2956 หลายเดือนก่อน

    Interesting

  • @gabrielrollins3916
    @gabrielrollins3916 หลายเดือนก่อน

    It's irresponsible when what is posted is "news".

  • @oppieh
    @oppieh หลายเดือนก่อน

    and a year later? what do you think about it now?

  • @rupacharya6601
    @rupacharya6601 2 หลายเดือนก่อน

    Nonsense! This guy is trying to make money.

  • @dav_3rlin
    @dav_3rlin 2 หลายเดือนก่อน

    🔥🔥🔥🔥🔥🔥

  • @NourMoghrabi
    @NourMoghrabi 3 หลายเดือนก่อน

    And threads app and Snapchat

  • @DigitalBreakthrough
    @DigitalBreakthrough 3 หลายเดือนก่อน

    The importance of community governance in DeFi cannot be overstated.

  • @ReadingPlaylist
    @ReadingPlaylist 4 หลายเดือนก่อน

    Lemon8 has been a frustrating experience for me. The app is filled with bugs-posts disappear, loading times are painfully slow, and it crashes constantly. I tried to engage with their challenges and was unfairly removed from the leaderboard without explanation. Worse, support is practically nonexistent. After reaching out repeatedly, I finally got a vague response, even though my posts met every requirement. Meanwhile, other users seem to bypass the rules and still stay on top. Add in the overly polished, unrealistic content and a flood of ads, and it just doesn't feel worth it anymore.

  • @3Carbon6
    @3Carbon6 4 หลายเดือนก่อน

    It's kind of odd that this dude is obsessed with discrediting Epstein's victims on r/Epstein with at least half a dozen alt handles... hello massivemover ;P

  • @Nicholasjkonyha
    @Nicholasjkonyha 5 หลายเดือนก่อน

    how hasn't this blown up yet? It showed me this result first on google! The video is well made. All the best

  • @MercedesJackson-PurpleWolf
    @MercedesJackson-PurpleWolf 6 หลายเดือนก่อน

    Tiktok has been around longer than 5 years. It was formally known as musically

    • @Nicholasjkonyha
      @Nicholasjkonyha 5 หลายเดือนก่อน

      ...formerly known as vine. And I'm sure they'll make another lol

    • @beebeowobug
      @beebeowobug 20 วันที่ผ่านมา

      Yeah, and i was 9 then and weirded out why everyone thought it was cool?

  • @FoundationForFamilyFreedom
    @FoundationForFamilyFreedom 6 หลายเดือนก่อน

    Absolutely demonic corporations 😮

  • @luciferbhoi
    @luciferbhoi 9 หลายเดือนก่อน

    Meta verse is something they didn't copied from some other existing popular company that is why it failed

  • @Spongeybobby21
    @Spongeybobby21 9 หลายเดือนก่อน

    Why is he lying its in january 9th ???😊

  • @thestupididiot8588
    @thestupididiot8588 10 หลายเดือนก่อน

    I thought you were Steve -O

  • @Beachwise
    @Beachwise 11 หลายเดือนก่อน

    Interesting

  • @albertabeier
    @albertabeier 11 หลายเดือนก่อน

    "promosm" 😎

  • @EngagementProvider
    @EngagementProvider 11 หลายเดือนก่อน

    Want to complete your's 1K subscribers in cheapest?

  • @EngagementProvider
    @EngagementProvider 11 หลายเดือนก่อน

    Hi sir

  • @cassiehartford8997
    @cassiehartford8997 ปีที่แล้ว

    *** ARG

  • @cassiehartford8997
    @cassiehartford8997 ปีที่แล้ว

    Incorrect - lonelygirl15 actually gained a larger following proceeding them coming out as an RPG

  • @JamesJames-oh7xq
    @JamesJames-oh7xq ปีที่แล้ว

    Are these free?

  • @colinjackson-xn9ro
    @colinjackson-xn9ro ปีที่แล้ว

    Now Carlson is fired from Fox News and it ends the controversy.

  • @cosmeticsandpurseswithevelyn
    @cosmeticsandpurseswithevelyn ปีที่แล้ว

    Hows that suppose to help

  • @successlife6254
    @successlife6254 ปีที่แล้ว

    Are this tools free

  • @fatboywins
    @fatboywins ปีที่แล้ว

    Love the show brendan! Definitely will connect.

  • @DrXKnows
    @DrXKnows ปีที่แล้ว

    I like this video, but I couldn't get past the splice part without any instruction. Got additional help?

    • @nonuts111
      @nonuts111 9 หลายเดือนก่อน

      same problem here, have you found a way

  • @truthbetold9915
    @truthbetold9915 ปีที่แล้ว

    He’s “the butcher of Stoicism “ and a loser

  • @rjrohanDen
    @rjrohanDen ปีที่แล้ว

    Hey Tweet Hunter is real or Fake

  • @kryptosuperdoggaming
    @kryptosuperdoggaming ปีที่แล้ว

    I really wish if Tucker Carlson can STFU!!! Including other BS mainstream media causing people to get angry.

  • @tobbsbrown50
    @tobbsbrown50 ปีที่แล้ว

    Lol what if your account gets suspended

    • @galaxyexe_
      @galaxyexe_ ปีที่แล้ว

      Its an extension it won't

    • @TheKivnd22
      @TheKivnd22 ปีที่แล้ว

      Tweet deck and twemax won’t get you suspended at Not sure about the first one never used it.

  • @honorbluelovelyful
    @honorbluelovelyful ปีที่แล้ว

    It wasnt inclusive though...it seems that the new m&ms are all just the same as one another...

  • @can8fig
    @can8fig ปีที่แล้ว

    if you're not on Gas and somebody votes for you, do you get an SMS?

  • @TLPSocialMediaAc12
    @TLPSocialMediaAc12 ปีที่แล้ว

    کتے

  • @AIJCOVERSUPCHURCHMACDONALD
    @AIJCOVERSUPCHURCHMACDONALD ปีที่แล้ว

    I don't like how I had to change my name from Reel Hog to my government name. And even if I get a business license saying DBA as Reel Hog they won't accept businesses as of now so how did artists or businesses or celebrities with fake or stage names get one . They should verify who you are but give a way to be known as your desired page name

  • @GenericAccount-ht9nl
    @GenericAccount-ht9nl ปีที่แล้ว

    Absolute nonsense. Men are men, women are women. When all the liberal women finally wake up to the fact that men are replacing them by wearing a costume while calling them TERFs, "chest feeders" and "birthing persons". Ask Anna Kasparian of TYT how speaking up works out. These NGOs are part of a orchestrated effort to make everyone look to them for clarity about what constitutes reality. They race swap intellectual property characters, rewrite history with BS "documentaries" and movies "based on real events" and tell you that you are a bigot if you call it out.

  • @kimberlymorton4690
    @kimberlymorton4690 ปีที่แล้ว

    I think it will. I love this new app!

  • @Scotti2Hotti95
    @Scotti2Hotti95 ปีที่แล้ว

    Going down!

  • @jamesoppy5957
    @jamesoppy5957 ปีที่แล้ว

    MARKY MARK IS A LIZARD

  • @ingridgonzalez2872
    @ingridgonzalez2872 ปีที่แล้ว

    Ma&ya’s worst M&m best

  • @Jaysmooth2
    @Jaysmooth2 ปีที่แล้ว

    Even tho prime is still disgusting ass cheeks that’s why I got Gatorade

  • @jereff290
    @jereff290 ปีที่แล้ว

    Love that the top of that first page literally has 3 women practically naked

  • @Mira2lago
    @Mira2lago ปีที่แล้ว

    Yo Brendan's shirt is lookin good on u man

  • @jakobbourne6381
    @jakobbourne6381 ปีที่แล้ว

    *phlanx's tiktok caption generator* makes it easy for you to generate competitive content for your tiktok, specifically captions to be used to drive conversions and positive impressions for market gains

  • @IQIncrease.
    @IQIncrease. ปีที่แล้ว

    You should have wayyy more subscribers and views with the amount of good quality videos you've posted❤

  • @Kay2_short4U
    @Kay2_short4U ปีที่แล้ว

    My whole school has this