On behalf of the Scottish Borders Council, McGowan Marketing created a promotional film for one of the region’s secondary schools, Earlston High School, to recruit new staff, specifically senior leadership positions. The project included:
Working with a named point of contact from the school to establish the video objectives and ascertain the platforms used to share the content
Carrying out a site visit, identifying the best internal and external locations within the school for the shoot, and considering aesthetics, lighting, noise levels etc., before making the final location choices
Involving and recruiting a group of school pupils to assist with the filmmaking, including writing job descriptions, giving a talk on careers in marketing and working closely with the pupils throughout the entire process
Creating a creative idea and developing a storyboard
Creating interview guides for the members of staff and pupils being interviewed for the film
Providing the school team with a thorough schedule for the shoot, with locations, people, props and timings
Filming interviews, b-roll, drone footage and Go-Pro footage
Editing the film, including adding graphics, music, subtitles etc., as required