Resources shared during this webinar:
Community & Resources for Marketing Ops Professionals: marketingops.com/subscribe
Multi-Day Conference: mopsapalooza.com/
Single-Day Conference: marketingops.com/springfling25/
State of the MO Pro Research: marketingops.com/state-of-the-marketing-ops-professional-research-2024/
The Marketing Operations Leader Newsletter by Darrell Alfonso: darrellalfonso.substack.com/
RevOps Co-Op Community: www.revopscoop.com/
Sara McNamara's Newsletter: the-marketing-operations-strategist.beehiiv.com/subscribe?source=MarketingOps.com
Webinar Description:
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model-a powerful framework designed to assess and optimize your marketing operations function. You’ll learn how mastering these seven key areas can transform your marketing ops into a powerhouse of productivity and impact!
Objectives:
- Understand and apply the 7 P Model 💡 Learn how each element contributes to marketing operations success, from strategic planning to resource prioritization
- Foster cross-functional collaboration 👥 Discover ways to strengthen partnerships with product, sales, and finance for better alignment
- Enhance efficiency and performance tracking 📊 Explore how to improve workflows, manage tech platforms, and measure key metrics for ongoing optimization
Don't miss this valuable opportunity to maximize your marketing operations potential in 2025! Secure your seat and register today!
Original recording date:
📆 December 11th, 2024 at 11:00 AM PST, 2:00 PM EST, 7:00 PM GMT
Speakers:
Mike Rizzo, Founder & CEO, MarketingOps.com
As the founder and CEO of MarketingOps.com, Mike Rizzo leads a pioneering platform dedicated to empowering Marketing Operations professionals. He spearheads the MO Pros community, a vibrant network that has grown by over 110 members monthly since 2019.
MarketingOps.com offers a comprehensive suite of resources and is the destination for current and aspiring Marketing Operations professionals to build careers through events like MOps-Apalooza, Summer Camp, and regional Local Chapters.
The MO Pros community on Slack is central to the offerings, complemented by a rich media suite with the Ops Cast podcast, community-led blog, and Martech solution demos. MarketingOps.com also provides templates, frameworks, and cutting-edge industry research.
Mike’s professional experience before founding MarketingOps.com spans a broad range of Marketing Operations, Martech, Growth Marketing, and Community-building.
Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Darrell Alfonso is a globally recognized Martech and marketing operations expert, currently serving as the Director of Marketing Strategy and Operations at Indeed.com. With a successful track record that includes his work at AWS, Darrell has been at the forefront of aligning marketing strategy with cutting-edge technologies to drive business growth and operational efficiency. He is the author of The Martech Handbook, a comprehensive guide for marketers navigating the evolving world of technology, and also writes The Marketing Operations Leader newsletter, where he shares insights on industry trends, best practices, and leadership in the marketing operations space.
As a thought leader and educator, Darrell regularly speaks at industry events, offering real-world, actionable advice for maximizing Martech investments. His expertise in marketing automation, data-driven strategies, and AI-powered tools has helped top brands streamline operations and deliver exceptional customer experiences. Passionate about empowering teams, Darrell focuses on driving performance through innovative processes and strategic leadership in the rapidly changing marketing landscape.