In this special edition of Monetizing SaaS, we dive into PostHog’s incredibly unique pricing page and break down:
✅ How PostHog turns their pricing page into a brand asset
✅ Their impulse-driven, e-commerce-inspired pricing experience
✅ Why they use raw input metrics for billing (instead of MTUs)
✅ How their pricing page removes decision friction
✅ What this model means for expansion into mid-market & enterprise
Next week in Part 2, we’ll analyze PostHog’s purchasing experience-from onboarding through expansion.
Most B2B SaaS pricing pages are functional.
PostHog’s pricing page is fun-and it might be the most unique and creative page we’ve seen.
We tore it down in this week’s episode of Monetizing SaaS, and a few things stood out:
💡 It’s designed like an e-commerce checkout.
Social proof, impulse-driven CTAs, and even product “images” make it feel more like shopping on Amazon than evaluating a B2B tool.
💡 It removes decision friction.
There’s no “Should I choose PostHog?”-the page is built to make the choice easy and intuitive.
💡 They counter-position against competitors with pricing metrics.
Instead of pricing by MTUs (like Amplitude or Mixpanel), they charge on raw input metrics like API requests and events-making pricing engineer-friendly and predictable.
💡 Every aspect of their pricing page is a reflection of their brand.
Humor, irreverence, and transparency are baked into every line-down to the “How We Do Sales” page that actively mocks traditional sales teams.
💡 They’re playing a long game with free & cheap pricing.
Their goal? Become the "Product OS" for developers by making adoption frictionless and expansion inevitable.
🚀 Watch the full teardown to see how they execute this strategy.
Chapters:
⏳ 00:00 - Introduction: Why PostHog’s Pricing Page is Unique
🔎 01:18 - PostHog’s Brand & Positioning in the Developer Market
🎨 02:13 - A Deep Dive into Their Pricing Page Design
💡 05:35 - The PostHog Pricing Model: How They Price & Package
🛒 09:03 - How They Remove Friction & Push Impulse Buying
📈 12:22 - Subscription Tiers & Overages: Are They Intuitive?
🛠 15:48 - PostHog as a Multi-Product "Product OS"
💰 18:18 - Add-ons & The Pricing Philosophy Breakdown
📖 27:37 - Why PostHog is Transparent About Profitability & IPO Plans
🚀 32:38 - "How We Do Sales": A Masterclass in Developer-Centric Selling
🏆 36:19 - Final Grades: How Does PostHog’s Pricing Page Stack Up?
#pricingtips #b2bsaas #devtools #monetization #productdevelopment #developers #ycombinator