Join us as we delve into the future of consumer research and data-driven innovation with Jason Cohen and Gerry Schweitzer, co-founders of Simulacra Synthetic Data Studio. Jason, who previously founded Gastrograph AI, brings unparalleled expertise in combining sensory science with sophisticated data modeling, while Gerry provides additional insights into the company’s vision and operations.
In this webcast, we explore how traditional data sources often fall short, requiring fresh approaches like synthetic data to model consumer behavior, taste preferences, and market trends. Jason and Gerry share their journey from developing Gastrograph AI-which modeled food and beverage preferences-to establishing Simulacra, a platform that goes beyond sensory analysis to leverage alternative datasets, opinion polls, and shopping cart data.
We’ll uncover the challenges of working with missing or limited data, the strategies they’ve employed to deliver predictive insights to Fortune 100 clients, and the benefits those clients have seen in product performance and consumer satisfaction.
From emerging machine learning techniques to topological data analysis, Jason and Gerry offer a glimpse into the trends shaping the industry’s future. They also provide advice for aspiring data scientists eager to enhance sensory experiences through innovative analytical methods. By the end, you’ll gain a deeper understanding of how synthetic data is revolutionizing product development and consumer engagement across diverse sectors.
About Jason Cohen:
A data scientist, entrepreneur, and thought leader in synthetic data, Jason Cohen is the Founder and CEO of Simulacra Synthetic Data Studio. With a track record that includes scaling Gastrograph AI from early-stage R&D to successful SaaS deployments in Fortune 100 companies, Jason leverages his expertise in sensory science, machine learning on small sample sizes, and topological data analysis to tackle complex data challenges. He is committed to empowering organizations to unlock the potential of alternative data strategies.
About Gerry Schweitzer:
Gerry Schweitzer is the Co-Founder of Simulacra Synthetic Data Studio, working alongside Jason Cohen to push the boundaries of what’s possible in data science and innovation. Gerry contributes strategic insights, operational expertise, and a shared vision for ethical and impactful data solutions.
Contact & More Information:
Website: www.simulacra-data.com | www.gastrograph.com
Don’t miss this deep dive into how sensory science, synthetic data, and innovative machine learning techniques are shaping the next generation of consumer products and experiences.