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brandivate
เข้าร่วมเมื่อ 22 มิ.ย. 2020
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Ep. 2 - Josh Ellis of PPAI
Time for Ep. 2 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill shares the best and worst parts of his week in Las Vegas before being joined by Josh Ellis from PPAI where they discuss the value of consumer branding on children’s toys and how one might handle the first week in a new job. Plus, as always, Bill asks Josh “Five Easy Questions” which were…uncomfortable.
A HUGE thanks to our friends at BEL Promo for sponsoring this fine broadcast. Beyond the deep inventory and low minimums, BEL Promo is now offering 2-day production on a large number of their fabulous merchandise. Head over to belpromo.com to learn more! 2-day production? Yeah, you can BEL Promo that!
A HUGE thanks to our friends at BEL Promo for sponsoring this fine broadcast. Beyond the deep inventory and low minimums, BEL Promo is now offering 2-day production on a large number of their fabulous merchandise. Head over to belpromo.com to learn more! 2-day production? Yeah, you can BEL Promo that!
มุมมอง: 48
วีดีโอ
Ep. 1 - Nick Lateur of Merch.ai
มุมมอง 13616 ชั่วโมงที่ผ่านมา
And here we go with Ep. 1 of the Between 2 Brands podcast with your host, Bill Petrie. This week Bill shares some thoughts on the end of the Promo UPFront podcast and his plans for this new piece of content before being joined by the one and only Nick Lateur from Merch.ai discussing topics that range from rebranding the Gulf of Mexico to how restaurant branding influences eating habits on the r...
Ep. 236 - The Final Ride of Promo UPFront
มุมมอง 8414 วันที่ผ่านมา
That’s right, it’s Ep. 236 and the FINAL Promo UPFront #podcast…EVER! This week, hosts Kirby Hasseman and Bill Petrie share the reasons why they decided to end their run - as well as their podcasting plans for the future, discuss one more Promotional Products Professionals post on Facebook that was anything but professional, Kirby surprises Bill with some questions that might surprise you, Bill...
Ep. 235 - Dissecting PPAI Education and Conference Day
มุมมอง 5221 วันที่ผ่านมา
It’s Ep. 235 and the first episode of the Promo UPFront #podcast in 2025! This week, hosts Kirby Hasseman and Bill Petrie talk about the education available at PPAI Expo, discuss the 2024 most overrated marketing trends according to CMO’s, grade Netflix on their NFL broadcast debut, bring back “rapid fire” with a battle of restaurant chains you might frequent when you travel, and so much more! ...
Ep. 234 - Reviewing the Biggest Promo Headlines of 2024!
มุมมอง 3328 วันที่ผ่านมา
It’s time for Ep. 234 of the Promo UPFront #podcast and it’s also the final episode of the year! This week, hosts Kirby Hasseman and Bill Petrie talk about the biggest stories of 2024, share end of the year book recommendations, applaud a fantastic feel-good story from Kaeser & Blair, discuss planning big events around big games, and so much more! A BIG thanks to our pals over at BEL Promo for ...
Ep. 233 - PPAI Hires New President and CEO, Drew Holmgren
มุมมอง 47หลายเดือนก่อน
It’s the final Friday before the holidays so you know it’s time to drop Ep. 233 of the Promo UPFront #podcast! This week, hosts Kirby Hasseman and Bill Petrie talk about the hiring of Drew Holmgren as the new President and CEO of PPAI, ASI shares the 2024 Product of the Year, Knoss Apparel announces that it will close by the end of the year, and they share some “Santa Dad Jokes” to get everyone...
Ep. 232 - Pantone Reveals the 2025 Color of the Year
มุมมอง 39หลายเดือนก่อน
If it’s Friday, then it’s time to drop Ep. 232 of the Promo UPFront #podcast! This week, hosts Kirby Hasseman and Bill Petrie talk about the Pantone Color of the Year and the surrounding hoopla on the annual reveal, the efficacy of Amazon getting into the automobile sales business, KFC “rocks” a new promotion on their famous chicken bucket, Kirby gets quizzed on how long he could survive only d...
Ep. 231 - Virgin Mobile Rolls Out an AI Granny to Combat Scammers
มุมมอง 78หลายเดือนก่อน
Baby, it’s cold outside which means it’s time to drop Ep. 231 of the Promo UPFront #podcast! This week, hosts Kirby Hasseman and Bill Petrie talk about the big move at American Solutions for Business which kicks off the BMSS (Branded Merch Silly Season) and make some predictions for what might be announced in the coming weeks, discuss an interesting Australian law that will ban social media acc...
Ep. 230 - Things We Are Thankful For in the Promotional products Industry
มุมมอง 41หลายเดือนก่อน
It’s the blackest of all Friday’s, so you know it’s time to drop Ep. 230 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about weird email habits that need to stop immediately, Hasseman Marketing celebrates 20 years in business, people are up in arms about an orange juice packaging redesign, Bill and Kirby share things they are thankful for in the branded merc...
Ep. 229 - Tips for Managing Potential Tariffs with Your Clients
มุมมอง 632 หลายเดือนก่อน
It’s the last Friday before Thanksgiving, so you know it’s time to drop Ep. 229 of the Promo UPFront #podcast. This week hosts Kirby Hasseman and Bill Petrie talk about the proposed tariffs by the president-elect and how to manage potential pricing implications with your clients, share some practical tips for advance planning with PPAI Expo on the horizon, discuss how one social media platform ...
Ep. 228 - Something Wicked This Way Comes...In Terms Of Proofreading
มุมมอง 402 หลายเดือนก่อน
It’s the Ides of November and absolutely time to drop Ep. 228 of the Promo UPFront #podcast. This week hosts Kirby Hasseman and Bill Petrie talk about how to best maximize your most important piece of digital real estate, why one might attend one large industry trade show in January over another, the biggest heart in the industry makes a huge impact on hurricane relief, a toy manufacturer has a...
Ep. 227 - How to Handle a Branded Merch Recall
มุมมอง 272 หลายเดือนก่อน
You know it’s Friday when a fresh-from-the-oven episode of the Promo UPFront #podcast is delivered piping hot direct to you! This week hosts Kirby Hasseman and Bill Petrie talk about the recent branded merchandise recall involving HALO and how it’s a blueprint for handling similar situations, the impact of a potential breakup of Google forced by the U.S. Department of Justice, specific rules ou...
Ep. 226 - Handicapping the Race for President & CEO of PPAI
มุมมอง 352 หลายเดือนก่อน
It’s the first Friday of November which means it’s absolutely time for Ep. 226 of the Promo UPFront #podcast! Today hosts Kirby Hasseman and Bill Petrie handicap the potential candidates for the next President & CEO of PPAI, Chilis creates sales through some marketing genius (and what we can learn from it), Kirby gives some fantastic advice for following-up after an end-user show, and so much m...
Ep. 225 - The Disparity in Campaign Merch Spending
มุมมอง 202 หลายเดือนก่อน
It’s Friday which means it’s time for Ep. 225 of the Promo UPFront #podcast! Today hosts Kirby Hasseman and Bill Petrie talk about the disparity in spending on election promo, missed merch opportunities at tourist attractions, ways to remove friction (both internally and externally) to help fuel growth, the efficacy of flying cars, and so much more! A BIG thanks to our friends over at Logo Mats...
Ep. 224 - Who Should Pay Credit Card Processing Fees?
มุมมอง 483 หลายเดือนก่อน
If it’s Friday, then you know it’s time to drop a brand-new episode of the Promo UPFront #podcast! For Ep. 224, hosts Kirby Hasseman and Bill Petrie dissect the ASI Power 50 list, discuss the credit card processing fees charged by suppliers, ponder if putting more resources into print make good business sense, opine on whether rebranding a product truly impacts sales, and so much more! A HUGE t...
Ep. 223 - Honoring an Industry Icon as He Approaches Retirement
มุมมอง 363 หลายเดือนก่อน
Ep. 223 - Honoring an Industry Icon as He Approaches Retirement
Ep. 222 - Communicating the Impact of the Dockworkers Strike
มุมมอง 313 หลายเดือนก่อน
Ep. 222 - Communicating the Impact of the Dockworkers Strike
Ep. 221 - Industry Shocker: AIA Acquired by iPROMOTEu
มุมมอง 413 หลายเดือนก่อน
Ep. 221 - Industry Shocker: AIA Acquired by iPROMOTEu
Ep. 220 - Dissecting a Fascinating Return to Office Study
มุมมอง 444 หลายเดือนก่อน
Ep. 220 - Dissecting a Fascinating Return to Office Study
Ep. 219 - Why Consumers Feel Ignored by Advertisers
มุมมอง 284 หลายเดือนก่อน
Ep. 219 - Why Consumers Feel Ignored by Advertisers
Ep. 218 - Disconnecting to Maintain Mental Health
มุมมอง 244 หลายเดือนก่อน
Ep. 218 - Disconnecting to Maintain Mental Health
Ep. 216: Marketing Strategies to Avoid Digital Fatigue
มุมมอง 255 หลายเดือนก่อน
Ep. 216: Marketing Strategies to Avoid Digital Fatigue
Ep. 215: Is Cold Calling Still Effective for Driving Business Growth?
มุมมอง 435 หลายเดือนก่อน
Ep. 215: Is Cold Calling Still Effective for Driving Business Growth?
Ep. 214: Was S&S Activewear Buying alphabroder on Your 2024 Bingo Card?
มุมมอง 1235 หลายเดือนก่อน
Ep. 214: Was S&S Activewear Buying alphabroder on Your 2024 Bingo Card?
Ep. 213: The Branding Impact of Southwest Airlines' New Seating Policy
มุมมอง 1305 หลายเดือนก่อน
Ep. 213: The Branding Impact of Southwest Airlines' New Seating Policy
Ep. 212: ASI Chicago and the 2024 Counselor Awards
มุมมอง 625 หลายเดือนก่อน
Ep. 212: ASI Chicago and the 2024 Counselor Awards
Ep. 211 - HUGE Leadership Change at PPAI
มุมมอง 1186 หลายเดือนก่อน
Ep. 211 - HUGE Leadership Change at PPAI
Ep. 210 - Selling Through Economic Uncertainty
มุมมอง 456 หลายเดือนก่อน
Ep. 210 - Selling Through Economic Uncertainty
Ep. 209 - Marketing(?) the New PPAI Website
มุมมอง 626 หลายเดือนก่อน
Ep. 209 - Marketing(?) the New PPAI Website
I must agree that In & Out fries are lame! 🍟👎🏽 Great first episode & love me some Nick! Congrats Bill! 🙌
Thank you for checking it out!
Oh phew! Thank goodness it's good because otherwise I'd have needed to change up my Saturday morning routine. Kidding - of course this new endeavor is incredible. Very nice job Bill!
Thank you so much!
Here for it. 👀
Thank you! We are digging the new podcast!
I saw the opportunity to be The VERY FIRST person to comment on this inaugural podcast. I needed to pounce on this because I am confident this new series (based on religiously listening to all of your other past work) will add value to thousands of lives and minds and improve people's ability to do business, improve lives with a rippling effect that will be too far-reaching to ever truly measure. I have 100% confidence that you will be honest, raw, authentic, vulnerable, entertaining, inspiring, and educational. Your work, actions, and efforts inspire me in my work and life, and I am excited to watch you grow! I hope you know that your efforts to share in this manner help others like me and any pair of ears this falls onto intentionally, or the universe finds a way for them to hear. I'm excited to see this unfold episode by episode!
Thank you for the kind words and taking this ride with us!
Thanks, Bill and Kirby. You both make this industry a better place and assures me that it's in good hands. Thanks for continuing to raise the bar and increase the professionalism in our industry.
Thank you for showing us what true servant leadership can be.
So which do you recommend, Halo or ipromoteu? Looking for a backoffice service to process everything and track orders that's simple to use and use as a crm. Thx
Hi there - thank you for watching, listening, and engaging. We recommend you speak with both - and perhaps a few others - to fully understand the benefits of each solution. All of the larger distributors have a variety of offerings which is why it's best to really get the facts directly from them so you can make a truly informed decision. Good luck!
* Handling a Nightmare Order* Fantastic Tips! Love these real use case of handling business situations for newcomers like us! Love your podcast, keep up the great work!
Thank you for listening!
Good conversation, debate and information.
I gave your video a share and a like. But youtube does not acknowledge it. Instead it hides it.
Manipulation is not research. Facebook manipulating the content Truly shows that they just want to manipulate people. The algorithms are a joke. They changed the settings all the time no matter what you change it to. People don't like being manipulated. That's why people lose interest in the platform.
Despite how many people have recognized the problem with anonymous posting and speaking up about it. I've noticed the topic has been suppressed. The ones who are pointing out the Vulnerability Are being ignored By the platforms. Meta facebook broke their own Guidelines by creating anonymous posting. Leaving all the rest of the users on the platform vulnerable. No ability to block the anonymous posters For the average user. There is nothing safe about anonymous posting. I don't feel it was ever made for good intentions in the first place. The risk of it is that bad. Because facebook did not give an equal ability To censor anonymous posts from view.
Great episode guys! It's really interesting to listen to my own questions being featured on the podcast. Thanks again for the interview Bill, looking forward to all the educative episodes yet to come.
Thank you so much, Coen! It was an honor meeting you and wish you the best of luck with your project!
Congrats fellas always good stuff 🎉
Thank you so much, Rich!
You 2 are so funny. I love your podcast!!!
Thank you so much!
27:00 FYI suppliers will absolutely black ball someone for posting on the PPP FB page 😮
That's true - but it is rare. Thank you for always listening and engaging!
You can go longer every now and then if you want to. Just sayin’ 😊
Looking forward to seeing it LIVE!
Go Huskies (although this weekend I'm really rooting for my University of Montana Grizzlies to win the national championship in their division) and SeaHawks!
Love the hot 🥵 sports opinions on this episode!!! 🔥🔥🔥
Sometimes white-hot sports opinions need to be shared! Thank you, Rich!
12:12 That url didn’t work for me 😭😡😤😖🤬
This was excellent- looking forward to staying in the Spencer Gifts Suite at the Franklin Mall
"Promo sm"
*Collabs are excellent* 👍 so HELLS yeah to French's Mustard Skittles for the effort, creating buzz and getting you yuk monkeys to talk about them. According to the Mustard Museum (yes it's a thing) National Mustard Day is first Saturday in August. I'm on the hunt for some merch so I can bring it to my show. For deep work, I bury my ears in a Lofi Girl Synthwave stream on TH-cam usually on my Beats headphones. Fan of the Airpods Pro too.
Thank you - and you're 100% correct!
Average Prime spend: $420.69 (I made this up)
We'll take your word for it!
Good stuff fellas
Thank you, Rich!
Really liked the big slick discussion! And I’m with Bill tipping is WAY OUT OF CONTROL
“Taco Tuesday,” is one of many generic non functioning trademarks out there that being enforce by a mid size business a mom and pop can not fight back. Sometimes it takes a Taco Bell to do a cancellation because it cost so much. Taco John's should have let Taco Tuesday years ago however it is not too late let it go.
☹️ ᎮᏒᎧᎷᎧᏕᎷ
From the description I thought 7-11 was doing a collab WITH Texas Roadhouse - gravy-flavored slurpees?
My son LOVES the crossandwich!
😈 P𝐫O𝕞O𝓢m
Great tribute to Jolin ❤ y’all rock
Thank you so much, Rich. He was a damn fine human and will be missed.
Great points on Blue Generation guys!!!
oooh a cliffhanger!
You know it, Rich!
Here's a future topic idea: "Best company names in promo that really say: we do promo; its our jam". IMHO, here are a couple of really well-named/branded promo companies: Merchology (especially with their new branding) and Brand Fuel. What say you guys?
Love it - great idea! Thank you!!
𝓹𝓻𝓸𝓶𝓸𝓼𝓶 🤘
Back to the bull sh*t next week! Subscribed!
Thanks so much for including me on this list! I'm honored!
Woah early drop love it!
Please add “welcome to my Ted talk” to the list. Also “kiss my ass” works in many situations 😎
Solid episode - hopefully y’all record your presentation for those not attending expo - thx ☺️
01:17.... Haven hitting on your youtube page and its stunning amount of useful tips about social media, I was inspired chance starting my very own yt channel!! th-cam.com/channels/PZJVg9MQNwjm13y3L4LHUQ.html ... you're the best...
Such a good rant about vax Kirby
23:56 somewhere in the US, there’s somebody watching the Olympics on TV in their living room that didn’t make the trip to Japan because she took that spot. Do they even have alternates?
"Kirby will tell me I'm wrong...and that will make it better." Hard to argue. :)
I wanna have big drink I wanna have happy time 😜😃😂🤣
“So Skid Row then?” got me good 😂
Now you can invest in Promo thru Westridge through Overture. www.westbridgecapital.ca/
Thank you, Bruce!
Just here hitting any button! :)