The mission of "Love is Not for Sale" is to inspire and cultivate a cult-like following built on the principles of self-love, consciousness, selfless acts, and personal growth. The brand seeks to empower individuals to embrace love, both for themselves and others, as a force for positive change in the world. Through its clothing and messaging, the brand aims to become a symbol of transformation and inspire individuals to take meaningful actions that contribute to a more compassionate and interconnected society.