Capsule Marketing
Capsule Marketing
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Creating B2C Video Content That Sticks Webinar
In this session, we’re thrilled to have Simon Isaac, the founder of Capsule Marketing, dive into the essentials of video marketing and advertising, offering best practices and strategies to maximise your brand’s visibility and sales. Whether you’re a seasoned marketer or just starting, our expert insights will help you harness the potential of video content.
Discover invaluable insights you can immediately apply to enhance your video strategy. Here’s what you’ll gain from this session:
Explainer Videos: Learn how to create concise videos that highlight your product’s features, benefits, and value proposition.
Product Demonstrations: Discover techniques to showcase your products in action, enhancing consumer understanding and confidence.
Tutorials & How-To Videos: Provide valuable educational content that establishes your brand as a helpful resource, attracting consumers seeking solutions.
Customer Trust: Understand the impact of customer reviews and testimonials in building trust and boosting sales.
Behind-the-Scenes & Testimonials: Humanise your brand by showing the people and processes behind it, and feature satisfied customers sharing their positive experiences.
Emotional Storytelling & Social Media Reels: Craft compelling stories that resonate with your audience and use short, engaging videos to capture attention on social platforms.
Platform-Specific Strategies: Get the best out of TH-cam, Facebook, and Instagram with tailored strategies for each platform.
Simon brings a wealth of experience, having collaborated with renowned brands such as Transport for London, DP World, Gilbarco Veeder-Root, and The UK Space Agency. He also works on his own video projects such as David Come Home.
มุมมอง: 113

วีดีโอ

FINANCIAL MANAGEMENT & MARKETING ESSENTIALS
มุมมอง 784 หลายเดือนก่อน
David Rudd of Steven Burton & Co and Simon Isaac of Capsule Marketing present their first-ever joint webinar. Enjoy some amazing insight into the secret sauce of accounts and marketing, to keep your business and client in top shape. You will learn: - The 3 key numbers essential to a successful business - How to identify the missing parts of your key numbers and what to do about it - How to get ...
‘The Top Digital Marketing Tools You Need to Know About’ Webinar
มุมมอง 875 หลายเดือนก่อน
Simon Isaac, the founder of Capsule Marketing, guided us through this topic. With his impressive 30-year journey in marketing, Simon will share the top digital marketing tools we use at Capsule to drive results for our clients.
How to Win at Outsourcing Your Marketing
มุมมอง 206 หลายเดือนก่อน
Are you looking to outsource some or all of your marketing activities, or maybe your team or budgets are changing? Outsourcing your marketing to an agency is a big decision, and choosing the right people and the work they are going to do for you needs some careful thought and planning.
Driving the best traffic to your landing page webinar
มุมมอง 1117 หลายเดือนก่อน
In this session, we’re thrilled to have Simon Isaac, the founder of Capsule Marketing, guiding us through this topic. With his impressive 30-year journey in marketing, Simon will share effective strategies and insights to boost your landing page traffic. Here’s what you’ll gain from this session: - Uncover creative methods to make your landing pages more engaging and effective - Learn the impor...
Kickstart your Marketing Thinking V2
มุมมอง 79ปีที่แล้ว
When you are working in-house, you can often get stuck in the weeds with your role as a marketer. We present the recording of our recent free webinar hosted by Simon Isaac, founder of Capsule Marketing. Utilising his 30 years of experience in brand creation and proposition development, Simon shares his tips to inject new ways of thinking in a creative, imaginative yet commercial way. Simon lead...
Kickstart your Marketing Thinking
มุมมอง 45ปีที่แล้ว
When you are working in-house, you can often get stuck in the weeds with your role as a marketer. We present the recording of our recent free webinar hosted by Simon Isaac, founder of Capsule Marketing. Utilising his 30 years of experience in brand creation and proposition development, Simon shares his tips to inject new ways of thinking in a creative, imaginative yet commercial way. Simon lead...
Video Marketing For Businesses - The Winning Formula
มุมมอง 256ปีที่แล้ว
What businesses find most challenging about creating video content and how to overcome it. Simon Isaac, Founder of Capsule Marketing, will be hosting a webinar covering: - Top takeaways on how to get your video content right for your business - The winning formula to deliver a stellar video interview to camera - What style of video is best for each stage of the funnel - Live Q&A session to answ...
Customising the GA4 Interface - GA4 Bitesize
มุมมอง 5172 ปีที่แล้ว
In this video we'll take a look at how you can customise the Google Analytics 4 (GA4) menu to show the reports you use on a regular basis, including all of your custom reports.
How to Access Paid Social Campaign Data in GA4
มุมมอง 2.1K2 ปีที่แล้ว
This video will take you through the necessary steps to track and view campaign data and then customise your report for the metrics specific to your campaign. As Universal Analytics is set to come to a halt midway through 2023, being able to track our social campaigns and keep them intact and optimised is crucial. While GA4 does set out to provide more data and granularity than Universal Analyt...
How to Access Google Ads Campaign Data In GA4 - GA4 Bitesize
มุมมอง 4692 ปีที่แล้ว
Find out how to quickly and easily find your Google Ads campaigns within Google Analytics 4. See how your campaigns are performing at a quick glance or create a more in depth report to really dig into the data.
Setting Up Events & Conversions In GA4 - GA4 Bitesize
มุมมอง 2502 ปีที่แล้ว
In the latest part of out GA4 bitesize series we explore how to set up and trigger custom events as well as marking those events as conversions, the Google Analytics 4 version of goals.
How To Find GA4 (Google Analytics 4) Referral Sources | GA4 Bitesize
มุมมอง 1.2K2 ปีที่แล้ว
Learn how to recreate the referral report from Universal Analytics within Google Analytics 4 to find out which sites are sending traffic to your site.
How To Find GA4 (Google Analytics 4) Conversion Rates
มุมมอง 1.2K2 ปีที่แล้ว
Digital Marketing Manager Mike takes you through how to find your overall conversion rate in Google Analytics 4 as well as the conversion rate for individual events.
How To Recreate The Organic Landing Pages Report In Google Analytics 4
มุมมอง 1.2K2 ปีที่แล้ว
In this video our digital marketing manager Mike takes you through how to recreate the organic landing page report from Universal Analytics in Google Analytics 4. Read the written guide here: capsulemarketing.co.uk/insights/ga4-landing-page-report/
David Come Home Exhibition Launch - The Silver Building, London
มุมมอง 2152 ปีที่แล้ว
David Come Home Exhibition Launch - The Silver Building, London
David Come Home - A Journey By Simon Isaac
มุมมอง 2332 ปีที่แล้ว
David Come Home - A Journey By Simon Isaac

ความคิดเห็น

  • @Zi0nneBLoeM
    @Zi0nneBLoeM 3 หลายเดือนก่อน

    I don't see conversions under Engagement, any idea how so?

  • @kazi_fahmida_haque_11
    @kazi_fahmida_haque_11 5 หลายเดือนก่อน

    I must say your video's topic is very unique and rare and It seems so fascinating to watch.Yes,you do quite well to optimize your content but they aren't increase much traffic in your content.But I think you should improve title,description,add endscreen,share it social media and it is more important to add more ranking tags (according to our topic) on video tag section.Then your videos can easily reach out to your lovely audience...Your dedication and video concept for your channel are truly impressive. However, your content is not reaching the desired number of viewers....I believe that by doing so, all your needs will be met..,.And all the best for your journey on youtube.

  • @stephaniestevens3290
    @stephaniestevens3290 8 หลายเดือนก่อน

    I'm not a full admin on my account, so I'm unable to change All Users to something else. Can you please create a video for those of us who have to create a GA4 Explore report instead? I love your content!

    • @capsulemarketing
      @capsulemarketing 8 หลายเดือนก่อน

      Thank you for the comment Stephanie, our guide might be able to help ☺capsulemarketing.co.uk/guides/not-even-sure-where-to-start-with-ga4/

    • @stephaniestevens3290
      @stephaniestevens3290 8 หลายเดือนก่อน

      Not looking for another spam generator, but thanks.

  • @DeborahPolaski-l5u
    @DeborahPolaski-l5u 8 หลายเดือนก่อน

    For me? this is useless. When I click on "All Users" the right panel opens with "All users cant be edited" and that is that.

    • @capsulemarketing
      @capsulemarketing 8 หลายเดือนก่อน

      Hi there, our guide may be able to help ☺capsulemarketing.co.uk/guides/not-even-sure-where-to-start-with-ga4/

  • @sestosynergy
    @sestosynergy 9 หลายเดือนก่อน

    How do you set up the google tag manager side of things?

    • @capsulemarketing
      @capsulemarketing 8 หลายเดือนก่อน

      Hey, our free GA4 guide and article may be able to help ☺capsulemarketing.co.uk/guides/not-even-sure-where-to-start-with-ga4/ capsulemarketing.co.uk/insights/conversion-event-set-up-ga4/

  • @impolitikful
    @impolitikful 9 หลายเดือนก่อน

    Is there some other app that does this easier yet?

  • @venicekayak1770
    @venicekayak1770 ปีที่แล้ว

    SUPER HELPFUL! Thank you!

    • @capsulemarketing
      @capsulemarketing 8 หลายเดือนก่อน

      Thanks for your comment, glad you found our video helpful!

  • @daviddipasquale586
    @daviddipasquale586 ปีที่แล้ว

    This is really stupid from them... they seem to over complicate something that was super easy to get now I gotta waste 30 mins looking for videos on how to find something that WAS ALREADY THERE by default with UA

  • @eun9437
    @eun9437 ปีที่แล้ว

    Thanks for the video, It really helps me to get conversion rate.

    • @capsulemarketing
      @capsulemarketing 8 หลายเดือนก่อน

      Thank you for the comment, glad you enjoyed our video!

  • @carltonryleigh1772
    @carltonryleigh1772 ปีที่แล้ว

    P r o m o S M

  • @ThomasMurray_Content
    @ThomasMurray_Content ปีที่แล้ว

    Thanks for the video. When I blend data, as described, I get sessions / purchases rather than the other way around, purchases / sessions. Any idea how to change that?

    • @capsulemarketing
      @capsulemarketing ปีที่แล้ว

      Hello! With a recent change to GA4 you can now import session conversion rates or user conversion rates in the explore reports, which should solve your issue.

  • @orelcohen1984
    @orelcohen1984 ปีที่แล้ว

    How to find a full referrer for each landing page?

    • @capsulemarketing
      @capsulemarketing 8 หลายเดือนก่อน

      Check out our guide for more info on GA4 ☺capsulemarketing.co.uk/guides/not-even-sure-where-to-start-with-ga4/

  • @anthony_barba
    @anthony_barba ปีที่แล้ว

    odd, im not given "referral' as a drop down option

    • @capsulemarketing
      @capsulemarketing 8 หลายเดือนก่อน

      Our free GA4 guide might be able to help capsulemarketing.co.uk/guides/not-even-sure-where-to-start-with-ga4/

  • @priteshpatel6512
    @priteshpatel6512 ปีที่แล้ว

    You didn't answer the query - how do you see 'paid social'? Do you need to amend UTM tags from 'social' to 'paid-social'?

    • @capsulemarketing
      @capsulemarketing 8 หลายเดือนก่อน

      Hi there! Thanks for your comment, our free GA4 guide might be able to help ☺capsulemarketing.co.uk/guides/not-even-sure-where-to-start-with-ga4/

  • @CATTAL100
    @CATTAL100 ปีที่แล้ว

    Hi, but it shows just paid search. I don’t have the option for social paid Facebook, TikTok..

    • @capsulemarketing
      @capsulemarketing 8 หลายเดือนก่อน

      Hello! Thanks for your comment, our guide might be able to help ☺capsulemarketing.co.uk/guides/not-even-sure-where-to-start-with-ga4/

  • @Sasha_nik23
    @Sasha_nik23 ปีที่แล้ว

    Thank you