You don’t need to do TikTok dances or chase every viral trend to succeed on social media. In fact, it’s far better to have 50 engaged local prospects who could actually do business with you than hundreds of thousands of random followers who will never convert.
In this video, Charles from Become The Authority breaks down why chasing vanity metrics won’t grow your revenue-and what you should focus on instead to turn your social media into a lead-generating machine.
🔹 Why Vanity Metrics Don’t Matter - Likes, comments, and followers look great, but they don’t pay the bills. Instead, track how many people are actually DMing you, clicking your links, and inquiring about your services.
🔹 Automate Your Social Media - Learn how to set up automated DMs and comment triggers to capture leads effortlessly without manually responding to every inquiry.
🔹 Engagement Over Virality - Going viral doesn’t mean more revenue. The key is to attract local homeowners and business owners who need your service-not random viewers from across the globe.
🔹 Turn Social Media into a Sales Tool - Instead of chasing trends, implement clear call-to-actions that encourage potential customers to engage and move through your sales process.
If you’re ready to stop wasting time on vanity metrics and start using social media like a real business owner, this video is for you!
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