Join us for a deep dive into home care strategies with industry expert Julio Briones. Learn about crafting a 12-month plan, setting realistic goals, and boosting your agency's growth. Perfect for home care owners looking to expand. Don't miss out, comment, and share your thoughts!
Upcoming Workshop (9-27-2024) - Limited Seating, Register Today
www.thebrionesgroup.com/event/homecare-strategic-planning-workshop/
00:00 Introduction
03:58 Importance of Strategic Plan
06:17 Setting Realistic Goals
12:39 Common Pitfalls
18:56 Initiatives for Growth
27:27 Tailoring Goals to Life
43:28 Real Life Examples
56:15 Final Tips
01:00:47 Closing Thoughts
Website:
www.thebrionesgroup.com
LinkedIn
www.linkedin.com/company/thebrionesgroup/
Join our Facebook Group
groups/homecareaccelerator
## Introduction and Welcome
- Start of Session: The session begins with a brief waiting period for attendees to join the Zoom room, acknowledging a slight delay in starting.
- Julio Briones Introduction: Julio Briones, an experienced home care consultant, is reintroduced as the guest. He has extensive experience in various roles within the home care industry, including home care ownership and consultancy.
## Julio Briones’ Background
- Early Career: Julio began his career in home care at 15, initiated by his mother who worked in the industry. He has held numerous roles including scheduler, recruiter, business developer, and franchise owner.
- Current Role: Julio now focuses on consulting, helping agencies overcome obstacles and transition from Medicaid to the private pay market.
## Importance of a Strategic Plan
- Strategic Plan Definition: Julio compares a strategic plan to a roadmap needed to efficiently grow a home care agency, using an analogy of traveling from New York to California.
- Planning vs. Wandering: Emphasizes that while growth can occur without a plan, a strategic plan ensures faster, more directed progress and mitigates potential distractions.
## Goals for Home Care Agencies
- Types of Goals: Different stages of a business require different goals. Startups focus on survival and initial growth, while established agencies aim for expansion and operational efficiency.
- Prioritization: Agencies should decide on a primary goal, whether it be revenue growth, caregiver recruitment, or retention, and then outline necessary initiatives and resources.
## Common Pitfalls and Distractions
- Shiny Nickel Theory: Julio describes how home care owners might get distracted by immediate issues or new ideas, losing focus on long-term strategic plans.
- Revenue Drop: Discusses how a sudden drop in revenue due to client loss can divert attention from strategic goals, emphasizing the necessity of understanding the cause of revenue loss.
## Setting Realistic Growth Goals
- Testing Vision: Goals should pass tests regarding their positive impact on the business, personal life of the owner, and realistic achievability within the set timeframe.
- Evidence-Based Planning: Agencies should use demographic studies and revenue analysis to determine viable growth areas and ensure they have the right team and infrastructure.
## Examples of Goal Setting Missteps
- Case Study: Julio shares an example of a client who transitioned from Medicaid to private pay without adequate planning, leading to missteps in territory purchase and sales team alignment.
- Expansion Checklist: He outlines the necessary steps for successful expansion, including understanding current business sources, building an appropriate team, and setting revenue trigger points.
## Comprehensive Planning Approach
- Short-Term Plan: A twelve-month strategic plan should involve immediate team members to ensure buy-in and clear understanding of workload and expectations.
- Long-Term Plan: Business owners need a three to five-year plan that considers personal goals and the broader impacts on personal life, ensuring sustainable business growth.
## Final Thoughts and Contact Information
- Key Takeaways: Julio reiterates the importance of strategic planning, regular demographic analysis, realistic goal setting, and maintaining team involvement for successful growth.
- Contact: Information on how to contact Julio through his website and social media for consultations and further guidance is provided.