"Sadak Surakhya Jiban Rakhya" is a road safety awareness campaign conducted through the community radio station, Radio Hirakhand 90.8 FM, in Sambalpur, Odisha.
The campaign aimed to raise awareness and educate the public on road safety issues and their solutions, create a platform for interaction among road users and safety experts, develop and disseminate content focused on road safety and accident prevention, provide real-time updates on traffic conditions, accidents, weather, and diversions, promote road safety advocacy to influence policy formulation, and organize community-based road safety activities.