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XYZ Lab
Singapore
เข้าร่วมเมื่อ 2 ก.ย. 2018
Hello and welcome to my channel! 🤓
I'm Sotirios, an experienced performance marketer, digital marketing instructor and digital nomad!
I lived and worked in London, Dubai and Singapore in digital media agencies (HAVAS, Mediacom, PHD Media, Essence) for over 12 years! I am now working on my own digital marketing projects!
🙏 My promise:
► Help you to solve everyday digital marketing problems
► Actionable, to-the-point and honest digital marketing tips!
➡️ Show your support:
► ❤️ Ask any question: bit.ly/3VCS2iP
► 🔗 Connect on LinkedIn: bit.ly/4eLrVNU
► 📨 Join my Newsletter: bit.ly/3TWXnkf
► 📨 Join our Telegram group: t.me/xyzlab_digital
► 🔔 Subscribe to my personal channel: www.youtube.com/@Seridis
Enjoy the content! 🚀
and have a great day in any time zone!
Sotirios ☕️
I'm Sotirios, an experienced performance marketer, digital marketing instructor and digital nomad!
I lived and worked in London, Dubai and Singapore in digital media agencies (HAVAS, Mediacom, PHD Media, Essence) for over 12 years! I am now working on my own digital marketing projects!
🙏 My promise:
► Help you to solve everyday digital marketing problems
► Actionable, to-the-point and honest digital marketing tips!
➡️ Show your support:
► ❤️ Ask any question: bit.ly/3VCS2iP
► 🔗 Connect on LinkedIn: bit.ly/4eLrVNU
► 📨 Join my Newsletter: bit.ly/3TWXnkf
► 📨 Join our Telegram group: t.me/xyzlab_digital
► 🔔 Subscribe to my personal channel: www.youtube.com/@Seridis
Enjoy the content! 🚀
and have a great day in any time zone!
Sotirios ☕️
How to Change the Colours of your Charts in Looker Studio
► ❤️ Show your support: bit.ly/3VCS2iP
► 🤓 Ask any question: bit.ly/3WnJywv
► 🔗 Connect on LinkedIn: bit.ly/4eLrVNU
► 📨 Join my Newsletter: bit.ly/3TWXnkf
--
1) Select your scorecard, chart, pie chart or table
2) Navigate to STYLE column (right-hand-side)
3) Scroll down and customise the colours of your scorecard, chart, pie chart or table
➡️ Scorecards: You can customise text colours
➡️ Column Charts: you can customise the colours of the different metrics (columns)
➡️ Pie Chart: You have x3 options:
1) Use a single colour for all slices
2) Change each slice's colour (starting from the biggest one)
3) Customise the colour of each dimension
➡️ Table: You can customise the below
1) Header text and background colour
2) Row colours
3) Border colours
► 🤓 Ask any question: bit.ly/3WnJywv
► 🔗 Connect on LinkedIn: bit.ly/4eLrVNU
► 📨 Join my Newsletter: bit.ly/3TWXnkf
--
1) Select your scorecard, chart, pie chart or table
2) Navigate to STYLE column (right-hand-side)
3) Scroll down and customise the colours of your scorecard, chart, pie chart or table
➡️ Scorecards: You can customise text colours
➡️ Column Charts: you can customise the colours of the different metrics (columns)
➡️ Pie Chart: You have x3 options:
1) Use a single colour for all slices
2) Change each slice's colour (starting from the biggest one)
3) Customise the colour of each dimension
➡️ Table: You can customise the below
1) Header text and background colour
2) Row colours
3) Border colours
มุมมอง: 2
วีดีโอ
How to Change Heatmap Table Colours in Looker Studio
มุมมอง 212 ชั่วโมงที่ผ่านมา
► ❤️ Show your support: bit.ly/3VCS2iP ► 🤓 Ask any question: bit.ly/3WnJywv ► 🔗 Connect on LinkedIn: bit.ly/4eLrVNU ► 📨 Join my Newsletter: bit.ly/3TWXnkf How to Change Heatmap Table Colours in Looker Studio: 1) Select your Table 2) Navigate to STYLE (right-hand-side column) 3) Scroll down and customise the heatmap colours via the colour dropdown menus under Metric #1 #2 #3 etc.
How to Change the Name of Metrics and Dimensions in Looker Studio
มุมมอง 312 ชั่วโมงที่ผ่านมา
► ❤️ Show your support: bit.ly/3VCS2iP ► 🤓 Ask any question: bit.ly/3WnJywv ► 🔗 Connect on LinkedIn: bit.ly/4eLrVNU ► 📨 Join my Newsletter: bit.ly/3TWXnkf How to Change the Name of Metrics and Dimensions in Looker Studio: 1) Select the Metric or Dimension 2) Navigate to the SET-UP column on the right-hand-side 3) Click on the pen symbol next to the Metric or Dimension 4) Change the name of your...
How to Add New Pages in Looker Studio Reports
มุมมอง 612 ชั่วโมงที่ผ่านมา
► ❤️ Show your support: bit.ly/3VCS2iP ► 🤓 Ask any question: bit.ly/3WnJywv ► 🔗 Connect on LinkedIn: bit.ly/4eLrVNU ► 📨 Join my Newsletter: bit.ly/3TWXnkf How to Add New Pages in Looker Studio Reports: 1) Select Page (top menu) and New Page 2) Once you have 2 or more pages, you can click on "Page 1 of X" 3) Navigate to Report Pages menu (right-hand-side) 4) Click on the 3 dots next to one of yo...
How to create Remarketing Audiences in Reddit Ads
มุมมอง 102 ชั่วโมงที่ผ่านมา
► ❤️ Show your support: bit.ly/3VCS2iP ► 🤓 Ask any question: bit.ly/3WnJywv ► 🔗 Connect on LinkedIn: bit.ly/4eLrVNU ► 📨 Join my Newsletter: bit.ly/3TWXnkf How to create Events in Reddit Ads with the Event Setup Tool: ➡️ Before you get started: 1️⃣ You need to install the Reddit Ads Pixel in All website pages: th-cam.com/video/Rce7uBvlwwg/w-d-xo.html 2️⃣ You need to setup events in Reddit Ads: t...
Why Your Business Name gets disapproved in Google Ads
มุมมอง 82 ชั่วโมงที่ผ่านมา
► ❤️ Show your support: bit.ly/3VCS2iP ► 🤓 Ask any question: bit.ly/3WnJywv ► 🔗 Connect on LinkedIn: bit.ly/4eLrVNU ► 📨 Join my Newsletter: bit.ly/3TWXnkf Why Your Business Name gets disapproved in Google Ads: 📝 You can only use a Business Name as per your Advertiser Verification (or very close), for example, my business name is XYZ Lab Pte Ltd, in this case I can use XYZ Lab as a business name...
How to create Events in Reddit Ads with the Event Setup Tool
มุมมอง 42 ชั่วโมงที่ผ่านมา
► ❤️ Show your support: bit.ly/3VCS2iP ► 🤓 Ask any question: bit.ly/3WnJywv ► 🔗 Connect on LinkedIn: bit.ly/4eLrVNU ► 📨 Join my Newsletter: bit.ly/3TWXnkf How to create Events in Reddit Ads with the Event Setup Tool: ➡️ Before you get started, you need to install the Reddit Ads Pixel in All website pages: th-cam.com/video/Rce7uBvlwwg/w-d-xo.html 1) Login to your Reddit Ads manager 2) Open the m...
How to create Remarketing Audiences in Pinterest Ads
มุมมอง 109 ชั่วโมงที่ผ่านมา
► ❤️ Show your support: bit.ly/3VCS2iP ► 🤓 Ask any question: bit.ly/3WnJywv ► 🔗 Connect on LinkedIn: bit.ly/4eLrVNU ► 📨 Join my Newsletter: bit.ly/3TWXnkf How to create Remarketing Audiences in Pinterest Ads: Prerequisite: You must install the Pinterest Tag in All website pages: th-cam.com/video/BbtMZ7uP60Q/w-d-xo.html 1) Login to Pinterest Ads 2) Open the mega menu on the top left 3) Navigate ...
How to Install the X Ads Pixel (Twitter Pixel) with Google Tag Manager
มุมมอง 1812 ชั่วโมงที่ผ่านมา
► ❤️ Show your support: bit.ly/3VCS2iP ► 🤓 Ask any question: bit.ly/3WnJywv ► 🔗 Connect on LinkedIn: bit.ly/4eLrVNU ► 📨 Join my Newsletter: bit.ly/3TWXnkf How to Install the X Ads Pixel (Twitter Pixel) with Google Tag Manager: 1) Login to X Ads (Twitter Ads) 2) Navigate to Tools (top menu) 3) Select Events manager 4) Select "Add event source" from here you have two options: Option 1: Custom HTM...
How to Install the Pinterest Tag (Pixel) with Google Tag Manager
มุมมอง 1612 ชั่วโมงที่ผ่านมา
► ❤️ Show your support: bit.ly/3VCS2iP ► 🤓 Ask any question: bit.ly/3WnJywv ► 🔗 Connect on LinkedIn: bit.ly/4eLrVNU ► 📨 Join my Newsletter: bit.ly/3TWXnkf How to Install the Pinterest Tag Pixel with Google Tag Manager: 1) Login to your Pinterest Ads Manager 2) Navigate to Conversions (via the mega menu on the top left) 3) Select Tag Manager (under Pinterest tag) 4) Click on the "Install the Pin...
How to create Remarketing Audiences in TikTok Ads
มุมมอง 1714 ชั่วโมงที่ผ่านมา
► ❤️ Show your support: bit.ly/3VCS2iP ► 🤓 Ask any question: bit.ly/3WnJywv ► 🔗 Connect on LinkedIn: bit.ly/4eLrVNU ► 📨 Join my Newsletter: bit.ly/3TWXnkf How to create Remarketing Audiences in TikTok Ads: Prerequisite: You need to install the TikTok Ads Pixel in ALL your website pages: th-cam.com/video/F9rYLc-jmO8/w-d-xo.html 1) Login to your TikTok Ads account 2) Navigate to Tools (top menu) ...
How to create a reusable Custom Metric in Looker Studio
มุมมอง 1916 ชั่วโมงที่ผ่านมา
► ❤️ Show your support: bit.ly/3VCS2iP ► 🤓 Ask any question: bit.ly/3WnJywv ► 🔗 Connect on LinkedIn: bit.ly/4eLrVNU ► 📨 Join my Newsletter: bit.ly/3TWXnkf How to create a reusable Custom Metric in Looker Studio: 1) Navigate to Data column (right-hand-side) 2) Click on "Add a field" 3) Select "Add calculated field" 4) Give a name to your metric 5) Complete the formula 6) Save You can now use you...
How to Create Remarketing Audiences in Google Ads
มุมมอง 5719 ชั่วโมงที่ผ่านมา
► ❤️ Show your support: bit.ly/3VCS2iP ► 🤓 Ask any question: bit.ly/3WnJywv ► 🔗 Connect on LinkedIn: bit.ly/4eLrVNU ► 📨 Join my Newsletter: bit.ly/3TWXnkf How to Create Remarketing Audiences in Google Ads: Option 1: Create Remarketing Audiences using Google Ads Prerequisite: You need to have the Google Ads Tag installed in all website pages: th-cam.com/video/FQnpgPTKwCg/w-d-xo.html 1) Login to ...
Difference Between Link Clicks vs Landing Page Views in Meta Ads
มุมมอง 59วันที่ผ่านมา
► ❤️ Show your support: bit.ly/3VCS2iP ► 🤓 Ask any question: bit.ly/3WnJywv ► 🔗 Connect on LinkedIn: bit.ly/4eLrVNU ► 📨 Join my Newsletter: bit.ly/3TWXnkf 🖱️ Link Clicks = count when the user CLICKS on the ad. Best for sending traffic to Messenger or WhatsApp 💻 Landing Page Views: count when the landing page LOADS 100%. Best for sending traffic on a website or landing page
Campaign Objectives in Meta Ads: Explained
มุมมอง 67วันที่ผ่านมา
► ❤️ Show your support: bit.ly/3VCS2iP ► 🤓 Ask any question: bit.ly/3WnJywv ► 🔗 Connect on LinkedIn: bit.ly/4eLrVNU ► 📨 Join my Newsletter: bit.ly/3TWXnkf Campaign Objectives in Meta Ads 🎯 Awareness: Best for reach, impressions, views - only! 🎯 Traffic: Best for link clicks, landing page views or for sending traffic to WhatsApp or Messenger 🎯Engagement: Best for reactions, likes, comments, shar...
Campaign Types in Google Ads: Explained
มุมมอง 33วันที่ผ่านมา
Campaign Types in Google Ads: Explained
How to Add Account Level Negative Keywords in Google Ads
มุมมอง 1014 วันที่ผ่านมา
How to Add Account Level Negative Keywords in Google Ads
Best Alternatives to Google Ads and Meta Ads
มุมมอง 5814 วันที่ผ่านมา
Best Alternatives to Google Ads and Meta Ads
How to Troubleshoot Google Analytics (GA4) Events with Google Tag Manager
มุมมอง 8814 วันที่ผ่านมา
How to Troubleshoot Google Analytics (GA4) Events with Google Tag Manager
How to Connect your WhatsApp Account in Meta Ads
มุมมอง 24014 วันที่ผ่านมา
How to Connect your WhatsApp Account in Meta Ads
How to Connect Microsoft Clarity with Google Analytics
มุมมอง 12414 วันที่ผ่านมา
How to Connect Microsoft Clarity with Google Analytics
How to Install the Reddit Ads Pixel with Google Tag Manager
มุมมอง 11014 วันที่ผ่านมา
How to Install the Reddit Ads Pixel with Google Tag Manager
Difference between In Market vs Affinity Audiences in Google Ads
มุมมอง 2314 วันที่ผ่านมา
Difference between In Market vs Affinity Audiences in Google Ads
How to Upload a Company List on LinkedIn Ads
มุมมอง 6814 วันที่ผ่านมา
How to Upload a Company List on LinkedIn Ads
How to Add New Users to Wix and Customise Permissions
มุมมอง 4714 วันที่ผ่านมา
How to Add New Users to Wix and Customise Permissions
How to Upload Customer Lists to LinkedIn Ads
มุมมอง 5114 วันที่ผ่านมา
How to Upload Customer Lists to LinkedIn Ads
How to Upload Customer Lists to Pinterest Ads
มุมมอง 2321 วันที่ผ่านมา
How to Upload Customer Lists to Pinterest Ads
How to Upload Customer Lists to Reddit Ads
มุมมอง 2521 วันที่ผ่านมา
How to Upload Customer Lists to Reddit Ads
How to Update Your Page Title, URL and Meta Description on WIX
มุมมอง 3621 วันที่ผ่านมา
How to Update Your Page Title, URL and Meta Description on WIX
How to Transfer the Ownership of a Google Ads Account
มุมมอง 13621 วันที่ผ่านมา
How to Transfer the Ownership of a Google Ads Account
Thank you so much man
Brother, i have created a canva free website. And i can't add tag manager in my website. What should i do?
I don't think you can install GTM to a free Canva website - you may be able to do it with a premium plan, or in the future, if they release an app or integration. Canva websites are great as a quick solution but they lack essential functionalities if you want to take your business to the next level (I would suggest checking solutions like WIX, Squarespace or equivalent)
@xyzl ok brother. Thank u for ur valuable reply 👍
straight to the point! thx buddy!
Is there a way to correct the name of the business?
This may help: Why Your Business Name gets disapproved in Google Ads th-cam.com/video/A4YJJMOUE2c/w-d-xo.html
Very helpful and clearly explained. Thank you so much!
Thanks
Thanks a lot!
Need to add Uzo to my ticktok
Great tutorial, thank you very much 🥺
This definitely helped out. Straight to the point :D
Thanks!
Mate, nice video, but how you go now from the express mode to the expert mode? Cause you made a previous video about how to go in expert mode in the google ads but that video is outdated. So I would like to know how to go in expert mode. please let me know.
This is the new flow to create a Google Ads account (it seems that the expert mode doesn’t exist anymore for new accounts, so I cannot access it to check if there is a way to go from expert to normal with a different flow). I would suggest to create a new Google Ads account.
@@xyzl Hi thanks for the reply, I created the Google ads account yesterday. So I guess it doesn't make a difference to create a new Google ads account today.
Thanks
Very useful! If you wanted to create a conversion rate for sessions that completed registration for example, but only those that started the registration process. Would you just need to have a key event on the start and finish and do a calculated metric? Or is there a better way (so i dont have to use 2 key events for one conversion rate).
You will have to create x2 key events and then create a custom metric based on those! That’s the way!
There are no goal options when I click on choose a conversion goal
Check if you have conversion actions setup in your Google Ads account (if not, you need to first setup conversion tracking)
Thank you, exactly what I needed (having gone down a smart campaign set up rabbit hole before I was ready to!) but when I called Google they wanted to set up an appointment to walk me through it all. Now I don't need that! :-)
Thanks
Very nice explanation . everything on point easy to understand . Thanks for your valuable information .
Thank you so much. So straightforward and no fluff like alot of other videos. You rock
Πολύ ωραίο και κατατοπιστικό βίντεο!
Clear and understandable, I wish there was more information like this.
THANKS
Thanks
Great Video...btw if we want to create more fields like more metrics and dimensions (Customized Calculated Fields)...what should I do?On which parameters we can create them?... pls lemme know !
Check these videos: th-cam.com/video/tiXSBAyirCM/w-d-xo.html th-cam.com/video/R0LgyXT_Rn4/w-d-xo.html
Thank you for the clear instructions. This was very helpful.
I can't see anything because there is a TH-cam video promoting another video covering what you're doing.
Explained well 😊 , can u make video on how to check the page length scrolled by people , we knew that 30 % page is scrolled but at what area of paragraph 30% is covering ? And this 30% content will be different on mobile devices and desktop , how to know that whr to put call to action so people who are scrolling 10% can be hit Please make a video if possible
Great video! thank you!
great video very informative
Exactly what I needed! Thanks!! You should adjust the audio volume, though. I have to bump my volume all the way up in order to hear you.
after getting permission, how the member able to publish video on tiktok business account?
When you create a campaign, as part of the Ad creation process you will be able to upload a video or select an existing post.
Thank you
I already turned that option off and still! Google is producing assets automatically! Any idea why? Thanks so much for the video!
For PMax campaigns there's an option in the settings called "Asset optimisation" which allows the system to create videos and make changes to your ads aftger they are published! Google Ads is full of tricks lately...
Hello! thank you for great tutorial. I have an question: what if you have a few landing pages with a few "submit application" button? can you track that buttons separately? or al the data will be collected in one event?
You can track them separately by adding another condition in the event (page URL contains ___) In this case you need to create different events for each button in each page. So basically you can track them both separately or all-together! The choice is yours!
@@xyzl About adding condition, can I 1. Collect all submit application traffic under one event, and then 2. create "custom conversions" based that event and specify URL?
@@NelliAbrahamyan-o5r My suggestion is to: 1) Create one Event capturing all submissions 2) Create separate Events for each submission with an additional condition based on the URL It is also possible to set it up like you said, but it may be a bit more tricky / difficult
is there is a way to remove sorting in looker studio?
You can customise sorting (descending or ascending for any metric or dimension), but I don’t think there’s a way to remove sorting all together (eventually data need to be sorted somehow)
@@xyzl Thanks :)
Excellent video - thank you!!
Really helped thank you.
Can't see lead form
Check if the Google Ads account is active, if it is verified (advertiser verification is complete) and if the data officer details are complete.
Thank you so much this made it so simple . The instructions complicate everything
No bullshit , straightforward crisp explanation. Much thanks ! Hitting Subscribe.
Great job explaining, is it always by the name - is there no unique ID that I would use in case I change the name?
In this case you can simply change the filter - I don't think there's a unique ID dimensions you can pull in Looker Studio (for now)
thank you!! no one else explains how easy it is except you
lol u sound so european, anw thanks for the info
thanks.
but i'm getting error 401 on that page.
Try this link: ads.google.com/home/tools/manager-accounts/ It should work! If not, try from a different browser (or it may be a temporary error)
and if you're using your facebook page to advertise on instagram. How do I moderate comments?
Need to check on this one! I would strongly advise to use the Ads Manager though (don’t boost straight from the FB page because you get less options)
what do you use to record your videos please?
Loom
So clear and helpful! Thank you!
Can you use this same tactic to link to a partner's YT channel? If so, do they just set the permissions of what you can see when they receive the email link?
Yes, you can request to link any channel. This linkage is to be able to see YT metrics in Google Ads, so I don’t think they’ll be able to modify any permissions (need to double check!) if you simply want to advertise their videos you can do that without linking the channel.
are there any pitfalls that can happen when changing from the account level goals to custom campaign goal? if I am optimizing for microconversion and I want to know if it would work better with hard conversion optimizing, what would you recommend? is experiment the right choice?
The campaign will go through a new period of learning - so yes! Experiment is the best approach