El Color de la Memoria resurrects and describes stories, myths and legends that, like a mirror, reflects the identity of the people of Mexico. It begins in Baja California Sur but also reaches out to other parts of the country. A muralist and a photographer interview those few remaining elders who tell their stories, both original and fantastic. The stories are then recreated in murals and videos.
Through this art, El Color de la Memoria preserves, reinforces, and spreads like seeds, this valuable aspect of Mexican culture.