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Road 2 Retail
เข้าร่วมเมื่อ 27 ก.ค. 2020
The Road 2 Retail has been developed to help emerging and challenger brands best determine when and how to go about securing distribution in food, drug, mass, club and dollar brick and mortar classes of trade.
Our insight is based upon years of experience, interviews with buyers at a dozen large retailers, and ongoing discussions with manufacturers and suppliers that support brands. After years of leading and managing these business building initiatives for companies we worked for directly, we now help emerging brands navigate this important, yet complex, process.
Our insight is based upon years of experience, interviews with buyers at a dozen large retailers, and ongoing discussions with manufacturers and suppliers that support brands. After years of leading and managing these business building initiatives for companies we worked for directly, we now help emerging brands navigate this important, yet complex, process.
Episode # 63 A dynamic discussion with the founder of TIG Brands, Elliot Begoun
On today's show we are fortunate to spend time with Elliot Begoun, the founder of TIG Brands. Elliot discusses their very comprehensive approach to helping founders grow their emerging brands by focusing on building a sustainable business and not just a brand. Elliot describes how TIG Brands utilizes 'The Collective' allowing brands within their ecosystem to utilize subject matter experts and then their "Accelerator" process to grow these brands once the foundation is set. We also learn why the tardigrade is superior to the unicorn! Other topics covered in detail include:
- How founders need to learn to live with their constant companions: fear and doubt
- When seeking investors, understand you will get 'no' the majority of the time, but learn from each rejection
- Potential investors will bet on the people and the category- but they must see a business and not just a brand
- The importance of viable unit level economics
- The different types of financing available to emerging brands and how to appeal to these investors
Enjoy the show! Please subscribe to the Road 2 Retail podcast on iTunes or Spotify or our TH-cam channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review
- How founders need to learn to live with their constant companions: fear and doubt
- When seeking investors, understand you will get 'no' the majority of the time, but learn from each rejection
- Potential investors will bet on the people and the category- but they must see a business and not just a brand
- The importance of viable unit level economics
- The different types of financing available to emerging brands and how to appeal to these investors
Enjoy the show! Please subscribe to the Road 2 Retail podcast on iTunes or Spotify or our TH-cam channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review
มุมมอง: 11
วีดีโอ
Episode #62 Interview with Anu Bliss- General Manager of Digital Commerce at The Emerson Group
มุมมอง 3721 ชั่วโมงที่ผ่านมา
Learn how emerging brands can effectively work with Amazon from Anu Bliss - General Manager of Digital Commerce at The Emerson Group Getting your brand on Amazon is all many small, emerging and challenger brands think they need to do to be successful. As we learn in our discussion with Anu today- it is far easier said than done. The Amazon beast is constantly changing, and your business must be...
Episode #61 Erin Wojtysiak - Associate Director of Paid Media at Pathfinders Advertising
มุมมอง 2414 วันที่ผ่านมา
Getting an Emerging Brand Ready to Promote on Facebook On today’s episode, Erin lead's us in a discussion around what it takes for a small, emerging or challenger brand to get set up to advertise on Facebook. Specifically, we cover: - Do you know the process for setting up a business account on Facebook? - What do you need with regard to content (images and copy) to attract consumers? - Resist ...
Episode #60 Andy Whitman - Co-founder and Managing Partner of Loft Growth Partners
มุมมอง 2421 วันที่ผ่านมา
An Approach to Investing in Small & Emerging Brands Today we discuss investing in small, emerging and challenger brands with the co-founder of Loft Growth Partners- Andy Whitman. Over the course of his extensive career investing in small brands, Andy shares his thoughts on many topics including: - Raise money for the right reasons- not because others are - Don't raise too much money too soon - ...
Episode # 59 Alexis Paige - Associate Social Media Director at Pathfinders Advertising
มุมมอง 29หลายเดือนก่อน
How to source, manage and utilize an influencer for your brand Many small, emerging and challenger brands are anxious to work with influencers to help build their brands, but where to start and how best to proceed? Alexis offers her insights into the critical role establishing goals for an influencer program plays (awareness, conversion, change in positioning, etc?), how to identify an ideal in...
EPISODE #58 Interview with Corey Scholibo- Co-Founder Wile and Repurpose
มุมมอง 22หลายเดือนก่อน
On this episode of the Road 2 Retail, we speak with Corey Scholibo, co-founder of Dayo and Wile. Corey and the Road 2 Retail team explore Corey’s experiences starting mission-driven brands such as Wile and Repurpose. Corey shares his experiences in developing these brands that resonate with both retailers and consumers. Corey also shares his insights into: • Best tactics to drive consumer deman...
Episode # 57 Interview with Wade Yenny
มุมมอง 10หลายเดือนก่อน
On today’s episode, the Road 2 Retail team speaks with Wade Yenny - an experienced retail buyer with several high-profile natural and specialty retailers. Wade shares his views on the importance of differentiation and his observations related to small, emerging and challenger brands. Wade shares his insights on the following topics: • How important is traction for a brand online before going to...
Episode # 54 The second of two quick hits episodes with Challenger Brand Advocate- Dan Mack.
มุมมอง 242 หลายเดือนก่อน
Dan Mack is a passionate advocate for challenger brands like those we work with and try to help here on the Road 2 Retail podcast. Dan shares his views on what small, emerging and challenger brands really need to think through prior to making the move into a regional or national retailer. He points out the challenges all of these brands will undoubtedly face, and he offers his views on how to b...
Episode #56 Interview with Eric Koppelman- The Power of Focus on Building an Emerging Brand
มุมมอง 232 หลายเดือนก่อน
Episode #56 A detailed discussion with Eric Koppelman - CEO of Ruby Jewel Ice Cream Sandwiches Today we were fortunate to spend some time with Eric Kopplelman to discuss how he and his team are building out their brand of super premium ice cream sandwiches. He leads with a very interesting history of Ruby Jewel and how they went about bringing the focus of the business back to the core: delicio...
Episode #53 Emerging brand watch outs as they consider the move to brick & mortar retail
มุมมอง 352 หลายเดือนก่อน
Dan Mack is a passionate advocate for challenger brands like those we work with and try to help here on the Road 2 Retail podcast. Dan shares his views on what small, emerging and challenger brands really need to think through prior to making the move into a regional or national retailer. He points out the challenges all of these brands will undoubtedly face, and he offers his views on how to b...
Episode #52 Interview with Larissa Dannenberg- Understanding Retailer Media Networks.
มุมมอง 192 หลายเดือนก่อน
Episode #52 Larissa Dannenberg, Vice President of Consulting at Market Performance Group, shares her views on how brands can best work with Retailer Media Networks. Retailer Media Networks (RMNs) are an emerging vehicle with many of the nation's largest retailers. After years of watching Amazon build out their massive advertising business, many retailers have responded by building out their own...
Episode # 51 Comments & Counsel from Doug Radi - President of Sweet Loren's
มุมมอง 223 หลายเดือนก่อน
On today’s episode we discuss what it has taken for Doug and the team to make Sweet Loren's the #1 'better for you' cookie dough in the USA. Having been a senior leader at several successful emerging brands, Doug discusses some of the key points he has learned along the way: - Do you have a solid strategy? Are you flexible? - Do you have enough margin to expand your business successfully? - Mus...
Episode #50 A discussion with Buck Robinson: President of Media Manager Marketplace.
มุมมอง 313 หลายเดือนก่อน
On today’s show we speak with Buck Robinson- the President of Media Manager Marketplace. Buck and his experienced team have a long history of helping non big budget brands test and learn their way into the world of offline media (TV, print, radio, etc). You don't need a seven figure budget to make a positive impact on your business with offline media. Right up front, Buck discusses how offline ...
Road 2 Retail: Episode # 49 A conversation with Marc Perez - President of The Menper Group
มุมมอง 244 หลายเดือนก่อน
On today’s episode, we speak with Marc Perez - President of The Menper Group. Marc leads a family owned business intensely focused on delivering health and wellness products to the US hispanic consumer. Marc discusses how they think about expanding their business, the way they have structured their sales organization, and how they vet suppliers. In addition, Marc reflects on his time as a priva...
Episode #48 Insights from Genevieve Gilbreath Co-Founder and General Partner of Springdale Ventures.
มุมมอง 374 หลายเดือนก่อน
On today’s episode we discuss the important actions small, emerging and challenger brands need to make when preparing to raise money with Genevieve Gilbreath - Co-Founder of Springdale Ventures. Given her experience, Genevieve discusses the keys to successfully raising money and the importance of having a good "match" with an investor. Among the topics discussed are: - What should a brand look ...
RJ Talyor, Founder & CEO of Backstroke discusses his new email marketing Firm
มุมมอง 395 หลายเดือนก่อน
RJ Talyor, Founder & CEO of Backstroke discusses his new email marketing Firm
Episode # 46 A conversation with Andrew Weiss- Founder and CEO of the Partnered CEO
มุมมอง 435 หลายเดือนก่อน
Episode # 46 A conversation with Andrew Weiss- Founder and CEO of the Partnered CEO
So you want to get into the craft brew business? Here's the 3 Road's Brewing story.
มุมมอง 116 หลายเดือนก่อน
So you want to get into the craft brew business? Here's the 3 Road's Brewing story.
Building a CPG Brand with Carpe Co-Founder, David Spratte
มุมมอง 526 หลายเดือนก่อน
Building a CPG Brand with Carpe Co-Founder, David Spratte
Episode # 42 Healthcare Trends & Rx-to-OTC Switches with Susan Levy
มุมมอง 867 หลายเดือนก่อน
Episode # 42 Healthcare Trends & Rx-to-OTC Switches with Susan Levy
Episode #41 Interview with George Brown of AcuPoll
มุมมอง 267 หลายเดือนก่อน
Episode #41 Interview with George Brown of AcuPoll
Episode # 40 Interview with Brian Packard and Dan Touhey from Yard Rink
มุมมอง 447 หลายเดือนก่อน
Episode # 40 Interview with Brian Packard and Dan Touhey from Yard Rink
Road 2 Retail: Episode 39. Your 2024 Small Brand Kick Off Checklist.
มุมมอง 348 หลายเดือนก่อน
Road 2 Retail: Episode 39. Your 2024 Small Brand Kick Off Checklist.
Episode #38 Interview with Jason Omenn part 2
มุมมอง 2511 หลายเดือนก่อน
Episode #38 Interview with Jason Omenn part 2
Episode 37 Interview with Jason Omenn part 1
มุมมอง 4211 หลายเดือนก่อน
Episode 37 Interview with Jason Omenn part 1
Episode 37 Interview with Jason Omenn part 1
มุมมอง 2511 หลายเดือนก่อน
Episode 37 Interview with Jason Omenn part 1
Love this Eric!
Thanks Tracey and Bruce! Pleased that Buck was able to add to R2R's Podcast content through presenting MM's efficient, targeted, performance OFFLINE media strategies for consumer brands.
Great information from all involved. Congrats, gentlemen! Thank you for featuring Susan. She's an industry legend in the making. I learned a lot, and I've worked around this industry for over 20 years.
Wow those people are smart and good looking and humble!!
'promo sm' 💐
Great video learned a lot. Thank you.
Good content that also fits to an international distribution strategy
Great podcast! Thanks for mention, John! But nothing would be possible without your vision and willingness to learn how the industry works before jumping in with both feet. That, and your awesome team!
💥 𝕡𝕣𝕠𝕞𝕠𝕤𝕞
𝐩яⓞ𝓂𝓞Ş𝐦
Great job, guys! Nice recap of Expo West!