- 83
- 4 499
Road 2 Retail
เข้าร่วมเมื่อ 27 ก.ค. 2020
The Road 2 Retail has been developed to help emerging and challenger brands best determine when and how to go about securing distribution in food, drug, mass, club and dollar brick and mortar classes of trade.
Our insight is based upon years of experience, interviews with buyers at a dozen large retailers, and ongoing discussions with manufacturers and suppliers that support brands. After years of leading and managing these business building initiatives for companies we worked for directly, we now help emerging brands navigate this important, yet complex, process.
Our insight is based upon years of experience, interviews with buyers at a dozen large retailers, and ongoing discussions with manufacturers and suppliers that support brands. After years of leading and managing these business building initiatives for companies we worked for directly, we now help emerging brands navigate this important, yet complex, process.
EPISODE #75 Interview with Rob Clemons
On today's show we visit with Rob Clemons of the rapidly growing emerging brand: Wonderbelly (VP - Supply Chain & Operations). Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our TH-cam channel. Plus- give us a follow on LinkedIn.
On today's podcast we discuss some of the learnings and actions this fast-growing brand has taken on their journey to date. These include:
- The importance of having a meaningful point of difference with your product versus your competition
- Using Wonderbelly's "birth" as an online brand initially to identify and prove out their core consumer
- Even when successful as a DTC brand, a strategic presence at brick & mortar retail is still vital to growing
- The importance of helpful, value-added investors to a growing brand
Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify or our TH-cam channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review.
On today's podcast we discuss some of the learnings and actions this fast-growing brand has taken on their journey to date. These include:
- The importance of having a meaningful point of difference with your product versus your competition
- Using Wonderbelly's "birth" as an online brand initially to identify and prove out their core consumer
- Even when successful as a DTC brand, a strategic presence at brick & mortar retail is still vital to growing
- The importance of helpful, value-added investors to a growing brand
Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify or our TH-cam channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review.
มุมมอง: 29
วีดีโอ
Episode # 74 Interview with Neil Foster
มุมมอง 4221 วันที่ผ่านมา
How best to launch your DTC brand and when to consider brick & mortar retail distribution? Check out this week's Road 2 Retail podcast. Episode # 74. This week veteran advertising executive Neil Foster (CEO of Agency Habitat) joins us on the Road 2 Retail podcast to share his thoughts and experiences with growing emerging brands. Please subscribe to the Road 2 Retail podcast at Apple podcasts, ...
Episode # 73 A Recap of the Founder's Innovation Day Program Focused on Emerging Brands
มุมมอง 3028 วันที่ผ่านมา
On December 4, 2024 the Road 2 Retail attended The Founder's Innovation Day program in NYC put on by ECRM and Retail Media IQ. Today we recap the program with Wayne Bennett, SVP Retail for ECRM/RangeMe. Wayne and his team organized this fantastic event bringing together emerging brand founder's and leading retailers where the day focused on the role emerging brands play in their categories. Oth...
EPISODE #72 Interview with Patty Klingbiel
มุมมอง 46หลายเดือนก่อน
What fundamental research does an emerging brand need to execute in order to increase the odds of success?? Give this a listen! Episode # 72. A very informative visit with The Connell Group's Patty Klingbiel. Subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our TH-cam channel. Plus- give us a follow on LinkedIn. On today's show we spend time with Patty Klingbiel - The Presid...
EPISODE #71 How is the holiday season shaping up with Rick Miller
มุมมอง 33หลายเดือนก่อน
Episode # 71 Big Chalk's Rick Miller is back to share some new data about the state of the consumer as we head into the holiday shopping season. Rick Miller, Head of Sales & Marketing Effectiveness at Big Chalk, returns to share with us new data about the state of the consumer from their Tradeoff Consumer work. According to the National Retail Federation, approximately 19% of annual retail sale...
EPISODE #70 Interview with Skye Frontier
มุมมอง 19หลายเดือนก่อน
How to understand the effectiveness of your Retailer Media Network Ad Spend Episode # 70 An overview of these emerging platforms with Incremental's Executive Vice President - Skye Frontier. Subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify, our TH-cam channel and follow us on LinkedIn. On today's show we speak with Skye Frontier - Executive Vice President at Incremental. Skye's ...
Episode #69 Big Chalk's Rick Miller talks to the Road 2 Retail audience about research tools
มุมมอง 68หลายเดือนก่อน
Understanding Your Consumer and Utilizing Research to Drive Your Brand Performance On the show today we spend time with Rick Miller, Head of Sales & Marketing Effectiveness at Big Chalk. Rick takes us through a detailed discussion covering: 1) What research tools should a brand utilize to ensure they understand their consumer and their brand's role in the category 2) The three key pieces of dat...
EPISODE #68 Interview with Rusty Ray- Managing Director with Investment Banking firm Alantra.
มุมมอง 34หลายเดือนก่อน
What you need to know when buying or selling an emerging brand. On today's show we spent time with Rusty Ray of Alantra. Rusty has spent his career buying and selling brands (with a focus on healthcare) - offering counsel to both buyers and sellers regarding the best approach to executing a winning transaction. Among the key discussion points, Rusty offers his views on: 1) What a buyer should b...
Episode # 67 A discussion on handling emerging brand staffing with CPG recruiter- Hayes Reilly
มุมมอง 392 หลายเดือนก่อน
Thinking of joining an emerging brand? Thinking about bringing in outside talent? On today's show we speak with Hayes Reilly- Managing Partner at PeopleSuite. Hayes has had a long successful career placing senior executive talent with Consumer Packaged Goods (CPG) firms of all sizes. Today we cover two topics in depth: 1) How does an emerging brand founder or leader expand their leadership team...
EPISODE # 66 Interview with Brandon Pogue-Building a Differentiated Brand in a Crowded Category
มุมมอง 212 หลายเดือนก่อน
The Road 2 Retail team recently spent some time with Brandon Pogue- cofounder of TruLabs. TruLabs produces a great tasting and uniquely formulated product in the very competitive hydration space. Brandon tells us about how the brand morphed into a hydration focused brand and their commitment to a "science based and consumer approved" product design. Our discussion covers topics including: - The...
Episode # 65 Retail Expansion with Bruce & Tracey
มุมมอง 172 หลายเดือนก่อน
On today's show, Bruce & Tracey discuss how to go about expanding your small, emerging or challenger brand with an existing retailer. Often, brand leaders get distracted by defining growth as "more retailers" when growth actually means building and expanding your brand intelligently. However, the smart play may be to expand with a retailer you are already working with and having some success vs...
Episode #64 Interview with Gaylord VanGuilder- Co-founder of The Goodsprout Company
มุมมอง 602 หลายเดือนก่อน
Gaylord shares with us the backstory of launching their unique infant care brand - Buddle. Their team invested a lot of time and resources upfront on R&D, consumer testing, and pricing before making the move to selling product. The discussion also covers: - Buddle's launch hiccups (everyone has them!) - His view on building out a team and advisory panel that are highly skilled in their areas of...
Episode # 63 A dynamic discussion with the founder of TIG Brands, Elliot Begoun
มุมมอง 263 หลายเดือนก่อน
On today's show we are fortunate to spend time with Elliot Begoun, the founder of TIG Brands. Elliot discusses their very comprehensive approach to helping founders grow their emerging brands by focusing on building a sustainable business and not just a brand. Elliot describes how TIG Brands utilizes 'The Collective' allowing brands within their ecosystem to utilize subject matter experts and t...
Episode #62 Interview with Anu Bliss- General Manager of Digital Commerce at The Emerson Group
มุมมอง 503 หลายเดือนก่อน
Learn how emerging brands can effectively work with Amazon from Anu Bliss - General Manager of Digital Commerce at The Emerson Group Getting your brand on Amazon is all many small, emerging and challenger brands think they need to do to be successful. As we learn in our discussion with Anu today- it is far easier said than done. The Amazon beast is constantly changing, and your business must be...
Episode #61 Erin Wojtysiak - Associate Director of Paid Media at Pathfinders Advertising
มุมมอง 263 หลายเดือนก่อน
Getting an Emerging Brand Ready to Promote on Facebook On today’s episode, Erin lead's us in a discussion around what it takes for a small, emerging or challenger brand to get set up to advertise on Facebook. Specifically, we cover: - Do you know the process for setting up a business account on Facebook? - What do you need with regard to content (images and copy) to attract consumers? - Resist ...
Episode #60 Andy Whitman - Co-founder and Managing Partner of Loft Growth Partners
มุมมอง 353 หลายเดือนก่อน
Episode #60 Andy Whitman - Co-founder and Managing Partner of Loft Growth Partners
Episode # 59 Alexis Paige - Associate Social Media Director at Pathfinders Advertising
มุมมอง 324 หลายเดือนก่อน
Episode # 59 Alexis Paige - Associate Social Media Director at Pathfinders Advertising
EPISODE #58 Interview with Corey Scholibo- Co-Founder Wile and Repurpose
มุมมอง 284 หลายเดือนก่อน
EPISODE #58 Interview with Corey Scholibo- Co-Founder Wile and Repurpose
Episode # 57 Interview with Wade Yenny
มุมมอง 114 หลายเดือนก่อน
Episode # 57 Interview with Wade Yenny
Episode # 54 The second of two quick hits episodes with Challenger Brand Advocate- Dan Mack.
มุมมอง 255 หลายเดือนก่อน
Episode # 54 The second of two quick hits episodes with Challenger Brand Advocate- Dan Mack.
Episode #56 Interview with Eric Koppelman- The Power of Focus on Building an Emerging Brand
มุมมอง 265 หลายเดือนก่อน
Episode #56 Interview with Eric Koppelman- The Power of Focus on Building an Emerging Brand
Episode #53 Emerging brand watch outs as they consider the move to brick & mortar retail
มุมมอง 365 หลายเดือนก่อน
Episode #53 Emerging brand watch outs as they consider the move to brick & mortar retail
Episode #52 Interview with Larissa Dannenberg- Understanding Retailer Media Networks.
มุมมอง 195 หลายเดือนก่อน
Episode #52 Interview with Larissa Dannenberg- Understanding Retailer Media Networks.
Episode # 51 Comments & Counsel from Doug Radi - President of Sweet Loren's
มุมมอง 276 หลายเดือนก่อน
Episode # 51 Comments & Counsel from Doug Radi - President of Sweet Loren's
Episode #50 A discussion with Buck Robinson: President of Media Manager Marketplace.
มุมมอง 316 หลายเดือนก่อน
Episode #50 A discussion with Buck Robinson: President of Media Manager Marketplace.
Road 2 Retail: Episode # 49 A conversation with Marc Perez - President of The Menper Group
มุมมอง 307 หลายเดือนก่อน
Road 2 Retail: Episode # 49 A conversation with Marc Perez - President of The Menper Group
Episode #48 Insights from Genevieve Gilbreath Co-Founder and General Partner of Springdale Ventures.
มุมมอง 387 หลายเดือนก่อน
Episode #48 Insights from Genevieve Gilbreath Co-Founder and General Partner of Springdale Ventures.
RJ Talyor, Founder & CEO of Backstroke discusses his new email marketing Firm
มุมมอง 418 หลายเดือนก่อน
RJ Talyor, Founder & CEO of Backstroke discusses his new email marketing Firm
Episode # 46 A conversation with Andrew Weiss- Founder and CEO of the Partnered CEO
มุมมอง 478 หลายเดือนก่อน
Episode # 46 A conversation with Andrew Weiss- Founder and CEO of the Partnered CEO
So you want to get into the craft brew business? Here's the 3 Road's Brewing story.
มุมมอง 129 หลายเดือนก่อน
So you want to get into the craft brew business? Here's the 3 Road's Brewing story.
This information for influencers is great thank you!
So insightful! Thank you 😊
Such an insightful discussion! Huge kudos to both the hosts and the guest for diving deep into these important topics and sharing valuable perspectives.
Awesome conversation and content! Thank you all for the insight!
Love this Eric!
Thanks Tracey and Bruce! Pleased that Buck was able to add to R2R's Podcast content through presenting MM's efficient, targeted, performance OFFLINE media strategies for consumer brands.
Great information from all involved. Congrats, gentlemen! Thank you for featuring Susan. She's an industry legend in the making. I learned a lot, and I've worked around this industry for over 20 years.
Wow those people are smart and good looking and humble!!
'promo sm' 💐
Great video learned a lot. Thank you.
Good content that also fits to an international distribution strategy
Great podcast! Thanks for mention, John! But nothing would be possible without your vision and willingness to learn how the industry works before jumping in with both feet. That, and your awesome team!
💥 𝕡𝕣𝕠𝕞𝕠𝕤𝕞
𝐩яⓞ𝓂𝓞Ş𝐦
Great job, guys! Nice recap of Expo West!