The Media Leader UK - news analysis + opinion
The Media Leader UK - news analysis + opinion
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Are AI ads the future of TV? With ITV's Jason Spencer and Alan Hall
Last month, ITV launched two ads that were created primarily with the use of generative AI.
Made for new-to-TV small businesses Travel House and Sheepbridge Interiors, the spots feature AI-generated imagery and were created by augmenting ITV Commercial’s normal creative process by using licensed generative-AI image and video tools alongside ITV’s in-house voiceover artists.
The result received a lot of attention. ITV has billed the project as a way to democratise advertising on TV for small and medium-sized businesses that otherwise would not be able to afford high-quality creative production. But consumers and industry leaders have questioned the effectiveness of the ads and how the creative industry might be impacted by the new technology.
Jason Spencer is business development director at ITV and Alan Hall is creative production lead at ITV.
Both had a direct hand in the creation of these AI ads. They joined Jack Benjamin to discuss the creative process using AI and why they believe AI tools have a lot to offer for new-to-TV advertisers.
Highlights:
2:06: Why did ITV begin developing ads using generative AI?
4:35: How AI ads could democratise TV advertising
10:30: How effective are these ads?
16:57: Best practice for using AI to develop creative
20:56: AI versus humans
23:53: Copyright implications
Related articles:
The future of TV ads? ITV creates two spots with generative AI (uk.themedialeader.com/the-future-of-tv-ads-itv-creates-two-spots-with-generative-ai/)
Small business, big picture: What ITV’s gen-AI play tells us about thinking local (uk.themedialeader.com/small-business-big-picture-what-itvs-gen-ai-play-tells-us-about-thinking-local/)
Stories that mattered this week: Origin launches - now what? (uk.themedialeader.com/stories-that-mattered-this-week-origin-launches-now-what/)
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มุมมอง: 16

วีดีโอ

Amazon UK upfronts, Pinterest's brand pitch + why women's network Wacl is more 'business-like'
มุมมอง 18วันที่ผ่านมา
Omar Oakes and Jack Benjamin review the big stories in UK media and advertising this week, including Amazon's UK upfronts, in which it revealed new ad formats for Prime Video, and Pinterest, whose lead marketer had some strong words to say about the digital media "duopoly". Omar is also joined by Wacl's president Karen Stacey and vice-president Claire Sadler to talk about why the female leaders...
Why the future of media is in Manchester
มุมมอง 2914 วันที่ผ่านมา
Jack Benjamin and Omar Oakes report highlights from The Media Leader's first outing in Manchester! The Future of Media Manchester attracted around 600 people on 26 September and included ITV and Coronation Street's "big sell", Manchester City FC's fledgling operation as an in-house production company and advertising consultancy and, of course, a special Manchester edition of "Who Wants to be a ...
Stories that mattered this week: Origin launches - now what?
มุมมอง 814 วันที่ผ่านมา
Jack Benjamin and Omar Oakes are back to review the big media business news of the week, starting with the launch of Origin, Isba's world-first cross-media measurement tool. It may be billed as a "beta" launch with a limited pool of 35 advertisers, but Oakes explains why "as far as Isba is concerned, Origin is now officially launched". The Media Leader duo also discuss ITV's first-ever generati...
Are news outlets too dependent on social media? With NMA CEO Owen Meredith
มุมมอง 1221 วันที่ผ่านมา
News titles across the UK are changing hands and senior leaders amid what has been a downturn in the digital advertising market. Meanwhile, challenges relating to referral traffic, anticompetitive practices by tech giants, and the continuing decline in print revenues are dogging publishers. Owen Meredith, the CEO of the News Media Association, sat down with Jack Benjamin to discuss. The pair sp...
Stories that mattered this week: Observer sale, Radiocentre's Tuning In, Origin row
มุมมอง 821 วันที่ผ่านมา
Jack Benjamin and Omar Oakes discuss the major stories of the past week, including the proposed sale of The Observer to Tortoise Media, scenes from recent Radiocentre, Thinkbox and Who Cares? events, and product updates from Meta and Snap. Highlights: 1:04: Guardian Media Group shares earnings and considers sale of The Observer to Tortoise 12:35: Takeaways from Radiocentre's Tuning In conferenc...
Are brands overspending on social? With EssenceMediacom's Richard Kirk and Olga Zaitseva
มุมมอง 23หลายเดือนก่อน
Social media gets a lot of buzz and an increasingly large slice of media budgets. But is that spend optimal compared with other media channels? In an article (uk.themedialeader.com/brands-could-be-spending-three-times-too-much-on-social-you-read-that-right/) for The Media Leader last week, EssenceMediacom's chief strategy officer Richard Kirk revealed new research that suggests brands are spend...
Stories that mattered this week: Google's adtech trial, Spectator sale, EssenceMediacom changes
มุมมอง 7หลายเดือนก่อน
Jack Benjamin and Omar Oakes discuss the major stories of recent weeks following a brief summer hiatus. Key stories include Google's second antitrust case in the US this year, Sir Paul Marshall's purchase of The Spectator and the dissolution of EssenceMediacomX. Highlights: 1:32: What to know about Google's adtech antitrust trial 11:56: The Spectator sale - what's Sir Paul Marshall's aim? 15:46...
How keyword-blocking continues to harm publishers - with Mantis EVP Terry Hornsby
มุมมอง 17หลายเดือนก่อน
Terry Hornsby, founder and executive vice-president of Mantis, joins Jack Benjamin to discuss how keyword blocklists remain in use by advertisers to the detriment of publishers. Hornsby explains that blocklisting is being used irresponsibly by too many advertisers, many of which often add words to their blocklists without sufficiently checking which may be worth taking off. These could include ...
Why the media industry must hire for potential, not for type
มุมมอง 302 หลายเดือนก่อน
Ally Owen, the founder of Brixton Finishing School, believes the industry must stop recruiting for type and, instead, recruit for potential and break out of its traditional “narrow field of vision” when it comes to talent. She spoke to The Media Leader’s Maria Iu alongside Troy Matthias-Talbot, an alumnus of Brixton Finishing School. Matthias-Talbot agreed that companies should not have a “ster...
AMA: Ask media experts anything!
มุมมอง 92 หลายเดือนก่อน
Jack Benjamin hosts a live panel where three media strategists field questions about common challenges in advertising. Speakers: Jackie Lyons, chief planning officer, Havas Media Network UK Raj Mahon, director of client partnerships, MiQ Amy Caven, head of media and strategy planning, Boots This was recorded at our Future of Brands event in April. You can watch it on the Adwanted UK TH-cam chan...
Why I left EssenceMediacom after 34 years: Sue Unerman interview
มุมมอง 322 หลายเดือนก่อน
Sue Unerman, global chief strategy officer at Brainlabs, joins Omar Oakes to discuss leaving WPP's EssenceMediacom after 34 years and "reinventing" herself at a very different agency. Unerman is well-known across the industry and beyond as a progressive thinker and media strategist, thanks to the books she has written as an author about workplace culture and inclusion. She is a Cannes Lions Cre...
Stories that mattered this week: Google monopoly, X sues advertisers, Meta earnings
มุมมอง 122 หลายเดือนก่อน
Jack Benjamin and Omar Oakes discuss the major media and advertising stories of the week, including the verdict in Google's US antitrust case, how social media companies have been implicated in the spread of far-right violence across the UK and the latest financial results for WPP, Amazon, Snap and Meta. Highlights: 00:20: Google is a monopoly. So what happens next? 6:38: Elon Musk spars with S...
What did Publicis get for $4.4bn? Interview with Epsilon UK MD Elliott Clayton
มุมมอง 252 หลายเดือนก่อน
What did Publicis get for $4.4bn? Interview with Epsilon UK MD Elliott Clayton
Stories that mattered this week: YouTube's growing TV influence, Media Nations, HBO, OpenAI vs Go...
มุมมอง 62 หลายเดือนก่อน
Stories that mattered this week: TH-cam's growing TV influence, Media Nations, HBO, OpenAI vs Go...
Independence is vital for trust in media - Dr Grace Kite interview
มุมมอง 112 หลายเดือนก่อน
Independence is vital for trust in media - Dr Grace Kite interview
Stories that mattered this week: Google's cookie reversal, Netflix, potential Teads and Outbrain ...
มุมมอง 212 หลายเดือนก่อน
Stories that mattered this week: Google's cookie reversal, Netflix, potential Teads and Outbrain ...
'Dramatic' surge in media agency entries - Laurence Green on IPA Effectiveness Awards
มุมมอง 102 หลายเดือนก่อน
'Dramatic' surge in media agency entries - Laurence Green on IPA Effectiveness Awards
Stories that mattered this week: Summer of sport, IPA Bellwether, BBC licence fee
มุมมอง 9หลายเดือนก่อน
Stories that mattered this week: Summer of sport, IPA Bellwether, BBC licence fee
WPP GroupM brings back Brian Lesser as CEO - what's next for world's biggest media buyer?
มุมมอง 2042 หลายเดือนก่อน
WPP GroupM brings back Brian Lesser as CEO - what's next for world's biggest media buyer?
THIS is how the tech companies keep their most talented people
มุมมอง 453 หลายเดือนก่อน
THIS is how the tech companies keep their most talented people
Channel 4 creates 'most accessible' sponsorship idents yet for Paralympics 2024
มุมมอง 6073 หลายเดือนก่อน
Channel 4 creates 'most accessible' sponsorship idents yet for Paralympics 2024
Ageism, mental health and the necessity of art - with Nabs' Kate Harris
มุมมอง 73 หลายเดือนก่อน
Ageism, mental health and the necessity of art - with Nabs' Kate Harris
Advertiser fear is damaging creativity in media - Acast head of sales
มุมมอง 183 หลายเดือนก่อน
Advertiser fear is damaging creativity in media - Acast head of sales
'Most diverse Cannes Lions' in memory - Chloe Davies on representation in media and advertising
มุมมอง 233 หลายเดือนก่อน
'Most diverse Cannes Lions' in memory - Chloe Davies on representation in media and advertising
Stories that mattered this week: A new culture secretary, Ofcom rulings and streamer consolidation
มุมมอง 373 หลายเดือนก่อน
Stories that mattered this week: A new culture secretary, Ofcom rulings and streamer consolidation
TV is no longer 'undermined' by technology - Freewheel sales chief Thomas Bremond
มุมมอง 803 หลายเดือนก่อน
TV is no longer 'undermined' by technology - Freewheel sales chief Thomas Bremond
Havas Media Network CEO Patrick Affleck named agency leader of the year
มุมมอง 573 หลายเดือนก่อน
Havas Media Network CEO Patrick Affleck named agency leader of the year
'Full funnel measurement must accelerate' - media priorities for Arla Foods' Rob Edwards
มุมมอง 623 หลายเดือนก่อน
'Full funnel measurement must accelerate' - media priorities for Arla Foods' Rob Edwards
Andrew Cole interview: How telcos will shake up the way TV is traded and measured
มุมมอง 343 หลายเดือนก่อน
Andrew Cole interview: How telcos will shake up the way TV is traded and measured

ความคิดเห็น

  • @Hassan.0161
    @Hassan.0161 16 วันที่ผ่านมา

    No its not the future of media is in London Manchesters doesnt have any future media stars London has way too many

  • @JanJane-z6q
    @JanJane-z6q 28 วันที่ผ่านมา

    Anyone know the song names in the background please?

    • @SailorMoonFan92
      @SailorMoonFan92 8 วันที่ผ่านมา

      Rihanna ft Eminem - The Monster Tom Grennan - Little Bit of Love P!nk - Trustfall

  • @LittleLyrics24
    @LittleLyrics24 หลายเดือนก่อน

    Hi any chance this can be found on itunes? Please, would love to use the time bit for my wedding ceremony my fiance absolutely loves the cinema but our venue unfortunately only uses itunes xxx

  • @clintbeast-bud8119
    @clintbeast-bud8119 2 หลายเดือนก่อน

    I'm sorry but this is nonsense. people need to stop uploading nonsense on the internet for me to find accidentally

  • @manuelteran2559
    @manuelteran2559 2 หลายเดือนก่อน

    Why Roman Kemp left the radio show?

  • @Godless-Being
    @Godless-Being 3 หลายเดือนก่อน

    It’s only a success when you still want to have netflix because you’re a mindless drone(no offense). Netflix has boring content maybe a few good movies but just not great TV shows. This is why I unsubscribed from Netflix and went straight to Disney/Hulu in 2021 right after unsubscribe from Netflix. Yeah, yeah yeah I know they had their password cracked down, but that’s beside the point. I like watching good content, not trash content if that makes any sense.

  • @Strange_Club
    @Strange_Club 3 หลายเดือนก่อน

    Bauer Media have ruined UK local radio.

  • @Lycanroc-korrina2019
    @Lycanroc-korrina2019 4 หลายเดือนก่อน

    I love this saw this when i went mario movie back in 2023 in deansgate Manchester uk

  • @silondon9010
    @silondon9010 4 หลายเดือนก่อน

    Many postal workers have completely unachievable workloads in 2024 😢,Simon Thompson destroyed Royal Mail

  • @kittymetal186
    @kittymetal186 5 หลายเดือนก่อน

    I saw this advert on TV and I love it. As someone who remembers the excitement of The Beatles it is perfect, it brilliantly depicts the excitement of the time and how the world changed for fans (and the music world). It's a very moving advert for our generation.

  • @richchester187
    @richchester187 5 หลายเดือนก่อน

    reflect the role of the station in its audience’s lives and sees the presenters out and about and visiting listeners across the country ? What Planet are they on ? Maybe they should have done this before they destroyed all the uk local radio stations.

  • @richchester187
    @richchester187 5 หลายเดือนก่อน

    Just 4 comments from the angry people of cornwall having this forced upon them. There are hundreds and hundreds of bad comments about this and hits radio doesn't care a toss. Just as with Lincs Fm they've lost 98% of their listeners over night. Bob Alder --- Shame us LOCALS on FM dont get it anymore, Pirate FM sold out and it's now Greatest 💩💩s radio and i'll never know if i'm right about the secret sound as i couldn't registar for it 🤬 Jon Eldon ---- Not local anymore, turned off boring Rob Birch -- Sorry turn off as it’s not local enough and most of the presenters have gone, Michelle Polkinghorne -- Don't listen anymore now it's no longer local

  • @nicolathomas5125
    @nicolathomas5125 5 หลายเดือนก่อน

    The name Joey Carbstrong, pops into my head🤔💚

  • @glowwithmuna
    @glowwithmuna 6 หลายเดือนก่อน

    It's so good to see your face Laura and valuable chat. xo

  • @maria-ingold
    @maria-ingold 6 หลายเดือนก่อน

    Thanks so much for inviting me! I do mean 1956 as when AI started, not 1965. It's not new, but it certainly seems to get more interesting!

    • @themedialeader
      @themedialeader 6 หลายเดือนก่อน

      Thanks for correcting! Perhaps TH-cam's AI fact checker failed to spot it 🤷🏽‍♂️

  • @kaleb5426
    @kaleb5426 6 หลายเดือนก่อน

    Who Cares

    • @Ella-Bella.x07
      @Ella-Bella.x07 6 หลายเดือนก่อน

      Me

    • @kieranjyt
      @kieranjyt 5 หลายเดือนก่อน

      about you

    • @JacStudios642
      @JacStudios642 4 หลายเดือนก่อน

      Millions of listeners care about Jordan North, even i do

    • @kieranjyt
      @kieranjyt 4 หลายเดือนก่อน

      @@JacStudios642 yes Jordan North is the 🐐

    • @SilverPlaysRR
      @SilverPlaysRR หลายเดือนก่อน

      Your mom did last night.

  • @cloudee8130
    @cloudee8130 7 หลายเดือนก่อน

    James vision when he sees Erin

  • @Ember...
    @Ember... 7 หลายเดือนก่อน

    These are nice but I prefer the 2017 ones, they're more immersive and calming. Edit: especially with IMAX sound

  • @Leo-xb2ng
    @Leo-xb2ng 8 หลายเดือนก่อน

    😪 *Promo SM*

  • @fireantapocalypse1773
    @fireantapocalypse1773 8 หลายเดือนก่อน

    Karthik Rao will be remembered as the man who oversaw Nielsen's demise. The Captain who rammed the iceberg and sank a 100 year old company.

  • @Dim4323
    @Dim4323 9 หลายเดือนก่อน

    Bring back the original version you know the one were the guy talk about using your mobile

  • @fp30e
    @fp30e 10 หลายเดือนก่อน

    Are these for real? They look very amateur.

  • @Jeffrey-fan-2000
    @Jeffrey-fan-2000 11 หลายเดือนก่อน

    this needs to be on amc theaters in the us

  • @themedialeader
    @themedialeader ปีที่แล้ว

    Full episode: art19.com/shows/the-media-leader-podcast/episodes/002a8d31-6818-45c1-8a51-d766d0e164d8

  • @themedialeader
    @themedialeader ปีที่แล้ว

    Listen to the full episode here and subscribe to get it on whatever you use for podcasts: the-media-leader.com/podcast-disney-and-gambling-ads-clear-channels-european-challenge-and-our-new-ai-columnist/

  • @clarkejoseph49
    @clarkejoseph49 ปีที่แล้ว

    I don’t like this. The previous one as well as the ones from the early 2000s and the 80s and early to mid 90s were better than this. And the voiceover doesn’t sound like Taron Egerton.

  • @favekinemaster20
    @favekinemaster20 ปีที่แล้ว

    In the actual cinema its the welcome first before the ads but in cinema reels today they put the welcome before the feature presentation. Why do they do that?🤔

  • @favekinemaster20
    @favekinemaster20 ปีที่แล้ว

    The only time so far that I have seen this on the big screen was at Super Mario Bros

    • @williamfairchild7439
      @williamfairchild7439 6 หลายเดือนก่อน

      I have seen this before Elemental and Trolls Band Together

  • @themoviechannel8654
    @themoviechannel8654 ปีที่แล้ว

    Pre rolls in order 0:20 Welcome 0:00 Ads 0:08 Trailers 0:50 Feature Presentation

    • @sabianthemovieandgamelover229
      @sabianthemovieandgamelover229 ปีที่แล้ว

      I’m not too big on those new ones I prefer the other ones. When I was a kid, and I went to Odeon. We’d usually get the old ones, and I like those ones more. They have so much nostalgia

  • @kawaiiamber5220
    @kawaiiamber5220 ปีที่แล้ว

    Music?

  • @conorboylescotland
    @conorboylescotland ปีที่แล้ว

    I miss the O was so relaxing

  • @STMW_Shorts
    @STMW_Shorts ปีที่แล้ว

    I Watched At Cinema!! Thank You!!

  • @Samuelsmoviecorner
    @Samuelsmoviecorner ปีที่แล้ว

    Seen this on strange world, i dont wanna dance with somebody, dungeons and dragons honor among theives and guardians of the galaxy vol 3

  • @n0r738
    @n0r738 ปีที่แล้ว

    w rizz

  • @turbowank16v
    @turbowank16v ปีที่แล้ว

    Royal mail is only green by chance.ive been a postie for 20 years.our delivery method hasnt changed in that time.its only because we have to walk around with a bag of letter and drop off parcels aswell.simon thompson wants us to be a parcel company only.thats when royal mail will be creating large emissions like all the other couriers.

  • @Scotti_o7
    @Scotti_o7 ปีที่แล้ว

    I saw this and i didn't even know it was him

  • @Radar8756
    @Radar8756 ปีที่แล้ว

    I definitely prefer the one before but this is still cool.

  • @alexkelly6449
    @alexkelly6449 ปีที่แล้ว

    Cringe

    • @conorboylescotland
      @conorboylescotland ปีที่แล้ว

      It really is 😂 I absolutely hate it haha

    • @dead8678
      @dead8678 10 หลายเดือนก่อน

      The old one was much better.

  • @dylxnrh2021
    @dylxnrh2021 ปีที่แล้ว

    I really like this one, but I haven't seen this on the big screen.

  • @cons4943
    @cons4943 ปีที่แล้ว

    I love the Guy. Whenever I'm in an Odeon theatre and I see the Guy, I squeal with joy.

  • @Amongcrewmate5634
    @Amongcrewmate5634 ปีที่แล้ว

    Woooooooooooo 1st comment

  • @npcoo337ooo7
    @npcoo337ooo7 ปีที่แล้ว

    This advert is misleading Postman and women don’t have time to prance and jump around when delivering mail , their managers are tracking their movements on the PDA’s

  • @scotchegggs
    @scotchegggs ปีที่แล้ว

    Can anyone help me identify the music please? I've been looking for it for years and no one seems to know. Even Shazam!

    • @marktcards
      @marktcards ปีที่แล้ว

      me too lol why can't shazam get it when I know it's a famous classical piece. I think it might be Tchaikovsky can anyone help?

    • @marktcards
      @marktcards ปีที่แล้ว

      got it, it's Tchaikovsky's Swan Lake Waltz: th-cam.com/video/CShopT9QUzw/w-d-xo.html God knows why Shazam couldn't get it

  • @karlwilliams2703
    @karlwilliams2703 ปีที่แล้ว

    Just wondering🤔🤔 do you think this advert is diverse enough not enough white people

  • @NewGameTag
    @NewGameTag ปีที่แล้ว

    this was filmed on my street! when was this?

  • @shellshock3864
    @shellshock3864 ปีที่แล้ว

    Why does this exist?

  • @divastarz5039
    @divastarz5039 2 ปีที่แล้ว

    this was camp

  • @Boshek2019
    @Boshek2019 2 ปีที่แล้ว

    Erin is a superstar now

    • @ninanano
      @ninanano ปีที่แล้ว

      Everything she wished for

  • @themedialeader
    @themedialeader 2 ปีที่แล้ว

    How did BHF manage to get seven advertisers to let their ads be interrupted? Read the full story: the-media-leader.com/how-bhf-got-brands-to-agree-to-interrupt-radio-ads/

  • @clintireland389
    @clintireland389 2 ปีที่แล้ว

    The English laughing stock of Europe just keeps rumbling on!