Kira Alina
Kira Alina
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How can cosmetics brands be more sustainable? WGSN trends 2024 - plant milking
Cosmetics brands and sustainability | A potential answer lies within one of the WGSN trend 2024 reports... | Luxury market |
Luxury Brand Roadmap
www.kiraalina.com/luxurybrandroadmap
Links to my socials
Instagram
luxury_brand_academy
Facebook Group
groups/175272538876583
Linkedin
www.linkedin.com/in/kira-alina/
Book a free discovery call with me
forms.gle/mNKx3JsjbZNwyEEx5
My website
kiraalina.com
The Good Shopping Guide | How they rate
thegoodshoppingguide.com/how-we-rate/
มุมมอง: 84

วีดีโอ

Launching a premium vs luxury brand | How to decide?
มุมมอง 35610 หลายเดือนก่อน
'Should I build a premium or a luxury brand' is a question new entrepreneurs often ask themselves. In this video I will talk about some key points you need to think about before making a decision. Instagram luxury_brand_academy Facebook Group groups/175272538876583 Linkedin www.linkedin.com/in/kira-alina/ Book a discovery call with me forms.gle/mNKx3JsjbZNwyEEx5 My we...
The costs involved in launching a high-end brand | Luxury market
มุมมอง 29410 หลายเดือนก่อน
Free consultation limited time forms.gle/q1ojWaSicS5fmD1z8 Facebook Group g/p_sB3bU9u9TPzvNdTf/8wHwyFWJ Linkedin www.linkedin.com/in/kira-alina/ Book a free discovery call with me forms.gle/mNKx3JsjbZNwyEEx5
Exploring the minimum price of luxury
มุมมอง 13111 หลายเดือนก่อน
Links to my socials Instagram luxury_brand_academy Facebook Group groups/175272538876583 Linkedin www.linkedin.com/in/kira-alina/ Book a free discovery call with me forms.gle/mNKx3JsjbZNwyEEx5
How to define luxury in a business context? | Luxury strategy
มุมมอง 39911 หลายเดือนก่อน
Instagram luxury_brand_academy Facebook Group groups/175272538876583 Linkedin www.linkedin.com/in/kira-alina/ Book a free discovery call with me forms.gle/mNKx3JsjbZNwyEEx5
5 things you can take from Gabriel Chanel as an entrepreneur | Exhibition at the V&A London
มุมมอง 11111 หลายเดือนก่อน
How did Coco Chanel go from struggles to an icon? 5 things you can apply in your life. Links to my socials Facebook Group groups/175272538876583 Linkedin www.linkedin.com/in/kira-alina/ Book a call (link to a form) forms.gle/mNKx3JsjbZNwyEEx5 Music I Use: www.bensound.com/free-music-for-videos (jazzyfrench) License code: I6HCUQOQMENF7WPL
Why should you launch a high-end brand in 2024? Pros and cons
มุมมอง 30611 หลายเดือนก่อน
Links to my socials Facebook Group groups/175272538876583 Linkedin www.linkedin.com/in/kira-alina/ Book a call (link to a form) forms.gle/mNKx3JsjbZNwyEEx5 Music I use: Bensound Bensound.com/free-music-for-videos 1) License code: WYSNGRVDZHMJEMAK 2) License code: XMQY3KOQVEI8AZS4
The #1 Mistake to Avoid When Launching a Luxury Brand
มุมมอง 288ปีที่แล้ว
Links to my socials Book a call (link to a form) forms.gle/mNKx3JsjbZNwyEEx5 Facebook Group groups/175272538876583 Linkedin www.linkedin.com/in/kira-alina/
6 reasons people buy luxury goods
มุมมอง 204ปีที่แล้ว
Links to my socials Facebook Group groups/175272538876583 Book a call (link to a form) forms.gle/mNKx3JsjbZNwyEEx5 Linkedin www.linkedin.com/in/kira-alina/ You can leave your questions about the luxury industry/business in the form below. I will try to answer them in my upcoming videos. forms.gle/N9b7eQZa2RTDXesh7
Gucci Cosmos London Exhibition Review | Why visit, what to expect | How do brands boost their value?
มุมมอง 113ปีที่แล้ว
00:00 Intro 00:40 Why luxury brands do exhibitions 01:20 The beginnings, setup, display, curation 02:32 What stood out 03:39 Audience engagement; Focus 04:21 The bottom line Facebook Group groups/175272538876583 Book a call (link to a form) forms.gle/mNKx3JsjbZNwyEEx5 Linkedin www.linkedin.com/in/kira-alina/ You can leave your questions about the luxury industry/business in the for...
Launching a High-End Brand? Don't Make These 6 Mistakes
มุมมอง 216ปีที่แล้ว
Facebook Group groups/175272538876583 Book a call (link to a form) forms.gle/mNKx3JsjbZNwyEEx5 Linkedin www.linkedin.com/in/kira-alina/
Who are today's luxury consumers? | Types of luxury clientele
มุมมอง 520ปีที่แล้ว
You can leave your questions about the luxury industry/business in the form below. I will try to answer them in my upcoming videos: forms.gle/N9b7eQZa2RTDXesh7 Facebook Group where I will be sharing exclusive content: groups/175272538876583 Book a call (link to a form) forms.gle/mNKx3JsjbZNwyEEx5 Linkedin www.linkedin.com/in/kira-alina/ Website/book a consultation www.kiraalina.com
Loewe: how the brand evolve
มุมมอง 153ปีที่แล้ว
Facebook Group where I will be sharing exclusive content: groups/175272538876583 Book a call (link to a form) forms.gle/mNKx3JsjbZNwyEEx5 Linkedin www.linkedin.com/in/kira-alina/ Website/book a consultation www.kiraalina.com
Celine: What Is So Appealing? Analysing Its Past Success and Predicting Its Future
มุมมอง 109ปีที่แล้ว
TIMESTAMPS 00:00 - 00:22 Intro 00:23 - 01:13 Short history 01:14 - 02:59 Phoebe Philo 03:00 - 03:47 Hedi Slimane 03:48 - 04:27 Leather goods 04:28 - 05:53 Digital strategy & Instagram 05:54 - 07:10 What's next for Celine? You can leave your questions about the luxury industry/business in the form below. I will try to answer them in my upcoming videos: forms.gle/N9b7eQZa2RTDXesh7 Facebook Group ...
Insider Tips for Entering the Luxury Industry
มุมมอง 200ปีที่แล้ว
Facebook Group where I will be sharing exclusive content: groups/175272538876583 Book a call (link to a form) forms.gle/mNKx3JsjbZNwyEEx5 Linkedin www.linkedin.com/in/kira-alina/ Website/book a consultation www.kiraalina.com
10 things you need as a new luxury brand
มุมมอง 297ปีที่แล้ว
10 things you need as a new luxury brand
5 tips for building a luxury brand
มุมมอง 357ปีที่แล้ว
5 tips for building a luxury brand
Is it a luxury or premium brand?
มุมมอง 164ปีที่แล้ว
Is it a luxury or premium brand?
How to launch a luxury brand?
มุมมอง 207ปีที่แล้ว
How to launch a luxury brand?
What's the difference between premium and luxury brands?
มุมมอง 9Kปีที่แล้ว
What's the difference between premium and luxury brands?

ความคิดเห็น

  • @tittiesandpasta
    @tittiesandpasta 16 วันที่ผ่านมา

    Would a brand still be considered luxury if their goods were manufactured in the home country BUT by different companies? Or does the luxury company have to manufacture the products themselves?

  • @EduardoAlaniz-n5l
    @EduardoAlaniz-n5l หลายเดือนก่อน

    very good

  • @Miya-tb1ny
    @Miya-tb1ny หลายเดือนก่อน

  • @strawberrypancakes2438
    @strawberrypancakes2438 หลายเดือนก่อน

    It's just clothes. 🙄 what is this? A cure to cancer 😂

  • @bouncer2005
    @bouncer2005 3 หลายเดือนก่อน

    Excellent content …

  • @mustafahozefa2103
    @mustafahozefa2103 3 หลายเดือนก่อน

    very good

  • @FitzroyFolkes
    @FitzroyFolkes 5 หลายเดือนก่อน

    Hey Kira! Awesome content. I just today watched this video. Are you still doing the three free consultations? I am starting up a luxury toy company in the USA. I would love to talk with you about it.

  • @maruny.e
    @maruny.e 5 หลายเดือนก่อน

    Thank you for actually talking a iut premium branding

  • @rlkinnard
    @rlkinnard 6 หลายเดือนก่อน

    i just want to put it out there that wages are rising faster than inflation which is under the historical average right now. if you don't believe me, google is your friend; check on google.

  • @SoAnesu
    @SoAnesu 7 หลายเดือนก่อน

    I’m intrigued you state you specialise in luxury brands, in what context?

  • @steffizchen
    @steffizchen 7 หลายเดือนก่อน

    very well said! thank you !

  • @basedpatriotLT
    @basedpatriotLT 8 หลายเดือนก่อน

    Whay about chinese cheap labor in Italy? That is how they maintant fake nade in Italy inage

  • @Someone-gj3go
    @Someone-gj3go 8 หลายเดือนก่อน

    Were are you from I can’t tell from your accent 😊

  • @lordabhikingfisher8087
    @lordabhikingfisher8087 8 หลายเดือนก่อน

    These days Walmart feels like a luxury

    • @rlkinnard
      @rlkinnard 6 หลายเดือนก่อน

      wages are growing faster than inflation. Look it up on google

    • @lordabhikingfisher8087
      @lordabhikingfisher8087 6 หลายเดือนก่อน

      @@rlkinnard you mean the other way round.

    • @rlkinnard
      @rlkinnard 6 หลายเดือนก่อน

      @@lordabhikingfisher8087 of course, not, look it! google is your friend.

    • @rlkinnard
      @rlkinnard 6 หลายเดือนก่อน

      @@lordabhikingfisher8087 Look it up; and you will see that i am right; google is your friend.

    • @rlkinnard
      @rlkinnard 6 หลายเดือนก่อน

      @@lordabhikingfisher8087 No, look it up on Google

  • @youtubemaster4282
    @youtubemaster4282 9 หลายเดือนก่อน

    What about markets like Selfridges?

  • @Lindy88888
    @Lindy88888 9 หลายเดือนก่อน

    Excellent channel and I hope it grows fast 🌟🌟🌟🥳 Thanks 🌷🌸

    • @kirachekhova
      @kirachekhova 9 หลายเดือนก่อน

      Thank you ☺️💜 happy to hear you find it useful

  • @eirafromalaska
    @eirafromalaska 10 หลายเดือนก่อน

    I am launching a luxury brand and have spent thousands and thousands of dollars. Thank you for this video.

    • @kirachekhova
      @kirachekhova 10 หลายเดือนก่อน

      I feel you, the costs can pile up very quickly. Best of luck with your brand!

  • @Ermekg
    @Ermekg 10 หลายเดือนก่อน

    Thank you so much Kira! It is very valuable to me. Could you please list 3-5 characteristics of a luxury apartment? I am entrepreneur and am very interested in learning more about the topic.

    • @kirachekhova
      @kirachekhova 10 หลายเดือนก่อน

      Thank you, glad to hear it’s useful! That could be a good idea for a video, I’ll try to add it to my list. Thanks for the suggestion 🙌

  • @giovanicamps6425
    @giovanicamps6425 10 หลายเดือนก่อน

    I love your channel Kira,please continue with the great work 🤗

  • @laraazar6375
    @laraazar6375 10 หลายเดือนก่อน

    Your explanation is amazing thank you!!!! 🎉

  • @VRTL_WRLD
    @VRTL_WRLD 10 หลายเดือนก่อน

    Great insights Kira!

  • @hope4630
    @hope4630 11 หลายเดือนก่อน

    Can you make a video about AI tools support luxury designs? Thanks for the information ❤

    • @kirachekhova
      @kirachekhova 10 หลายเดือนก่อน

      Thanks, great suggestion 🙌

  • @21Shallwedance
    @21Shallwedance 11 หลายเดือนก่อน

    Great vid except I disagree about luxury products being made in their country of origin. Times are changing, all of Chanel make up brushes are made in Asia and I believe the majority of their sunglasses made in China

    • @kirachekhova
      @kirachekhova 10 หลายเดือนก่อน

      Good spot, beauty is generally considered more on the premium side due to its widespread availability and less-exclusive distribution channels (from the luxury strategy perspective). Chanel’s eyewear is made by Luxottica, with whom they (and many other brands) have a licensing deal.

    • @jaychu2999
      @jaychu2999 10 หลายเดือนก่อน

      I second this.

  • @gravnds
    @gravnds 11 หลายเดือนก่อน

    Wow, I never thought about this. Thank you so much. 💜

  • @basketsheva
    @basketsheva 11 หลายเดือนก่อน

    Thank You For These All Videos , It's Very Useful & You Have A great Way To Explain Every Topic. Thank You Very Much And Wishing You All The Best As You Deserve ❤

    • @kirachekhova
      @kirachekhova 11 หลายเดือนก่อน

      Thank you!

  • @basketsheva
    @basketsheva 11 หลายเดือนก่อน

    Thank You For These All Videos , It's Very Useful & You Have A great Way To Explain Every Topic. Thank You Very Much And Wishing You All The Best As You Deserve ❤

    • @kirachekhova
      @kirachekhova 11 หลายเดือนก่อน

      You are most welcome, thanks!

  • @carlostrujillom
    @carlostrujillom 11 หลายเดือนก่อน

    great video

    • @kirachekhova
      @kirachekhova 11 หลายเดือนก่อน

      Thanks!

  • @linasavkina
    @linasavkina 11 หลายเดือนก่อน

    Thank you for your content from Russia, it’s so valuable for me

    • @kirachekhova
      @kirachekhova 11 หลายเดือนก่อน

      Happy to hear you find it useful! 💜

  • @philiptimothy7
    @philiptimothy7 ปีที่แล้ว

    However don't be fooled some of these brands change their tags and make there items in more cost effective locations! its all about brand perception!

    • @kirachekhova
      @kirachekhova 11 หลายเดือนก่อน

      An idea for a future video, thanks for sharing

    • @minitaazul1248
      @minitaazul1248 หลายเดือนก่อน

      No 🙄

  • @amberbennettrealtor
    @amberbennettrealtor ปีที่แล้ว

    Great points! I never thought about domestic vs foreign being an indicator

  • @Kwelar
    @Kwelar ปีที่แล้ว

    How would you handle the email marketing aspect of a luxury brand? Also, starting a luxury brand can be financially difficult due to the higher startup costs, can a brand begin as a premium brand and transition to a luxury brand over time? Or does a brand need to come into the market as a luxury brand from the very beginning?

    • @kirachekhova
      @kirachekhova 11 หลายเดือนก่อน

      These are great questions! Definitely require a deep dive. I will try to answer them in my upcoming videos in more depth. Stay tuned 🙌

  • @amina.kammel
    @amina.kammel ปีที่แล้ว

    just discovered your channel, what a win

  • @josephcatalfamo4592
    @josephcatalfamo4592 ปีที่แล้ว

    Hi Kira, thank you for your insights! Do you think that there would be a segment of luxury consumers that would be drawn to the idea of a luxury brand where all profits go to charity, even if that brand was not a heritage brand?

  • @carlostrujillom
    @carlostrujillom ปีที่แล้ว

    Thanks for the interesting video

  • @carlostrujillom
    @carlostrujillom ปีที่แล้ว

    Excellent video! Grate tips.

  • @gabrielp931
    @gabrielp931 ปีที่แล้ว

    Just discovered your channel. Your points of view are clear and concise. I'm an architect in NYC and working on launching my leather handbag company. I've done my due diligence and at this point positioned my brand within the premium market(price wise) but with a luxury mindset. Best of luck in the growth of your channel.

    • @kirachekhova
      @kirachekhova ปีที่แล้ว

      Thank you! Well done for taking the steps towards your idea. Wishing you good progress and success in your new venture!

  • @crystalxover
    @crystalxover ปีที่แล้ว

    My fear is that, I feel to start a luxury brand you will need so much money and this has been putting me down, in as much as I know that I can design a luxury wears

    • @kirachekhova
      @kirachekhova ปีที่แล้ว

      I know it may feel overwhelming. There are ways to get round the financial barriers by bringing in investors, getting grants, crowdfunding and making connections in the industry. Begin with small quantities and test the market first. It’s a long term game but one that can pay off. Remember many brands started small and grew over time.

  • @crystalxover
    @crystalxover ปีที่แล้ว

    I just discovered you, thank you for sharing

  • @soudal_dafere3978
    @soudal_dafere3978 ปีที่แล้ว

    Can I have a consultation with you ?!

    • @kirachekhova
      @kirachekhova ปีที่แล้ว

      Thank you for your interest. If you would like a consultation please fill out the following form. This will help my team and I determine what stage you are at with your business/idea so we can tailor a solution for you. forms.gle/mNKx3JsjbZNwyEEx5

  • @williamkazak469
    @williamkazak469 ปีที่แล้ว

    Excellent discussion.

  • @nolabae
    @nolabae ปีที่แล้ว

    I appreciate this breakdown. I don't know that I've heard anyone else explain the differences.

  • @felixwealth1
    @felixwealth1 ปีที่แล้ว

    Thank you.

  • @ryanteddy_
    @ryanteddy_ ปีที่แล้ว

    Thanks for sharing these insightful tips👏. I'm a fan ❤

  • @mahassensalem
    @mahassensalem ปีที่แล้ว

    I agree with you 100%! Would love to get more insights on what makes a brand premium or luxurious

    • @kirachekhova
      @kirachekhova ปีที่แล้ว

      Happy to hear we’re on the same page, the topic definitely deserves a deeper dive!