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What If We Went All In On Making Art In 2025: Reflections and Plans with Katie & Ilana
This past year has felt like a total sprint-so much has happened, and it flew by in the blink of an eye.
In this episode, we’re hitting pause to reflect on the highlights, the hiccups, and how we’ve grown as creatives and entrepreneurs. We’re sharing the moments that made us feel on top of the world, the challenges that tested our limits, and the lessons we’ve learned about chasing creative fulfillment (and why it’s so important).
We also talk about the art of pitching yourself (because waiting for opportunities? Not our vibe), why we’re rethinking success, and how our goals have evolved to better reflect who we are now.
If you’ve ever felt stuck trying to balance creativity and business, or you’re just looking for a little inspiration to reignite your passion, we’ve got you. Let’s dive into a year of growth, self-discovery, and a few laughs along the way.
goodtype.us/the-typecast/what-if-we-went-all-in-on-making-art-in-2025-reflections-and-plans-with-katie-ilana-the-typecast-episode-44
All that and more when you listen to this episode:
• Why this year felt like a creative sprint
• Our personal and professional highlights (and a few hiccups)
• How pitching ourselves led to some amazing opportunities
• Why creative fulfillment is non-negotiable
• The trap of chasing external validation-and how to avoid it
• How we’re setting goals that balance numbers and feelings
• The role of collaboration in reigniting creativity
• How the internet distorts success (and how we stay grounded)
• Embracing the fluidity of creative identity
• Why experimentation and curiosity are at the heart of our process
Mentioned in this episode:
DKNG: podcasts.apple.com/us/podcast/designing-for-the-music-industry-with-dan-nate-from/id1680075115?i=1000656995155
Hoodzpah: podcasts.apple.com/us/podcast/type-talk-dream-work-and-studio-shenanigans-with/id1680075115?i=1000679853425
Visit our website for even more art biz resources & courses:
goodtype.us
Get in touch:
Instagram: goodtype
E-mail: hello@goodtype.us
Love The Typecast? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts: podcasts.apple.com/us/podcast/the-typecast-grow-your-art-business/id1680075115
Subscribe to the show: www.youtube.com/@Goodtype
Tag us on Instagram @Goodtype: goodtype
Follow us on Tiktok @lovegoodtype @ilanagriffo: www.tiktok.com/@lovegoodtype
Keep the conversation going on Slack: join.slack.com/t/goodtypeworkspace/shared_invite/zt-2apn5weyu-VlovutUrQSZpmeOD0Bf_2A
Learn from Katie and Ilana: goodtype.us/courses
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
About Goodtype:
Welcome to our channel! We're Katie & Ilana, two self-employed artists who find joy in sharing what we've learned about running our businesses with you! In our videos, you'll find all sorts of tips and tricks to help you turn your artistic passion into a real, sustainable biz.
มุมมอง: 132

วีดีโอ

Type Talk, Dream Work, and Studio Shenanigans with Hoodzpah Design | The Typecast Episode 43
มุมมอง 7921 วันที่ผ่านมา
In this episode, we chat with Amy and Jen of Hoodzpah Design about dream jobs, type design, running a small studio, and pretty much everything in between. From navigating the ups and downs of your creative process to type design and balancing multiple income streams. The duo shares a light on what happens behind the scenes with a side of real talk about balancing big-picture projects and everyd...
The Evolution of a Design Career with Jamie Clarke | The Typecast Episode 42
มุมมอง 488หลายเดือนก่อน
In this episode, we sit down with Jamie Clarke, a designer who's worn all the hats-from web design to founding his own type foundry. Jamie opens up about the power of community and how networking played a pivotal role in his creative journey. He also takes us through his evolution as a designer and gets real about the financial side of type design. Plus, we dive into a hot topic: AI and its gro...
Rethinking Marketing & Pricing Strategies for Fonts with Harbor Bickmore | The Typecast Episode 41
มุมมอง 56หลายเดือนก่อน
In this episode, Katie and Ilana catch up with graphic designer and type aficionado Harbor Bickmore, as he takes us through his journey from design student to thriving type designer. Harbor breaks down the delicate balance between passion projects and making a living, the hurdles of marketing and selling fonts, and the importance of knowing what your audience wants and needs. He also gives us a...
Creative Exploration and Mental Health Advocacy with Annica Lydenberg | The Typecast Episode 40
มุมมอง 492 หลายเดือนก่อน
In this episode, Katie and Ilana sit down with Annica Lydenberg, aka Dirty Bandits and explore her creative journey through lettering, sign painting, and mural art. Annica also shares about her co-founded non-profit, the deeply personal “You Are Not Alone” Mural Project. Throughout her work, her dedication to her craft, community, and making meaningful connections is always front and center. Wh...
Showing up Authentically and Navigating Social Media with Andy J Pizza | The Typecast Episode 39
มุมมอง 842 หลายเดือนก่อน
In this episode, we dive deep into the creative mind of Andy J. Pizza-author, illustrator, and podcaster-who shares his journey of staying true to himself in a world where commercial pressures often feel at odds with personal expression. Andy shares how he navigates the balance between creativity and business. His disciplined yet playful approach is a powerful reminder that each stumble, awkwar...
Create and License Fonts with Self-Taught Type Designer Matthijs Herzberg | The Typecast Episode 38
มุมมอง 673 หลายเดือนก่อน
In this episode, Katie and Ilana chat with the artist behind their podcast art, Matthijs Herzberg. Matthijs is a self-taught type designer and artist in New Orleans. This conversation dives into the world of type design, and a little Mardi Gras. The discussion also covers valuable learning resources, some truths about time management, and balancing client work with personal projects. Matthijs s...
How to Monetize Your Creative Passion Without Dying Inside with Lauren Hom | The Typecast Episode 37
มุมมอง 3913 หลายเดือนก่อน
In this episode, Ilana and Katie chat with Lauren Hom, a celebrated freelance artist renowned for her distinctive lettering style and entrepreneurial prowess. Lauren is known for combining her passion for lettering with culinary arts, creating a unique recipe of creativity and business. Lauren shares her insights into the creative process, entrepreneurship, and how her unexpected hobbies influe...
We’re Making Changes: What to Do When You Get the Sunday Scaries | The Typecast Episode 36
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We’re Making Changes: What to Do When You Get the Sunday Scaries | The Typecast Episode 36
Running a Lettering and Design Business with an Agent with Cymone Wilder | The Typecast Episode 35
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Running a Lettering and Design Business with an Agent with Cymone Wilder | The Typecast Episode 35
How To Become A Book Cover Designer with Art Director Casey Moses | The Typecast Episode 34
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How To Become A Book Cover Designer with Art Director Casey Moses | The Typecast Episode 34
Branding and Client Relationships with Scott Fuller | The Typecast Episode 33
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Branding and Client Relationships with Scott Fuller | The Typecast Episode 33
A Deep Dive into Multiple Income Streams with Jessica Hische | The Typecast Episode 32
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A Deep Dive into Multiple Income Streams with Jessica Hische | The Typecast Episode 32
Navigating Social Media as a Full-Time Artist with Fabiola Lara | The Typecast Episode 31
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Navigating Social Media as a Full-Time Artist with Fabiola Lara | The Typecast Episode 31
Finding Your Creative Community in the Design World with Dan Polyak | The Typecast Episode 30
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Finding Your Creative Community in the Design World with Dan Polyak | The Typecast Episode 30
Designing for The Music Industry with Dan & Nate from DKNG | The Typecast Episode 29
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Designing for The Music Industry with Dan & Nate from DKNG | The Typecast Episode 29
How to Stay Playful and Authentic in Your Design Business with Freddie Öst | The Typecast Episode 28
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How to Stay Playful and Authentic in Your Design Business with Freddie Öst | The Typecast Episode 28
Flip The Script: Liz Mosley Takes Over The Typecast and Interviews Us | The Typecast Episode 27
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Flip The Script: Liz Mosley Takes Over The Typecast and Interviews Us | The Typecast Episode 27
Should Artists Work for Free with Lennon Bone | The Typecast Episode 26
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Should Artists Work for Free with Lennon Bone | The Typecast Episode 26
The Ups and Downs Of Art Licensing: Real Talk with Elizabeth Silver | The Typecast Episode 25
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The Ups and Downs Of Art Licensing: Real Talk with Elizabeth Silver | The Typecast Episode 25
Staying Motivated with Passion Projects & Hobbies with Elliot Jay Stocks | The Typecast Episode 24
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Staying Motivated with Passion Projects & Hobbies with Elliot Jay Stocks | The Typecast Episode 24
Developing an Authentic Creative Voice with Gian Wong | The Typecast Episode 23
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Developing an Authentic Creative Voice with Gian Wong | The Typecast Episode 23
Using Social Media to Land Your Dream Job as an Artist with Tyler Pate | The Typecast Episode 22
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Using Social Media to Land Your Dream Job as an Artist with Tyler Pate | The Typecast Episode 22
How To Find Your Style & Identity As An Artist | The Typecast Episode 21
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How To Find Your Style & Identity As An Artist | The Typecast Episode 21
From Artist to Published Author with Dawn Nicole | The Typecast Episode 20
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From Artist to Published Author with Dawn Nicole | The Typecast Episode 20
Crafting Compelling Brands and Mastering Social Media with Kristy Campbell | The Typecast Episode 19
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Crafting Compelling Brands and Mastering Social Media with Kristy Campbell | The Typecast Episode 19
How She Makes a Full-Time Income from Art Licensing with Erin MacManness | The Typecast Episode 18
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How She Makes a Full-Time Income from Art Licensing with Erin MacManness | The Typecast Episode 18
Money, Murals, and Work-Life Balance for Artists with Phoebe Nelson | The Typecast Episode 17
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Money, Murals, and Work-Life Balance for Artists with Phoebe Nelson | The Typecast Episode 17
What Do Art Agents Do and Do I Need an Agent? With Kat Irannejad | The Typecast Episode 16
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What Do Art Agents Do and Do I Need an Agent? With Kat Irannejad | The Typecast Episode 16
Growing a Graphic Design Business with Social Media with Lucy Eden | The Typecast Episode 15
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Growing a Graphic Design Business with Social Media with Lucy Eden | The Typecast Episode 15

ความคิดเห็น

  • @cindypendl1006
    @cindypendl1006 4 วันที่ผ่านมา

    If I send my artwork to a company, what keeps them from just using it and claiming it as their own? Or finding someone that can make it for them (a friend or whatever) and then they’ve essentially just stolen my artwork?

    • @Goodtype
      @Goodtype วันที่ผ่านมา

      Filing for copyright is the first way to protect yourself from this! You should also have a contract with the company that lays out exactly how they can use your artwork. We have contract templates available for purchase here: goodtype.us/contract-kit

  • @ElizabethBosticArt
    @ElizabethBosticArt 15 วันที่ผ่านมา

    Love your videos! Just found you and am binge watching! What a fantastic cache of great info! No crap in sight 😅❤

    • @Goodtype
      @Goodtype 15 วันที่ผ่านมา

      so glad you're enjoying it! We're stoked for season 2!

  • @Enceos
    @Enceos 15 วันที่ผ่านมา

    Photoshop is still bad at dithering the gradients, gotta do that manually to avoid color banding during printing.

    • @Goodtype
      @Goodtype 15 วันที่ผ่านมา

      this worked well in Illustrator! Couldn't believe it was right under my fingertips this whole time!

  • @Hoodzpah
    @Hoodzpah 18 วันที่ผ่านมา

    I'm gonna add Skullcrushers to my workout routine - or start a new work out sensation

    • @Goodtype
      @Goodtype 18 วันที่ผ่านมา

      we won't be in the corner filming you ;)

  • @JDubGirl
    @JDubGirl 22 วันที่ผ่านมา

    Except for starting out, it is difficult to afford an attorney and a CPA….

    • @Goodtype
      @Goodtype 22 วันที่ผ่านมา

      Expenses definitely add up, but it'll cost you more if you do something wrong when it comes to taxes or legalese. We recommend hiring a CPA to do your taxes if you can, which should be a once a year fee. A lawyer you could do an initial consult with, and build a connection so that if you ever need a lawyer you have an existing relationship. There's tons of free info on this platform you can tap into until you're able to invest in these services. It's a tough call when starting out because it's either spending the time, or spending the money.

  • @MeettheCreatives
    @MeettheCreatives 23 วันที่ผ่านมา

    LOVE IT!!! GOOOOOO HOOD SISTERS!!!! :)

    • @Goodtype
      @Goodtype 23 วันที่ผ่านมา

      They're pretty fantastic!!

    • @Hoodzpah
      @Hoodzpah 18 วันที่ผ่านมา

      woot woot!

  • @chelonyscreativechannel
    @chelonyscreativechannel หลายเดือนก่อน

    I am scared to go to an Agent but what are your guidelines ?

    • @Goodtype
      @Goodtype หลายเดือนก่อน

      Definitely trust your gut. It's not for everyone, and it certainly isn't a one-way ticket to a successful art career. If you have too many projects to manage in the licensing space, it might be a good idea to look into it to figure out if you think it's right for you personally.

  • @pauldrouin
    @pauldrouin หลายเดือนก่อน

    Thanks for the informative video😍👏.....I think BTC and ETH are more likely to retest resistance on the upside and then head lower. But as always, the situation changes every day and all we can do is trade responsibly, monitor the markets and re-evaluate our strategies frequently. I want to thank you, Bronwen Michael, for giving me education on cryptocurrencies because I have comfortably made 9.7 BTC...✊✊✊✊✊

    • @LoanThaoHau
      @LoanThaoHau หลายเดือนก่อน

      Please how should I do this, I am still new to investment trading and how can I make money?🙏

    • @pauldrouin
      @pauldrouin หลายเดือนก่อน

      He's mostly on telegram, using the user name🚀🚀🚀

    • @pauldrouin
      @pauldrouin หลายเดือนก่อน

      𝚃𝚎𝚕𝚎𝚐𝚛𝚊𝚖

    • @pauldrouin
      @pauldrouin หลายเดือนก่อน

      @ BronwenMnotch 💬

    • @LoanThaoHau
      @LoanThaoHau หลายเดือนก่อน

      Thanks for the info........I will contact him right away⭐⭐🤝

  • @ChaosSparkles
    @ChaosSparkles หลายเดือนก่อน

    A lot of great advice and information, thank you.

  • @dawnblack7957
    @dawnblack7957 หลายเดือนก่อน

    Fun interview. Thanks!

  • @ybradford6349
    @ybradford6349 2 หลายเดือนก่อน

    Hello My husband paint a lot of landscapes pictures is art licensing worth a shot??

  • @sashwathisriganesh6751
    @sashwathisriganesh6751 2 หลายเดือนก่อน

    How do you go about setting up a contract? Do you have templates available or more information? I’d be willing to buy😊

    • @Goodtype
      @Goodtype 2 หลายเดือนก่อน

      we sure do! we worked with a copyright attorney to put these together and there's videos that accompany them to make sure you understand all the terms! goodtype.us/contract-kit

  • @1146g02
    @1146g02 2 หลายเดือนก่อน

    Do you get upfront money for licensing or only royalties later once contract begins?

    • @Goodtype
      @Goodtype 2 หลายเดือนก่อน

      There's a few ways you can get paid, it all depends on the contract & client. I prefer getting an upfront fee + royalties, but have found just royalties to be very common.

    • @1146g02
      @1146g02 2 หลายเดือนก่อน

      @@Goodtype thanks so much.

  • @1146g02
    @1146g02 2 หลายเดือนก่อน

    How many greeting cards do you suggest? And what retailers do you target?

    • @Goodtype
      @Goodtype 2 หลายเดือนก่อน

      I'd suggest having at least 15 pieces to start your portfolio. The companies you target should be the ones that feel aligned with your work and message - to find them you can start by shopping around and making a list of companies you'd like to work with!

    • @1146g02
      @1146g02 2 หลายเดือนก่อน

      ​@Goodtype thank you and congrats!

    • @1146g02
      @1146g02 2 หลายเดือนก่อน

      ​@@Goodtype I meant to ask also. How does one price the cards at a wholesale price for retailers? Do you need a sku number? Or they handle that if they pick up your product?

    • @Goodtype
      @Goodtype 2 หลายเดือนก่อน

      @@1146g02 for art licensing, you wouldn't be pricing your work for wholesale, and you wouldn't need a SKU number. The client who licenses your work would be in charge of all of this, and you would be providing the artwork file only. Hope that helps!

    • @sashwathisriganesh6751
      @sashwathisriganesh6751 2 หลายเดือนก่อน

      Who at the company do you look for to contact with your work ready?

  • @dawnblack7957
    @dawnblack7957 2 หลายเดือนก่อน

    I love listening to how adhd creatives make it work for them (adhder also) because we are very good at it even though it can be challenging.

    • @Goodtype
      @Goodtype 2 หลายเดือนก่อน

      it's so true, it can really be a superpower!!

  • @hildaaguilarr
    @hildaaguilarr 2 หลายเดือนก่อน

    What about pdf portfolio as an attachment to email companies? Would that be needed together with a website link of art portfolio?

    • @Goodtype
      @Goodtype 2 หลายเดือนก่อน

      you can do that in addition to your website - I suggest keeping the PDF as more of a media kit/pitch for them and your website can host more of your work!

  • @dawnblack7957
    @dawnblack7957 2 หลายเดือนก่อน

    Thank you. I appreciate the conversation.

  • @billyjoy-rf3dq
    @billyjoy-rf3dq 3 หลายเดือนก่อน

    How do u get ur art on those products

    • @Goodtype
      @Goodtype 3 หลายเดือนก่อน

      we've got a free training for you here: goodtype.us/albp-webinar-register it's a longer form training that'll help you get started 👍

  • @nancye7520
    @nancye7520 3 หลายเดือนก่อน

    😂 thank you guys for keeping this crap real!!! 😂😂😂

    • @Goodtype
      @Goodtype 3 หลายเดือนก่อน

      real crap is where it's at!!

  • @ybradford6349
    @ybradford6349 3 หลายเดือนก่อน

    Thanks for the infor also have subscribed, My husband art is all over the place he paint and airbrush landscapes, abstract, peoples, space aliens/ships cars . I have look at many licensing companies and some of the artist, don't see anything that come close to what he do, he don't do any soft colors, have mix feeling

    • @Goodtype
      @Goodtype 3 หลายเดือนก่อน

      Having a signature style, or something that sets your husband apart is a good thing! Finding the RIGHT companies is really important. I suggest thinking about what type of products would be the best fit and start there!

  • @mwhite212
    @mwhite212 3 หลายเดือนก่อน

    Thanks for this video. This approach makes a whole lot more sense and seems much more realistic than a lot of TH-camrs and influencers are suggesting. You've got to start somewhere and until you've developed a reputation, you have to manage your expectations of what you're going to be paid.

    • @Goodtype
      @Goodtype 3 หลายเดือนก่อน

      So glad it resonates with you!

  • @nancye7520
    @nancye7520 3 หลายเดือนก่อน

    “Side piece” 😂😂😂 Laughing with you, not at you. ❤ thanks for this. Good insights. I’m 66. I could be dead before I get my first royalty check, have I got that right?? 😂😂😂

    • @Goodtype
      @Goodtype 3 หลายเดือนก่อน

      I truly hope that's not the case for you, but it definitely is a long game! You got this!

  • @HildaAguilar-d3f
    @HildaAguilar-d3f 3 หลายเดือนก่อน

    What canvas size would you recommend to start off with on procreate if we want to create artwork for more than one product? Like the example you gave for greeting cards and gift bag?

    • @Goodtype
      @Goodtype 3 หลายเดือนก่อน

      Greeting cards are usually 4x6 or 5x7 so you could start with those proportions, just go a bit bigger if you're using a raster based program and make sure you have enough resolution that you'll be able to scale up without losing the quality!

    • @HildaAguilar-d3f
      @HildaAguilar-d3f 3 หลายเดือนก่อน

      @@Goodtype Thanks for the reply. Would 2000x2000 pixels be a good canvas size on Procreate to design a gift bag?

    • @Goodtype
      @Goodtype 3 หลายเดือนก่อน

      @@HildaAguilar-d3f gift bags come in all shapes and sizes, but I would stick to traditional proportions instead of a square if you're doing a spot graphic versus a pattern.

    • @HildaAguilar-d3f
      @HildaAguilar-d3f 3 หลายเดือนก่อน

      @@Goodtype Thanks for the info.

  • @dawnblack7957
    @dawnblack7957 3 หลายเดือนก่อน

    I appreciate this about sharing content. It's been drilled into me by "experts" that you shouldn't consider your audience by posting things that aren't relevant to your business. To me it is because it shows who I am and what I'm about.

    • @Goodtype
      @Goodtype 3 หลายเดือนก่อน

      At the end of the day, everyone wants human connection. I love that you want to lead with that <3

  • @nancye7520
    @nancye7520 3 หลายเดือนก่อน

    First-time viewer and new subscriber. I enjoyed this so much! I was lucky enough to go to Adobe MAX in 2018 and 2019. Please PLEASE wear your masks when you’re in the auditorium with 16,000 attendees from all over the world, as well as in a class. In 2019 I’m pretty sure I came with Covid before it blew up in January 2020. Never been so sick in my life. That said, have a BLAST, and don’t miss the afternoon snack tables! I’m going to watch more of your vids now. ❤❤❤

    • @Goodtype
      @Goodtype 3 หลายเดือนก่อน

      We're excited for the snacks, and we're excited that you're here! Thanks for tuning in!

  • @rachelzampino3414
    @rachelzampino3414 3 หลายเดือนก่อน

    Love hearing the behind the scenes thoughts and experiences! Hardly anyone shares how hard it is to run a business, while constantly having to pivot, tweak things, fail, and try again. Thanks for sharing!

    • @Goodtype
      @Goodtype 3 หลายเดือนก่อน

      Thanks for listening! We can't wait to take you along this journey with us and continue to share behind the curtain.

  • @elizabethleigh5023
    @elizabethleigh5023 3 หลายเดือนก่อน

    Do I need to have a portfolio to get started?

    • @Goodtype
      @Goodtype 3 หลายเดือนก่อน

      You do! That's the best way for buyers to be able to see what work you have available that they can license. We have a free portfolio builder if you need help getting started!

  • @Whitsr
    @Whitsr 3 หลายเดือนก่อน

    One more question can you make paintings and compile them in Photoshop? What if the final is created as say a collage in Photoshop?

    • @Goodtype
      @Goodtype 3 หลายเดือนก่อน

      as long as the collage is made up of all your own original art, that would be fine. Most fine artists bring their work into photoshop to adjust colors or clean up anything before submitting it for licensing.

    • @TheCaffeinatedCreative
      @TheCaffeinatedCreative 3 หลายเดือนก่อน

      @@Goodtype Thanks for your replies!

  • @Whitsr
    @Whitsr 3 หลายเดือนก่อน

    Can you send the same art to all agencies? I feel like it would be pointless to wait for someone to respond since it can take so long

    • @Goodtype
      @Goodtype 3 หลายเดือนก่อน

      you can, but we recommend being more strategic about which art you send to each company. You could send out the same art to several companies that don't have competitive products. That way if more than one person wants to license it, you can stack them for more earning potential.

  • @BeeDesigns
    @BeeDesigns 3 หลายเดือนก่อน

    You guys are amazing and I’m so grateful you shared your feelings and the reality of running a business. Wishing you both the best with your plan and look forward to seeing how it all goes. Here’s to no more Sunday scaries.

    • @Goodtype
      @Goodtype 3 หลายเดือนก่อน

      thank you so much! we're really excited about this new chapter, and Sundays being more fun!

  • @autumnfesperman7971
    @autumnfesperman7971 4 หลายเดือนก่อน

    excited for you guys! I appreciate your honesty and love listening to the back and forth

    • @Goodtype
      @Goodtype 4 หลายเดือนก่อน

      Thank you so much! We're really excited about this, and I'm glad we were able to talk about this candidly on the episode. PS If you leave a review on Apple podcasts we pick one person each month to giveaway some goodtype swag to!

  • @JordynAlisonDesigns
    @JordynAlisonDesigns 4 หลายเดือนก่อน

    I'm excited to see how this goes for you guys! I've been in such a creative rut this year, and I feel like I'm almost having to start over since it's been so long since I've actually consistently designed anything. I can't wait to see what you guys make ✨

    • @Goodtype
      @Goodtype 4 หลายเดือนก่อน

      We're excited for you too Jordyn! It's so easy to fall into a rut especially when we're juggling so many things and being thrown so much information so quickly. We're excited and we'll be doing it all alongside you!

  • @Orozco3721
    @Orozco3721 4 หลายเดือนก่อน

    Katie and Ilana thank you for sharing where you are at. Your honesty is so encouraging I relate to a lot of what you shared. I'm working on a side quest with a business partner too and it IS so tricky to find that balance that feels good between art and business. It's not easy to be vulnerable about what your struggles are when you also are in a teacher/leading position. Change is so unsettling for sure - you are both so brave and I can feel how much you care 🤍 Funny how easy it can be to put our own mental health and happiness on the back burner. The entrepreneurship world tends to expect sacrifice of your soul in exchange for achievement. My biz partner and I were just talking about that this week - wanting to set out core values and non negotiables in stone so we only accept things that are a good fit. And the extra pressure from neurodivergence is sooo real. Sorry not sorry for the novel I got a lot out of this conversation thanks for hitting that button 🤍🤍

    • @Goodtype
      @Goodtype 4 หลายเดือนก่อน

      Thank you so much for your kind words! I'm so glad you have that line of communication with your partner, it's so important to be able to lean on each other and it allows you to create a sustainable relationship & business. Excited for you!

  • @Shinymulch
    @Shinymulch 4 หลายเดือนก่อน

    I guess I misunderstood Art licensing…is it possible to reach out on your own to license the art you make to agencies (not using an agent)who license art, or do those agencies tell you the type of art to make and the volume to produce as well?

    • @katiejohnson5158
      @katiejohnson5158 4 หลายเดือนก่อน

      Yes, you can totally reach out on your own without an agent! The client who is buying your art will handle the production side of bringing the products to life. Your job is just to make great art that will work great on a product. Does that help?

    • @Shinymulch
      @Shinymulch 4 หลายเดือนก่อน

      @@katiejohnson5158 Yes, that helps me greatly. This is new to me and I am so grateful for this video and the information you’ve shared.

  • @kariharry6501
    @kariharry6501 4 หลายเดือนก่อน

    This was so helpful. Why is this underrated

    • @Goodtype
      @Goodtype 4 หลายเดือนก่อน

      so glad you found it helpful!

  • @lorainecali9416
    @lorainecali9416 4 หลายเดือนก่อน

    Hi, what's the process of how to reach out to companies that would be interested in our creations? Do we check store websites and hopefully find their email info? Thanx!

    • @Goodtype
      @Goodtype 4 หลายเดือนก่อน

      great question! You can head over to our masterclass to learn more about this process! I'll add it to the list of video ideas too! goodtype.us/albp-webinar-register

  • @odysseyofthelinecalligraph4195
    @odysseyofthelinecalligraph4195 5 หลายเดือนก่อน

    I was wondering what size canvas I should work with for greeting cards. If you think it might be a good design for more than a greeting card do you work in a larger size? What size if so? Thank you!

    • @katiejohnson5158
      @katiejohnson5158 5 หลายเดือนก่อน

      Hi! We typically use a 5x7 inch ratio for cards in the USA. Then we'll either work in 300 dpi (100% print size) or even 600 dpi (which is 200% of print size). 600 dpi will make sure your art is big enough if a buyer were to want to use your art for an art print instead...or maybe a tote bag or gift bag. That size will be pretty safe for most scenarios!

  • @bribriannairb
    @bribriannairb 5 หลายเดือนก่อน

    Really enjoyed this one! I’ve followed Casey for a couple years and she is so great. I’m a graphic designer and illustrator who loves books and has been wanting to pivot into publishing for some time but it’s definitely very niche and quite intimidating!! But this was inspiring 🙏🏼

    • @Goodtype
      @Goodtype 5 หลายเดือนก่อน

      isn't she the best!? If you want to learn more you don't want to miss the kernference light - casey will be sharing more about the topic, and you can also check out "Artist to Author" goodtype.us/artist-to-author

    • @bribriannairb
      @bribriannairb 4 หลายเดือนก่อน

      @@Goodtype I’ll check it out, thank you 😊

  • @syahidzain
    @syahidzain 5 หลายเดือนก่อน

    Thank you for making this video

  • @AndeeSaraDesigns
    @AndeeSaraDesigns 5 หลายเดือนก่อน

    YES PLEASE on the podcast on being a working parent!!!!

    • @Goodtype
      @Goodtype 5 หลายเดือนก่อน

      We've added it to the list!

  • @Bettiero
    @Bettiero 5 หลายเดือนก่อน

    Did anyone stole your work and put it on an item to sell? Or what would you do if it would happen? (Not just the exact same image, but for example a n almost identical copy of your work).

    • @Goodtype
      @Goodtype 5 หลายเดือนก่อน

      Filing for copyright protection on your art is really important incase this ever happens to you. You can definitely send a cease and desist too and get a lawyer involved as needed, but without filing for copyright you won't have a case to bring them to court. Protect your work and only work with partners that you feel confident in!

  • @Rewind-travel
    @Rewind-travel 5 หลายเดือนก่อน

    Hi there found your video very helpful I have just started my career as a graphic designer at times it is very confusing figuring out pricing you guys are a very big inspiration to me I can not thank you guys enough!

    • @Goodtype
      @Goodtype 5 หลายเดือนก่อน

      So glad you found it helpful, you got this!

  • @Theartofspiritualscience
    @Theartofspiritualscience 5 หลายเดือนก่อน

    I do pencil portraits and the PTA mini van mom is literally all my clients. Great advice thanks!!

    • @Goodtype
      @Goodtype 5 หลายเดือนก่อน

      there's something for everyone!!

  • @dr.motte1
    @dr.motte1 5 หลายเดือนก่อน

    Art agents get 50% of your income. Galleries get 50% of your income as well. The government gets 50%++ (here where Iive) of you’re income. Happy success hashahaha

    • @Goodtype
      @Goodtype 5 หลายเดือนก่อน

      it is rough out there!

    • @jamesspiroff9117
      @jamesspiroff9117 2 หลายเดือนก่อน

      @@Goodtype That is rough. Let's say a $100 retail item you sell to a gallery for $50. They gross $50 profit. You gross $50 as the artist. $25 off the top to agent. (I assume they are not getting profit off the retail but the wholesale price). That leaves you the artist $25. Let's assume 50% for overhead like materials, lights, rent etc. that are business deductible. That leaves $12.50 net profit. Now pay Uncle Sam his 25% for income tax and 15% self-employment tax and you are left with a whopping $7.50. That makes it pretty rough indeed.

    • @Goodtype
      @Goodtype 2 หลายเดือนก่อน

      @@jamesspiroff9117 you definitely have to work backward so you aren't left with $7.50. You have to price your work considering all of those expenses so you aren't left with pennies.

  • @RobertGeneretteIII
    @RobertGeneretteIII 5 หลายเดือนก่อน

    Oh wow. This took place before Crop.

    • @Goodtype
      @Goodtype 5 หลายเดือนก่อน

      you caught us! We've been batching content, can you keep our secret safe? ;) Work smarter, not harder (especially in the summer!)

    • @RobertGeneretteIII
      @RobertGeneretteIII 5 หลายเดือนก่อน

      @@Goodtype oops!

  • @sketchnate
    @sketchnate 5 หลายเดือนก่อน

    i have a question about the kill fee - it sounds like you get half in the deposit, and then if the project gets cancelled you still get the full payout anyway as if the project was completed, is that right?

    • @Goodtype
      @Goodtype 5 หลายเดือนก่อน

      You wouldn't be paid in full if the project was terminated, but you should receive some payment. There's no standard rate, but you definitely want to include one in your contract to make sure you're paid for everything you've done in addition to the opportunities missed since you were booked out and now need to find a new client to make up for that lost income. You could also add to your contract that the deposit is non-refundable, regardless if the project canceled. If you want to see how we handle this in our contracts you can check out our templates: goodtype.us/contract-kit

  • @RobertGeneretteIII
    @RobertGeneretteIII 5 หลายเดือนก่อน

    Love y'all ⚡⚡⚡

    • @Goodtype
      @Goodtype 5 หลายเดือนก่อน

      right back at ya!

  • @rikawrites7104
    @rikawrites7104 5 หลายเดือนก่อน

    thanks this was really helpful!

  • @gregorywharrison
    @gregorywharrison 5 หลายเดือนก่อน

    You guys are great. Highly entertaining and insightful. Learned a few things and laughed.

    • @Goodtype
      @Goodtype 5 หลายเดือนก่อน

      thank you! we had a blast talking with Jessica after all the tech issues sorted out!

  • @ellascottagecompany2044
    @ellascottagecompany2044 6 หลายเดือนก่อน

    Very helpful thank you 😊