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Shorful
United Kingdom
เข้าร่วมเมื่อ 4 ก.ย. 2013
I currently run two data companies, Be Data Solutions and Subatomic Analytics, with offices in the UK and Bangladesh. Finally, I am also a Data & Al advisor for OutThink, FitForWork and Data Ravens.
My previous roles have included, Chief Data Scientist for Tribal Worldwide, where I oversaw the data offering for their London and Singapore agencies, Managing Director at Stream Intelligence, an agency I co-founded, with offices in London and Jakarta, Managing Partner, Wunderman. Head of Data at Adam&Eve/DDB and Head of Business Information and Customer Data Strategy at ITV.
I have also worked across the NHS and local government in various roles.
During my career, I have worked with some of the world largest brands helping them use data to deliver businesss results.
I've also written a book on data culture, Data Culture: Developing and Effective Data Driven Organisation - amzn.to/3ywnlU2
My previous roles have included, Chief Data Scientist for Tribal Worldwide, where I oversaw the data offering for their London and Singapore agencies, Managing Director at Stream Intelligence, an agency I co-founded, with offices in London and Jakarta, Managing Partner, Wunderman. Head of Data at Adam&Eve/DDB and Head of Business Information and Customer Data Strategy at ITV.
I have also worked across the NHS and local government in various roles.
During my career, I have worked with some of the world largest brands helping them use data to deliver businesss results.
I've also written a book on data culture, Data Culture: Developing and Effective Data Driven Organisation - amzn.to/3ywnlU2
What is Data Quality
In this video, we explore the key dimensions of data quality and why they are crucial for effective data analysis.
Learn how to assess and ensure data accuracy, completeness, consistency, timeliness, and validity to guarantee that your datasets reflect real-world scenarios and are ready for analysis.
Discover practical examples, such as validating transaction data, addressing missing records, maintaining consistent data updates, and ensuring timely reporting.
Whether you're a beginner or an experienced analyst, these insights will help you build trust in your data.
Don't forget to like, share, and subscribe for more data analytics tips!
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What I do
I currently run two own analytics consultancies, so if you would like help or advice on data strategy, data engineering or anything related to data analytics or data science please do reach out to me at shorful@bedatasolutions.com
Be Data Solutions - www.bedatasolutions.com
Subatomic Analytics - www.subatomicanalytics.com/
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What else I do
I am also the Data & Behavioural Science Advisor at a cyber security startup, OutThink, helping them build the worlds first predictive human risk management platform.
OutThink - www.outthink.io
I also serve as a the Chief Data Scientist at Tribal Worldwide (London & Singapore).
Tribal Worldwide London - www.tribalworldwide.co.uk
Tribal Worldwide Singapore - www.ddb.asia/company/tribal-worldwide/
I also serve as a board advisor in all matters related to data to Nelson College London, the National Zakat Foundation (NZF) and Muslim Aid
Nelson College London - nelsoncollege.ac.uk/
NZF - nzf.org.uk/
Muslim Aid - www.muslimaid.org/
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Please subscribe to my channel.
If you have any questions please do put them in the comments below and I will answer them in the comments or may create a video to answer your question.
Like the video if you enjoyed watching, it helps me understand if the content has been useful and relevant.
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To know more about me, check out my LinkedIn profile: www.linkedin.com/in/shorful/
This is my Twitter account: shorful
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The views, opinions and position in this video (and other videos on my TH-cam channel) are my own and no way reflect the views, opinions or position of any company I have worked for, or worked with, in the past or currently.
Learn how to assess and ensure data accuracy, completeness, consistency, timeliness, and validity to guarantee that your datasets reflect real-world scenarios and are ready for analysis.
Discover practical examples, such as validating transaction data, addressing missing records, maintaining consistent data updates, and ensuring timely reporting.
Whether you're a beginner or an experienced analyst, these insights will help you build trust in your data.
Don't forget to like, share, and subscribe for more data analytics tips!
----------------------------------------------------------------------------------------
What I do
I currently run two own analytics consultancies, so if you would like help or advice on data strategy, data engineering or anything related to data analytics or data science please do reach out to me at shorful@bedatasolutions.com
Be Data Solutions - www.bedatasolutions.com
Subatomic Analytics - www.subatomicanalytics.com/
----------------------------------------------------------------------------------------
What else I do
I am also the Data & Behavioural Science Advisor at a cyber security startup, OutThink, helping them build the worlds first predictive human risk management platform.
OutThink - www.outthink.io
I also serve as a the Chief Data Scientist at Tribal Worldwide (London & Singapore).
Tribal Worldwide London - www.tribalworldwide.co.uk
Tribal Worldwide Singapore - www.ddb.asia/company/tribal-worldwide/
I also serve as a board advisor in all matters related to data to Nelson College London, the National Zakat Foundation (NZF) and Muslim Aid
Nelson College London - nelsoncollege.ac.uk/
NZF - nzf.org.uk/
Muslim Aid - www.muslimaid.org/
----------------------------------------------------------------------------------------
Please subscribe to my channel.
If you have any questions please do put them in the comments below and I will answer them in the comments or may create a video to answer your question.
Like the video if you enjoyed watching, it helps me understand if the content has been useful and relevant.
----------------------------------------------------------------------------------------
To know more about me, check out my LinkedIn profile: www.linkedin.com/in/shorful/
This is my Twitter account: shorful
----------------------------------------------------------------------------------------
The views, opinions and position in this video (and other videos on my TH-cam channel) are my own and no way reflect the views, opinions or position of any company I have worked for, or worked with, in the past or currently.
มุมมอง: 94
วีดีโอ
What are the different types of data?
มุมมอง 10428 วันที่ผ่านมา
🎥 Understanding the 3 Core Data Types for Data Analysis As a data analyst, you're bound to encounter three main types of data: Numerical (Parametric), Categorical (Non-Parametric), and Text (String). In this video, we explore these key data types, how they differ, and the types of analysis that work best for each. 🔍 What You’ll Learn: Numerical Data: Continuous and discrete data, perfect for re...
Beginner's Guide to Networking
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📢 Are you treating networking like a one-time transaction? 🚫 If so, you’re missing out on the true value of building lasting connections! In this video, I share how to network effectively to create meaningful, long-term relationships with: ✅ Peers ✅ Industry leaders ✅ Mentors ✅ Future employers Key takeaways: 🔹 Stop seeing networking as a quick exchange. 🔹 Focus on offering value first-whether ...
How to Damage Control & Rebuild Trust : Handling Mistakes in Data Analysis
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🚨 Mistakes happen-even in data analysis! But how you handle them can make or break your reputation. In this video, I’ll walk you through: ✅ What to do when you realize your analysis is wrong ✅ How to inform stakeholders and manage expectations ✅ Strategies to identify new insights after a mistake ✅ Rebuilding trust and maintaining confidence Don’t let one error define you-bounce back stronger a...
How to Create a Data SaaS Business
มุมมอง 189หลายเดือนก่อน
Are you building a data product and wondering if it’s scalable? 🤔 The key question every founder needs to ask is: Is it repeatable? In this video, I dive into the critical difference between a scalable SaaS product and a service-based business. If your product requires constant manual intervention or customizations for each client, it may not be as scalable as you think. I cover: ✔️ Why repeata...
Don't be a Data Scientist unless....
มุมมอง 463หลายเดือนก่อน
Many people ask me if they should pursue a career in data science. Surprisingly, I don’t evaluate their programming, machine learning, or statistical skills first. Instead, I focus on something much deeper: their temperament. In this video, I explore why having the right mindset is essential for becoming a successful data scientist. Data science isn't just about coding or algorithms; it’s about...
How to be a Data Analyst or Data Scientist in 2025
มุมมอง 6542 หลายเดือนก่อน
Are you planning to become a data analyst or data scientist in 2025? 🚀 In this video, I’ll walk you through the key skills and knowledge you need to master to land your dream role in the evolving world of data. Here’s what you’ll learn: 1️⃣ Mastering Fundamentals - Why strong foundations in statistics, probability, and SQL are still essential. 2️⃣ Data Visualization & Storytelling - Learn how t...
How I went from Psychology to Data Science
มุมมอง 2232 หลายเดือนก่อน
From Psychology to Data Science: My Career Journey | How I Transitioned into Data Analytics In this video, I share my unconventional journey from a background in psychology to becoming a data scientist and data analytics expert. You might be surprised to learn that I didn’t start in math, stats, or computer science-instead, I began in psychology, specializing in health psychology and advanced s...
A task that Data Analysts and Data Scientists hate doing
มุมมอง 4752 หลายเดือนก่อน
When working with new datasets, data analysts often encounter data quality issues-like missing values or inconsistent date formats-that prevent accurate analysis. Analysts may try to automate fixes, but sometimes these issues are hidden or complex, and fixing them takes valuable time. Since organizations don’t always support spending time on data cleanup, analysts might ignore a percentage of t...
How AI Tools can Finally Solve the Self-Service Analytics Problem?
มุมมอง 1932 หลายเดือนก่อน
In this video, I explore the latest claims from companies offering AI-powered analytics tools that promise to make self-service analytics a reality. These tools allow business users to ask questions in natural language and get data-driven answers without needing to rely on analysts. I discuss whether these AI tools, like those using generative AI (e.g., ChatGPT), can overcome the challenges of ...
What are the challeges for training AI models
มุมมอง 1633 หลายเดือนก่อน
One of the biggest hurdles in training AI models is the availability and quality of data. Currently, AI systems scrape the internet, leveraging the vast amount of digital information humans have created. However, this approach has a twofold problem: AI will eventually exhaust high-quality data sources and start relying on lower-quality user generated content, and then eventually AI-generated co...
How to Create a Data Glossary
มุมมอง 1963 หลายเดือนก่อน
Enhancing Data Literacy with a Data Glossary: Key to a Healthy Data Culture One of the essential elements of a healthy data culture is fostering strong data literacy within your organization. In my book, "Data Culture," I emphasize the importance of data literacy and provide practical strategies to enhance it. Why Traditional Training Falls Short: Expecting everyone to attend data training cour...
How to build a successful data team
มุมมอง 973 หลายเดือนก่อน
Building a successful data team is one of the biggest challenges data leaders face. In my book on creating a positive data culture, I explore this in depth, but here are some key insights: Hire for Now, Plan for the Future: Ensure your team members can handle current tasks while growing into future needs. The Goldilocks Dilemma: Don’t hire too senior or too junior-find someone who can handle bo...
How to create a strong data culture
มุมมอง 963 หลายเดือนก่อน
Establishing a strong data culture in any organization begins with securing genuine buy-in from senior leadership. This isn't just about having support written into documents, it's about seeing that support actively practiced and championed from the top down. When tasked with transforming an organization to become data-driven, your first step should be to ensure you have true senior-level spons...
What is the Data Analytics Project Process
มุมมอง 4984 หลายเดือนก่อน
What is the Data Analytics Project Process
Challenges when running a data agency
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Challenges when running a data agency
Data Analyst and Data Science Interview Questions
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Data Analyst and Data Science Interview Questions
How to get promoted as a data analyst
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How to get promoted as a data analyst
How to switch careers to Data Analytics
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How to switch careers to Data Analytics
How to extact value from ERP and CRM data
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How to extact value from ERP and CRM data
What you need to Start Contracting/Freelancing
มุมมอง 2675 หลายเดือนก่อน
What you need to Start Contracting/Freelancing
What other tools should a Digital Analyst learn
มุมมอง 1656 หลายเดือนก่อน
What other tools should a Digital Analyst learn
Why 2024 is a tough year for Data Scientist
มุมมอง 2096 หลายเดือนก่อน
Why 2024 is a tough year for Data Scientist
What tools and software do you need as a freelancer/contractor
มุมมอง 1126 หลายเดือนก่อน
What tools and software do you need as a freelancer/contractor
How to present your data analysis findings to clients
มุมมอง 5759 หลายเดือนก่อน
How to present your data analysis findings to clients
As a newbie in the data world coming across this video is very helpful as it has helped me answer a question I had about the significance of industry related experience in generating data insights. But how can a newbie in data analytics build projects that are insights driven when most tutorials are just observations about the data as described in this video?
That is the biggest problem with projects from courses. They don't address what companies value rather just technically building dashboards and making observations. My advice would be to look at the sector the data set comes from. Do some research on what challenges these sectors have and then think about what the data is telling you about those challenges and see if you can join the dots between the research and the data to derive some insights.
Honestly, i am subscribing to your channel, majorly for one thing....The patience and the time you took to respond to all questions, not forming over busy. I have been looking for videos on this and i stumbled on yours. Though, the video was very helpful, but the comments did justice to what i wanted. Now i know what to do. Thank you
Thank you for your kind words. I feel if someone has taken the effort to ask me a question then I can at least provide an answer. I'm always happy to help, especially if it helps them progress in their career or business. Im trying to grow my channel so please do share my videos and keep watching
I sure will. Thank you so much and God bless you
Straight to the point and clearly explained
Thank you,
What about outliers in Data?
Outliers are only a problem if the data is sampled. When you have data with universal coverage, outliers are part of the data set, so you should include in your analysis. Omitting them will mean you will fundamentally change the data set and what you are trying to achieve.
I recently started my data analytics course so that i can do freelancing. But I don't understand how can clients hire me as a data analyst .
I have done lots of videos on this topic. The first thing is ti identify what can you offer clients, be an expert at something and then start to find clients. Check out this video and others I have done which will help you th-cam.com/video/ekySGbgE_VQ/w-d-xo.htmlsi=XMOp_TCJyfRlYuLo
What laptop would you recommend for someone learning data analytics?
I did this video 3 years ago and I still think the specifications are valid th-cam.com/video/GZwZ3LRVgCw/w-d-xo.html Additionally, now I would add that for any serious data processing you would likely use the cloud, but if you can increase the RAM to 32GB then you'll find doing most data analytics easy to do on your laptop
I've been watching your videos regularly, and they've been very helpful-Jazakallah! I work as a Power BI developer and want to start consulting as a side hustle. I read the hourly rate is around £100/hr, and based on my experience, a typical project might take two weeks, totaling £7-8K. Do companies usually pay that much, or am I miscalculating or misunderstanding something?
So all depends on your level of experience, £100/hr would be the top end. Usually, companies hire on a day rate, and for PowerBI developers the rate is between £400 and £850 per day. So you firstly have to decide where you position yourself. Unless you are an expert, I'd aim for the mid range and lower end if you only have a couple of years experience. Now when hired as a contractor you'll be given a contract length to complete the tasks. Sometimes it's one project, other times it can be helping on multiple projects. Companies can expect to spend easily around £10k for a single project. But it all depends on the company. Some happy to spend much more if it gets done properly and robustly. Finally, you need to decide how you invoice, many contractor roles are now within IR35 so that means more tax and less to take home.
CRYSTAL CLEAR
Thanks
Why intel over amd ?
I don't think Intel or AMD make much difference. The AMD Ryzen are as good as the Intel ones.
@@Shorful hahah so intel it is
Last few laptops I bought for me team, they were AMD Ryzen 7, which were decent and also cheaper than the Intel equivalent. So set a budget and then get the most for your money, which might mean an AMD
Based here in Antigua West Indies with ties to Nottingham this was very helpful❤
That's great to hear.
Short, concise and insightful. Thanks
Thank you, I hope you found the video useful
Wow thanks for such valuable information I have been doing research on this business model and I really got attracted. How can one start such business with no knowledge in the technical side but has knowledge in marketing and how to sell. I have friends who are good with IT but how do I present this business idea to them and make them still need me even though I don't have any background knowledge with coding? I'm based in South Africa and I would really like to connect with other people so we can exchange knowledge and information.
You will, or rather they will find, that without clients there is no business. So if you are the one who is bringing the clients, then you will find your partners need you. Just make sure you write down in your business plan what each of you will do, and so everyone is clear of their roles.
@Shorful Thanks for your advice Don't you have maybe a platform where we can connect with you to ask for help when needed
I'm on LinkedIn if you want to connect there
Thanks ❤❤
My pleasure
Your videos are insightful. May Allah also make me a data analyst.
Best of luck in your journey
There is nothing that can't be done in Power BI without SQL knowledge. SQL is needed for very specific cases with complicated huge data models that require precision in optimization.
That is true, but business intelligence tools are getting more powerful also.
sql is universal instrument
So true 👍
Timestamps 00:04 - Data products must be repeatable and scalable to succeed. 00:43 - Scalability hinges on the repeatability of data product connections. 01:21 - Data variations across POS systems hinder scalability. 02:06 - Manual processes limit the scalability of data products. 02:50 - Manual processes limit scalability in data-driven businesses. 03:33 - Balancing scalability with team growth is crucial for SaaS success. 04:12 - Data access and repeatability are crucial for scalability. 04:56 - Service-based businesses require team growth to scale effectively.
Thanks
Assalamu alaikum. how's the MSc program in Data Analytics at London Met
Walay kum as Salaam I'm not familiar with this Masters. But in my experience, most masters degree in Data Analytics have a good coverage of theoretical and practical. Some have an internship component, so I would check if London Met has this. But, the level of coding is not high enough in MSc programs, so you'll have to do independent study for that.
@@Shorful JazakAllahu Khairun, I am willing to start a career as a Data Analyst. It would be great if you had any suggestions or tips for future market demand.
@hisamyouhana check out this video th-cam.com/video/pAoIhXJHUfM/w-d-xo.html
Thank you, will explained, I got answer to all my questions. you're articulative
Thank you
Dear shorful, I am looking for data analysis internship Could you please help me 🙏
How can I help you? Read this first www.linkedin.com/posts/shorful_just-asking-for-a-job-is-not-enough-convince-activity-7247242084670148609-RmTW
@@Shorful I am reaching out to express my interest in a data analysis internship with your organization. As a recent computer science graduate, I have developed strong skills in Advanced Excel, Power Query, Power Pivot, and Power BI, and I have applied these tools effectively in academic projects to analyze complex datasets and deliver actionable insights. What excites me about this opportunity is the chance to contribute meaningfully while learning from experienced professionals. I believe my foundation in data analysis, combined with my ability to use Power BI for impactful data visualization and reporting, can align with your organization's needs, particularly in supporting data-driven decision-making.
Hello My internships are based in Dhaka and you will need to apply when the internships are offered. Please keep an eye on our company LinkedIn page by following it
greet content
Thanks
Informative content out there shorful. I could use your help with my job hunt in U.S. in data analytics.. thank you
Thanks, not sure how I can help, but good luck with your search
These are really valuable content. Do you think sharing the work on TH-cam is an efficient way to reach more people?
I don't really know, but when I mentor people and they want advice on something I've covered in a video I can easily point them to the video.
Hey I’m an analyst (for about 5 years now) - great tips, especially about being proactive and taking ownership of a problem - I will try to take these on board!
Thanks for the comment. I'm glad you found the video useful
In 100 years from now: can AI finally solve the bad data problem?
I'm hoping it's sooner, can't keep dealing with bad data
Fascinating perspective! I’ve been using Gemini and ChatGPT for my analysis, and with the right prompts, they’ve proven to be incredibly versatile for everything from data analysis to machine learning. It's surprising to see that companies are already leaning on these models for their data analysis and reporting. What does the future hold for data analysts then?
Bias amplification - great concept that I have learned. Thanks!
Yep, we humans can also do that if we only listen to information that supports our view point. It's just more prominent when AI does it.
💯
Thanks
Another reason of hiring an external data agency and contracting them to work on specific period and after the built still relying on same data agency to support and maintain is the financial model: opex vs capex. When done in-house, the comany needs to invest upfront on tools, licenses and hire permanent staff that are usually counted as capex or capital expense. But when contracted to a data agency, they still pay but count it as opex or operational expense. Maintenance and support are considered as BAU expense and contract can be terminated after certain period, i.e. 5 years which is usually tied with the review whether to decommission the applications kr reports. The company sometimes have budget for opex when revenue is forecasted, usually annually and that makes the cost manageable as it is spread across the period. Paying it upfront like in capex needs huge investment and it appears as a huge portion of the budget, making it difficult to convince the decision makers to do data analytics in-house. I know tbis because I have hired data analyts as contractors. Their rates are higher but has a definite end-date which makes it easier to calculate in the budget and count it as opex. In government organisations, it’s easier to get funding for opex than capex, making it favorable to hire external data agency.
That is an excellent point, and I've also experienced this when budgeting. Much easier to get contractors or an agency signed off then a permanent team, as it's not a fixed cost and if budgets are tight the following year, that expense is easy to cut from the budget.
HI Shorful, thank you for your effort. I want to enter data analytics career so what technical skills you recommend me? Also, how do stand our from the crowd. thank you
So, learn SQL, a data visualisation tool, and use generative AI to help you write SQL code faster and tell data stories better. Also, learn about APIs and data connectors. Finally, learn about how to transform data and feature engineering.
@@Shorful Thank you sir, You are really amazing mentor, I hope to become one of your team.
@@musemohamedmohmud thanks. Good luck with entering data analytics
I mean make it easy and get that roi nobody in but I hate all of the subscriptions
Great stuff. I'm currently reading the book whilst I commute and it's been a great read 📔
Happy reading Seth.
Amazing 🎉 Congratulations on the book launch 🎉 Data culture: Input from senior leadership Teams knowing the value of data The Analyst in focus Case studies: when things work or not Processes to adopt for data implementation and integration A guide to grow into senior leadership role in Data
Thank you
Amazing insight sir. I follow you on youtube and LinkedIn as well. The advice you give is really impressive and relevant
Thank you
Good job brother ❤
Thanks
The Data Analytics Project Process: 0:36 Define the business problem. 1:32 Plan how you are going to access data. 2:51 Look at the data and Data Preparation. 3:33 Do an exploratory data analysis 5:12 Run your analysis. 6:00 Present to the business. 7:32 Handover it over to the client. @Belayet Hossain
Thanks for the summary
Welcome sir 💖
Spot on, thx for breaking it down.
Glad you found it useful
Ma shaa Allah brother, I am from an computer science old school background and I understand every single thing you talked about even I am not a native English person. I used to playing with data and applying flitering approach according to a customized criteria and that was over 19 years ago and I am now in the web design industry but also I miss playing with more in depth technical skills in the backend coding but even I am struggling in living but I certainly I feel in the resposibility and the commitment towards the community around me and how to migrate some of the skills I know to learners everywhere. From Palestine, with all respect. Kind regards، Mohammad
Jazak Allah Khair Br. Mohammad. My love and prayers to you all in Palestine.
Yes, Im a SocScience grad n ended up in DA 😂
Nice one
Useful information!
Thank you, hope all is well
How do you rate live coding (sql/python) rounds for data analyst/scientist roles? Are they really needed to make a decision or it's better to understand how would someone approach solving a problem?
I rarely do live coding sessions as you can't really test people with real-world problems, only model exercises, so for me, these do not really prove much. I prefer to understand how they would solve problems and this should mean using resources found on with Google or ChatGPT
Thanks
Thanks for watching
2 and a half hours total interview time for a data analyst position, not even a senior role?
For mid level roles, the 3rd is optional but for senior it is. But 2 and a half hours is good, some companies have technical tests or assessment days, which can double that time.
Hi shorful, I always watch your videos ❤
Thank you, I appreciate your support
Assalamu Alaikum Brother, I'm currently working as a Team Lead on Daraz & have 5+ years of experience in customer service & supply chain looking forward to land a role as a remote data analyst. I have completed a data analyst BootCamp & looking forward PL-300 certification to get an advantage to be a data analyst. Can you provide me a suggestion on this? Should I stick on this plan or do I need to restructure my plan?
Walay kum as Salaam Make you learn the basics, Excel, SQL and some visualisation, which it seems you are doing with PowerBI. Next you need a portfolio and some real world experience Check out this video th-cam.com/video/EDzA-MKkHCU/w-d-xo.html
Can you tell me how we make a resume which help to land a data analyst job.
I actually have a video planned for this, just not had a chance to film it.
@@Shorful Your content about data is awesome.
@DanishAli-it3lv thank you
That's good video to prepare ypourslef for a interview.
Thank you
@@Shorful Can you tell me how much we should learn Excel,SQL and Power for data analyst job.Because your have solid experience in these tools.
For Excel, I would expect you to be quite proficient. You should know how to do v/hlookups and arrays well. There shouldn't be be anything that you can't do or couldn't find the answer to and do in Excel. SQL you should know all the basic functions from sub queries to joins. PowerBI you should know how to create a dashboard, be able to connect most data sources and have some basic knowledge of DAX.
If anyone reads this, do not, I repeat DO NOT try and get into data analytics. You will fail. What people don't realize is that data science, at least at the entry level, is EXTREMELY easy. Ask yourself why everyone suddenly wants to transition to data from something completely unrelated. It's not because they suddenly got a "PaSsIon fOr DaTa". It's because the field is very easy to learn, and for a while, mid 2010s to 2021-ish, you could waltz into a data job with minimal effort. It's those same people who did that, now have courses to teach you how to supposedly break into data, while they parrot idiotic outdated advice and make millions at your expense. Find a different career path, and see if you can transition laterally into data. You will not break into data jobs unless you get a degree in analytics and convert an internship to a full time job.
It is harder to get a data analyst role, especially if you are new. However, with the way the economy is, it seems that all data roles are scarce. Once the economy picks up, I believe roles will return. I agree, it won't be as easy as before, but these roles are not going anywhere in the short term.
Entry level data jobs are gone for good. That's just a fact. If you got into the field pre-2021, you now have 3 years of exp and you're the new entry level. For anyone else trying to break into the field, you're out of luck,. Find a new career path. Simple as that.
I think there will always be entry level roles. Things are tough now as the economy is not doing so well, but entry level roles will return in greater numbers when things improve.