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TAG
United States
เข้าร่วมเมื่อ 25 ส.ค. 2015
TAG (Trustworthy Accountability Group) is the global certification program that strengthens safety and transparency in digital advertising.
For nearly a decade, TAG's seal programs have demonstrated their effectiveness in minimizing fraudulent traffic, sharing threat intelligence, protecting brand safety, and enabling transparency.
TAG's international member companies include the world's largest and most influential brands, agencies, publishers, and ad tech providers. TAG is the first and only Information Sharing and Analysis Organization (ISAO) for the digital advertising industry.
For more information on TAG, please visit tagtoday.net.
For nearly a decade, TAG's seal programs have demonstrated their effectiveness in minimizing fraudulent traffic, sharing threat intelligence, protecting brand safety, and enabling transparency.
TAG's international member companies include the world's largest and most influential brands, agencies, publishers, and ad tech providers. TAG is the first and only Information Sharing and Analysis Organization (ISAO) for the digital advertising industry.
For more information on TAG, please visit tagtoday.net.
Member Spotlight with ANA's Bill Duggan(S2 E5)
ANA's Bill Duggan sat down with TAG's Mike Zaneis to talk about the transparency work TAG TrustNet and ANA have partnered on for over 2 years. From MFAs, to importance of SPP partnerships, to transparency benchmark and more, Bill and Mike highlights the key facts and findings that marketers should be aware of when it comes to making their ad spend work harder.
มุมมอง: 3
วีดีโอ
Keyword Exclusion List Toolset Training Module
มุมมอง 519 ชั่วโมงที่ผ่านมา
BSI and TAG have teamed up to create the Keyword Exclusion List tool set training module, giving digital advertisers guidance and knowledge of how best to use the toolset effectively and upgrading their exclusion list practices going forward.
State of the Fight 2024 - Thank you for coming
มุมมอง 214 วันที่ผ่านมา
TAG's Jules Kendrick rounds off #SOTF24 with a quick lookback of what the TAG Community has achieved through passion, commitment and collaboration with the industry
State of the Fight 2024 - The Future of Self-Industry Regulation With TAG's Mike Zaneis
มุมมอง 2114 วันที่ผ่านมา
TAG's President & CEO, Mike Zaneis, kicked off #SOTF24 with a keynote about the future of self-industry regulation. Self-regulation has been one of the most discussed topics across the industry this year. With the shuttering of the Global Alliance for Responsible Media (GARM), current and future efforts for collaboration to solve complex industry problems have been called into question. TAG has...
State of the Fight 2024 - Short recap!
มุมมอง 221 วันที่ผ่านมา
Watch the short recap of #SOTF24 from New York City!
Member Spotlight with Media.net's McLeod Sims and TAG's Todd Miller & Vanessa Goff-Yu (S2 E4)
มุมมอง 2621 วันที่ผ่านมา
Todd Miller and V Goff-Yu chats to Media.net's Mcleod Sim about their recent TAG achievement in the Certified Against Fraud program and how they leverage the 'Be Bold For Publishers' initiative as part of the process.
State of the Fight 2024 - Todd's After Party
มุมมอง 3328 วันที่ผ่านมา
Welcome to Todd's After Party #SOTF24! Todd chats to V Goff-Yu about changes to TAG's programs, updates to existing tools and new releases coming to the TAG Community very soon!
Member Spotlight with IPG Mediabrands & TAG Trust Champion 🏆 2024, Dave Byrne (S2 E3)
มุมมอง 17หลายเดือนก่อน
Dave Byrne, a TAG Trust Champions 2024, sits down for a virtual chat with Jules Kendrick and V Goff-Yu. They talk about the importance of different brand safety conversation approaches, interrogating the brief, using brand safety as part of your growth strategy and advice on sharing a phone booth with one other person... DONT'!
TAG's 10 Question - State of the Fight 2023 Edition - Pineapple 🍍 on a Pizza 🍕 👍👎
มุมมอง 12หลายเดือนก่อน
Attendees at State of the Fight gave Vanessa Goff-Yu their verdict of the age old question - is it ok to have pineapple on a pizza... 😮 Do you agree?!
TAG's 10 Question - State of the Fight 2023 Edition - Tunes of Choice
มุมมอง 2หลายเดือนก่อน
#SOTF23 attendees went through the TAG's 10 Questions gauntlet with Vanessa Goff-Yu. Have you got your setlist ready??
State of the Fight 2023 - Highlights
มุมมอง 15หลายเดือนก่อน
Attendees of State of the Fight 2023 gave Vanessa Goff-Yu their highlights from the event. #Malvertising #threatintelligence #brandsafety #adfraud
TAG's 10 Question - State of the Fight 2023 Edition - What Cha Watchin'?
มุมมอง 6หลายเดือนก่อน
#SOTF23 attendees went through the TAG's 10 Questions gauntlet with Vanessa Goff-Yu. Are you watching these shows too?!
State of the Fight 2023 - TAG's 10 Questions (FULL)
มุมมอง 18หลายเดือนก่อน
Some State of the Fight attendees went through the TAG's 10 Questions gauntlet with Vanessa Goff-Yu. From #music preference to #tv shows they're watching, to #pineapple 🍍on a pizza 🍕!
State of the Fight 2023 - Highlights and Favorites (FULL)
มุมมอง 192 หลายเดือนก่อน
TAG's Vanessa Goff-Yu chatted to a few delegates at State of the Fight 2023 to get their highlights and favourites from the 2023 event. #Brandsafety #threatintelligence #antifraud #malvertising #adfraud #antimalware
Team Spotlight with TAG's Shawn Hawes and Vanessa Goff-Yu (S2E2)
มุมมอง 162 หลายเดือนก่อน
Shawn brought a key message to TAG Members in this Team Spotlight with Vanessa, which was ‘get involved in the community!’. As a lifelong animal lover, Shawn shared her experience as a member of a veterinarian trade organization, and she noted she found the most value in membership through networking opportunities, event attendance, and getting involved with the member community programs. #Comm...
Member Spotlight with Nexxen's Karim Rayes and TAG's Vanessa Goff-Yu (S1E4)
มุมมอง 112 หลายเดือนก่อน
Member Spotlight with Nexxen's Karim Rayes and TAG's Vanessa Goff-Yu (S1E4)
Team Spotlight with TAG's David Lu and Vanessa Goff-Yu (S2E1)
มุมมอง 382 หลายเดือนก่อน
Team Spotlight with TAG's David Lu and Vanessa Goff-Yu (S2E1)
Member Spotlight with MAGNA/IPG Mediabrands' Erika Foster and TAG's Vanessa Goff-Yu (S1E1)
มุมมอง 222 หลายเดือนก่อน
Member Spotlight with MAGNA/IPG Mediabrands' Erika Foster and TAG's Vanessa Goff-Yu (S1E1)
Member Spotlight with Kroger Precision Marketing's Christine Foster and TAG's Vanessa Goff-Yu (S1E2)
มุมมอง 62 หลายเดือนก่อน
Member Spotlight with Kroger Precision Marketing's Christine Foster and TAG's Vanessa Goff-Yu (S1E2)
Member Spotlight with Index Exchange's Sara Vincent and TAG's Jules Kendrick (S1E3)
มุมมอง 142 หลายเดือนก่อน
Member Spotlight with Index Exchange's Sara Vincent and TAG's Jules Kendrick (S1E3)
Member Spotlight with GumGum's Phil Schraeder and TAG's Jules Kendrick (S1E6)
มุมมอง 172 หลายเดือนก่อน
Member Spotlight with GumGum's Phil Schraeder and TAG's Jules Kendrick (S1E6)
Member Spotlight with Activision Blizzard Media's Cynthia Ramos & TAG's Vanessa Goff-Yu (S1E5)
มุมมอง 122 หลายเดือนก่อน
Member Spotlight with Activision Blizzard Media's Cynthia Ramos & TAG's Vanessa Goff-Yu (S1E5)
IAB Ad Ops Summit: The Value of a Clean Supply Chain
มุมมอง 2508 ปีที่แล้ว
IAB Ad Ops Summit: The Value of a Clean Supply Chain
Verified by TAG: An Industry Solution to Reducing Digital Advertising Crime
มุมมอง 7978 ปีที่แล้ว
Verified by TAG: An Industry Solution to Reducing Digital Advertising Crime
"Ad Fraud: Reducing the Risk of Becoming a Statistic" panel - ClickZ Live San Francisco 2015
มุมมอง 2469 ปีที่แล้ว
"Ad Fraud: Reducing the Risk of Becoming a Statistic" panel - ClickZ Live San Francisco 2015