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#88 - A Deep Dive Into Our Inaugural State of Regenerative CPG Report
On this episode, we are talking about all things related to our recently released State of Regenerative CPG Report.
Many of you have already checked out the report or at least heard us talk about it briefly on Episode 81 where we unpacked the launch of our new ecosystem.
The report synthesizes ReGen Brands' proprietary learnings from almost three years of studying regenerative CPG, including 80 podcast episodes interviewing brand founders, executives, and other key ecosystem stakeholders.
It is designed to help you understand the ways regenerative brands are winning today along with the key challenges they face on the road to additional progress. This report is a super easy read but it's definitely dense, so we wanted to unpack ALL of it for you on this episode.
So go download your copy and follow along or just listen in as we dive deep into our comprehensive state of the industry.
Episode Highlights:
💭 Why we wrote the report
💡 What we learned along the way
🚀 Unpacking how regen brands are winning today
🛑 Breaking down key challenges and calls to action
🏗️ What we’re building to help solve problems
Links:
regen-brands.com/state-of-regenerative-cpg-report
a.co/d/2P1x2cb
www.nosh.com/events/noshlivewinter24
www.newtopianow.com/en/home.html
a.co/d/eJq1236
carolsanford.com/
www.tigbrands.com/
Follow ReGen Brands on LinkedIn: www.linkedin.com/company/regen-brands/
Subscribe to the ReGen Brands Weekly newsletter: regen-brands.beehiiv.com/subscribe
มุมมอง: 13

วีดีโอ

The Disagreement And Division Holding Back Regenerative’s Potential With Consumers
มุมมอง 59 ชั่วโมงที่ผ่านมา
The Disagreement And Division Holding Back Regenerative’s Potential With Consumers
Why Regenerative Products Are So Expensive & How We Can Make Them More Affordable
มุมมอง 639 ชั่วโมงที่ผ่านมา
Why Regenerative Products Are So Expensive & How We Can Make Them More Affordable
Why On Farm Profitability Is The Key To Brands Bringing Increased Value To Farmers
มุมมอง 19 ชั่วโมงที่ผ่านมา
Why On Farm Profitability Is The Key To Brands Bringing Increased Value To Farmers
How Regenerative Brands Are Winning With Category-Leading Product Performance And Flavor
มุมมอง 179 ชั่วโมงที่ผ่านมา
How Regenerative Brands Are Winning With Category-Leading Product Performance And Flavor
4 The Name Change That Boosted Avocado Oil Sales
มุมมอง 316 ชั่วโมงที่ผ่านมา
4 The Name Change That Boosted Avocado Oil Sales
#87 - Camilla Marcus @ west~bourne
มุมมอง 2214 วันที่ผ่านมา
On this episode, we have Camilla Marcus who is the Founder & CEO at west~bourne. West~bourne is supporting regenerative agriculture with their chef-driven snacks and pantry staples - all impeccably sourced, utilizing regenerative, sustainable, and organic ingredients. The brand’s ethos is 'eat well. do better. gather often.' In this episode, Camilla shares her journey from chef to brand Founder...
How They Used The Restaurant As A Base To Build The Brand (With A Little Help From Glossier)
มุมมอง 214 วันที่ผ่านมา
How They Used The Restaurant As A Base To Build The Brand (With A Little Help From Glossier)
Why They Launched As A ‘Portfolio Brand’ With 15 Products
มุมมอง 114 วันที่ผ่านมา
Why They Launched As A ‘Portfolio Brand’ With 15 Products
How Chefs & Restaurants Shape Culture And Can Boost Regenerative Awareness
มุมมอง 114 วันที่ผ่านมา
How Chefs & Restaurants Shape Culture And Can Boost Regenerative Awareness
How Brands Can Focus On ‘Lower-Funnel Marketing Tactics’ To Achieve Higher-ROI Regen Marketing
มุมมอง 3หลายเดือนก่อน
How Brands Can Focus On ‘Lower-Funnel Marketing Tactics’ To Achieve Higher-ROI Regen Marketing
Why We Need To ‘Refine The Messaging Frame’ To Focus On Nutrition And Taste Outcomes From Healthy So
มุมมอง 7หลายเดือนก่อน
Why We Need To ‘Refine The Messaging Frame’ To Focus On Nutrition And Taste Outcomes From Healthy So
Why ‘The Need For Collaboration’ Was A Key Finding & Is Essential To Increasing Regenerative Demand
มุมมอง 8หลายเดือนก่อน
Why ‘The Need For Collaboration’ Was A Key Finding & Is Essential To Increasing Regenerative Demand
#86 - Ryan Pintado-Vertner @ Smoketown - How Do We Unlock Massive Demand For Regenerative?
มุมมอง 18หลายเดือนก่อน
On this episode, we have Ryan Pintado-Vertner who is the Founder and CEO at Smoketown. Smoketown is a boutique brand consultancy that helps visionaries, mission-driven brands and nonprofits maximize their growth and positive impact without one compromising the other. They use empathy to help solve complex marketing challenges for their clients who are creating more justice, generosity, equity, ...
Why Retailers Have To Play A Major Role In Driving High-Level Regenerative Awareness
มุมมอง 3หลายเดือนก่อน
Why Retailers Have To Play A Major Role In Driving High-Level Regenerative Awareness
Ways We Can ‘Boldly Collaborate For Big Awareness’
หลายเดือนก่อน
Ways We Can ‘Boldly Collaborate For Big Awareness’
How We Can ‘Increase Consumer Empathy’ To Increase Regenerative Demand
มุมมอง 5หลายเดือนก่อน
How We Can ‘Increase Consumer Empathy’ To Increase Regenerative Demand
New Regenerative Organic Certified® Products Coming Soon
มุมมอง 19หลายเดือนก่อน
New Regenerative Organic Certified® Products Coming Soon
How Adding Regenerative Organic Certification Increase Their Sales 25%
มุมมอง 17หลายเดือนก่อน
How Adding Regenerative Organic Certification Increase Their Sales 25%
What Makes Their Sausage Different
มุมมอง 10หลายเดือนก่อน
What Makes Their Sausage Different
#85 - Eric Gutknecht @ Charcutnuvo
มุมมอง 26หลายเดือนก่อน
#85 - Eric Gutknecht @ Charcutnuvo
What It Looks Like To Be A Fourth Generation Sausage Maker
มุมมอง 18หลายเดือนก่อน
What It Looks Like To Be A Fourth Generation Sausage Maker
How They’re Marketing Regenerative To Consumers
มุมมอง 12หลายเดือนก่อน
How They’re Marketing Regenerative To Consumers
Why Diestel Is Working To Source Regenerative Feed
มุมมอง 2หลายเดือนก่อน
Why Diestel Is Working To Source Regenerative Feed
Creating Products For The Thanksgivings Of The Future
มุมมอง 1หลายเดือนก่อน
Creating Products For The Thanksgivings Of The Future
#84 - Heidi Diestel @ Diestel Family Ranch
มุมมอง 34หลายเดือนก่อน
#84 - Heidi Diestel @ Diestel Family Ranch
How They’re Growing The Year-Round Business Via Thoughtful Product Innovation
มุมมอง 1หลายเดือนก่อน
How They’re Growing The Year-Round Business Via Thoughtful Product Innovation
#83 - Kyle Sullivan & Jesse Smith @ Figure Ate
มุมมอง 20หลายเดือนก่อน
#83 - Kyle Sullivan & Jesse Smith @ Figure Ate
Why Persimmon Vinegar Was Figure Ate’s First Product
มุมมอง 11หลายเดือนก่อน
Why Persimmon Vinegar Was Figure Ate’s First Product
What Is White Buffalo Land Trust?
มุมมอง 29หลายเดือนก่อน
What Is White Buffalo Land Trust?

ความคิดเห็น

  • @Jroo767
    @Jroo767 วันที่ผ่านมา

    The answer to higher prices is higher prices. Raise those prices up!!

  • @sanai9333
    @sanai9333 9 วันที่ผ่านมา

    🙌🏽

  • @BeachTimeKate
    @BeachTimeKate หลายเดือนก่อน

    Great episode guys!

  • @BeachTimeKate
    @BeachTimeKate หลายเดือนก่อน

    Educating consumers about the relationship between soil health and food nutrition(and the related microbiome message that's already mainstream) should be a key communication strategy as your guest states, more so than the climate message

  • @gstevens100
    @gstevens100 หลายเดือนก่อน

    Thanks for setting this up with Eric. I appreciate it. Well done :)

  • @serfloa
    @serfloa หลายเดือนก่อน

    I compost herbal mark and haven't seen any microbial activity decrease. Right on

  • @danaaustin7647
    @danaaustin7647 หลายเดือนก่อน

    I love your adaptive look on this without complaint 🙂✨

  • @viking722nj
    @viking722nj หลายเดือนก่อน

    Just had an awesome grass fed burger with organic frisee salad, getting a marshmallow and some greens to go. I highly recommend taking the trip up here if you live in NY/NJ/PA, beautiful country and great cafe and market!

  • @viking722nj
    @viking722nj หลายเดือนก่อน

    Awesome work, you guys, BTW!!

  • @viking722nj
    @viking722nj หลายเดือนก่อน

    I'm curious if her nuts have a higher nutrient density with the lower water use. I wonder if the conventional growers are prepared for the possibility that they might flip the switch on their irrigation system, and there will be no water.

  • @viking722nj
    @viking722nj หลายเดือนก่อน

    Gotta get the allulose marshmallow in production!

  • @viking722nj
    @viking722nj หลายเดือนก่อน

    So awesome that you're right in my back yard!

  • @danaaustin7647
    @danaaustin7647 หลายเดือนก่อน

    15 minutes in and i love how “not a straight line” their paths took!!!!! Encouraging ✨

  • @danaaustin7647
    @danaaustin7647 2 หลายเดือนก่อน

    The further along i listen, the more floored I am with the work you’ve put into this new “entity.”

    • @danaaustin7647
      @danaaustin7647 2 หลายเดือนก่อน

      And thanks for the examples clarifying why its more challenging to finance ReGen product growth/distribution

  • @danaaustin7647
    @danaaustin7647 2 หลายเดือนก่อน

    You two are sooooo inspiring with your high caliber, deep engagement, and optimistic sense of humor!!!

  • @danaaustin7647
    @danaaustin7647 2 หลายเดือนก่อน

    I’ve wondered about the effectiveness of funding in this arena! Cool

  • @danaaustin7647
    @danaaustin7647 2 หลายเดือนก่อน

    So cool that you’re doing this!

  • @danaaustin7647
    @danaaustin7647 2 หลายเดือนก่อน

    Great promise here ✨✨👍🙂 yayyyyy. I love your podcast

  • @BeachTimeKate
    @BeachTimeKate 2 หลายเดือนก่อน

    So glad the pod is back and it's exciting to hear about your new projects!

  • @katiemichaelson5821
    @katiemichaelson5821 4 หลายเดือนก่อน

    Okay guys, are you the folks working to transform farming in Iowa? Regenerative is the way to go. I buy my manure from a regenerative farm in Texas. How do I find you all? You Tube is long haul keep at it.

  • @honesty.integrity.respect
    @honesty.integrity.respect 6 หลายเดือนก่อน

    yeah! she is not believable.. something if OFF about the product. dig deeper

    • @TyDixon
      @TyDixon 3 หลายเดือนก่อน

      What you thinkin is off?

  • @BeachTimeKate
    @BeachTimeKate 6 หลายเดือนก่อน

    This is a great blueprint for other regional brands to build regen and organic supply chains. Amazing that Ladd has created a successful CPG brand and he's also buying regen potatoes from other farmers and sharing his knowledge. Love the pod guys!

  • @kiharney8046
    @kiharney8046 7 หลายเดือนก่อน

    Promo-SM

  • @BeachTimeKate
    @BeachTimeKate 8 หลายเดือนก่อน

    Thanks for everything you guys are doing for the regen movement!

  • @Mis-AdventureCH
    @Mis-AdventureCH 8 หลายเดือนก่อน

    I'm fully committed to ReGen AG, but CA thinks way too highly of itself and their basket of policies across a broad range of issues that I cringe every time they stick their nose into anything. They are the tail that wags the dog far too often. Until they change the financial structure around AG it's going to be a slow process.

  • @BeachTimeKate
    @BeachTimeKate 10 หลายเดือนก่อน

    Great episode! Good to see you're including international companies.

  • @Mis-AdventureCH
    @Mis-AdventureCH 11 หลายเดือนก่อน

    Great episode, Edd's a gas!

  • @Mis-AdventureCH
    @Mis-AdventureCH 11 หลายเดือนก่อน

    grazing for the win...again.

  • @gulledge6356
    @gulledge6356 ปีที่แล้ว

    🏃 *promosm*

  • @SFCLF
    @SFCLF ปีที่แล้ว

    19:09 your portal idea is excellent- just add ‘at what price’. As a family farm, to constantly improve our regenerative path, we need a significant price premium over the commodity pricing we can get today for lentils, wheat, canola. Excellent episode, appreciate your talking through the certification challenges and what a successful trade association can achieve. Keep up the amazing work!

  • @camdencolipano
    @camdencolipano ปีที่แล้ว

    Jordan Rubin’s story is amazing and inspiring. I am hoping to get in touch with him soon. p.s. if you see this Jordan I’m looking for some help! God bless. 🙏🏼✝️🤍

  • @earthlytradeio
    @earthlytradeio ปีที่แล้ว

    I'm truly amazed. Honestly, I've been involved with bambara groundnut trading since I was a child, as I grew up watching my mother engage in it alongside millet trading. Locally, we boil it right after harvest, roast it, and use it for making a local delicacy called okpa. My ambition to tokenize bambara nut and millet was further ignited when I discovered WhatIF-Foods. They showed me the potential for bambara nut to be a future smart food. Mr. Chris, your knowledge and the incredible work you're doing in agriculture and food industry are truly appreciated. I'm genuinely motivated, no exaggeration. I strongly recommend that WhatIF-Foods consider tokenizing bambara nut, given their pioneering efforts in elevating it globally. Mr. Chris, I believe tokenization is the future of socio-commerce and agricultural trading. Stay blessed, everyone. Lots of love.👨🏿‍🌾🙏🏿🌄🌾⛈️ CTC:taislnetwork@gmail.com

  • @shwaxxbrand
    @shwaxxbrand ปีที่แล้ว

    This is great. I just graduated from Central Arizona College in May (Agribusiness). I have 49 acres under contract in Dateland. Planning to grow Jojoba. This is very inspirational. Thank you for the info Guys!

  • @timrichards6254
    @timrichards6254 ปีที่แล้ว

    AC is the Regen CPG man with a plan! Great data storytelling, thanks!

  • @rachelringle6689
    @rachelringle6689 ปีที่แล้ว

    Great presentation!

  • @gallantinternational6960
    @gallantinternational6960 ปีที่แล้ว

    Michael, thanks for sharing your journey, experience, and vision. Vik

  • @binjahmon
    @binjahmon ปีที่แล้ว

    These clips are useless. You don't even list the name of the brand. How is this helping anyone?

  • @binjahmon
    @binjahmon ปีที่แล้ว

    Please start a separate channel for your clips. I want to follow what you're offering, but I don't want my subscription feed polluted with a hundred of your short clips.

  • @binjahmon
    @binjahmon ปีที่แล้ว

    Please start a separate channel for your clips. I want to follow what you're offering, but I don't want my subscription feed polluted with a hundred of your short clips.

  • @binjahmon
    @binjahmon ปีที่แล้ว

    Please start a separate channel for your clips. I want to follow what you're offering, but I don't want my subscription feed polluted with a hundred of your short clips.

  • @binjahmon
    @binjahmon ปีที่แล้ว

    Please start a separate channel for your clips. I want to follow what you're offering, but I don't want my subscription feed polluted with a hundred of your short clips.

    • @ReGen_Brands
      @ReGen_Brands ปีที่แล้ว

      Hey Benjamin, Thank you for being a subscriber! The recent clip upload was a one-time thing and should only be a handful on a weekly basis with the episode moving forward.

  • @binjahmon
    @binjahmon ปีที่แล้ว

    Please start a separate channel for your clips. I want to follow what you're offering, but I don't want my subscription feed polluted with a hundred of your short clips.

  • @RegenerativeFarmersofAmerica
    @RegenerativeFarmersofAmerica 2 ปีที่แล้ว

    We learned something new. Paul is so awesome.

  • @RegenerativeFarmersofAmerica
    @RegenerativeFarmersofAmerica 2 ปีที่แล้ว

    They are amazing! Love this family farm so much.

  • @thingformob
    @thingformob 2 ปีที่แล้ว

    Thanks for posting on youtube I loved the podcast! I look forward to many more!

    • @ReGen_Brands
      @ReGen_Brands 2 ปีที่แล้ว

      Thanks for listening! Happy to have you with us and enjoying it!