Kateryna Abrosymova
Kateryna Abrosymova
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Позиціонування в IT: How to Stand Out and Be Proud of Your Company’s Homepage
This lecture for Tema Club is prepared specifically for business owners, marketing managers, and copywriters who work at Ukrainian software development outsourcing companies. I talk about various differentiation strategies that software development companies can implement to stand out in the market. I also analyze the homepage messaging of five companies and provide an exercise to help you develop positioning and copy for your own homepage.
Timecodes:
00:00 - Що таке позиціонування?
2:41 - Які є способи збільшити market value в software development індустрії
16:46 - Головні проблеми з позиціонуванням та приклади, як зараз компанії вирішують їх
20:15 - 5 способів, як виділитися серед інших компаній, якщо всі "однакові"
32:57 - Розбір позиціонування компаній учасників спільноти
33:36 - Розбір для Yalantis
37:44 - Розбір для TechStack
43:11 - Розбір для Relevant Software
49:52 - Розбір для Anyforsoft
54:01 - Розбір для Impactable
57:24 - Практичне завдання + робочий темплейт: як саме знайти своє позиціонування
มุมมอง: 138

วีดีโอ

Copywriting Course Is Here: How to Write…and Design(!) a Sales Page
มุมมอง 2715 หลายเดือนก่อน
The moment has arrived: I'm thrilled to announce that I've just released a brand new course on crafting persuasive SALES PAGES! It's a self-paced video course that teaches you how to craft sales pages that convert for B2B products and services. This course is divided into 5 modules, each designed to guide you through the journey from understanding your audience's needs to discovering the perfec...
How Write a POSITIONING STATEMENT
มุมมอง 604ปีที่แล้ว
In this video, you'll learn all about positioning, a vital marketing concept that can make a huge difference in the success of any business. We'll explore how to develop a positioning statement, the role of differentiation, and various strategies to stand out in a crowded market. By the end, you'll be equipped with the knowledge to define your business's positioning and set yourself apart from ...
CONTENT ROADMAP: How to Build a PRIORITIZED CONTENT PLAN That Drives Results
มุมมอง 1.2Kปีที่แล้ว
Looking to build a content plan but not sure where to start? Check out this video to learn how to prioritize your content ideas based on impact and effort and how to create a balanced content strategy that covers different funnel stages, buyer personas, and content types. I'll walk you through content roadmapping step-by-step so you can build a well-rounded content strategy for the whole quarte...
Crafting a KILLER MARKETING STRATEGY: Start at the Finish Line
มุมมอง 283ปีที่แล้ว
Learn how to create a winning marketing strategy by starting at the finish line! In this video, you'll discover the power of backward reasoning to achieve your desired goals. We'll talk about the difference between strategy and tactics and discuss some examples of great strategies. At the end of this video, I'll show you a strategy I used to help my client - a UI/UX design agency - attract lead...
5 PREDICTIONS: How AI Will Change CONTENT MARKETING
มุมมอง 420ปีที่แล้ว
5 PREDICTIONS: How AI Will Change CONTENT MARKETING
OPPORTUNITY SOLUTION TREE to Make DECISIONS in CONTENT Marketing
มุมมอง 713ปีที่แล้ว
OPPORTUNITY SOLUTION TREE to Make DECISIONS in CONTENT Marketing
ISSUE TREE: How to Solve a Problem with LEAD GENERATION
มุมมอง 671ปีที่แล้ว
ISSUE TREE: How to Solve a Problem with LEAD GENERATION
ChatGPT: How to Write EXPERTLY-Made CONTENT on Any TOPIC with AI
มุมมอง 1.2Kปีที่แล้ว
ChatGPT: How to Write EXPERTLY-Made CONTENT on Any TOPIC with AI
7 Things CONTENT WRITERS Can Do With ChatGPT & GPT-3
มุมมอง 17Kปีที่แล้ว
7 Things CONTENT WRITERS Can Do With ChatGPT & GPT-3
How to Use EMOTIONS to Build STRONGER ARGUMENTS
มุมมอง 431ปีที่แล้ว
How to Use EMOTIONS to Build STRONGER ARGUMENTS
The Age-Old ART of PERSUASION: 3 Core Concepts Of ARISTOTLE's Rhetoric
มุมมอง 393ปีที่แล้ว
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What Is a LOGICAL FALLACY? How to Avoid Making BAD ARGUMENTS
มุมมอง 504ปีที่แล้ว
What Is a LOGICAL FALLACY? How to Avoid Making BAD ARGUMENTS
What Is an ARGUMENT? Anatomy of LOGIC & ARGUMENTATION
มุมมอง 382ปีที่แล้ว
What Is an ARGUMENT? Anatomy of LOGIC & ARGUMENTATION
CONTENT DISTRIBUTION From A to Z: Owned, Earned, and Paid Channels
มุมมอง 3.1K2 ปีที่แล้ว
CONTENT DISTRIBUTION From A to Z: Owned, Earned, and Paid Channels
6 TYPES of BLOG ARTICLES to Explain, Persuade, and Inspire
มุมมอง 8202 ปีที่แล้ว
6 TYPES of BLOG ARTICLES to Explain, Persuade, and Inspire
What Is CONTENT? TYPES and CHANNELS
มุมมอง 2.7K2 ปีที่แล้ว
What Is CONTENT? TYPES and CHANNELS
How Find KILLER CONTENT IDEAS Relevant to Your Audience
มุมมอง 2.9K2 ปีที่แล้ว
How Find KILLER CONTENT IDEAS Relevant to Your Audience
How to Pick a BLOG NICHE for 2022
มุมมอง 7542 ปีที่แล้ว
How to Pick a BLOG NICHE for 2022
WHY Do So Many CONTENT WRITERS SUCK? [Here's WHO to BLAME]
มุมมอง 7022 ปีที่แล้ว
WHY Do So Many CONTENT WRITERS SUCK? [Here's WHO to BLAME]
STAND WITH UKRAINE [Not My Usual Video About Copywriting]
มุมมอง 1.1K2 ปีที่แล้ว
STAND WITH UKRAINE [Not My Usual Video About Copywriting]
6 STEPs to Your First FREELANCE WRITING JOB
มุมมอง 1.9K2 ปีที่แล้ว
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What COPYWRITERS Can LEARN From DAVID OGILVY
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What COPYWRITERS Can LEARN From DAVID OGILVY
Your DRAFT Got RIPPED to SHREDS? Here's How to Respond to CRITISISM
มุมมอง 2122 ปีที่แล้ว
Your DRAFT Got RIPPED to SHREDS? Here's How to Respond to CRITISISM
What Is a SLOGAN (TAGLINE)?
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CONTENT WRITER (COPYWRITER) JOB DESCRIPTION: How to WRITE
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Welcome To My Channel - And Get Better At Writing
Applying HERO'S JOURNEY to CONTENT WRITING
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How to IMPROVE Your WRITING FLOW
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From SELF to CUSTOMER-CENTRIC COPY
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From SELF to CUSTOMER-CENTRIC COPY

ความคิดเห็น

  • @Sarita-vt2lz
    @Sarita-vt2lz หลายเดือนก่อน

    Abe sale Aisa kaun sa video banaa Diya re tu

  • @ursularocha8704
    @ursularocha8704 หลายเดือนก่อน

    MY GOD how long a searched for that video! Tank you!!!!

  • @WinPupulapae-x5w
    @WinPupulapae-x5w หลายเดือนก่อน

    Sex content

  • @kamanuvidiluis3952
    @kamanuvidiluis3952 หลายเดือนก่อน

    this feels so fresh to oldschool content marketers. We need more of those 'cause the old principles still aplies.

  • @DawudAMuhammad
    @DawudAMuhammad 2 หลายเดือนก่อน

    excellent video.

  • @CoreyZeiman
    @CoreyZeiman 2 หลายเดือนก่อน

    Hey Kateryna, great content! I've sent you an email.

  • @NoelCostamero
    @NoelCostamero 2 หลายเดือนก่อน

    I like you beautiful

  • @voltampscircuits
    @voltampscircuits 2 หลายเดือนก่อน

    Everyone has already said what I wanted to say. Thumbs up.

  • @internet-marketing-stuff8765
    @internet-marketing-stuff8765 2 หลายเดือนก่อน

    I am happy to see you are back. I just discovered your channel. You need to post more often.

  • @EbiemThankgod
    @EbiemThankgod 2 หลายเดือนก่อน

    I love this

  • @MetallicksFin1
    @MetallicksFin1 3 หลายเดือนก่อน

    Sure, I have ideas, but how do I sell them and where? Now that I have been searching in many fields, it always ends to the same problem: where can I sell and how?

  • @AdnanKhan-jn8dz
    @AdnanKhan-jn8dz 3 หลายเดือนก่อน

    Nice and informative video

  • @ARDIIWILSON
    @ARDIIWILSON 3 หลายเดือนก่อน

    Really appreciate you

  • @ARDIIWILSON
    @ARDIIWILSON 3 หลายเดือนก่อน

  • @ARDIIWILSON
    @ARDIIWILSON 3 หลายเดือนก่อน

    Excellent job

  • @shrutiagokhale258
    @shrutiagokhale258 3 หลายเดือนก่อน

    "Accuracy in grammar and sentence structure are hard for me. I hope there are many who also feel the same.

  • @Roshart-tiofashionlove
    @Roshart-tiofashionlove 4 หลายเดือนก่อน

    Wat is the type of images to edit to create content to brands

  • @okwunnandudi7085
    @okwunnandudi7085 4 หลายเดือนก่อน

    Very helpful video

  • @ZMmarketingcorner-tf8sm
    @ZMmarketingcorner-tf8sm 4 หลายเดือนก่อน

    Hey Kateryna, I'am from Pakistan . I don't know much English but you explained it so simply in the video that all my confusion was cleared. Thank you so much.🙂😊

  • @PrimeTechAtlantic
    @PrimeTechAtlantic 5 หลายเดือนก่อน

    Hello, GREAT Video, Kat... sorry i didn't catch the word the captions say "Trial" you referred to a person? I am using you teaching in my advertising SO MUCH... pls continue...

  • @badranalfa7347
    @badranalfa7347 5 หลายเดือนก่อน

    Hello, love your work. But i did some tasks in content writing and at the end they ask for a fee to send my payment. Is this legal or the standard means of sending payments as far as you know?? Im hesitant because they are strangers and it is my first time. Please reply and thank you

    • @MsSunnyMuffins
      @MsSunnyMuffins หลายเดือนก่อน

      Maybe you've already resolved this situation, but you should not have to pay to be paid. It is a very clear sign of a scam. They ask you to pay or send you too much money and ask for some back. Either way they can get your bank information from the transaction. Freelancers should have policies against these things to avoid scamming. I usually say upfront that I will not tolerate these things and scammers know they're caught and leave me be so I have time for actual clients. Just think of a store. If there's a credit card fee at the gas station do they pay it? Nope, they charge it right to you, the customer. Same for this. If your customer wants to work with you the should pay whatever fees required.

  • @jakobbourne6381
    @jakobbourne6381 5 หลายเดือนก่อน

    The effectiveness of Phlanx's caption generator lies in its ability to understand the nuances of language and human behavior, enabling businesses to create captions that resonate on a deeper level with their audience. From witty one-liners to heartfelt testimonials, this tool empowers businesses to convey their brand message authentically and connect with their followers on a more personal level.

  • @MohdReezamMohamed
    @MohdReezamMohamed 6 หลายเดือนก่อน

    Awesome

  • @vinjwriter
    @vinjwriter 6 หลายเดือนก่อน

    Hi Madam! Thank you so much for this valuable free content and the most interactive flow of the video. As always the outcome was super. And apart from that I would like to convey my heartiest gratitude as a proud Sri Lankan to you, for mentioning Sri Lanka in the video. And I'm aactually an engineering undergraduate, but I've got a strong passion in writing from the childhood. So I started a self employed part time content writing solution work. Still it is at the baby stage and I'm running my website using a subdomain. So Kateryna, I need to know will I be able to rank up for at least some far using a subdomain?

  • @vinjwriter
    @vinjwriter 6 หลายเดือนก่อน

    Hello Ms. Kateryna! it's awesome the way you gather all the insights into a single video. You are completely letting us more sharp in content writing. Thank you so much! And expecting more and more videos. Good luck to you!

  • @yana.bilokin
    @yana.bilokin 6 หลายเดือนก่อน

    Are you russian? I guess you couldn’t fight the urge to say goodbye in russian at the end. Unsubscribe.

  • @joshuaward3617
    @joshuaward3617 7 หลายเดือนก่อน

    Great stuff!:)

  • @irinavoss8551
    @irinavoss8551 7 หลายเดือนก่อน

    У вас приятный акцент и ритм. Это даже помогает восприятию.

  • @chalitha22
    @chalitha22 7 หลายเดือนก่อน

    👏👏

  • @Mr.Puppet_23
    @Mr.Puppet_23 7 หลายเดือนก่อน

    Lesson 1: Do your homework (2:20) There is no substitute for homework. The more you know about a product, the more likely you are to come up with a big idea for selling it. Lesson 2: Focus on benefits (3:22) Advertising which promises no benefit to the consumer doesn't sell, yet the majority of campaigns contain no promise whatsoever. Lesson 3: Write compelling headlines (4:21) Your headline should promise a benefit, or deliver news, or offer a service, or tell a significant story, or recongize a problem, or quote a satistied customer. Lesson 4: Write lenghty and informative copy (4:54) Long copy sells more than short copy, particularly when asking the reader to spend a lot of money. Only amateurs use short copy. Lesson 5: Grab attention in your introductory paragraph (5:48) If you want your long copy to be read, you had better write it well. In partocular, your first paragraph should be a grabber. You won't hold many readers if you begin with a mushy statement of the obvious like this one in an ad for a vacation resort: 'Going on vacation is a pleasure to which everyone looks forward'. Lesson 6: Play it straight (6:40) Some copywriters, assuming that the reader will find the product as boring as they do, try to inveigle him into their ads with pictures of babies, beagles and bosoms. A mistake. A buyer of flexible pipe for offshore oil rigs is more interested in pipe than anything else in the world. So play it straight. Lesson 7: Be specific (7:33) Good ad: all facts, no adjectives, specific. Lesson 8: Do voice of the customer research (8:32) If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.

  • @hopephilip4495
    @hopephilip4495 7 หลายเดือนก่อน

    i think avoiding plagiarism should be the 8th Skill😁

  • @hopephilip4495
    @hopephilip4495 7 หลายเดือนก่อน

    clarity is everything...you just got yourself a new subscriber😌

  • @eyalyatzkan3098
    @eyalyatzkan3098 7 หลายเดือนก่อน

    thank you! so clear and to the point. love your optimism energy!

  • @shriyasahu7092
    @shriyasahu7092 7 หลายเดือนก่อน

    Thank you so much for clarifying each aspect of landing pages with examples. From now onwards , I am going to do the analysis of websites for studying landing pages based on the points you have explained in the video : 1.Know your audience and their problems(offer solution) 2.Headline and sub headline with value proposition 3.Body copy- supporting your value proposition 4.Add benefits instead of features 5.Social proof 6.Clear call to action

  • @kivernee
    @kivernee 7 หลายเดือนก่อน

    Would love to see a video of a good bit of examples of applying this method to different kinds of content done on youtube

  • @mommyisti18
    @mommyisti18 7 หลายเดือนก่อน

    😇Have a Great Day. Greetings from Kapiso Mo Vlog Family❤️ Thank You for sharing this video Im glad Im here❤️Keep uploading your video and stay safe. Godbless😇 6:21

  • @codeinvasion
    @codeinvasion 8 หลายเดือนก่อน

    Thanks a lot. Learnt 3 more formulas I was unaware of.

  • @elle_cobra
    @elle_cobra 8 หลายเดือนก่อน

    This is super helpful!

  • @user-en4zx7gf4r
    @user-en4zx7gf4r 8 หลายเดือนก่อน

    wow❤❤ this is more than a piece of gold to me. Thanks a lot.

  • @jakobbourne6381
    @jakobbourne6381 8 หลายเดือนก่อน

    Experience a new era of social media marketing efficiency with *Phlanx's Caption Generator* , streamlining your content creation process and allowing your business to focus on core strategies that contribute directly to your bottom line.

  • @sajeelmemon439
    @sajeelmemon439 9 หลายเดือนก่อน

    I loved reading, picking vocabulary, i thought i will be a writer, and i hate that moment to this day.

  • @user-de1wr8ky9q
    @user-de1wr8ky9q 9 หลายเดือนก่อน

    Invest in the future of digital marketing with *Phlanx's Caption Generator* , a sophisticated AI tool that adapts to the ever-changing landscape of social media. By staying ahead of trends and optimizing content in real-time, businesses using this tool gain a strategic advantage, ensuring a higher return on investment and sustained financial success.

  • @ugdigital23
    @ugdigital23 9 หลายเดือนก่อน

    Nice video clip. Thanks

  • @yvonnesomo5953
    @yvonnesomo5953 9 หลายเดือนก่อน

    I wish there were samples answers

  • @prashantdural5212
    @prashantdural5212 9 หลายเดือนก่อน

    You are so preety

  • @AlexanderIdrisov1
    @AlexanderIdrisov1 9 หลายเดือนก่อน

    Вы Катя большая умница… Удачи вам в ваших начинаниях.

  • @hynesie11
    @hynesie11 9 หลายเดือนก่อน

    What is CTA?

  • @user-eu8ld1yl8f
    @user-eu8ld1yl8f 10 หลายเดือนก่อน

    this is so helpful to me! thanks!

  • @zemeneafrasa1618
    @zemeneafrasa1618 10 หลายเดือนก่อน

    How can create my own style guide?

  • @mfalmog
    @mfalmog 10 หลายเดือนก่อน

    Very clear and concise thank you very much for this. I'm looking forward for more.