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Business Rules
United States
เข้าร่วมเมื่อ 13 เม.ย. 2016
Need marketing solutions that work, but don’t have the time for hours of training?
Monika Jansen and Nicole Krug are small business owners who understand you are short on time. They bring you real solutions you can start using in your marketing strategy today.
Twice a month, you’ll get new videos with actionable tips on topics like:
-Social media marketing
-Email marketing
-Blogging
-Search Engine Optimization
-Lead generation
Be sure to subscribe so you don’t miss a single video!
Monika Jansen and Nicole Krug are small business owners who understand you are short on time. They bring you real solutions you can start using in your marketing strategy today.
Twice a month, you’ll get new videos with actionable tips on topics like:
-Social media marketing
-Email marketing
-Blogging
-Search Engine Optimization
-Lead generation
Be sure to subscribe so you don’t miss a single video!
5 ways to re-engage clients and leads | Small Business Tips
The probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is 5-20%. So work smarter, not harder and use these five tips to re-engage with past clients and drive more revenue.
0:57 Email past clients to say hi - don’t ask for business
1:32 Follow up post-project
2:13 Send a come-back email
2:58 Send valuable information to leads
4:17 Share a case study/completed project/results to leads
Learn more or contact Nicole Krug and Monika Jansen: jansencomm.com/business-rules
0:57 Email past clients to say hi - don’t ask for business
1:32 Follow up post-project
2:13 Send a come-back email
2:58 Send valuable information to leads
4:17 Share a case study/completed project/results to leads
Learn more or contact Nicole Krug and Monika Jansen: jansencomm.com/business-rules
มุมมอง: 3
วีดีโอ
5 Things to know about UX | Small Business Marketing
มุมมอง 628 วันที่ผ่านมา
Website usability, or UX, incorporates design principles to help make your site user-friendly while prompting people to take the next step and engage with your company. Monika and Nicole talk through some best practices to be aware of. 0:12 What is it 1:18 A/B test 1:57 Easy navigation 2:34 Clear call to action with button, not link 3;:15 Action color Learn more or contact Nicole Krug and Monik...
5 Things to Know about Accessibility & 508 Compliance
มุมมอง 3หลายเดือนก่อน
In the DEI era, web accessibility has become more important than ever. In this video Monika and Nicole talk through what it means to be 508 compliant and basic steps you can take to improve your website. 0:16 What is it/why bother 1:31 Alt tags 2:08 Color contrast 3:09 Simple fonts 4:01 Plugins that do this Learn more or contact Nicole Krug and Monika Jansen: sociallight.net/rules
5 reasons you need a content marketing strategy | Small Business Tips
มุมมอง 102 หลายเดือนก่อน
Blogs, social media and emails are all a huge part of marketing a small business, which means that it should have a strategy to align with your overall business goals and set you up for success. Monika and Nicole talk about how to do that with a content marketing strategy. 0:56 Keeps you organized and focuses 1:35 Ties your activities to goals 2:27 Makes sure you are intentional 2:50 Based on r...
How to take feedback in business
มุมมอง 62 หลายเดือนก่อน
Understanding how people feel about your business is important, but some things can be hard to stomach. Monika and Nicole talk through 5 things to keep in mind when taking feedback on your business. 0:31 Don’t ask for feedback unless you really want it. 1:02 Give yourself time to get past the emotional reaction 1:44 Say thank you 2:07 Even if you don’t agree, consider the perspective 2:57 Use i...
5 easy ways to improve your linkedin profile
มุมมอง 33 หลายเดือนก่อน
Want to gain more visibility on LinkedIn? You need to make sure your profile is ready for action. Monika and Nicole talk through 5 ways to spruce up your profile. 0:09 Updated your banner with your brand colors, logo, statistic, and a CTA 1:03 Add title and value prop to your headline 1:57 Add review and how to get in touch in your About section 2:30 Add clickable content that links to your web...
5 Ways to Reach the C-Suite
มุมมอง 75 หลายเดือนก่อน
If you’ve tried to get a meeting with the C-Suite to pitch your products and services, you’ve likely run up against a gatekeeper, who does everything they can to protect the exec’s time. Marketing to the C-Suite requires a different approach that your traditional outreach methods, one that’s highly focused on connection. In this video Monika and Nicole discuss ways to create that. 0:28 Realize ...
5 tips to build a brand persona
มุมมอง 65 หลายเดือนก่อน
If someone asked you to describe the characteristics of your #brand, what would you say? It’s a simple question, but nailing down exactly what you want your brand to represent is challenging for many businesses. If you’re struggling to define your brand, a brand persona exercise can come in handy. Monika and Nicole walk you through five elements to consider: 0:56 What are the personality traits...
5 ways your website can build trust with potential clients
มุมมอง 96 หลายเดือนก่อน
Your website will be the first point of contact many people have with your business, so it’s important to make a good impression. Monika and Nicole talk through 5 things your website should include to help build trust with prospective clients. 0:19 Brand messaging that speaks to your audience 1:18 A beautiful, easy-to-navigate website 2:27 Portfolio of work/project details/client lists 3:19 Blo...
5 Ways to implement CTAs
มุมมอง 56 หลายเดือนก่อน
You might assume that if people want to get in touch that badly, they’ll dig through your website to find out how. So many people think that having their contact information in their header, footer, or even a contact page is enough. The reality is most people are lazy and won’t take the time to search. Adding a call to action makes for a smoother user experience because you’re providing them wi...
5 Differences Between an Elevator Pitch and Positioning Statement
มุมมอง 167 หลายเดือนก่อน
When it comes to branding, there are several messaging tools every business should have in their arsenal, including an elevator pitch and position statement. Copywriter Monika Jansen walks through the differences between the two, and when you should use each. 0:22 An elevator pitch tells people what you do. 1:11 A positioning statement explains who you serve, 1:33 Elevator pitches are external;...
5 tips to think strategically | Small Business Advice
มุมมอง 107 หลายเดือนก่อน
Small business owners have so many things coming at them throughout the day that it can be hard to step back and think about strategy. Thinking with a strategic mindset is a skill that needs to be practiced often to help your business thrive. Monika Jansen and Nicole Krug talk you through how to get started. 0:49 Focus on goals - long and short terms 1:40 Measure new ideas and tasks against you...
5 reasons a copywriter is better than ChatGPT
มุมมอง 58 หลายเดือนก่อน
Many businesses are turning to AI tools like ChatGPT to create content. This might work in a pinch, but Monika breaks down why there is still value in using a professional copywriter. 0:22 Strategy 0:52 Tone of voice 1:40 Collaboration 2:08 Quality content 2:31 Time Learn more or contact Nicole Krug and Monika Jansen: jansencomm.com/business-rules
5 Ways to Green Your Business | Small Business Tips
มุมมอง 68 หลายเดือนก่อน
Social responsibility is big deal these days, and that includes making efforts toward sustainable practices. Monika Jansen and Nicole Krug walk you through 5 ways to green your business that you may not have considered: 0:43 Hosting 1:21 Upcycle, Thrift, Freecycle 1:55 Green marketing 3:18 1% for the planet or partner with a local charity 4:21 Buy mindfully Learn more or contact Nicole Krug and...
How to write a blog post for SEO | Search Engine Marketing
มุมมอง 219 หลายเดือนก่อน
Blogging is an essential part of an SEO strategy, but not all blogs are equal. Monika and Nicole talk through how to structure your blogs to better show up in Google and get more traffic to your website. 0:24 Write first, worry about SEO section 400-600 words 0:36 Keywords should be 1-3% of the copy 1:57 Include your keyword in at least 1 subheaders 2:29 Use images! And make sure at least one h...
5 Reasons to Consider Cross Promotions | Small Business Marketing
มุมมอง 239 หลายเดือนก่อน
5 Reasons to Consider Cross Promotions | Small Business Marketing
5 ways AI is impacting marketing | Small Business Tips
มุมมอง 1510 หลายเดือนก่อน
5 ways AI is impacting marketing | Small Business Tips
5 Steps to Keep Up with Your Network on LinkedIn
มุมมอง 3310 หลายเดือนก่อน
5 Steps to Keep Up with Your Network on LinkedIn
2024 Marketing Trends | Small Business Advice
มุมมอง 1611 หลายเดือนก่อน
2024 Marketing Trends | Small Business Advice
Small Business Marketing Examples in Santa Fe
มุมมอง 411 หลายเดือนก่อน
Small Business Marketing Examples in Santa Fe
5 Web Trends for 2024 | Small Business Tips
มุมมอง 4211 หลายเดือนก่อน
5 Web Trends for 2024 | Small Business Tips
5 common web content mistakes to avoid | SEO Writing Tips
มุมมอง 911 หลายเดือนก่อน
5 common web content mistakes to avoid | SEO Writing Tips
5 Ways to Improve Your Social Media Engagement | Small Business Marketing
11 หลายเดือนก่อน
5 Ways to Improve Your Social Media Engagement | Small Business Marketing
5 Pieces of Website Terminology Every Small Business Owner Needs to Know
มุมมอง 13ปีที่แล้ว
5 Pieces of Website Terminology Every Small Business Owner Needs to Know
5 Things Small Business Owners Need to Know About Cybersecurity
มุมมอง 13ปีที่แล้ว
5 Things Small Business Owners Need to Know About Cybersecurity
5 Tips for Writing an Email Subject Line People Open
มุมมอง 8ปีที่แล้ว
5 Tips for Writing an Email Subject Line People Open
How to write a note when making a LinkedIn connection | 5 Business Rules
มุมมอง 10ปีที่แล้ว
How to write a note when making a LinkedIn connection | 5 Business Rules
5 types of promotional contests | Marketing Tips & Ideas
มุมมอง 12ปีที่แล้ว
5 types of promotional contests | Marketing Tips & Ideas
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"Promosm"
Thank you!
I LOVE THIS! Your videos rock! Don't forget about adding your photo to your business card so people remember you!
😒 𝙥𝙧𝙤𝙢𝙤𝙨𝙢
Thanks for all the great insights on emails! Timely tips with a bit of fun! Awesome!
9xh vun.fyi
Video Marketing tool:jvz7.com/c/1744709/294643
Great one. Thanks for this video. I use a few of your tips but found a couple that I can think about too.
We love hearing that! Let us know how it goes if you try something new.
100%! Make your website easy to navigate with clear contact information so they don't have to guess. Great tips here!
Thanks for the love Ed!
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0:35 dirk-girl.com
great video my guy .
This is real cool video...... More often I too like NatGeo
Yay for Nat Geo!! Thanks for the kudos!!
Not what I was expecting from the title, but the tips are good!
🙏
Super helpful tips, ladies! Thank you so much.
Glad to hear it!
Wow great video love to watch more,nice video thanks for sharing with us
You ladies rock my world <3