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Hello there, thank you for reaching out! Lists are essentially groups or collections of contacts. You can create different lists to categorize your contacts based on events, webinars, or any other categorization that makes sense for your email marketing strategy. When you import or add contacts to Zoho Campaigns, you add them to specific lists. Lists help you manage and store your contact base. Segments are subsets or subgroups of contacts that are created based on specific criteria or conditions that you filter from lists. Segments allow you to further refine your targeting by creating dynamic groups of contacts who meet certain criteria. You can create segments based on a variety of factors such as demographics, age, gender, and more. For example, if Zylker is a brand with an account in Zoho Campaigns and is planning to send webinar invitation emails in the month of July for their US audience, - they can create a LIST of their active customers and - then create a SEGMENT from that to target people in the US by giving the criteria as "Country is US" so that they get a subset of active customers from the US. To summarize, lists are static groups that you manually store contacts into, while segments are dynamic groups that are created based on specific criteria or conditions you set.

@@ZohoCampaignsOfficial isn’t that what a segment does?

Hi Zohar, thank you for reaching out! We believe you are asking about the record of a contact with regards to the campaigns sent to that person. Please note that it's possible for you to check such records. You can go to the CRM account, then click on the 'Contacts' module. After this, click the record (contact/individual) you want to check, and now go through the marketing details including campaigns sent. If you'd like to have more clarity on this, please feel free to write to us at support@zohocampaigns.com

Hello Nick, Thank you for reaching out! Basically, if you have an online store and your customers have agreed to receive marketing emails, you can sync their information and purchase history with Zoho Campaigns. This helps us track their activity on your store and allows you to set up automatic emails for abandoned carts. However, we understand that it's important to be able to send abandoned cart emails to people who visit your store but haven't signed up or made a purchase yet. So, we're working on a solution to make this possible too. If you have any other questions, please feel free to reach out to us at support@zohocampaigns.com

Hi Ralitsa, thank you for the great conversation! And, glad you found the Expert Diaries series informative!

Hi there, thank you for reaching out! Please note that it's a contact that's getting associated with a topic. In order to see which contacts fall under the different topics that you've created, you can create a segment. Please read more about segments here: help.zoho.com/portal/en/kb/campaigns/user-guide/contact-management/list-segmentation/articles/how-to-create-segments-in-lists#Create_segment And if you require further clarification regarding the same, kindly write to us at support@zohocampaigns.com

Hello there, thank you for reaching out! Yes, you're right. When you move to the new CRM integration model, only the selected account will be updated and the rest will be removed. Please write to us at support@zohocampaigns.com for further clarifications, if any. Thank you!

Hello Gualbert, thank you for reaching out! I am afraid that it isn't possible to transfer leads/contacts in bulk from Zoho Campaigns to Zoho CRM via integration/sync. However, you could import leads/contacts from Zoho Campaigns and export them to Zoho CRM. Could you please write to us the use case at support@zohocampaigns.com, so that we could discuss it with our team and see what could be done?