Welcome to the next episode of Platform Disco! Today, our guest is Dickel Sooriah, Global VP B2B offer of Mirakl.
Mirakl, founded in 2012, initially focused on helping retailers expand their reach through e-commerce, achieving a remarkable 50% year-over-year GMV growth. The company has since expanded to serve approximately 450 clients globally, employing over 700 people.
WHAT IS THE EPISODE ABOUT?
In the episode we talk about the significant opportunities within the under-penetrated European B2B marketplace. Mirakl addresses common concerns regarding scaling, market power, and regulatory compliance by offering adaptable solutions that empower businesses of all sizes. Dickel highlights the importance of strategic positioning and branding to avoid conflicts with existing distribution partners. Three key target groups are identified: wholesalers, manufacturers, and procurement organizations.
We also talk about several real-world examples to illustrate the impact of Mirakl. Conrad Electronics exemplifies the transformative potential for wholesalers, achieving a tenfold increase in catalog size. Manufacturers benefit from streamlined supply chains and enhanced customer data collection, as illustrated by Toyota Material Handling's success in acquiring new customers. The Driven Brands example showcases the application of Mirakle's platform within a franchise network, highlighting the efficiency gains and potential for strategic direction. The discussion also addresses the challenges of integrating with existing systems and the importance of collaboration with distributors and wholesalers.
Finally we dive into the technological aspects of Mirakle's platform, including its AI-powered catalog management tools that simplify data integration and address implementation concerns. Dickel talks about the importance of user adoption and the digitization of various business flows (ordering, invoicing, payments). Dickel shares a case study with Eiffage and BlueOne that shows Mirakle's contribution to sustainability initiatives in the construction sector.
All links to Dickel and Mirakl:
Dickel: www.linkedin.com/in/dickelsooriah/
Mirakl: www.mirakl.com/
All links to Alex, David, Peter and McFadyen Digital:
Alex: www.linkedin.com/in/alex-pesjak-business-ecosystems/
David: www.linkedin.com/in/daviddetjen/
Peter: www.linkedin.com/in/peter-c-evans-phd-217b8/
McFadyen Digital: mcfadyen.com
Podcast produced by: www.lehnertmedia.de