Mastering Earned Media & Social Listening | Guy Golan x Steve Rubel
Description
In this episode, host Guy Golan sits down with PR expert Steve Rubel to discuss the evolving landscape of earned media and the crucial role of social media listening in gaining media attention.
Steve shares insights on how PR professionals can effectively engage with vertical media-specialized outlets catering to niche audiences-to amplify their brand’s presence. They also dive into best practices for leveraging digital conversations, building media relationships, and crafting compelling narratives that capture journalists’ attention.
Whether you're a PR pro, a brand strategist, or just curious about the future of media relations, this conversation is packed with valuable takeaways!
🔹 Topics Covered:
✅ The power of earned media in today’s PR landscape
✅ Why vertical media is key for targeted exposure
✅ How social media listening can unlock new PR opportunities
✅ Strategies to position yourself or your brand for media coverage
🎧 Tune in and elevate your PR game!
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#PublicRelations #EarnedMedia #SocialMediaListening #PRStrategy #SteveRubel #GuyGolan #MediaRelations #Marketing ##edelman