Ethical storytelling in the nonprofit sector entails more than just sharing fascinating narratives; it also includes protecting the dignity and privacy of the individuals whose stories are being told. In an age where personal information is becoming more available and searchable, nonprofit organizations must examine the long-term implications of sharing individual stories. At its root, ethical storytelling in the nonprofit sector tries to strike a balance between garnering funding and protecting individuals who entrust us with their tales. Telling experiences in a way that benefits the community, preserves trust, and avoids re-traumatization is more important than merely what donors want to hear.
Meet Diana Farias Heinrich, ethical storytelling champion, nonprofit marketing strategist, and CEO of Habrá Marketing. She actively supports equality, respect, and decency in nonprofit storytelling. Using the Equastory™ framework, she transforms how corporations share their impact while maintaining their beliefs. She is the creator of The Ethical Nonprofit Summit, which leads the industry conversation on ethical storytelling and fundraising techniques. Her work guarantees that nonprofit organizations may effectively communicate their mission while respecting the dignity of the communities they serve. She joined us today to talk about the importance of ethical storytelling in the nonprofit sector and how you can achieve it.
In this episode, you will be able to:
- Learn how to create a safe environment for those who share their stories.
- Discover about creating a culture of dignity and support.
- Learn about the importance of privacy and the long-term impact when sharing personal stories.
- Explore about the importance of personal regulation and self-care for nonprofit professionals.
- Learn about ethical and empowering storytelling in nonprofit fundraising.
Episode highlights :
01:20 The story of Diana’s first project in the nonprofit sector.
07:06 Building your story in an ethical way.
08:01 The four pieces of “the Equastory™ Framework”.
11:22 Creating a safe environment for participants.
14:23 Creating a culture of dignity and support.
21:24 The importance of personal regulation and self-care for nonprofit professionals.
29:33 Ethical and empowering storytelling in nonprofit fundraising.
35:21 The critical importance of privacy and long-term impact when sharing personal stories.
Learn more about Diana
Connect with Diana
LinkedIn - linkedin.com/in/dianafariasheinrich/
Website - habramarketing.com/about/
And for more support with your GivingTuesday and End-of-Year Fundraising, check out my Power Partners Formula and register for a FREE masterclass here → malloryerickson.com/free/
Subscribe for more FREE tips on how to raise more money for your nonprofit. / @malloryerickson7946
✨ ABOUT MALLORY✨
Recognized in read-write, Forbes, Entrepreneur Magazine, and Inc. for her energizing and innovative fundraising strategy and training, Mallory Erickson will revolutionize the way you show up as a nonprofit leader and fundraiser. She is a certified executive coach and fundraising consultant that specializes in helping social impact fundraisers apply life-changing scientific research and personal development frameworks to their fundraising work. Mallory Erickson’s brave, bold, and innovative framework (the Power Partners Formula™️) teaches nonprofit fundraisers to raise more from the right funders so they can stop hounding people for money. Fundraising doesn’t have to be uncomfortable when it is built around a mutually beneficial framework and authentic partnership.
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