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Whereoware
United States
เข้าร่วมเมื่อ 23 ก.ย. 2013
Leading digital agency for 20+ years, Whereoware drives smart growth through digital strategy and activation. We specialize in successfully guiding brands through the ever-changing digital landscape, through customer acquisition, retention, and maximization; marketing optimization; and e-commerce solutions. Pioneering online personalization and holistic digital experiences, we design and build award-winning websites and email campaigns, and generate impactful results with data integrations, analytics, digital advertising, and SEO services. To learn more, please visit www.whereoware.com.
Usability and Accessibility Webinar - Risks, Trends, and Data to Measure to Protect Your Business
What’s really the risk of a poor website experience? When it comes to poor website usability and accessibility, you’re jeopardizing your business.
We’re talking lawsuits, huge fines, customer churn, and lost revenue.
Hear from Whereoware's CEO and Senior Director of Analytics and our partner Acquia’s CMO on Accessibility and Usability data, risks, and trends.
Plus, what we measure to find your highest risk and reward opportunities to improve your digital experience.
We share:
- Common accessibility misconceptions - it impacts more than you think
- Legal and business implications of inaccessible and unusable digital experiences
- Metrics, practices, and tools to measure and improve your website
- Success stories and examples
- Intro to our 4 Audits and Workshops to improve your digital experience - Heuristics, Usability, Accessibility, and Competitor.
We’re talking lawsuits, huge fines, customer churn, and lost revenue.
Hear from Whereoware's CEO and Senior Director of Analytics and our partner Acquia’s CMO on Accessibility and Usability data, risks, and trends.
Plus, what we measure to find your highest risk and reward opportunities to improve your digital experience.
We share:
- Common accessibility misconceptions - it impacts more than you think
- Legal and business implications of inaccessible and unusable digital experiences
- Metrics, practices, and tools to measure and improve your website
- Success stories and examples
- Intro to our 4 Audits and Workshops to improve your digital experience - Heuristics, Usability, Accessibility, and Competitor.
มุมมอง: 48
วีดีโอ
Customer Experience in the Spotlight: Audit Your Way to Better CX with Hajar Mitchell
มุมมอง 258 หลายเดือนก่อน
Hajar Mitchell, Senior Digital Strategist at Whereoware, unveils the transformative power of exceptional Customer Experience (CX) in the B2B marketing world. Discover how every customer interaction can be a golden opportunity to exceed expectations and forge lasting loyalty. From conducting thorough CX audits to avoiding proximity bias, Mitchell offers practical insights for crafting a seamless...
A Modern Twist on the Classic 4P's of Marketing with Hajar Mitchell
มุมมอง 88 หลายเดือนก่อน
Hajar Mitchell, Senior Strategist at Whereoware, shares his fresh perspective on bridging the gap between classic and contemporary marketing strategies, commonly known as the 4P’s of Marketing. Hajar masterfully illustrates how the 4P’s (product, price, place, and promotion) have evolved in the digital era. From experimenting with pricing strategies on digital platforms to a very relatable Inst...
Exploring the World of DXPs from Industry Experts
มุมมอง 489 หลายเดือนก่อน
In the digital marketing and technology space, understanding the tools and platforms that shape customer experiences is crucial. Digital Experience Platforms (DXPs) have emerged as the backbone of seamless, integrated user experiences across various online channels. To demystify the complexities and highlight the significance of DXPs, Hajar Mitchell, Whereoware’s Senior Digital Strategist sat d...
Data Strategy Session, Episode 2: What Common Data Challenges are We Seeing in the Market?
มุมมอง 329 หลายเดือนก่อน
Host Hajar Mitchell, along with experts Jeff Aaron and Kristen Scott, navigates the intricate data-driven digital marketing landscape, identifying common problems businesses face and proposing actionable solutions. Jeff Aaron touches on the importance of understanding customer experience, revenue operations, and the role of data in shaping marketing strategies. He emphasizes the challenge of be...
Data Strategy Session, Episode 1: Paths into Marketing with Hajar, Kristen and Jeff
มุมมอง 489 หลายเดือนก่อน
Kicking off the series, host Hajar Mitchell introduces a captivating discussion on the complexities of data in the digital marketing landscape with guests Kristen Scott, the Senior Director of Data and Analytics, and Jeff Aaron, a Digital Sales Executive. Together, they unravel the evolving challenges businesses face in leveraging data for strategic marketing efforts. From the onset, Kristen sh...
Data Strategy Session: Why is Attribution so Hard?
มุมมอง 159 หลายเดือนก่อน
In this insightful episode, host Hajar Mitchell, alongside Kristen Scott and Jeff Aaron, discuss the critical role of data in the digital marketing landscape, specifically focusing on the challenge of attribution in reporting campaign successes. The discussion highlights the importance of identifying the right attribution model-first touch, last touch, or multi-touch-to accurately track and cre...
Data Strategy Session, Episode 3: Why are Today‘s Marketing Reports Falling Short?
มุมมอง 319 หลายเดือนก่อน
In this episode, host Hajar Mitchell, alongside guests Kristen Scott and Jeff Aaron, explore how businesses can effectively analyze and utilize data to enhance their marketing efforts, drawing parallels between navigating a cluttered kitchen and organizing data for maximum impact. The discussion covers the significance of tailored reporting based on organizational roles and objectives, the nece...
Data Strategy Session, Episode 4: Solutions to Improve Data Management Road Blocks
มุมมอง 259 หลายเดือนก่อน
In this episode, host Hajar Mitchell, alongside guests Kristen Scott and Jeff Aaron, explore the complexities of data in digital marketing landscape. They discuss the challenges and intricacy of managing and attributing data. Hajar uses the analogy "more data, more problems" to describe the modern marketer's dilemma, highlighting the shift from simple, trackable marketing strategies to the nuan...
Mastering Marketing: Navigating the Data-Driven Landscape with Whereoware
มุมมอง 2310 หลายเดือนก่อน
Episode 1: Navigating the Data-Driven Landscape Hosted by Hajar Mitchell, Whereoware's Senior Digital Strategist, who dives into digital marketing concepts through the lens of a digital experience agency. Our first episode kicks off with special guests Kristen Scott and Jeff Aaron. Viewers are treated to an in-depth conversation about the intricacies of marketing and the necessity of establishi...
Building Integrated Data Strategies for More Action, Less Noise with Michael Mathias
มุมมอง 2510 หลายเดือนก่อน
Watch Whereoware's CEO Michael Mathias discuss - More Data, More Problems - Building Integrated Data Strategies for More Action, Less Noise Presented at Content Marketing World 2023.
Transition from Third-Party to First-Party Cookies with Kristen Scott
มุมมอง 2710 หลายเดือนก่อน
Unsure where to begin with Google's announcement on 3rd party Cookie deprecation in Chrome? Watch Whereoware's, Director of Analytics, Kristen Scott walk through how organizations can look at their site's current #thirdpartycookies and some thoughts around transitioning to #firstparty context. Kristen also analyzes one of Google's own sites, revealing their progress in third-party cookie deprec...
ConnectWise's Optimizely Journey with Whereoware
มุมมอง 59ปีที่แล้ว
Follow along Steve Foster, ConnectWise and Mike Kovach, Whereoware showcase ConnectWise's digital transformation at Opticon 2023 in San Diego.
Whereoware Client Reel, Digital Experience Agency Services
มุมมอง 97ปีที่แล้ว
At Whereoware we build, design, and optimize: better, faster, more profitable digital experiences. Take a look at how we've revolutionized the digital footprint for clients: Century Communities, Cuisinart, Yamaha, Creative Co-op, Volvo, Circle Black, Outright International, and Vote411. Ready to transform your business? Let's start a discussion: www.whereoware.com/contact?visited=true
Webinar on Generative AI: 10 Practical AI Use Cases to Get Fast Business Benefits
มุมมอง 202ปีที่แล้ว
If you’re feeling lost in the fast-paced world of artificial intelligence-we get it. The buzz around AI is everywhere, promising mind-blowing benefits for businesses. But, sifting through all the noise to find the right AI use cases for your business can be overwhelming. Don’t you think it’s time to cut through the confusion and find the right path for you? Discover the potential of Generative...
Grow Your Funnel in a Post-Cookie Landscape - AdWeek Webinar
มุมมอง 33ปีที่แล้ว
Grow Your Funnel in a Post-Cookie Landscape - AdWeek Webinar
Women in Tech - Kristen Scott, Director of Data and Analytics
มุมมอง 101ปีที่แล้ว
Women in Tech - Kristen Scott, Director of Data and Analytics
Building Better B2B Digital Experiences - A Guide
มุมมอง 202 ปีที่แล้ว
Building Better B2B Digital Experiences - A Guide
What it's Like to Work at Whereoware, a Digital Experience Agency
มุมมอง 442 ปีที่แล้ว
What it's Like to Work at Whereoware, a Digital Experience Agency
Meet Whereoware's Client Partner: Chad Van Lier
มุมมอง 422 ปีที่แล้ว
Meet Whereoware's Client Partner: Chad Van Lier
20 Minute Webinar - Apple Mail Privacy Protection: Email Marketing for Better Segmentation
มุมมอง 1152 ปีที่แล้ว
20 Minute Webinar - Apple Mail Privacy Protection: Email Marketing for Better Segmentation
Meet Whereoware's Client Partner: Thomas Trevisan
มุมมอง 922 ปีที่แล้ว
Meet Whereoware's Client Partner: Thomas Trevisan
Meet Whereoware's Client Partner: Chris Clark
มุมมอง 752 ปีที่แล้ว
Meet Whereoware's Client Partner: Chris Clark
30-Minute Webinar: Conquer Conversion Rate Optimization (CRO)
มุมมอง 1602 ปีที่แล้ว
30-Minute Webinar: Conquer Conversion Rate Optimization (CRO)
15-Minute Webinar: What do Apple and Google's Privacy & Page Experience Updates Mean for Marketers?
มุมมอง 713 ปีที่แล้ว
15-Minute Webinar: What do Apple and Google's Privacy & Page Experience Updates Mean for Marketers?
30-Minute Webinar: Google’s June 2021 Page Experience Update - Are You Ready?
มุมมอง 843 ปีที่แล้ว
30-Minute Webinar: Google’s June 2021 Page Experience Update - Are You Ready?
30-Minute Webinar: How COVID-19 Changed Your B2B Customers and Buying Cycles Forever
มุมมอง 573 ปีที่แล้ว
30-Minute Webinar: How COVID-19 Changed Your B2B Customers and Buying Cycles Forever
Thanks for the video. CRO is so complicated but it can be pretty straightforward once you dive in. We built our tool to help address this exact problem. So much of marketing spend happens in the acquisition stage, ignoring and neglecting the ever-important activation stage and on-page conversion rates. Adding lead-gen forms and Calendly invites to video just made sense as another way to capture leads and help users navigate the last mile of the customer journey.
🔥 'PromoSM'
i can see the changes if i change the design to dark in my browser, but not when i send a test email. The email programm still shows the light version. Know a fix?
ρɾσɱσʂɱ 😃
Thank you for creating so much value for the community! A transcript mode to go through the video faster would be quite nice . Have a look at tldv.io or ottre.ai :) When will be the next session? Best, Alex
Lol blue light...
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