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Guided PPC
United States
เข้าร่วมเมื่อ 10 พ.ค. 2020
Welcome to Guided PPC, your ultimate destination for mastering Google Ads strategies tailored exclusively for E-commerce Direct-to-Consumer (DTC) brands!
Dive into a wealth of invaluable insights curated by our world-class team of Google Ads Experts, boasting over 25 years of hands-on experience in maximizing ROI through Google Ads campaigns.
With an unwavering dedication to Google Ads, we guarantee unparalleled results every time. Join us and learn from industry veterans, including ex-Solutions 8 and ex-Tier11 specialists, led by our former Director of Specialists at Solutions 8.
Stay ahead of the curve and transform your e-commerce business with our proven strategies and expert guidance. Subscribe now for the key to unlocking limitless success with Google Ads!
#googleads #ppc #agency #sem #podcast #guidedppc
Dive into a wealth of invaluable insights curated by our world-class team of Google Ads Experts, boasting over 25 years of hands-on experience in maximizing ROI through Google Ads campaigns.
With an unwavering dedication to Google Ads, we guarantee unparalleled results every time. Join us and learn from industry veterans, including ex-Solutions 8 and ex-Tier11 specialists, led by our former Director of Specialists at Solutions 8.
Stay ahead of the curve and transform your e-commerce business with our proven strategies and expert guidance. Subscribe now for the key to unlocking limitless success with Google Ads!
#googleads #ppc #agency #sem #podcast #guidedppc
Google Ads Misrepresentation Expert Help. Get your Shopping Ads Back on track!
⚠️ Let's fix Misrepresentation with $399 plan 👉 guidedppc.com/free-audit
💡 Need personalized advice?
Book a 1-on-1 Consultation to discuss your specific goals and challenges with an expert.
👉: academy.guidedppc.com/p/google-ads-consultation
#googleads #misrepresentation #suspension
Struggling with Google Ads Misrepresentation? Expert Help is Here!
Tired of the frustration of fixing Google Merchant Center misrepresentation issues? You're not alone.
DIY attempts often fail due to complex policies and Google's unique review mindset. I’ve helped over 100 e-commerce businesses this year alone get approved-here’s how I can help you too.
Service Options:
$399 One-Time Fee: Full compliance review and fix (no refund guarantee).
$1299 Refund Guarantee: Same service, with a refund if it doesn’t work.
$699/month Google Ads Management: Includes misrepresentation fix and ad management for 3 months.
Don’t risk more failed attempts-reach out today and get your account back on track! Visit guidedPPC.com/free-audit to start.
Like and subscribe for more expert insights.
#misrepresentation #googleads #ppc
---------------------
💡 Need help setting up or optimizing your Google Ads campaigns? At Guided PPC, we specialize 100% in Google Ads and offer free audits for business owners spending over $3,000 per month. Let’s make your campaigns thrive!
👉 Get a Free Google Ads audit: guidedppc.com/free-audit
📢 Like, share, and comment if you found this helpful, and let me know your thoughts or questions about the Feeder Strategy below!
💡 Need personalized advice?
Book a 1-on-1 Consultation to discuss your specific goals and challenges with an expert.
👉: academy.guidedppc.com/p/google-ads-consultation
⚠️ Struggling with a Google Ads Suspension?
Let us help you resolve account suspensions and get your ads back online!
👉: academy.guidedppc.com/p/google-ads-misrepresentation-help
Want to Learn Google Ads?
Become a world-class Google Ads Specialist with our courses!
👉: academy.guidedppc.com/
#googleads #course #ppc #agency #sem #paidsearch #guidedppc
💡 Need personalized advice?
Book a 1-on-1 Consultation to discuss your specific goals and challenges with an expert.
👉: academy.guidedppc.com/p/google-ads-consultation
#googleads #misrepresentation #suspension
Struggling with Google Ads Misrepresentation? Expert Help is Here!
Tired of the frustration of fixing Google Merchant Center misrepresentation issues? You're not alone.
DIY attempts often fail due to complex policies and Google's unique review mindset. I’ve helped over 100 e-commerce businesses this year alone get approved-here’s how I can help you too.
Service Options:
$399 One-Time Fee: Full compliance review and fix (no refund guarantee).
$1299 Refund Guarantee: Same service, with a refund if it doesn’t work.
$699/month Google Ads Management: Includes misrepresentation fix and ad management for 3 months.
Don’t risk more failed attempts-reach out today and get your account back on track! Visit guidedPPC.com/free-audit to start.
Like and subscribe for more expert insights.
#misrepresentation #googleads #ppc
---------------------
💡 Need help setting up or optimizing your Google Ads campaigns? At Guided PPC, we specialize 100% in Google Ads and offer free audits for business owners spending over $3,000 per month. Let’s make your campaigns thrive!
👉 Get a Free Google Ads audit: guidedppc.com/free-audit
📢 Like, share, and comment if you found this helpful, and let me know your thoughts or questions about the Feeder Strategy below!
💡 Need personalized advice?
Book a 1-on-1 Consultation to discuss your specific goals and challenges with an expert.
👉: academy.guidedppc.com/p/google-ads-consultation
⚠️ Struggling with a Google Ads Suspension?
Let us help you resolve account suspensions and get your ads back online!
👉: academy.guidedppc.com/p/google-ads-misrepresentation-help
Want to Learn Google Ads?
Become a world-class Google Ads Specialist with our courses!
👉: academy.guidedppc.com/
#googleads #course #ppc #agency #sem #paidsearch #guidedppc
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Portfolio bid strategies are not available for pMax campaigns right?
Sar mein 2 mahine se bahut pareshan hun sar Mera account suspend bada hai sar
Sar Mera business policy ka account suspend ho gaya hai please apna number send kar dijiye
I have an insulation company and I don't sell online. I just want to receive calls. Does it make sense to use the p-max campaign for this?
I would not start with PMax until I have like 50+ conversions in the account and I have a customer list to train Google’s algorithm.
I am seeing amazing results with feeder strategy for search. Standard shopping is way harder because the relevance goes out the window and I have to add hundreds of negative keywords. I prefer low tROAS.
Low tROAS on a shopping campaign is not a bad idea at all, agreed.
Help a lot, thanks!!
Glad it helped!
Love you Santosh for sharing this! Please share the SOP with me as well. Thanks
Thanks for watching. Here is the Guided PPC Audience targeting SOP: docs.google.com/spreadsheets/d/1OrH2x1g9sHhGi5a83KL2hYuSin0O23hOPP3Ppoxrt2E/edit?usp=sharing
how do you target leads with the right insurances or who will pay out of pocket? my campaigns have been targeting low quality leads
That’s a great question. While there is no direct way to target leads with right insurances, there are definite ways to improve the quality of leads with targeting and building learning on the campaigns with offline conversions. We actually specialize in this area. Why not request a free audit of your campaigns here: guidedppc.com/free-audit
Hello.. i tried to request link from merchant center to google ads manager. But when I open the data manager there’s no connected product, and when i search it, it did not show up. Do you know why?
You should have received an email, probably in updates or spam. You need to accept the invite.
is the tCPA Campaign a Retargeting Campaign? or the algorithm will automatically know who to target from Max Clicks traffic?
No need for Retargeting, tCPA/tROAS bid strategy will take care of it. You’re right.
Very Good Bhaina 🎉
Thanks 😊
how we should calculate the budget for the campaign?
My general rule for the minimum is 50 x average CPC for the feeder campaign and 1/3rd of that for the converter campaign. The upper limit really depends on your go to market strategy.
Feed only PMax vs Standard shopping, which is the best? I am slightly biased to Feed only PMax due to the larger inventory (though knowing standard shopping can acquire cold users). What do you think?
With some decent conversion history, I will go for feed only Pmax as it can dynamic remarketing provide the tags are setup properly. For absolutely new accounts, I will probably test waters with shopping and the bring in feed only pmax for feeder strategy.
As you said, I've used this 1 "preview minute" to like the video and leave you a comment - thank you! :)
Thank you Robert, appreciate it very much ❤️🙏
If we not have vareint products and we place high roas off p max and if we have multiple p max campaigns
I would advise testing with one PMax campaign first with an identical Shopping campaign. Variants were needed earlier to run both shopping and pmax on the same products but now Google allows both campaigns to run together. Though you can still use variants to open gateways of traffic from other keywords embedded in title and description of the variants.
can we use this for lead gen?
Yes 100%. John actually shared this strategy for lead gen and I tested it for ecommerce. Just use Broad + Target CPA on the converter campaign and exact same structure with Exact + Max clicks on feeder campaign.
You need to have some level of knowledge to understand JM.
Haha, right? Not some level, but some really good level or you'll get his strategy horribly wrong!
@@GuidedPPC So true
first focus on clicks then change to conversion - interesting is there any "golden rule" as to how long should I keep clicks vs conversions running? I mean when I set clicks - should I leave it for 1-2 days, weeks? months?
As soon as you get like 30-40 conversions, you can switch.
Thanks
You're welcome. Thanks for watching!
thank you bro ı sub your channel. I researched about 3 day and ı couldnt find visibility tracking anywhere. you helped me alot . thank you..
Thanks for the sub! Glad my video was helpful.
is it not marketing efficiency ratio?
Same thing Sachin. Its an old metric, back in the analog world people called it Marketing efficiency ratio for all marketing spend attributed to all revenue, in the digital age its now evolved as all media spend to all revenue.
@@GuidedPPC Thanks, I have also implemented this strategy into my account, keeping my fingers crossed !!
Great job! Wishing you luck with that!
Hi my Google ads account was suspended due to unacceptable business practices policy violation, but seriously I'm not able to find it, and I have made multiple appeals, later on I checked my website and due to theme changes there was 174 demo contents pages which I removed it still it is not unsuspend now I started to check my all the campaign and found that there was some mistake but Google ads do not let us fix or delete the campaign till it will be reactivate so please tell me what to do to fix it. Thank you
Hi, here is our service for this: academy.guidedppc.com/p/google-ads-misrepresentation-help
This means that for Ads relating to Health Google doesn't allow personalization which also includes remarketing? in that case would Video ads be a good option to convert by telling a story through video ads? as the reach may be limited why not use whatever we can in those cases where the reach gets limited by Google ads policies?
Yes, that's right. Video ads are a great option for health-related businesses as long as they comply with Google Ads' policies.
Can you share the SOP please? 11:00 I need do some Googling and rewatch the video to understand.
Here is the Guided PPC Audience targeting SOP: docs.google.com/spreadsheets/d/1OrH2x1g9sHhGi5a83KL2hYuSin0O23hOPP3Ppoxrt2E/edit?usp=sharing
Thanks for this
My pleasure!
Is there any way we can remove the error if products don't have GTIN
Yes, set identifier_exists to false. Here: support.google.com/merchants/answer/6324478?hl=en
Please share the sop
Here is the Guided PPC Audience targeting SOP: docs.google.com/spreadsheets/d/1OrH2x1g9sHhGi5a83KL2hYuSin0O23hOPP3Ppoxrt2E/edit?usp=sharing
Thank you for the amazing video! I do have a question replated to it😅 question, Is the Impression Share metric in the auction insights the same as the Search Impression Share we see at the campaign level? And, if our auction insights show a 20% impression share, does the 80% of impressions we missed include those lost due to budget constraints, or are they solely due to failing to win the auction because of low ad rank? And the Search Impression Share colum we see at the campaign (not talking about the one in auction insights) include impression share lost due to budget? I know it's maybe a weird and somewhat lengthy question, but I genuinely need your guidance on this.. please answer 🙏
2) Loss of impression share can be largely because of bid and budget. In case of budget its straightforward. In case of bid, quality score, ad rank, CTR, account history and more play a role.
@@GuidedPPC thank you very much. Can you please also answer the first part of question related to impression share in auction insights and search impression share column we add from competitive metrics.. are these both are same or are there any differences in these two? Please answer 🙏
Awesome video man! I would like to start testing this strategy for plumbing business in Phoenix but I have two principal questions: 1) Can I use phrase match keywords instead of broad match keywords in tcpa campaign? The reason why I am asking is because the clicks are super expensive in plumbing niche and only phrase match would work best but since my budget is limited, I would like to drive more traffic which I will with maximize clicks right? And since the clicks is expensive, I don't wanna waste money on broad match keywords. 2) If I have a tcpa campaign currently up and running, do I need to to pause the exact match keywords in it since I want to add them to maximize clicks campaigns? My own strategy is different. I was using a branded campaign + a search tcpa campaign but with exact match and phrase match keywords. I would like to use that campaign for feeder strategy but I was wondering if I have to resume the exact match keywords in it.
Hi Mike, thanks for the shoutout. 1) No phrase match for tCPA 2) yes pause the exact match keywords. However, in your limited budget case, I would test feeder strategy only when you have like solid 20-30 conversions in the account but when I would definitely go with broad match for this.
@@GuidedPPC Is there anyway I can try phrase match? broad match kws waste my budget regardless of having a huge negative kw list. Is it ok if I use direction conversion for the maximize clicks?
You can try there is nothing wrong in trying.
Hi can you share audience targeting SOP?
Sure, here you go: docs.google.com/spreadsheets/d/1OrH2x1g9sHhGi5a83KL2hYuSin0O23hOPP3Ppoxrt2E/edit?usp=sharing
Great talk, very well said every part👏
Thanks @jfuzul - you got it! 🙏
@@GuidedPPC I would add only regarding this that "Media buyers has to maintain 24hours on account" to exclude/distinct things like overoptimization. To avoid to much changes in short timeframe to push back algorithm into learning mode. We need to give the system time to adapt to changes we've implemented.
Absolutely, you're spot on. I never implied that 24x7 changes need to be made but the campaigns needs to be monitored or managed preemptively. You got it!
@@GuidedPPC Yes I agree, thanks for clearifying it. 👍😃
What's the purpose of using a fake conversion goal?
Great question: Fake conv goal is to ensure the feeder campaign can’t optimize for conversions, remains focused on getting clicks.
@@GuidedPPC i see. May I ask for an example?
Setup a conversion goal that doesn't have any trigger. Simple.
@@GuidedPPC I know he mentioned that somewhere but I can't find out where for the life of me. Was it in the 2-step video?
Are creating landing pages in unbounce or high-level ?
Both are good tools for landing pages but we use a whitelabel tool.
Valuable content 🎉 I have 2+ years experience in Dental Marketing ❤️
You got it!
Thanks Santosh for the explanation. But sometimes we also see this issue reflected on product level too. Do you have any soltution for that too?
Run Standard Shopping campaign without any audience in observation.
Hi @santosh as you said you create product variant of your best performing products, and change the title of varients and target them in different campaign to get more visibility. Why you have not target your product along with variants in the same campaign with seperate ad group? Is this create any issue? Or i am missing something. Thanks
You can do that too, no issues.
Pls create more adv. videos on google ads or playlist
Thanks for the request, will definitely make more videos on Advanced Google Ads strategies. You might want to check our other videos, over 200 on this channel.
Thanks, Santhosh, for the clear explanation. Can you please share the Audience SOP?
You got it!
this is very helpful. Thank you. Please keep making Advance Google ads video.
Glad you liked it, stay tuned for more!
Hey I am Prashanth from Measure Marketer: loved the stuff. Would love to connect with you as well. Pls reply if you read this message
Happy to hear you liked it, Prashanth. Let’s connect on LinkedIn!
Thanks man. Great work.
Appreciate you watching, glad you found it helpful 🙏
Please share the SOP
Will sent it via email to you!
Great advice - as a customer of Guided PPC I can highly recommend their courses and services
Thank you so much for this recommendation David, glad you liked the video 🙏
Your videos are amazing I working in a performance marketing agency as a ppc manager in the UK and love keeping up with the latest
Thank you so much for the shoutout Tom and thanks for watching 🙏
Santosh, if Google or Meta have much large funds, but they probably be slow at adaptation, due to their giant organizational structure complexities, on the other hand startup comprised of small teams have less structural barriers can execute and fail ideas much faster than these giants. Second, till Ai tools gather tons of data, Ai will unable to understand the fundamentals of business, like if you said, a business comprised of products who have high ltv in nature, in this scanario 1x ROAS seems good because we are going to encash this from future transactions from the same customers, these ideas are not well exposed to Ai, but with time ai will gather data and will able to understand, as I observed it will likewise chat gpt, And yes you are a smart media buyer 😂😂, and I am intending to enter into this space ✌️
I agree, there is great room for innovation in the startup ecosystem but what I saw was nowhere near promising and therefore the rant :)
🎯 Key points for quick navigation: 00:00:00 *📊 Création des colonnes ROAS par temps et CPA par temps* - Création étape par étape des colonnes personnalisées ROAS par temps et CPA par temps dans Google Ads, - Explication des formules et des étapes nécessaires à la création de ces métriques sur mesure. 01:10:00 *📈 Formule par défaut et création de ROAS par temps* - La formule par défaut du ROAS est la valeur de conversion divisée par le coût total. - Pour créer le ROAS par temps, utilisez la formule conversion par temps divisée par le coût. 03:50:00 *🎯 Création de CPA par temps* - Le CPA par temps utilise la formule coût divisé par conversions par temps pour évaluer les performances. - Procédure pour configurer cette métrique personnalisée dans Google Ads. 05:30:00 *🔄 Calcul de taux de conversion par temps* - Explication du calcul du taux de conversion par temps en fonction des conversions et des interactions au fil du temps. Made with HARPA AI
Thanks for adding this!
I used the "promotion" feature in TH-cam to promote some of my videos in my channel. Some videos were AI music, which mentioned that they are AI in the video description. It was approved for promotion by their promotion system, then later I get suspended. I tried to appeal and rejected, what can i do? I don't want to promote any video now, but still wish the suspension could be removed for other business i may do in future.
You were likely suspended after a manual review. Have you tried creating another google ads account? You should not. Have you completed advertiser verification? This might require a manual review of the case and you can use our service here: academy.guidedppc.com/p/google-ads-misrepresentation-help
How to run. Display ads for e-commerce that displays multiple images whenever user clicks on specific images it redirect to that product page
Great question. Attach a product feed to the display campaign. That’s it.
Kindly send your contact number
I want my time back :(
If only I could grant refunds for time! 😅 But seriously, let me know what you’d like more of-I’m all about making sure you get value out of these videos!
@@GuidedPPC i genuinely felt it was not to the point and was a very generic explanation. Maybe try being more specific and concise.
How long have you been managing Google Shopping ads campaigns? Have you already been optimizing campaigns based on product performance?
@@GuidedPPC almost 3 years. Yes, i actively check that.
Good for you, I think this is still helpful to people who are new to Shopping ads and you’ll be surprised to know how many accounts I see during audits where this was overlooked (over 80%).