Listen + Learn Research
Listen + Learn Research
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TLOU Fandom on TikTok
Join Chelsie Hall from ViralMoment and Jeremy Hollow from Listen and Learn Research as they unpack The Last of Us fandom on TikTok.
Learn how we used social video data to categorize and understand fan personas, to quantify how those fandoms are driving love for the show, and how to understand what content electrifies them.
We share insights on how TikTok data can be leveraged to identify and reach specific target audiences, to get their attention, and how you can use this information to develop winning marketing strategies.
มุมมอง: 46

วีดีโอ

Fireside chat - Behavioural Economics meets Social Insight
มุมมอง 112ปีที่แล้ว
Fireside chat - Behavioural Economics meets Social Insight
A marketer's most underrated friends: our guide to Twitch, Quora, Pinterest
มุมมอง 14ปีที่แล้ว
Are you taking advantage of the best platforms to draw rich business insight? Twitch, Quora and Pinterest are a treasure-trove of social media data, yet few brands use them. Brave trailblazers stand to quickly get ahead of the curve and gain a competitive advantage. Because brands who aren’t paying attention to these are missing out on an opportunity to spot green sprouts, influence their audie...
Feeling the squeeze: Personal finance on TikTok
มุมมอง 17ปีที่แล้ว
Inflation is here and it’s wreaking havoc on household budgets. As a result, personal finance is the latest trend to grip TikTok, the world’s most popular entertainment app. We’ve analysed and coded more than 100 TikTok videos on personal finance using our first-of-its-kind, qualitative TikTok methodology. Watch our webinar to learn how marketers and financial services brands can take advantage...
Spotting the signals: how to analyse social data
มุมมอง 392 ปีที่แล้ว
Do want to take your social insight projects to the next level? Or are you unsure where to start? Watch our webinar to see how to run a successful social insight project. We’ll show you how you can extract meaning from social data and how your team can create powerful new insights. Our session will focus on: - how to identify signals in social data -Interpreting data -quantifying the data -acti...
Feeling the squeeze: #BudgetTravel on TikTok
มุมมอง 72 ปีที่แล้ว
Watch our webinar to learn how marketers and travel brands can take advantage of this explosive trend.
How do you write a killer social listening query?
มุมมอง 1802 ปีที่แล้ว
Want to know how to gather better social data? Watch our webinar and learn how to write a killer query to get the most from your social insight projects. We'll talk you through... - What a social listening query is, and how to write one - The limitations of queries, and other ways of gathering data - How to clean and prepare your data for analysis
Turning the page: What the book industry can learn from Booktok
มุมมอง 252 ปีที่แล้ว
From nothing, #BookTok has amassed around 54bn (yes, that’s 54 billion!) views and spawned a range of related areas of interest. Some of the biggest reflect what’s at the heart of BookTok - romance and spice. In this webinar, you get front-row seats to how the online phenomenon is impacting book sales. We’ll show the commercial potential of Booktok - so that you can be at the forefront of spott...
When should social replace traditional research methods?
มุมมอง 412 ปีที่แล้ว
Insight from social data gets you closer to the action than other research methods. It captures people's experiences and emotions as they happen. It’s in the moment, gritty - a more natural expression of life. After all, people don’t talk to researchers the way they talk to each other. So, how should it fit into your research mix? Watch our upcoming webinar and see how to leave social listening...
Listen + Learn Research webinar: Turning TikToks Into Insight
มุมมอง 272 ปีที่แล้ว
TikTok is one of the world’s most used social media platforms, yet it’s currently massively underused for insights. So, Listen & Learn Research set out to help brands harness that power using a qualitative, systematic, human-based approach. This talk, presented at MRS Big Qual 2022, shares this approach, helping researchers see what's possible and illustrating the commercial application of TikT...
How to talk to consumers about sustainability
มุมมอง 342 ปีที่แล้ว
With the climate crisis, most consumers recognise the need but don’t know how to act. As a result, the way we’re trying to create action about climate change isn’t working. The rate of change is too slow. We need the mainstream to care, and it will be up to brands to take the lead. We turned to social to investigate what makes people change their behaviour to become more sustainable. We’ll show...
How to chart a path through the social media wilderness
มุมมอง 142 ปีที่แล้ว
The social media landscape is in constant flux - driven by changing consumer experiences, motivations and emotions. To make sense of it, you need to know where to look. Don’t worry, we can help you get front row seats to how your market is changing. In this webinar, we walk you through how, when and why brands should use different social data sources for business insight so you can find opportu...
How to use TikTok for business insight
มุมมอง 1142 ปีที่แล้ว
TikTok is one of the world’s most used social media platforms, yet it’s currently massively underused for insights. Without public API’s, no social listening tool is up the task of analysing the videos and drawing rich business insight. So, we set out to help brands harness that power using a qualitative, systematic, human-based approach. Watch our webinar to learn about the commercial potentia...
Listen + Learn Research Webinar: Pinterest Insight
มุมมอง 122 ปีที่แล้ว
Are you taking advantage of Pinterest to draw rich business insight? Brands who aren’t paying attention to Pinterest are missing out on an opportunity to spot green sprouts, influence their audience and understand their customer journey. To show the sorts of insights that brands can gain from Pinterest, we've designed a human-based approach to analysing posts. It's tailored to give more compreh...
Listen + Learn Research Webinar - Pinterest DIY design
มุมมอง 222 ปีที่แล้ว
Listen Learn Research Webinar - Pinterest DIY design
Listen + Learn Research webinar: A DIY guide to social insight
มุมมอง 462 ปีที่แล้ว
Listen Learn Research webinar: A DIY guide to social insight
Listen + Learn Research: Everyone deserves to be inspired
มุมมอง 792 ปีที่แล้ว
Listen Learn Research: Everyone deserves to be inspired
Listen + Learn Research Webinar: Covid - Anticipation To Anxiety
มุมมอง 342 ปีที่แล้ว
Listen Learn Research Webinar: Covid - Anticipation To Anxiety
Listen + Learn Research services: Customer Service
มุมมอง 292 ปีที่แล้ว
Listen Learn Research services: Customer Service
Introducing Listen + Learn Research services
มุมมอง 272 ปีที่แล้ว
Introducing Listen Learn Research services
Listen + Learn Research services: Appeal
มุมมอง 192 ปีที่แล้ว
Listen Learn Research services: Appeal
Listen + Learn Research services: Purpose
มุมมอง 152 ปีที่แล้ว
Listen Learn Research services: Purpose
Listen + Learn Research services: Innovation
มุมมอง 212 ปีที่แล้ว
Listen Learn Research services: Innovation
Listen + Learn Research services: Comms
มุมมอง 172 ปีที่แล้ว
Listen Learn Research services: Comms
Listen + Learn Research services: Strategy
มุมมอง 162 ปีที่แล้ว
Listen Learn Research services: Strategy
Listen + Learn Research: Why is social insight a better investment than traditional market research
มุมมอง 252 ปีที่แล้ว
Listen Learn Research: Why is social insight a better investment than traditional market research
Listen + Learn Research: Our origins
มุมมอง 312 ปีที่แล้ว
Listen Learn Research: Our origins
Listen + Learn Research: The simple truth
มุมมอง 232 ปีที่แล้ว
Listen Learn Research: The simple truth
Listen + Learn Research: social media for business insight
มุมมอง 182 ปีที่แล้ว
Listen Learn Research: social media for business insight

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