People connect with people.
That is a universal concept, yet when it comes to marketing, we sometimes forget the power of that connection. We tend to want to focus on the service, not the person behind it. That isn’t to say the service part shouldn’t be highlighted, but if that’s what you go all in in this age of social media connectivity, you might find it a lacking strategy.
In this week’s edition of Small Business Coffee Break @Juan Miguel Lopez talks about why having that human touch is so important in B2B marketing. The best way separate yourself from your competitors is to be yourself and lean into your sensibilities.
Crazy, we know.
Do you have any questions about B2B social media marketing? Let us know in the comments.
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