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Grow Your Law Firm
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เข้าร่วมเมื่อ 29 ก.พ. 2016
SEO, Values, & Culture: The Triple Threat Formula for Law Firm Success with Nick Mendez
Welcome to episode 257 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Nick Mendez, the co-owner and managing attorney at Horton & Mendez Injury Lawyers.
A former insurance defense lawyer, Nick uses his insider knowledge to anticipate and counter insurance company strategies. Since founding the firm, he has focused on scaling through data-driven decisions, prioritizing KPIs for marketing and operations. Nick fosters a high-performance culture built on teamwork and accountability, aligning staff around the mission of exceptional client service. The firm’s sports-themed marketing, with the slogan “We know their playbook,” resonates with clients as they strive to achieve outstanding results for those in need.
What you’ll learn about in this episode:
1. Why Effective SEO Strategies Are Essential for Firm Growth.
-Nick and his team took their early financial returns and reinvested them into SEO to help the firm achieve larger success.
-Within 12-18 months, their SEO efforts led to positive Google reviews and an increased number of clients.
2. How a Strong Team Culture Drives Success.
-From his experience at other firms, Nick saw how poor cultural infrastructure led to burnout and low motivation.
-Horton & Mendez Injury Lawyers focus on treating employees well with above-market pay, health insurance, and a comfortable office environment, driving greater returns.
3. How Core Values Play an Impactful Role in the Firm’s Long-Term Prosperity.
-Nick compares the firm to the “Chick-fil-A of law firms,” focusing on great service and efficiency to move cases quickly.
-The team goes the extra mile with thoughtful gestures, like using a $100 budget to buy chocolate or flowers for clients during tough times.
4. Why Partnership is Key to Driving Revenue.
-A successful firm relies on a strong partnership that divides the work effectively.
-Identifying their roles is crucial to keeping the firm in motion. Nick manages the firm, while his partner focuses on litigating larger cases.
5. Why the Best Offense is Actually a Great Defense.
-With his background as an insurance defense lawyer, Nick leverages insider knowledge to anticipate and counter the strategies of insurance companies.
-The firm’s sports-themed marketing, featuring the slogan “We know their playbook,” connects with clients.
Resources:
hortonmendez.com/
profile.php?id=100063822039687
www.linkedin.com/company/horton-mendez-pllc
Additional Resources:
www.pilmma.org/aiworkshop
www.pilmma.org/the-mastermind-effect
www.pilmma.org/resources
www.pilmma.org/mastermind
A former insurance defense lawyer, Nick uses his insider knowledge to anticipate and counter insurance company strategies. Since founding the firm, he has focused on scaling through data-driven decisions, prioritizing KPIs for marketing and operations. Nick fosters a high-performance culture built on teamwork and accountability, aligning staff around the mission of exceptional client service. The firm’s sports-themed marketing, with the slogan “We know their playbook,” resonates with clients as they strive to achieve outstanding results for those in need.
What you’ll learn about in this episode:
1. Why Effective SEO Strategies Are Essential for Firm Growth.
-Nick and his team took their early financial returns and reinvested them into SEO to help the firm achieve larger success.
-Within 12-18 months, their SEO efforts led to positive Google reviews and an increased number of clients.
2. How a Strong Team Culture Drives Success.
-From his experience at other firms, Nick saw how poor cultural infrastructure led to burnout and low motivation.
-Horton & Mendez Injury Lawyers focus on treating employees well with above-market pay, health insurance, and a comfortable office environment, driving greater returns.
3. How Core Values Play an Impactful Role in the Firm’s Long-Term Prosperity.
-Nick compares the firm to the “Chick-fil-A of law firms,” focusing on great service and efficiency to move cases quickly.
-The team goes the extra mile with thoughtful gestures, like using a $100 budget to buy chocolate or flowers for clients during tough times.
4. Why Partnership is Key to Driving Revenue.
-A successful firm relies on a strong partnership that divides the work effectively.
-Identifying their roles is crucial to keeping the firm in motion. Nick manages the firm, while his partner focuses on litigating larger cases.
5. Why the Best Offense is Actually a Great Defense.
-With his background as an insurance defense lawyer, Nick leverages insider knowledge to anticipate and counter the strategies of insurance companies.
-The firm’s sports-themed marketing, featuring the slogan “We know their playbook,” connects with clients.
Resources:
hortonmendez.com/
profile.php?id=100063822039687
www.linkedin.com/company/horton-mendez-pllc
Additional Resources:
www.pilmma.org/aiworkshop
www.pilmma.org/the-mastermind-effect
www.pilmma.org/resources
www.pilmma.org/mastermind
มุมมอง: 3
วีดีโอ
How Film & Video Empower Law Firms to Share Tough Stories with Luke W Russell
มุมมอง 319 ชั่วโมงที่ผ่านมา
Welcome to episode 256 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Luke W Russell, the award-winning host of Lawful Good. Award-winning host of Lawful Good, Luke W. Russell, returns with a new platform: Beautiful Humans. Luke entered the legal world in 2011 and has since managed $30 million in social media ad budgets, driving thousands of perso...
Transform Your Law Firm by Mastering Culture and Process with Scott Beebe
มุมมอง 514 วันที่ผ่านมา
Welcome to episode 255 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Scott Beebe, the founder MyBusinessOnPurpose.com and author of Let Your Business Burn: Stop Putting Out Fires, Discover Purpose, And Build A Business That Matters. Scott founded Business On Purpose because he saw there was a need to help business owners who were weighed down by ...
How to Turn Significant Cases into Strategic Media Wins with Nathan Miller
มุมมอง 4421 วันที่ผ่านมา
Welcome to episode 254 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Nathan Miller, CEO and Founder of Miller Ink Nathan Miller is the CEO and Founder of Miller Ink, a Los Angeles-based strategic and crisis communications firm that partners with top litigators to manage high-profile cases with significant media exposure. Prior to founding Miller ...
Crack the Code: Boost Your Law Firm's Visibility with SEO Tactics with Kyle Sheldon
มุมมอง 728 วันที่ผ่านมา
Welcome to episode 253 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Kyle Sheldon, co-founder De Facto Digital Consulting. Kyle is a 10-year veteran in the legal marketing field. He co-founded De Facto Digital Consulting with John Schroeder with the objective of bringing transparency and accountability to the industry. What you’ll learn about in ...
A Practical Guide to Navigating Associate Attorney Compensation with Ken Hardison
มุมมอง 13หลายเดือนก่อน
Welcome to episode 250 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken delves into the intricate world of associate attorney compensation. Ken Hardison is the founder and president of PILMMA (Personal Injury Lawyers Marketing and Management Association). He is an attorney who built not one, but two multi-million-dollar law firms before selling them at age 52. Ken...
YouTube Strategies for Law Firm Growth with Jeff Hampton
มุมมอง 14หลายเดือนก่อน
Welcome to episode 249 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jeff Hampton, Owner of TH-cam RainMakers. Jeff Hampton is a seasoned entrepreneur and legal professional with a distinguished career spanning over two decades. With a background as both a prosecutor and litigator, Jeff has handled more than 100 jury trials, garnering extensive e...
3 Key Jobs of a Law Firm Owner with Ken Hardison
มุมมอง 52 หลายเดือนก่อน
Welcome to episode 248 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken underscores the critical role of vision and leadership in law firms, emphasizing the need for clear core values and a mission statement to drive the firm toward its goals. Ken Hardison is the founder and president of PILMMA (Personal Injury Lawyers Marketing and Management Association). He is ...
Outrank Competitors: The Ultimate SEO Guide for Law Firms with Tanner Jones
มุมมอง 132 หลายเดือนก่อน
Welcome to episode 247 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, VP of Business Development at Consultwebs. Tanner Jones is a seasoned expert in online marketing for law firms, particularly personal injury firms, with over 20 years of experience at Consultwebs. He is known for his valuable insights and practical strategies that ...
Enhancing Law Firm Communication with Kolbe® Insights with Erica Caviness
มุมมอง 22 หลายเดือนก่อน
Welcome to episode 246 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Erica Caviness, the founder of Thrive Concepts, who is a passionate advocate for the Kolbe® assessment tool, a perspective shaped by her mission to significantly impact the legal industry. She believes that the Colby assessment tool is an invaluable resource for understanding in...
Enhancing Legal Efficiency Through Al Innovations with Hamid Kohan
มุมมอง 432 หลายเดือนก่อน
Welcome to episode 245 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Hamid Kohan, Legal Soft Founder. Hamid Kohan is the founder of Legal Soft, a company specializing in AI-driven solutions for law firms. Hamid is a leading expert in the development and implementation of referral networks to enhance firm profitability. His passion for innovation ...
Mastermind Networking for Optimal Law Firm Growth with Gary Martin Hays
มุมมอง 93 หลายเดือนก่อน
Welcome to episode 244 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Gary Martin Hays. Gary Martin Hays is a successful attorney based in Atlanta, Georgia. With a thriving practice in a competitive market, Gary is known for his emphasis on personal client interactions to build strong relationships and improve case outcomes. He is recognized for h...
Traditional vs. Digital Ads for Law Firms with Eric Morgan
มุมมอง 63 หลายเดือนก่อน
Welcome to episode 243 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Eric Morgan, CEO of Roux Advertising. Eric Morgan is advertising professional based in New Orleans and the founder of Roux Advertising. With a wealth of experience in media strategy planning, Eric is a go-to expert for clients seeking guidance on navigating the complexities of a...
Enhancing Law Firm Efficiency Through Processes with Phillip Kearns
มุมมอง 93 หลายเดือนก่อน
Welcome to episode 242 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Phillip Kearns, Chief Process Officer and Intake Director of Kearns Legal Solutions. Phillip Kearns is a professional with extensive experience in running, creating, and scaling law firms to enhance efficiency. He has a diverse background, having worked as a chief process office...
Processes and Procedures for Scaling Your Legal Business with Daya Naef
มุมมอง 53 หลายเดือนก่อน
Welcome to episode 241 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Daya Naef, CEO of The Success Partner. As a seasoned entrepreneur, business coach, and consultant, she specializes in guiding individuals and business leaders to unlock their full potential and achieve their goals. With over 20 years of experience in the industry and five compan...
Authenticity & Unique Voice in Social Media for Lawyers with Karlyn Ankrom
มุมมอง 103 หลายเดือนก่อน
Authenticity & Unique Voice in Social Media for Lawyers with Karlyn Ankrom
Proven Strategies for Marketing PI Legal Services New boost with Chad Celi
มุมมอง 354 หลายเดือนก่อน
Proven Strategies for Marketing PI Legal Services New boost with Chad Celi
Benefits of Implementing AI in Legal Research with Jim Sullivan
มุมมอง 454 หลายเดือนก่อน
Benefits of Implementing AI in Legal Research with Jim Sullivan
Streamlining The Written Discovery Process with EsquireTek with Pratik Shah
มุมมอง 94 หลายเดือนก่อน
Streamlining The Written Discovery Process with EsquireTek with Pratik Shah
Nationwide Expert Support for Law Firms with Michael Talve
มุมมอง 214 หลายเดือนก่อน
Nationwide Expert Support for Law Firms with Michael Talve
The Power of Daily Huddles in Law Firms with Eric Stevenson
มุมมอง 114 หลายเดือนก่อน
The Power of Daily Huddles in Law Firms with Eric Stevenson
Maximizing Your Law Firm's ROI with Local SEO with Maria Monroy
มุมมอง 165 หลายเดือนก่อน
Maximizing Your Law Firm's ROI with Local SEO with Maria Monroy
Digital PR Tactics Every Law Firm Should Know with Jason Hennessey
มุมมอง 465 หลายเดือนก่อน
Digital PR Tactics Every Law Firm Should Know with Jason Hennessey
The Evolution of Law Firm Search Marketing Strategies with Adam Armbruster
มุมมอง 195 หลายเดือนก่อน
The Evolution of Law Firm Search Marketing Strategies with Adam Armbruster
Building a Competent Workforce in Law Firms with RJon Robins
มุมมอง 125 หลายเดือนก่อน
Building a Competent Workforce in Law Firms with RJon Robins
Mastermind Groups & Implementing Firm Insights with Seann Patrick Malloy
มุมมอง 36 หลายเดือนก่อน
Mastermind Groups & Implementing Firm Insights with Seann Patrick Malloy
Lead Conversion through Intake Team Training Success with Mary Ellen Murrah
มุมมอง 76 หลายเดือนก่อน
Lead Conversion through Intake Team Training Success with Mary Ellen Murrah
What Personal Injury Lawyers Need to Know About Railroad Worker Injuries with John Cooper
มุมมอง 196 หลายเดือนก่อน
What Personal Injury Lawyers Need to Know About Railroad Worker Injuries with John Cooper
Streamlining Document Organization for Law Firms with AI with Vivek Rao
มุมมอง 196 หลายเดือนก่อน
Streamlining Document Organization for Law Firms with AI with Vivek Rao
Expert CFO Guidance for Law Firms with Brooke Lively
มุมมอง 46 หลายเดือนก่อน
Expert CFO Guidance for Law Firms with Brooke Lively
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'promosm'
Dollar a Day, all the way--- especially for personal injury firms that have a prominent figurehead, which is most.
Thank you!
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