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Taco Bell | The Rise and Fall, then Rise AGAIN
I’ve been reading up on Glen Bell (Taco Bell founder) to try and understand what kind of person gives birth to a fast-food empire. Unlike Ray Kroc (McDonald's), Glen Bell didn’t screw over honest hard-working company founders in the name of expedience, ego, or greed. Bell bootstrapped his businesses by slowly building off small successes. At only 23-years-old spent the first few years of his entrepreneurial career starting not one, but four hamburger stands, two different taquerias, and one miniature golf course. I particularly like the miniature gold course part of this story because it just seems so random. Hopefully, this video will give you what it gave me as I researched it; deep insight into the life of one of American’s great but rarely talked about entrepreneurs, and how his company overcame obstacles to become the behemoth it is today.
-Music credits-
"Furious Freak" Kevin MacLeod (incompetech.com)
"Inspired" Kevin MacLeod (incompetech.com)
-Sources-
www.tacobell.com/history
www.britannica.com/topic/Taco-Bell
www.thrillist.com/news/nation/taco-bell-reveals-its-5-most-popular-menu-items-of-2016
adage.com/article/cmo-strategy/what-really-went-down-inside-taco-bell-hotel/2191956
www.marketing91.com/marketing-strategy-of-taco-bell/
www.businessinsider.com/taco-bell-marketing-strategy-2014-3
www.mashed.com/161509/the-untold-truth-of-taco-bell/
www.kcet.org/food-living/transforming-the-taco-the-origins-of-taco-bell
www.huffpost.com/entry/first-taco-bell_n_6818968
มุมมอง: 22 183

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ความคิดเห็น

  • @jamesnewman1429
    @jamesnewman1429 5 หลายเดือนก่อน

    Bring back the original menu… I miss tostadas and beef burritos with real ground beef.🌮

  • @user-vq3kw3ze3f
    @user-vq3kw3ze3f 5 หลายเดือนก่อน

    "pointers from a fellow restaurant owner"?? Bell was a fan of the hard shell tacos served across the street at an authentic Mexican restaurant. Bell perfected the method to prepare many tacos at once.

  • @brettdavis5555
    @brettdavis5555 7 หลายเดือนก่อน

    Only clicked to say you’re copying the Company-man channel.

  • @scottthejeepguy7499
    @scottthejeepguy7499 7 หลายเดือนก่อน

    Taco Bell is my favorite restaurant, sorry, taco assembler, love me some TACO BELL!

  • @williamfuller2389
    @williamfuller2389 7 หลายเดือนก่อน

    Calling Glen Bell a "chef in WWII" is like calling Taco Bell authentic Mexican Food. He was simply a cook in the Marines during the war after graduating High School in 1941.

  • @TNT_FPV
    @TNT_FPV 7 หลายเดือนก่อน

    you dont really buy taco bell you just rent it

  • @djm5k
    @djm5k 7 หลายเดือนก่อน

    During summer vacations from school, I used to ride my bike to the closest Taco Bell near where we lived pretty much everyday for a bean burrito and bell burger. This was when they had the old walk-up locations with outdoor seating and fire pits. There are still some of these old style buildings around except they are no longer Taco Bell locations. I still go to a local Taco Bell where I live now once in awhile that was completely renovated a few years ago. Taco Bell used to be cheap eats, but now it has gotten fairly expensive for the mediocre fast food they serve. They still serve Pepsi drinks though!

  • @MrMojoRisin13
    @MrMojoRisin13 7 หลายเดือนก่อน

    I can't believe that you failed to mention the impact that the value menu campaign had on the resurgence of this franchise.

  • @elbob17
    @elbob17 8 หลายเดือนก่อน

    Taco Bell never dipped in my eyes. Always the king. Still my all time favorite fast food joint. Not a fan that 3 taco supremes are $10 now. Used to be about $3 or $4 back when I was bangin'.

  • @SCUBONZIES
    @SCUBONZIES 8 หลายเดือนก่อน

  • @julianrivera9815
    @julianrivera9815 8 หลายเดือนก่อน

    This is a very good video. I was thinking abt making a video abt the rise/fall of tacos so I search it up and turns out it’s been done already. You did better than what I could do tbh good job 😁

  • @joshuamiller-le753
    @joshuamiller-le753 ปีที่แล้ว

    now its rise, fall, rise again, fall again, ruse yet again in 2023 😂😂

  • @bigflu96
    @bigflu96 ปีที่แล้ว

    Great video!!!

  • @tonywalton1052
    @tonywalton1052 ปีที่แล้ว

    As an American American, I am very proud to learn about Glen Bell, so proud of his Mid-west roots. Shout out to the Mid-west. To see an American American do so well in the Taco Business is amazing.

    • @williamfuller2389
      @williamfuller2389 7 หลายเดือนก่อน

      San Bernardino is "Mid-West"? Some 70 miles from the Pacific Ocean, who knew!

    • @illmattic024
      @illmattic024 หลายเดือนก่อน

      Glen Bell was born, lived in, and died in California. Lol

  • @bakugo1277
    @bakugo1277 ปีที่แล้ว

    nice

  • @Mart9
    @Mart9 ปีที่แล้ว

    Your title is similar to Company Man

  • @Soulless0320
    @Soulless0320 ปีที่แล้ว

    How did this channel not explode into extreme popularity?

  • @djsomali4414
    @djsomali4414 ปีที่แล้ว

    Awww shucks! The way he asked for a like i had to give him one😊

  • @bennybonez1903
    @bennybonez1903 ปีที่แล้ว

    Dude ruined taco bell!! I worked there in the 80's, wore that ugly shirt 😅 it was great!❤❤❤ Everything made fresh ❤

  • @AlterFunKtion
    @AlterFunKtion ปีที่แล้ว

    I'm so stoned that I found myself on this side of the internet and seriously just watched this whole video.

  • @plawson8577
    @plawson8577 ปีที่แล้ว

    John Martin IS John Spartan!(Demolition Man FTW).

  • @kayokayo3644
    @kayokayo3644 ปีที่แล้ว

    The new generations just love taco bell I remember going to taco bell after school and your dollar is value there

  • @CJinsoo
    @CJinsoo ปีที่แล้ว

    you ought be able to buy direct from the manufacturer of the food and assemble your own tacos at home.

  • @CJinsoo
    @CJinsoo ปีที่แล้ว

    Had no idea that the “bell” in Taco Bell was his name. Never heard of him, but glad he created a successful business and brand, and was able to sell it for a huge win.

  • @Oliviux78
    @Oliviux78 ปีที่แล้ว

    I LOVE Taco Bell!!! it’s my favorite fast food company. I remember my dad taking me to Taco Bell in the 80s. I would get so excited. 😃

  • @BLOODYTHECLOWN666
    @BLOODYTHECLOWN666 ปีที่แล้ว

    I’d honestly try the bell burger I love McDonald’s and Taco Bell but combined it’s ingenious wonder what happened to 🤔

  • @theincrediblemisternobody8724
    @theincrediblemisternobody8724 ปีที่แล้ว

    I enjoyed watching this video A LOT more than I've enjoyed eating Taco Bell since Pepsi sold it to what would become Yum (more like 'Yuck,' but I digress) brands in 1997. I'm truly happy if people reading my comment enjoy Taco Bell's fare; it's just not for me anymore. More Taco Bell for everyone else, right? : )

  • @johnpiccinati
    @johnpiccinati ปีที่แล้ว

    Great video!!

  • @kalte333
    @kalte333 ปีที่แล้ว

    Loved the video!

  • @olipuss402
    @olipuss402 ปีที่แล้ว

    More videos. Your a only a few away from being huge

  • @robertjordinelli3041
    @robertjordinelli3041 ปีที่แล้ว

    I know who he is and even bought his Autobiography back in 1996.

  • @blueblousedesigns
    @blueblousedesigns ปีที่แล้ว

    I had the Taco Bell Chihuahua plushies when I was a preschooler

  • @bloopadoop777
    @bloopadoop777 ปีที่แล้ว

    Watched this while eating leftover Taco Bell 😏

  • @DivineLight661
    @DivineLight661 ปีที่แล้ว

    Tacobell is still pretty consistent, the portions are just getting smaller

  • @terrellwilliams8714
    @terrellwilliams8714 ปีที่แล้ว

    Wow

  • @csr326
    @csr326 ปีที่แล้ว

    Horse meat is expensive

  • @WoWisEZMode
    @WoWisEZMode ปีที่แล้ว

    Time for you to start your TH-cam empire bruh

  • @micah4396
    @micah4396 ปีที่แล้ว

    Watched this entire video in a taco bell drive thru.

  • @muhreeuh92
    @muhreeuh92 ปีที่แล้ว

    Great video!

  • @kingofkings69ner
    @kingofkings69ner 2 ปีที่แล้ว

    Taco Bell in the early 90s were much better than today's Taco Bell.. I preferred Taco Bell in the 90s than Taco John's, however I preferred Taco John's today than Taco Bell aka Taco Hell.. I've worked for a Taco Bell and their meat doesn't look like real meat

  • @danielallyway
    @danielallyway 2 ปีที่แล้ว

    Keep making videos bro! Email me so we can work together!

  • @DadoRulz
    @DadoRulz 2 ปีที่แล้ว

    Wow that shows how much Taco Bell has been through

  • @philiprudy4195
    @philiprudy4195 2 ปีที่แล้ว

    This video ruined Taco Bell for me

  • @oscarb780
    @oscarb780 2 ปีที่แล้ว

    Great video, thanknyou for the information!

  • @HyperNovaSmash
    @HyperNovaSmash 2 ปีที่แล้ว

    What about the Mexican music at the end?

  • @PigeonHoledByYT
    @PigeonHoledByYT 2 ปีที่แล้ว

    I searched for "history taco bell" and got a decent amount of what I wanted, put together in a wonderful format

  • @umtomcat
    @umtomcat 2 ปีที่แล้ว

    @5:00 minutes = GO BLUE!

  • @shbbaby5
    @shbbaby5 2 ปีที่แล้ว

    I like the video

  • @chrisscavongelli
    @chrisscavongelli 2 ปีที่แล้ว

    Great job on this

  • @baronvondanger
    @baronvondanger 2 ปีที่แล้ว

    For anyone that has a chance to go to the two story taco bell on the vegas strip. I would recommend going. They are pricey but still a fun experience.