We were honoured to partner with Age NI to produce a heartfelt video for their Shared Lives Carers initiative. This life-changing programme provides older people with the opportunity to live in a supportive, family-style environment, where Shared Lives carers open their homes and their hearts to those who need care and companionship.
The video showcases the incredible impact that Shared Lives carers make, providing personal stories from both carers and the individuals they support. It's a powerful reminder of the importance of community, connection, and compassion in later life.
💡 What’s Covered in This Video:
✔️ What is the Shared Lives programme?
✔️ Personal stories from Shared Lives carers and the people they care for
✔️ How the initiative provides companionship, independence, and support to older people
✔️ The positive impact on mental health and wellbeing
✔️ How others can get involved and become Shared Lives carers
🎬 Our Role at Subculture Media:
We managed the full end-to-end production of this impactful video, including:
📜 Creative concept development
🎥 Filming and interviews with carers and participants
💻 Editing and post-production to deliver a polished, emotional story
🎙️ Incorporating voiceover narration to enhance the message
Our goal was to capture the real human stories behind the Shared Lives programme, showcasing the emotional connections formed between carers and those in their care.
🌱 What is the Shared Lives Programme?
The Age NI Shared Lives programme matches older people who need support with Shared Lives carers, who open their homes to provide companionship and care. It’s an alternative to traditional care services, offering independence, security, and a sense of belonging to older people in a family-style setting.
Shared Lives carers help with daily tasks, provide emotional support, and create lasting relationships that enrich the lives of everyone involved.
📢 Why This Project Matters:
As we age, companionship and community are more important than ever. The Age NI Shared Lives programme makes a profound difference in the lives of older people, helping them to live independently in a loving, supportive environment. The video we produced with Age NI aims to raise awareness of this programme and encourage more people to open their homes and hearts to those in need.
💬 Want to tell your story through video?
At Subculture Media, we specialize in producing impactful, human-centered videos that tell real stories and drive positive change. If your charity or organisation needs a video to amplify your message, we’d love to help.
📧 Contact us: info@subculture.media
🌐 Visit us: www.subculture.media
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