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00:00 - Why reviews aren’t just vanity metrics 9:50 - The hidden triggers parents respond to 13:41 - How to design a review-getting engine 18:46 - Recruiting workers and creating campaigns 22:17 - A shocking stat from Brooklyn’s competitors

00:00 - MASSIVE changes to Google Ads in 2025 15:28 - The studio owner’s “cash value” for Google Ads 18:10 - Maxing out your searches and measuring the effectiveness of your budget 21:54 - List of DO NOTs for Google Ads 24:03 - How A.I. impacts the future of Google + all search engines 29:00 - Implications of all this for YOU… and what to do next

Please dont stop posting videos!!❤

Thank you so much for this episode! I'll make some changes in our next recitals. I love your ideas! I wish you all the best in the New Year. I'm looking forward to the next episode:-)

At time stamp 29:03 Nate mentioned a book called “Built”. Who is the author?

00:00 - Exploring best practices for music recitals + performances 04:45 - The philosophy behind student performances: life skills and internal marketing 10:46 - Brooklyn Music Factory's approach to collaborative and efficient gigs 20:24 - Greg’s solutions for time management and recital efficiency 26:53 - Delegating your recital/gig projects and smaller tasks 34:42 - Using technology: QR codes, live streaming, and flexible programs 40:22 - Simplifying events to serve your community better

About getting the schedule locked in for an intro lesson, I have a calendar printed out each week with green spots for openings and red spots for no availability. It works really well at showing what is available visually. I ask them to pull out their phone so we can see what works.

00:00 - Navigating gender-specific teacher requests 11:52 - Keeping momentum going after trial lessons

Find tons more of our free resources / wisdom + our most recent podcasts at the link in bio!

00:00 - Setting reasonable policies for time off (ensuring happiness of both employees and studio families) 7:36 - How much time off for salaried & hourly employees? 10:35 - Meeting the time off needs of various lifestyles (3 types of teachers) 17:02 - Policies for teachers who have worked at your company for multiple years 21:24 - Advice on cross-training teachers and analyzing your teacher roster 24:04 - Communicating your time off policy to new teachers 32:00 - How to “enforce” your policies + ensure that they’re scalable 40:44 - Conclusion: What does success look like for your music school?

00:00 - Communicating the principle of dedication in your lessons approach 9:33 - Anticipating the needs of fall enrollment season before you get there 12:40 - “Cash flow forward” approach so you can pay your teachers on time 15:41 - Daniel’s simple strategy for managing student expectations

Great

Take our free "Get More Students" training | growyourmusicstudio.com/free

00:00 - The ‘dark side’ of scaling: micromanagement and delegation 8:06 - Defining delegation and learning from struggles 23:32 - Teaching as a framework for effective delegation 35:25 - 3 questions to ask if you don’t trust your employees / teachers 38:40 - Embracing feedback, letting go, and growth 42:29 - Practical advice and personal stories on forced delegation 52:55 - Scaling, hiring for success, and employee competence levels

00:00 - How to identify and solve recurring issues before they lead to staff turnover 8:55 - Why teachers might leave (and why it’s often not just about the pay) 12:29 - Understanding your teachers' needs and providing the support they deserve

1 year later… is there any way to get access to the other training video you and Elizabeth did?

00:00 - Getting people from a lead > to a followup > to a sale 5:28 - The complete sales funnel process (and how to make first contact with a lead) 13:29 - 80% of sales happen after first contact… so when do you make the offer?? 16:03 - Delivering on your promise with a risk-free registration process 21:56 - What do you do with a hot lead that goes cold? 25:56 - Tracking sales with CRM tools (Evernote + Keap) 28:44 - How long does it take to fix your sales system?

00:00 - How do Nate and Daniel organize their businesses... and lives!?!? 12:20 - How to build your organization system 14:18 - Daniel shares his Evernote folders and how he uses them + how to integrate with email 18:17 - How tracking your goals and leads can lead to faster productivity and better sales 23:56 - Specific features of Evernote and how they can save you a ton of time 38:48 - Mixing and matching different software tools for maximum effectiveness 42:56 - The flexibility of Evernote: Nate talks through ways to customize

00:00 - Responding to a crisis in your business 12:19 - Daniel talks about the time his marketing completely stopped working 16:51 - Daniel's emotional response to the marketing business misfire 21:24 - Daniel's solution to the problem 28:21 - Staying persistent and confident despite challenges in your business 36:52 - Alyssa talks about her business "shutdown" and how she found her footing again 56:25 - Gaining wisdom + financial fluency from a crisis 1:12:17 - Using your vision to guide your decisions 59:19 - Nate shares when BMF lost their first location for six months and his solution to the crisis

00:00 - Welcome to the episode! 9:58 - Training veteran teachers vs. new ones 15:05 - Action-oriented training and building teams 17:01 - Utilizing a private lesson director + structural implications for training 22:26 - Observing teacher retention results + what leads to better retention 29:53 - Observing student retention results + what leads to better retention 35:47 - Key indicators your teachers will stick around 45:23 - Advice to owners and impact on your life

I’m in your Evernote! 😂

I think my training as a music teacher often focused on developing excellence as a musician, and then further on as a music teacher, and I'm quite thankful for that! Business skills, however, often seem to be less emphasized and valued culturally in the music teaching world. Margie makes it really clear that studio teachers can be excellent as business owners! She seems to view marketing and business tasks as not another chore, but as something to take pride in and continually try to improve at-that was very cool to see a model of. She said something to the effect of, "If I can put in two hours (a week into marketing), and I get a meaningful, wonderful relationship with a student and their family for years to come, that's worth it." And that was such a great framing for marketing as a studio teacher.

00:00 - Starting a new program in your music school (Book Blasts) 3:53 - How Book Blasts work - structure, supervision, incentives + more 8:54 - Giving parents an alternative to summer lessons + how students respond 16:14 - Results of book blasts and summer programs in your school 20:13 - Will students lose their progress over the summer? 23:01 - Patience in marketing and growing a new music program 30:11 - Developing your capacity to “go deeper” and solve problems 33:21 - Building a simple funnel and marketing to existing families

00:00 - Moving to a new location after 7 years (from a church basement?!?!?!) 4:55 - Negotiating and signing a new lease 6:48 - Trusting your intuition and big-picture vision 13:55 - Dealing with the emotional toll of moving to a new space 16:14 - Lessons learned and reflections on moving 23:54 - Impact on your teachers and staff 43:44 - Impact on Kaitlyn as a business owner

00:00 - Writing an employee handbook for your school 4:25 - Knowing when you need an employee handbook 17:56 - What to include in an employee handbook 28:25 - Protecting your equipment and intellectual property with the handbook 31:25 - Including your school schedule in the handbook 34:18 - Developing the handbook to run your school more efficiently

Just wrapped up a meeting with a client who, before our marketing training, had no optimized website, social presence, or marketing strategy. In August alone, on a budget of $286, she gained nine new students in just 22 days using the marketing system we implemented together. If you're not tracking your metrics or have a reliable way to get new clients, that’s exactly what you need to focus on. You can go to growyourmusicstudio.com/freetraining to do this too 🙂

00:00 - The 21-day hiring test 10:10 - Assessing a new hire’s fit in your team culture 18:42 - Strategy for a seamless onboarding process 27:12 - How to have clear expectations for a new hire from day one 32:39 - Assessing a candidate’s performance 41:08 - Examples of candidates who did NOT pass the 21-day test 49:21 - Consequences of not using the 21-day test

00:00 - Pricing for music lessons + programs (tactical advice) 15:22 - Teaching multiple students at different levels & questions about RCM 28:00 - Mitigating parent responses to changes in your school & group programs 33:58 - Power of personal stories in building brand and connecting with families

Just found this channel and have watched many of your episodes. I am looking to just get started in classroom piano teaching. Is there an episode you can linc me to for that info?

0:00 - The power of branding 4:09 - History of Brooklyn Music Factory’s logo and significance 19:52 - Creating sub-brands and programs 25:44 - Developing brand for different age ranges 33:26 - The power + commitment of NAMING your school 48:42 - Developing consistency in branding 52:08 - Working with professional designers

00:00 - The recruiting → hiring process (from A-Z) 9:34 - How to analyze candidate resumes + initial questions to ask 13:09 - Conducting super efficient hiring interviews 17:02 - How to gracefully close an interview that’s not going well 18:50 - Addressing red flags and digging for deeper qualities 28:06 - How to analyze the candidate’s answers 31:36 - Preparing + setting a comfortable space for the interview 43:50 - Inviting candidates to teach a 20-min demo 45:38 - Reasons to check references 47:06 - Addressing red flags in followup calls 49:12 - Bringing results to your team

By the way, would you be willing to share an example of a job advert or description that worked well for you? I'm initiating a new recruitment process for our academy, and I'd love to adopt an approach like yours.

Thank you for sharing all this!These are very important points to consider when recruiting, although they are way too easy to dismiss as evident or just forget to address them. Know your role needs and its success criteria, transparent communications, understand that you get what you advertise, nurture and leverage your network, and continuous attention to the candidates pipeline, are the essence of a successful recruitment strategy.

00:00 - Relationship building as a recruitment strategy 3:46 - Recruiting managers and teachers for your music school 6:32 - Hiring positions for camp: extended day manager 8:02 - Transitioning seasonal hires to long-term teachers (and even directors) 10:13 - When to start hiring and how to be prepared + what positions to hire first 14:02 - What to include in your job descriptions 17:29 - How do you find good candidates? 18:43 - Recruiting as a project vs. an ongoing process 24:04 - The top 2 places to source your applicants 29:08 - Using Indeed for hiring (features + more) 30:33 - A seasoned music school director’s strategies for more effective networking and recruiting 40:32 - Sending a rejection email to applicants who don’t work out

00:00 - Should you use a call to action / hard pitch in your social media posts? 7:02 - Choosing a commercial location for your group classes 14:56 - Building a story around your challenges in order to overcome them 17:58 - Training inexperienced teachers in the group lesson format + tackling common group lessons challenges (curriculum, structure, transitioning, etc.) 27:59 - Defining and creating a clear value proposition for your group lessons 36:38 - Should you open a studio location near another music school?

Great discussion!! I just signed my studio up using the Opus platform

00:00 - Welcome to the episode! 2:00 - Operational patterns of the most successful music schools 6:59 - Getting the support you need as a musician-turned-business owner 9:30 - Where to invest your money when you’re growing your music school 14:08 - Simplifying your enrollment and reducing barriers 22:10 - Enrollment strategies to bring in more income + predictable revenue 24:26 - How many instruments + services should my school offer? 27:36 - Solving your school’s biggest pain point - makeup policies! 30:48 - Streamlining your operations to get out of the ‘enrollment rut’

00:00 - Mentoring and coaching your team for success 10:07 - Measuring team success: 3 key areas and creating your own metrics 14:33 - Boosting team motivation with gamification and building trust 20:18 - Habit-building science: overcoming fear and resistance for all 24:24 - Setting up internal systems for team success 28:13 - Retaining team members long-term 33:17 - Inspiring a growth mindset in your team

00:00 - Measuring teacher performance to enhance student retention 4:51 - Tools for tracking and using teacher performance data 14:53 - The 'Big 3' performance metrics 21:50 - Ensuring better teacher performance for higher student retention

That “no man’s land” describes my struggle over the last year with being too big for my home private studio and too small for a commercial location! So glad I made the switch over to piano express!

Such a great episode!

00:00 - When a key employee leaves your music school 4:56 - Alyssa’s experience: transitioning to new roles and coping with loss 11:21 - Emotions and storytelling: defying negative self-talk and taking action 16:42 - Proactive methods to reduce stress when an employee leaves 26:23 - How to transition an employee and celebrate their wins 31:22 - Lessons learned from losing a key employee 39:16 - Managing communication and relationships during transitions 44:45 - Hiring and handing off responsibilities smoothly 55:40 - Investing in employees for engagement and studio growth

00:00 - How do I handle a key teacher's summer absence? 22:26 - How do I hire committed and reliable teachers? 30:22 - How do I build a community amongst my teaching staff? 36:23 - What percentage of tuition should teachers receive? 53:45 - How do I motivate students to practice independently?

Another excellent episode! I have already watched it three times. Thanks, Daniel and Nate.

00:00 - What to do when you’re ready to scale your studio 7:55 - Identifying your core issues and questions around scaling 11:17 - Obstacles to growth: fear of commitment and unnecessary “risk aversion” 14:29 - Understanding your financial projections 27:26 - How to make a data-driven decision when you have a growth opportunity 31:48 - Overcoming emotional hurdles when making a growth decision

Thanks for covering the topic!

This was massively insightful!!! Thanks for the well structured pocast and knowledgeable guest!

Very valuable! My favorite 7FMS video so far

Does David have any books for sell? Just subscribed to your channel