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Journal of Advertising Research
เข้าร่วมเมื่อ 9 ก.ย. 2022
Webinar: Meet the Guest Editors of the "Navigating the Future of Fashion and Luxury Advertising" CFP
Watch as guest editors Prof. Eunju Ko (Yonsei University) and Prof. Tyler Milfeld (Villanova University) present an overview of their Call for Papers titled “The Future of Fashion and Luxury Advertising." This CFP is being run in association with the 2025 Global Marketing Conference (GMC) in Hong Kong.
During the webinar the guest editors provide an overview of the special issue's submission guidelines and important deadlines. They also provide insight on potential topics and themes in fashion and luxury advertising where more research is needed.
Read the full Call for Papers here: www.journalofadvertisingresearch.com/content/call-papers-0
For more information about the GMC, visit: 2025gmc.imweb.me/
During the webinar the guest editors provide an overview of the special issue's submission guidelines and important deadlines. They also provide insight on potential topics and themes in fashion and luxury advertising where more research is needed.
Read the full Call for Papers here: www.journalofadvertisingresearch.com/content/call-papers-0
For more information about the GMC, visit: 2025gmc.imweb.me/
มุมมอง: 82
วีดีโอ
Webinar: Unlocking Sponsorship Success - Insights on Effectiveness, ROI, and Research Challenges
มุมมอง 520หลายเดือนก่อน
Join us for this engaging TH-cam recording featuring three leading experts in sponsorship research who have published in the Journal of Advertising Research (JAR): Dr. Jonathan Jensen (Texas A&M University), Dr. Angeline Close-Scheinbaum (Clemson University), and Dr. Lane Wakefield (Baylor University). The conversation kicks off by breaking down the key differences between advertising and spons...
JARxMediaprobe Data Release: Unlocking Emotional Arousal Insights with GSR Data
มุมมอง 126หลายเดือนก่อน
Join JAR and Mediaprobe for an in-depth overview of a newly announced data release available for academic researchers. Mediaprobe’s data includes galvanic skin response (GSR) response metrics to over 10,000 television ads across various content types, such as sports events, reality shows, and scripted TV programs. The GSR data, captured through advanced sensor technology, offers insights into h...
JAR Podcast: The Power of Message Framing: Boosting Health Campaigns Through Strategic Advertising
มุมมอง 482 หลายเดือนก่อน
In this episode, Alicia Barker, Senior Marketing Scientist at the Ehrenberg-Bass Institute, interviews Celine Northcott, a Research Fellow at the South Australian Health and Medical Research Institute (SAHMRI), about her latest research paper titled "How Message Framing and Visual Cues Drive Health-Related Ad Effectiveness: Consumer Response to Social and Mass Media Promotion for Pregnancy Scre...
JAR Podcast: How Positive and Negative Appeals Influence Donor Decisions
มุมมอง 123 หลายเดือนก่อน
Join us in our latest podcast as we delve into the fascinating world of charitable giving with Tongmao Li, a doctoral student from the University of Florida's Warrington College of Business. In our latest episode, we explore the impactful research titled "How Charitable Appeals Shape Donors' Donation Choices". This study uncovers the nuances of how positive and negative appeals influence donor ...
Publishing in JAR: Tips for Advertising Professionals
มุมมอง 603 หลายเดือนก่อน
Watch this webinar featuring Scott McDonald, CEO & President of The ARF and M. Kim Saxton, Clinical Professor of Marketing at SUNY Buffalo. Alongside Colin Campbell, Editor-in-Chief of the Journal of Advertising Research, the panel offer advice specifically for advertising professionals seeking to publish in JAR. Interested or have questions? Please feel free to reach out to me, Kim, or any of ...
JAR Podcast: Bridging the Credibility Gap in Brand Activism
มุมมอง 513 หลายเดือนก่อน
We are excited to announce our latest podcast episode featuring an in-depth discussion with Tyler M. from Villanova University and Eric Haley from the University of Tennessee, Knoxville! These esteemed researchers have co-authored an intriguing study titled "Purpose Advertising and the Credibility Gap: How Consumers Respond to Established Versus Emergent Brand Activist Messaging." In this episo...
JAR Podcast: Why Less is More in Radio Advertising
มุมมอง 93 หลายเดือนก่อน
We are thrilled to announce our latest podcast episode featuring an insightful interview with Aaron Michelon! Aaron, along with co-authors Steven Bellman, Margaret Faulkner, Justin Cohen, and Johan Bruwer, recently had their research titled "Why Shorter Advertisement Breaks Reduce Radio Advertisement Avoidance” published in JAR. In This Episode: - Discover how low-clutter radio stations with sh...
JAR Podcast: The Impact of Virtual Reality on Charitable Donations
มุมมอง 253 หลายเดือนก่อน
Join us in our latest podcast episode as we explore the innovative use of virtual reality (VR) technology in prosocial advertising with Da Qian from East China University of Science and Technology. I had the privilege to interview Da Qian about his research featured in the Journal of Advertising Research, titled "Put Yourself in the Donee’s Shoes: The Effect of Virtual Reality on Charitable Don...
JAR Podcast: The Hidden Power of Music in Advertising
มุมมอง 164 หลายเดือนก่อน
Join us in our latest podcast episode as we delve into the intriguing world of sonic branding and the implicit effects of music on visual scenes in advertising. We had the privilege to interview Daniel Müllensiefen from the University of London, co-author of the groundbreaking study titled "Musical Manipulation of Visual Scenes in Video, Film, and TV Advertisements: A Large-Scale Investigation ...
JAR Podcast: Unlocking the Secrets of Sponsorship Retention
มุมมอง 284 หลายเดือนก่อน
Join us in our latest podcast episode as we dive deep into the fascinating world of sponsorship-linked marketing with the expert, Jonathan A. Jensen, from the University of North Carolina at Chapel Hill. I had the privilege to interview Jonathan about his new research featured in the Journal of Advertising Research, titled "Searching for the Holy Grail of Sponsorship-Linked Marketing: A Compreh...
JAR Podcast: Scent Strategies: Unleashing Implied Explosion in Perfume Ads
มุมมอง 534 หลายเดือนก่อน
New JAR Podcast with Junwei (Jerry) Yu We are excited to share that our latest podcast episode features Junwei (Jerry) Yu, co-author of the research article "The Effectiveness of Implied Explosion in Perfume Ads” that appears in the June 2024 issue of JAR. The article is co-authored with Olivier Droulers and Sophie Lacoste-Badie Key Insights from the Article: 🔹 Implied Explosion Technique: The ...
JAR Podcast Ep. 7: Green Advertising Insights: The Power of a Single Tip
มุมมอง 624 หลายเดือนก่อน
Explore the fascinating findings from the article "Why a Single Pro-Environmental Appeal Works to Promote Behavioral Change" by Matthew Pittman (University of Tennessee), Tyler Milfeld (Villanova University), and Kibum Youn (University of Tennessee), with Colin Campbell, Editor of the Journal of Advertising Research. Join us as we delve into: - The impact of single versus multiple green tips on...
JAR Podcast Ep. 6: Advertising and Company Value: Unpacking the Financial Impact
มุมมอง 354 หลายเดือนก่อน
Dive deep into the fascinating insights from the article "The Impact of Advertising on a Company’s Stock Price" by Shuba Srinivasan (Boston University) and Dominique Hanssens (University of California, Los Angeles), with our special guest moderator, Jonathan Knowles, founder at Type 2 Consulting. Join us as they explore: - How advertising can positively impact company value by strengthening bra...
JAR Podcast Ep. 5: Can We Turn ASMR Experiences Into Advertising?
มุมมอง 597 หลายเดือนก่อน
Can We Turn ASMR Experiences Into Advertising? College-Age Consumers’ Perceptions Of ASMR Contents and Advertisements In this episode, Susanna S. Lee from Temple University tells us more about studies she and co-author Huan Chen from the University of Florida conducted about how ASMR (those whispery, tingly videos) is making its way into ads. They looked at what young adults think about this tr...
JAR Podcast Ep. 4: How Brand Managers Can Maximize Engagement with ASMR YouTube Content
มุมมอง 227 หลายเดือนก่อน
JAR Podcast Ep. 4: How Brand Managers Can Maximize Engagement with ASMR TH-cam Content
JAR Article Deep Dive featuring articles from Aaron Michelon and Scott Koslow
มุมมอง 427 หลายเดือนก่อน
JAR Article Deep Dive featuring articles from Aaron Michelon and Scott Koslow
JAR Podcast Ep. 3: Cheerios, Anyone? Age-of-Acquisition’s Not-So-Great Effects on Brand Recognition
มุมมอง 118 หลายเดือนก่อน
JAR Podcast Ep. 3: Cheerios, Anyone? Age-of-Acquisition’s Not-So-Great Effects on Brand Recognition
Purpose Advertising and the Credibility Gap
มุมมอง 318 หลายเดือนก่อน
Purpose Advertising and the Credibility Gap
Musical Manipulation of Visual Scenes in Video, Film and TV Advertisements
มุมมอง 448 หลายเดือนก่อน
Musical Manipulation of Visual Scenes in Video, Film and TV Advertisements
How Brand Managers Can Maximize Engagement with ASMR YouTube Content
มุมมอง 248 หลายเดือนก่อน
How Brand Managers Can Maximize Engagement with ASMR TH-cam Content
Q&A Session - JAR Insights Studio Feb. 13, 2024
มุมมอง 358 หลายเดือนก่อน
Q&A Session - JAR Insights Studio Feb. 13, 2024
Webinar Previewing Articles from the Prosocial Advertising Messages Special Issue
มุมมอง 1209 หลายเดือนก่อน
Webinar Previewing Articles from the Prosocial Advertising Messages Special Issue
Beyond the Targeted Customer: Spillover Effect through Social Influence
มุมมอง 4011 หลายเดือนก่อน
Beyond the Targeted Customer: Spillover Effect through Social Influence
Is Your Brand Protected? Assessing Brand Safety Risks in Digital Campaigns
มุมมอง 2411 หลายเดือนก่อน
Is Your Brand Protected? Assessing Brand Safety Risks in Digital Campaigns
Q&A at JAR Insights Studio: Brand Safety, Social Targeting, and Who Needs Highly Creative Ads?
มุมมอง 1711 หลายเดือนก่อน
Q&A at JAR Insights Studio: Brand Safety, Social Targeting, and Who Needs Highly Creative Ads?
Who Needs Highly Creative Advertising? How Brand Familiarity Moderates Creativity’s Influence
มุมมอง 9911 หลายเดือนก่อน
Who Needs Highly Creative Advertising? How Brand Familiarity Moderates Creativity’s Influence
JAR Podcast Episode 2: Sex, Drugs and Hate Speech: Is My Brand Safe Near that Content?
มุมมอง 6311 หลายเดือนก่อน
JAR Podcast Episode 2: Sex, Drugs and Hate Speech: Is My Brand Safe Near that Content?
JAR Podcast Episode 1: Hey Fatso! Do Ads that Mock Customers Really Work?
มุมมอง 5911 หลายเดือนก่อน
JAR Podcast Episode 1: Hey Fatso! Do Ads that Mock Customers Really Work?
Webinar with Guest Editors of the Special Issue "How Can Advertisers Leverage AI and Generative AI?"
มุมมอง 286ปีที่แล้ว
Webinar with Guest Editors of the Special Issue "How Can Advertisers Leverage AI and Generative AI?"
Gosh these authors must be BRILLIANT
Hello: Journal of Advertising Research I have visited your TH-cam channel.The channel is very beautiful. But the channel has some problems. Channel Video has no good SEO and no valuable tags. As a result, your channel SEO score (20) views (75) and Likes(0)So you can increase your channel views and subscribers. If you want. I can help you. Your channel is a problem=
Hello: Journal of Advertising Research I have visited your TH-cam channel.The channel is very beautiful. But the channel has some problems. Channel Video has no good SEO and no valuable tags. As a result, your channel SEO score (20) views (75) and Likes(0)So you can increase your channel views and subscribers. If you want. I can help you. Your channel is a problem=
I take this topic for my project but I have so much doubt on this topic, but I cannot get fulfill information about this topic from internet,so can you help me?
super interesting! more content like this please.
Great webinar! Please keep posting such helpful videos by editors and expert researchers in marketing and advertising. These videos are highly helpful for early career researchers like me.
awesome!
This is very helpful and insightful, thanks. Identifying the three main motivators of Entertainment, Inspiration and Deal-Seeking is great to know, and how all three factors together are typically the most successful combination in generating consumer traction.
Great job Kirk and Lane!