วีดีโอ

Glad to hear it was helpful!

Thank you for the kind words! Thanks for watching!😃

Good question. I touch on this in Part 3, but one of the most obvious indicators would be the company using the same campaign style or strategy more than once (they wouldn't spend more money if they weren't seeing a positive ROI). There were several similar style Juicy Couture ads around the time this one was made in which they blended two different layers like this. So, I am starting from the premise that it was successful campaign and dissecting a possible line of reasoning for why/how it might reach people effectively. That having been said, a well made ad might still slip under the radar due to other factors (poor ad placement, limited money to get it out there, ahead of its time, etc). I believe it all begins with craft, but there are certainly more factors involved.

@@professorlenz Thanks for the reply. Ill be checking out the other video.

The symbols might not all be needed to achieve their aim, but advertisers understand that most of our brain processes are subconscious and that repetition helps to embed ideas into our minds. So, commercials are often heavy handed with repetition ("Liberty, liberty, li-ber-ty... Lib-er-ty!").

😂

Good attention to detail! Although I do think both legs are there, it's just hard to see. The one on the left has it's second leg over the clothing item and the dog on the right - if you look really closely - appears to have both feet right next to each other (you can see the tip of a second paw behind the first). But it's a good thought and that's the kind of attention to detail you want to look for when analyzing stuff! 👍

​@@professorlenzoh nvm, thanks for the clarification thou

Thank you for the kind words. I had a similar question a few weeks ago. I will copy my answer here: I try to put some advice into each of my videos to help develop analytical skills. Analysis is a combination of things - pattern recognition being the most important. And like all skills, it takes practice. You also need a little bit of knowledge about whatever it is you're analyzing - whether it be ads, a film, a poem, etc. Just like a movie critic doesn't need to be a filmmaker to analyze a film, you don't have to be an advertising expert to analyze ads (for the record, I am not an advertising expert), but you should have some basic knowledge on any genre you decide to analyze. And you have to spend A LOT of time with whatever you're analyzing to tease it all out. I didn't look at this commercial and immediately see everything I talk about. I had to rewatch many, many times to start seeing all the possible connections. That's a bit of general advice - hope it is helpful. Thanks for watching!

Yes, I think there are a couple of directions one could go with that. I had considered discussing a particular angle there, but felt the analysis might start to get a bit too PG-13. Feel free to add your own interpretation in the comments.

@@professorlenz probably wise not to spell it out in the video really. If you know, you know.

I try to put some advice into each of my videos to help develop analytical skills. Analysis is a combination of things - pattern recognition being the most important. And like all skills, it takes practice. You also need a little bit of knowledge about whatever it is you're analyzing - whether it be ads, a film, a poem, etc. Just like a movie critic doesn't need to be a filmmaker to analyze a film, you don't have to be an advertising expert to analyze ads (for the record, I am not an advertising expert), but you should have some basic knowledge on any genre you decide to analyze. And you have to spend a lot of time with whatever you're analyzing to tease it all out. I didn't look at this commercial and immediately see everything I talk about. I had to rewatch many, many times to start seeing all the possible connections. That's a bit of general advice - hope it is helpful. Thanks for watching!

​@@professorlenz thank you so much for your awnser and this advice !

It is admittedly an area of weakness for me. Do you know of a good app for creating more eye-catching ones?

Wow, that's high praise. Thanks so much for the kind words. Glad you are enjoying the content. I have been focusing these videos around ads that have some complexity to them, but it's a good idea to do a video going through a series of simpler, more common ads.

Recommendation. The old and succesful tai lopez ads he ran on youtube around the 2016 era. Started a whole trend of similar characters trying to do the same thing ​@@professorlenz

Thank you for the kind words! So glad you found it helpful.

@@professorlenz watching your premier now

@@jamesdoe2139 Hope you enjoyed. I will likely take a break from ad analysis to take a look at a movie and more storycraft next.

Thank you for the kind words!

Thank you for the kind words and support!

Thank you for the kind words. Hope you enjoy the others!

Thank you for the kind words. If you don't mind me asking, what topics do you care about?

@@professorlenz Anything related to writing.

@@frizzyrascal1493 So you were the one non-student who followed me for my writing videos 😆 Definitely will make more of those in the future as well. I've got a few movies in mind to look at...

@@professorlenz No idea what you‘re talking about, but I want more! Lol

Thanks for sticking around and not giving up on me 😃

🍻

Glad it helped!

Thank you for the kind words. Glad you find the videos helpful!

I'm not sure what you mean by "authentic model".

United States. How about you?

@@professorlenz Pakistan. Found your channel today. After putting such banger stuff where did you go? Are you coming back?

@@SMHBK I have a lot more content in mind and keep meaning to come back, but finding the time is the challenge. Kind comments like this help bring back some motivation to get going again, so thank you for dropping by and letting me know you enjoyed the videos. Hopefully, will find some free time to get some more videos out again soon.

@@professorlenz so what do you do full time if you are not doing TH-cam? Like do you own an advertising agency or do you teach marketing and advertising?

@@SMHBK At the time these videos were made, I was teaching college courses in writing and critical thinking and a segment of the class was devoted to image analysis. I was never in the advertising field, nor was I ever a full time TH-camr; I just made these videos one semester when I was teaching online to help my class out with certain concepts being discussed in class. However, I noticed since then that there has been a lot of interest in this video, so making a Part 2 and some other related videos has been on my project list. Since I don't earn anything from TH-cam, it means these videos will just be made for fun and to help out anyone who finds value in it.

Sorry, I don't remember. I got it off of a website many years ago when I was looking for interesting ads. The only thing that I remember is that it was a German brand, but I cannot remember the name. So sorry!

Yes, this is my interpretation and I have no inside knowledge of what the creators were thinking when they came up with the ad. I make no claims that my interpretation is "correct" or the only way this ad can be interpreted. You are correct that there are no absolutes in analysis of art, just whether or not you can make connections that seem "plausible". Interpretation is certainly subjective, but some interpretations are more plausible than others based on connections made, logical progression of ideas, etc. Often, artists themselves do not even fully see the connections they are making subconsciously when creating great art.

Nope.

@@professorlenz hmmmmm sad

Thank you for the kind words. I am planning to get back into it soon (ish) and the next video will be Part 2 to this one. Stay tuned... (also, great channel name).

Thank you for the kind words. There is no name for my ad analysis strategies - just laying out the thinking process that has been helpful for me. When it comes to analyzing from a sexism angle, it sounds like you're working within what would be called "Feminist Critical Theory". There are many critical theories that are used as filters to analyze various types of media through, but they're not really so much methods as they are themes.

@@professorlenz Thank you very much! I appreciate your kind response and useful advice 🙏😊