Digital Growth Institute
Digital Growth Institute
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Lost in the Application: How Friction Is Costing Millions in Loans
A recent website secret shopping study exposed how a complex and confusing loan application process is leading to massive abandonment rates, costing a financial institution hundreds of millions in lost personal loans. Secret shoppers, representing the brand's ideal clients, expressed frustration with the lack of product information on the landing page and were not confident in continuing to the lengthy 15-minute application. None of the users were willing to proceed beyond the initial steps. The conversation highlights how friction in the customer journey-specifically between the landing page and application-can have a devastating impact on conversion rates and revenue.
🔗 Link to the full video: th-cam.com/video/z4sDGZKANio/w-d-xo.html
👋 Connect with James Robert Lay: bit.ly/4eFeoZ5
📆 Book James Robert Lay for your next event: www.jamesrobertlay.com/
#CustomerExperience #JourneyOptimization #FinancialGrowth #IdentityVerification #UXDesign #Banks #Banking #Creditunions #Bankmarketing #Financialbrands #FinTech #DigitalGrowth #FinancialServices #BankingIndustry #CreditUnionLife #FinanceTech #DigitalBanking #FinancialMarketing #BankingTechnology #DigitalTransformation #FinancialInnovation #BankingSolutions #FintechTrends #DigitalFinance #BankingStrategies #FinancialTech #BankingInsights
มุมมอง: 9

วีดีโอ

The Tyranny of the Status Quo: Why Credit Unions Need to Dig Deeper
มุมมอง 69 ชั่วโมงที่ผ่านมา
Growth doesn't happen on the surface-it takes root when we dig deep. In this video, we explore the deeper challenges financial brands face, especially credit unions, as they try to evolve beyond outdated practices. Many institutions are still tied to their physical branches and old ways of thinking, struggling under the "tyranny of the status quo." This discussion challenges leaders to move bey...
The Power of Movement: Mastering Your Body to Master Your Mind
มุมมอง 612 ชั่วโมงที่ผ่านมา
In this episode of the Practical Perspectives series, James Robert Lay and Audrey Cannata discuss a powerful yet often overlooked connection-the relationship between physical movement and overcoming mental roadblocks like fear, anxiety, and complacency. They explore the idea that taking action, even small physical steps, can help break through periods of stagnation both personally and professio...
Mastering Onboarding and Engagement for Banks and Credit Unions
มุมมอง 2414 ชั่วโมงที่ผ่านมา
In this special episode of the Exponential Insights, James Robert Lay is joined by both Corey LeBlanc, co-founder and COO/CTO at Locality Bank, and Har Rai Khalsa, CEO and co-founder of Swaystack. Together, they dive deep into the critical topic of optimizing onboarding and engagement for banks and credit unions. They’ll share their expert insights on how addressing friction in your onboarding ...
Unlocking Digital Growth: Bridging the Gap Between Data and Action
มุมมอง 35วันที่ผ่านมา
In today's episode of the Exponential Insights series we discuss a significant issue faced by financial institutions: the loss of loans and deposits via their websites. Despite the clear advantages, many credit unions and banks struggle with the digital transformation needed to optimize their website's performance. James Robert is joined by Derik Krauss, shareholder and senior website consultan...
Reducing Friction: Optimizing the Loan Application Experience
มุมมอง 81วันที่ผ่านมา
This episode of the Practical Perspective series dives into the hidden gaps and friction points in financial brand customer journeys that lead to loss of potential loans and deposits. James Robert Lay, along with Audrey Cannata, share insights from a recent website secret shopping study. They identify how confusion, friction, and unclear expectations during the personal loan application process...
Optimizing Website Surveys by Asking the RIGHT Questions
มุมมอง 1014 วันที่ผ่านมา
In this video, we explore how asking the right questions at the right time can make or break the user experience on a financial brand's website. A well-timed, targeted survey can provide valuable insights, but a poorly placed pop-up can frustrate users and create friction. Whether you're aiming to guide potential account holders through their buying journey or ensuring your website meets their ...
Why Banking Leadership Stagnates: Vision, Change, and Breaking the Status Quo
มุมมอง 1514 วันที่ผ่านมา
In the past few weeks, I've checked in with several leaders who attended a workshop earlier this year. Their response was consistent-"we're too busy, stuck in the day-to-day," and this is where the leadership gap becomes evident. Since 2020, there's been a growing sense of falling behind, as leaders remain trapped in complacency and focused on the present rather than the future. True leadership...
Website Secret Shopping for Your Bank or Credit Union
มุมมอง 1814 วันที่ผ่านมา
When conducting website secret shopping studies, every question needs to start with a clear end goal. In this video, we dive into the strategy behind pop-up questions on websites-how they’re triggered, and whether the timing is right. If a pop-up survey appears within seconds of a first-time visit, it can feel pushy and ineffective. We explore better ways to trigger these questions-after 60 sec...
Is the System Designed to Protect the System? Leadership & Change at Banks and Credit Unions
มุมมอง 1914 วันที่ผ่านมา
The truth is simple: if nothing changes, nothing changes. But what if the system itself is designed to resist change? Like an antivirus rejecting new ideas, many financial brands see change as a threat. Despite the industry shrinking over the last 20 years, many leaders are stuck in denial or complacency, unwilling to face the need for transformation. Leadership isn’t about managing the present...
Unlocking Website Potential: Asking the Right Questions
มุมมอง 14514 วันที่ผ่านมา
Unlocking Website Potential: Asking the Right Questions
Closing the Leadership Gap: Shaping the Future of the Financial Industry
มุมมอง 5814 วันที่ผ่านมา
Closing the Leadership Gap: Shaping the Future of the Financial Industry
Balancing AI and Human Connection in Banking: The Future of Financial Services
มุมมอง 1921 วันที่ผ่านมา
Balancing AI and Human Connection in Banking: The Future of Financial Services
Unpacking the Blind Spot Benchmark Survey: What Financial Brands Are Missing
มุมมอง 1521 วันที่ผ่านมา
Unpacking the Blind Spot Benchmark Survey: What Financial Brands Are Missing
Banking on Change: Website Secret Shopping for Financial Brands
มุมมอง 1421 วันที่ผ่านมา
Banking on Change: Website Secret Shopping for Financial Brands
Our #1 Selling Product for Bank & Credit Unions Marketers
มุมมอง 621 วันที่ผ่านมา
Our #1 Selling Product for Bank & Credit Unions Marketers
Is Your Bank or Credit Union's Website Optimized for Leads, Loans, & Deposits?
มุมมอง 1321 วันที่ผ่านมา
Is Your Bank or Credit Union's Website Optimized for Leads, Loans, & Deposits?
The $100 Million Problem: Calculating the Financial Impact of Abandoned Applications
มุมมอง 3121 วันที่ผ่านมา
The $100 Million Problem: Calculating the Financial Impact of Abandoned Applications
Blending Digital & Human Experiences in Banking
มุมมอง 7921 วันที่ผ่านมา
Blending Digital & Human Experiences in Banking
Social Listening: How Frost Bank Responded to a Negative Customer Experience
มุมมอง 1921 วันที่ผ่านมา
Social Listening: How Frost Bank Responded to a Negative Customer Experience
Data-Driven Insights: How Banks Can Win in a Competitive Market
มุมมอง 7628 วันที่ผ่านมา
Data-Driven Insights: How Banks Can Win in a Competitive Market
Website Secret Shopping 101: Targeting the Right Demographic Matters
มุมมอง 1728 วันที่ผ่านมา
Website Secret Shopping 101: Targeting the Right Demographic Matters
Handling Negative Feedback: How to Turn Bad Reviews into Opportunities
มุมมอง 70หลายเดือนก่อน
Handling Negative Feedback: How to Turn Bad Reviews into Opportunities
Behind the Scenes: Secret Shopping Our Own Website
มุมมอง 105หลายเดือนก่อน
Behind the Scenes: Secret Shopping Our Own Website
Beyond Beauty: Building Websites that Drive Conversions & Sales
มุมมอง 17หลายเดือนก่อน
Beyond Beauty: Building Websites that Drive Conversions & Sales
Transforming Websites Into Sales Engines: Success Stories
มุมมอง 51หลายเดือนก่อน
Transforming Websites Into Sales Engines: Success Stories
Marketing Trends in the Financial Industry
มุมมอง 8หลายเดือนก่อน
Marketing Trends in the Financial Industry
The Website Blind Spot Benchmark Study: Results and Insights
มุมมอง 22หลายเดือนก่อน
The Website Blind Spot Benchmark Study: Results and Insights
Unlocking Loan and Deposit Growth through Data
มุมมอง 41หลายเดือนก่อน
Unlocking Loan and Deposit Growth through Data
The Power of Failure and Learning for Financial Brand Leaders💡
มุมมอง 14หลายเดือนก่อน
The Power of Failure and Learning for Financial Brand Leaders💡

ความคิดเห็น

  • @Justin-zv4kr
    @Justin-zv4kr หลายเดือนก่อน

    Read true reviews on Trust Pilot. Frost isn’t customer centric.

  • @oingaboingaLOL
    @oingaboingaLOL หลายเดือนก่อน

    «Failure is the best teacher», isnt that the saying? I think its very important to embrace failure and is something i put emphasis on where i work. I work in a kindergarten and sometimes i help friends, family and co-workers as a personal trainer. I think this mindset applies to any hobby, work, person, age-group and so on.

    • @DigitalGrowthInstitute
      @DigitalGrowthInstitute หลายเดือนก่อน

      Appreciate your perspective her. Thanks for sharing your experience to help others grow and level up.

  • @oingaboingaLOL
    @oingaboingaLOL หลายเดือนก่อน

    Reminds me of the saying «the more you know the more you realize you don't know», i like that one especialy when it comes to trusting «experts» in different fields f. eks. Doctors, a good rule of thumb is that the ones who arent afraid to say «i dont know» are the ones you want (atleast i think so😅). Dont know if i explaned it right but anyway i agree with what you are saying🙂‍↔️🤙

    • @DigitalGrowthInstitute
      @DigitalGrowthInstitute หลายเดือนก่อน

      Wisdom can best be defined as... "I know that I know nothing." - Socrates

  • @DigitalGrowthInstitute
    @DigitalGrowthInstitute 2 หลายเดือนก่อน

    Thanks for tuning in! How are you mastering the balance between mind, body, and finances for better well-being? Do you have any strategies or experiences that have helped you achieve this balance? Share your thoughts and tips below!

  • @DigitalGrowthInstitute
    @DigitalGrowthInstitute 2 หลายเดือนก่อน

    Thanks for tuning in! How about you? What steps are you taking to address internal misalignment in your organization? Do you have any strategies or insights that have helped you overcome similar challenges? Share your thoughts and tips below!

  • @DigitalGrowthInstitute
    @DigitalGrowthInstitute 2 หลายเดือนก่อน

    Thanks for watching! How about you? What steps have you taken or are you taking to achieve financial wellbeing? Any great tips you could share would be appreciated.

  • @DigitalGrowthInstitute
    @DigitalGrowthInstitute 2 หลายเดือนก่อน

    Thanks for watching! In this video, we explore the 3 elements for credit union success by taking inspiration from the incredible story of John Deere. Any thoughts you have?

  • @freelancersultana
    @freelancersultana 2 หลายเดือนก่อน

    If you are your video title description text section very well. within few days you can see your videos will show on the TH-cam Top level when your people will search in TH-cam Server. They can easily get your videos on the Top.

  • @FrostBank
    @FrostBank 2 หลายเดือนก่อน

    We’re sorry we couldn’t get to the phone ☎️ faster when you called! We really appreciate the review and recommendations, and are passing them on to our customer service team right away. Our customers can also speak to a real person 24/7 via live chat in our app 💬 and our award-winning team is always here for you 😊

    • @DigitalGrowthInstitute
      @DigitalGrowthInstitute หลายเดือนก่อน

      Thanks for the follow-up here. We appreciate your listening and look forward to sharing your positive response as a continued learning lesson to help other financial brands. Well done 👏

  • @DigitalGrowthInstitute
    @DigitalGrowthInstitute 2 หลายเดือนก่อน

    Thanks for watching! How do you incorporate mindfulness into your professional life, especially in relation to attending conferences and events? Would love to hear your thoughts!

  • @DigitalGrowthInstitute
    @DigitalGrowthInstitute 2 หลายเดือนก่อน

    Thanks for watching! What are some common misconceptions about financial success that you've encountered? How do they impact your own financial mindset? Would love to hear your thoughts!

  • @DigitalGrowthInstitute
    @DigitalGrowthInstitute 2 หลายเดือนก่อน

    Thanks for watching! What do you think of the current AI hype cycle? Where do you think we are now in the financial industry? Would love to hear your thoughts!

  • @Stayedreal
    @Stayedreal 3 หลายเดือนก่อน

    What’s niche?

    • @jabert2000
      @jabert2000 2 หลายเดือนก่อน

      "A specialized segment of the market for a particular kind of product or service."

  • @DigitalGrowthInstitute
    @DigitalGrowthInstitute 3 หลายเดือนก่อน

    Thanks for watching! In this video, we discuss a strategic approach to overcoming the challenges of marketing and sales systems. What are your thoughts on this?

  • @DigitalGrowthInstitute
    @DigitalGrowthInstitute 3 หลายเดือนก่อน

    Thanks for watching! After learning about the different types of imposter syndrome, which type do you think you belong to, and why?

  • @RichEdwards
    @RichEdwards 3 หลายเดือนก่อน

    Great discussion. Love the practical approach to both learning from and applying timeless lessons from history.

  • @DigitalGrowthInstitute
    @DigitalGrowthInstitute 3 หลายเดือนก่อน

    Thanks for watching! Scott shares insights and practices that prepare individuals for high-stress situations, drawing parallels to the workplace. What are your thoughts on this? Let me know by leaving a comment below!

  • @DigitalGrowthInstitute
    @DigitalGrowthInstitute 3 หลายเดือนก่อน

    Thanks for watching! Mindfulness enhances team communication and builds a strong foundation. What are your thoughts on this? I would love to hear them!

  • @DigitalGrowthInstitute
    @DigitalGrowthInstitute 3 หลายเดือนก่อน

    Thanks for watching! What a great way to differentiate AI, ML, and PA! How about you? What do you think of these? Any thoughts? I would love to hear them!

  • @shemantosah
    @shemantosah 3 หลายเดือนก่อน

    Great Discussion James Robert

  • @shemantosah
    @shemantosah 3 หลายเดือนก่อน

    James Robert Great Content

  • @shemantosah
    @shemantosah 4 หลายเดือนก่อน

    Great Presentation

  • @barpu9614
    @barpu9614 4 หลายเดือนก่อน

    TRUUUUUUUUUUUUUUUUUEEEEEEEEEE YEAAAA DUUUUUUUUDE IM AM DOINGGGG COOOOOOCAAAAAIIIINNEEEEEEE

  • @IrdissEann
    @IrdissEann 4 หลายเดือนก่อน

    The only reason why I

  • @chrisangus463
    @chrisangus463 4 หลายเดือนก่อน

    They are bought and paid for

  • @lionelspencer-ward3527
    @lionelspencer-ward3527 5 หลายเดือนก่อน

    Most potential customers have either left or gone to sleep.....

    • @DigitalGrowthInstitute
      @DigitalGrowthInstitute 5 หลายเดือนก่อน

      Where did they go?

    • @lionelspencer-ward3527
      @lionelspencer-ward3527 5 หลายเดือนก่อน

      @@DigitalGrowthInstitute After your droning monotone presentation I suspect they died of boredom! Sales and fighting have a lot in common.... If you want to win: hit them first, hit them hard!

    • @DigitalGrowthInstitute
      @DigitalGrowthInstitute 5 หลายเดือนก่อน

      @@lionelspencer-ward3527 ❤️ 💡

  • @vulubalulubalulu
    @vulubalulubalulu 5 หลายเดือนก่อน

    Don't bother, don't go to this website. don't listen to this man. He is trying to sell you stuff you do not need.

    • @jabert2000
      @jabert2000 5 หลายเดือนก่อน

      What exactly is he trying to sell that you don't need?

  • @iamchrisrivers7546
    @iamchrisrivers7546 5 หลายเดือนก่อน

    I’m a fan of your brain

  • @Eroll-dw8ex
    @Eroll-dw8ex 5 หลายเดือนก่อน

    Oh great, work till you die

  • @WAKEZMER
    @WAKEZMER 5 หลายเดือนก่อน

    Thats scary

    • @jabert2000
      @jabert2000 5 หลายเดือนก่อน

      Interesting... why is that?

    • @WAKEZMER
      @WAKEZMER 5 หลายเดือนก่อน

      ​@@jabert2000 beceause people will slowly grow up thinking that everything that IA does is good and normal. And not seeing anything wrong with it.

  • @derekcarter6866
    @derekcarter6866 5 หลายเดือนก่อน

    Just teach children , mathematics, reading, science, and fun, and leave your shit aside. They are children. Let them grow up and choose. It's not your place to be the indoctrination of your thoughts.

  • @Dr.Shrike
    @Dr.Shrike 6 หลายเดือนก่อน

    The average marketing schitzo

  • @nomad_actual
    @nomad_actual 6 หลายเดือนก่อน

    Umm what?

  • @Vampillano
    @Vampillano 6 หลายเดือนก่อน

    And what does that mean?

  • @SeoExpertKabir
    @SeoExpertKabir 6 หลายเดือนก่อน

    I noticed your Content is Very Nice, I have some ideas on how to boost your audience and engagement. Let's chat and I'll share my strategies with you. Together, we can take your channel to the next level!

  • @CreativeCanvas-vp
    @CreativeCanvas-vp 6 หลายเดือนก่อน

    Nice

  • @CreativeCanvas-vp
    @CreativeCanvas-vp 7 หลายเดือนก่อน

    Hi there, I Recently analyzed your TH-cam channel (Digital Growth Institute). Your videos are excellent but video views, like are very low.You need TH-cam video SEO and OPTIMIZATION that means when in your video, you will input valuable Keywords, Tags, Ranked tags., SEO Friendly description it will show on the top. And you will get more Audience in your channel and also increase video views, likes and subscriptions.

  • @CreativeCanvas-vp
    @CreativeCanvas-vp 7 หลายเดือนก่อน

    Hi there, I Recently analyzed your TH-cam channel (Digital Growth Institute). Your videos are excellent but video views, like are very low.You need TH-cam video SEO and OPTIMIZATION that means when in your video, you will input valuable Keywords, Tags, Ranked tags., SEO Friendly description it will show on the top. And you will get more Audience in your channel and also increase video views, likes and subscriptions.

  • @iterativegrowth
    @iterativegrowth 8 หลายเดือนก่อน

    attention, iteration, discipline, & empathy - AIDE - has always worked for me & tends to be what I preach to my clients. strongly agreed!

  • @cortezvallejo8930
    @cortezvallejo8930 8 หลายเดือนก่อน

    💎💎💎

  • @estiakahmedbishal1559
    @estiakahmedbishal1559 9 หลายเดือนก่อน

    Great content ❤❤ but your channel has some problems. Your video is not SEO Optimized. You need SEO Optimization to grow your channel first.

  • @todd.westra
    @todd.westra 10 หลายเดือนก่อน

    Understanding how individuals inherently take action is the key to success. It allows us to align our efforts with our natural inclinations, making it easier to set and achieve goals while maximizing personal potential.

  • @SEO-EXPERT--ARYAN
    @SEO-EXPERT--ARYAN 10 หลายเดือนก่อน

    ur vdo quality is very very good bt not for only optimizing properly ur vdo growth is too poor

  • @RaymonddenHond
    @RaymonddenHond 11 หลายเดือนก่อน

    It was a pleasure speaking with James Robert on the topic of Data Driven Growth with a Human Touch. Such an incredible topic on the future of financial services centered around the consumer, leveraging data to drive growth for the financial institution while building and maintaining the consumers trust.

  • @sethmp333
    @sethmp333 ปีที่แล้ว

    course it’s gen z getting credit cards they’re finally of age to get them. Who needs a new credit card when they’re 60?

    • @DigitalGrowthInstitute
      @DigitalGrowthInstitute ปีที่แล้ว

      It's more than credit cards... it's checking --or spending accounts-- too. And the research has found that once a checking --spending-- relationship is established... that relationship last for 17 years. The challenge for many community financial brands like credit unions and community banks is they've lost touch with how to connect with people in a digital world. In fact... the average age of a credit union member is 53 years old. That number has increased over the past decade.

    • @sethmp333
      @sethmp333 11 หลายเดือนก่อน

      @@DigitalGrowthInstitute my point still stands. Of course it’s gen z opening the checking or spending accounts, they’re the only ones that don’t have them yet

  • @maryvalentine9090
    @maryvalentine9090 ปีที่แล้ว

    Yet, businesses continue to screw over their employees and then are surprised when they give notice. Treat your employees well and they won’t quit.

  • @ham456
    @ham456 ปีที่แล้ว

    I disagree. Go run a marathon and let me know how you feel afterwards

  • @joeshumo9457
    @joeshumo9457 ปีที่แล้ว

    Good. So give me one more rep.

  • @JhJh-gn6dz
    @JhJh-gn6dz ปีที่แล้ว

    You’ve clearly never been truly physically exhausted. Not to say being mentally exhausted isn’t significant though

    • @ryanblack3686
      @ryanblack3686 ปีที่แล้ว

      Guess you've never truly been mentally exhausted

  • @schultemeister6975
    @schultemeister6975 ปีที่แล้ว

    Ok so he ran 1 mile