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Emily Benson
United States
เข้าร่วมเมื่อ 29 ส.ค. 2015
Emily Benson’s life work is to help entrepreneurs create a business they can’t wait to wake up to every morning. Her own boutique, The Fashion Truck, disrupted the retail world in 2011. Today her consulting business, Boutique Training Academy, helps thousands of boutique owners start, grow, and scale their business.
Her background in corporate merchandising for companies Abercrombie & Fitch, Henri Bendel and Club Monaco make her uniquely suited to translate the fast paced world of retail to the modern boutique owners of today. She's taken extensive training in digital marketing, coaching and spiritual practices and combines them all in her teaching.
Emily has recorded over 100 episodes of her “Boost Your Boutique” podcast and has been featured in the following press outlets:
Forbes
US News
ABC News
Boston Herald
Boston Globe + more!
Her background in corporate merchandising for companies Abercrombie & Fitch, Henri Bendel and Club Monaco make her uniquely suited to translate the fast paced world of retail to the modern boutique owners of today. She's taken extensive training in digital marketing, coaching and spiritual practices and combines them all in her teaching.
Emily has recorded over 100 episodes of her “Boost Your Boutique” podcast and has been featured in the following press outlets:
Forbes
US News
ABC News
Boston Herald
Boston Globe + more!
How To Scale to $10M in Your Online Boutique Business | INDUSTRY INSIDER SECRETS
If you want to scale your online boutique business to $10M, or if you simply want to grow your online boutique business and increase sales, then you'l want to watch the entire video to learn my secret strategies to make more money in your online boutique business. If you want to start and build a successful online boutique then you need to learn boutique business growth strategies. There are certain inventory strategies for boutiques and marketing strategies for online boutiques to increase sales in your online boutique and to grow your online boutique business.
Say hi on social:
Instagram: stylishandsuccessful
Facebook: stylishandsuccessful
Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher
bit.ly/boostyourboutique
Join the Facebook Group: www.emilyfbgroup.com
Website: www.boutiquetrainingacademy.com
Subscribe to my TH-cam Channel: www.youtube.com/@Emilyboutique?sub_confirmation=1
Questions?
Comment below or email me at hello@boutiquetrainingacademy.com
Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!
Say hi on social:
Instagram: stylishandsuccessful
Facebook: stylishandsuccessful
Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher
bit.ly/boostyourboutique
Join the Facebook Group: www.emilyfbgroup.com
Website: www.boutiquetrainingacademy.com
Subscribe to my TH-cam Channel: www.youtube.com/@Emilyboutique?sub_confirmation=1
Questions?
Comment below or email me at hello@boutiquetrainingacademy.com
Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!
มุมมอง: 124
วีดีโอ
6 Mistakes Boutique Owners Make | Slow Sales in Your Boutique?
มุมมอง 314วันที่ผ่านมา
If you feel like you can't get ahead in your boutique, or like everything you're doing doesn't get you the outcome you want, Emily's here to give you the most common mistakes boutique owners make and ways to fix them. In this conversation, Emily Benson discusses common mistakes made by boutique owners and provides actionable strategies to avoid them. She emphasizes the importance of niche marke...
The #1 Mistake New Boutique Owners Make (And How To Avoid It!)
มุมมอง 35814 วันที่ผ่านมา
If you're a new boutique owner there's one major mistake you need to avoid if you want to build a successful boutique business! Many boutique owners start their boutique business full of passion but overlook this critical strategy that can make or break their boutique success. If you want to make money from your boutique business, then you'll want to watch this entire video to avoid this big mi...
STOP dreading January! Boutique Money Advice to Prepare for a Profitable Q1
มุมมอง 5522 หลายเดือนก่อน
If you want to increase profits in January in your boutique and learn how to prepare your boutique for Q1, this video is for you! The J-months in boutiques are often dreaded by boutique owners, but with the right fall financial strategy for boutiques you can prepare your boutique for j-months and a profitable Q1! Join Profit Power Tools: www.boutiquetrainingacademy.com/power-tools Say hi on soc...
How do I get rid of old inventory in my boutique? | Dead stock, old stock, too much inventory
มุมมอง 8812 หลายเดือนก่อน
How do I get rid of all my old inventory? How can I sell through old stock in my boutique? Why is my boutique inventory not selling? If you are asking yourself any of these questions, you're in the right place! Today I'm sharing ideas for how you can get rid of old inventory you're stuck with in your boutique! If you have old inventory from the previous season or inventory that has been sitting...
Here's how I would plan the next 12 Months to Make More Money in my Boutique [BOUTIQUE CALENDAR]
มุมมอง 5513 หลายเดือนก่อน
Comment "CALENDAR" to grab your copy of the Boutique Calendar! shopboutiqueceo.com/ Want to make more money from your boutique business? Watch this video to learn how to plan the next 12 months in your boutique business, so that you don't miss out on any money! In this video, we’ll break down the exact steps you can take to plan your year for more profit, increase sales revenue, and build a suc...
Why Your Kids Boutique Will Fail UNLESS You Do THIS | How To Start A Successful Kids Boutique
มุมมอง 7914 หลายเดือนก่อน
Why do so many kids clothing boutique businesses fail? There are unique challenges of starting a kids boutique that you need to consider if you want to start and scale a successful children's boutique or kid's boutique. Watch this video to learn top kids boutique store tips and the best advice for children's boutique success. Starting a kids boutique in 2024 looks different than it used to, and...
Boutique Owner Horror Stories | Shopify problems, truck crashes, payout holds
มุมมอง 2974 หลายเดือนก่อน
Boutique owners beware! Payout issues, payment holds, account freezes, and missing funds... all this and more can come up when you own a boutique! In this episode, Emily discusses some of the biggest roadblocks that boutique owners face, and what you can do if problems like Shopify holding your funds is affecting your store. Hear real boutique horror stories (including Emily's personal experien...
The Real Reason Sales Are Slow In Your Boutique | How To Save Your Boutique Business
มุมมอง 7324 หลายเดือนก่อน
If you’re wondering why you are not making money in your boutique or why your boutique sales are down, watch this video to learn how to fix slow sales in your boutique! I’m sharing exactly how I’ve helped many of my clients to increase their boutique sales revenue and make more profit from their boutique business, and the key strategies you can implement to do the same! If you are wondering why...
Don’t Go To Market For Your Boutique WITHOUT Watching THIS | How To Shop At Market For Your Boutique
มุมมอง 5554 หลายเดือนก่อน
If you’ve ever wondered how to shop at market as a boutique owner, what market to shop at for your boutique, or how to buy inventory at wholesale prices for your boutique you’ll want to watch this video in its entirety to learn the ins and outs of strategically buying inventory for your boutique. There are certain fashion market trade shows and clothing wholesale vendors that are going to be be...
How Much To Buy For Your Boutique | BUYING BUDGET STEP-BY-STEP TUTORIAL
มุมมอง 5894 หลายเดือนก่อน
Ever feel confused about how much inventory to buy for your boutique? There’s an easy way to calculate exactly how much to buy for your boutique business, and I’m breaking it down for you step-by-step in this video. Let’s create a buying budget for your boutique business and get clear on exactly how much inventory you need for your store! If you’re ready to plan your buys for market down to the...
3 Habits of Successful Boutique Owners | Key Tips For Boutique Success
มุมมอง 7295 หลายเดือนก่อน
If you want to start or scale a profitable boutique business, then you’ll want to watch the entire video to learn my top 3 tips for boutique owners. If you want to become a successful boutique owner, then you need to learn the habits of successful boutique owners. There are certain growth strategies for boutique owners to scale your boutique business and to make more profit from your boutique. ...
HOW MUCH INVENTORY SHOULD I BUY FOR MY BOUTIQUE? + MY SECRET TO NEVER OVERBUYING
มุมมอง 8076 หลายเดือนก่อน
HOW MUCH INVENTORY SHOULD I BUY FOR MY BOUTIQUE? MY SECRET TO NEVER OVERBUYING
How The Luxury Resale Boutique Business Market Has Evolved with Megan Druckman of Lola Saratoga
มุมมอง 4416 หลายเดือนก่อน
How The Luxury Resale Boutique Business Market Has Evolved with Megan Druckman of Lola Saratoga
What Type of Boutique Owner Are You? How To Grow Your Business Based on Where You Are RIGHT NOW
มุมมอง 1.1K6 หลายเดือนก่อน
What Type of Boutique Owner Are You? How To Grow Your Business Based on Where You Are RIGHT NOW
How To Start A Children’s Clothing Boutique Business *3 SIMPLE STEPS*
มุมมอง 5K6 หลายเดือนก่อน
How To Start A Children’s Clothing Boutique Business *3 SIMPLE STEPS*
Why Profit First DOESN'T WORK for Boutique Businesses
มุมมอง 5167 หลายเดือนก่อน
Why Profit First DOESN'T WORK for Boutique Businesses
How To Prepare for Black Friday as a Retail Business Owner NOW: Half Way To Black Friday!
มุมมอง 4037 หลายเดือนก่อน
How To Prepare for Black Friday as a Retail Business Owner NOW: Half Way To Black Friday!
How To Find Profitable Products in 2024
มุมมอง 7478 หลายเดือนก่อน
How To Find Profitable Products in 2024
From Homeless to $1M Wholesale Company: Molly Trumpler's Story
มุมมอง 3649 หลายเดือนก่อน
From Homeless to $1M Wholesale Company: Molly Trumpler's Story
How to Start a Boutique with No Money
มุมมอง 41610 หลายเดือนก่อน
How to Start a Boutique with No Money
Boutique Retail Ins and Outs for 2024
มุมมอง 79510 หลายเดือนก่อน
Boutique Retail Ins and Outs for 2024
Booking Events for Your Boutique (Mobile + Brick and Mortar + Pop Ups)
มุมมอง 27710 หลายเดือนก่อน
Booking Events for Your Boutique (Mobile Brick and Mortar Pop Ups)
Boutique Sales Down in January and February? Watch this!
มุมมอง 18010 หลายเดือนก่อน
Boutique Sales Down in January and February? Watch this!
Scaling an Online or Brick and Mortar Boutique Business
มุมมอง 733ปีที่แล้ว
Scaling an Online or Brick and Mortar Boutique Business
Another great video! Nice one Emily!!
I am sure this is a shot in the dark but do you do 1 on 1 services? This is the first relevant information I have seen since I opened and I LOVE it!
Tracking your metrics!! We honestly wish so many more retailers started here...having a baseline gives you a measurable way to see success. If you know your KPI's for example lost sales...you can quickly spot "low hanging fruit" in terms of big opportunities for improved conversion.
🫱🏾🫲🏿🫱🏾🫲🏿🫱🏾🫲🏿👏🏾
Calendar
@@ShnnaVarner shopboutiqueceo.com/
❤❤
Hey give me your views on VENDOR MALLS!!
Where is it located? What else is sold there? What do you sell?
It’s freezing here Spokane wa
Love your content! This is awesome. Keep up the hard work.
oh why thank you so much bellwether!
This is exactly what I ant !!! I have such a great Idea But don’t know where to start !!! Help please !!!
Start with my book! I teach you exactly how to open a mobile boutique like mine! Target has it on sale: www.target.com/p/the-ultimate-boutique-handbook-by-emily-a-benson-paperback/-/A-79286945
It sound like me please help!
Start
Start
yes it sounds like me HELP
Luv your videos !!!!! Thankyou !
@@michelenemechek7942 thank you for commenting and watching!!!!!’
I love your videos. Thank you so much for all the advice! I’m new in the boutique world, slowly starting, and I was wondering how often I should post when starting. I don’t wanna overwhelm my audience, but I do want to share. Please help!
Hi! Thank you for commenting! Post ALOT ALL THE TIME! You don't have an audience to annoy yet. And there's so many people posting, you'll never show up too much! - Emily
Thanks for info!
Thank you for commenting! Glad you're here!
Profit!!
Underpaid
Buying plan
Start
Calendar 😊
@@laurabee9996 shopboutiqueceo.com/
Circle
Start
$30,000
I would love a buying plan please
Calendar
Excited for you to grab the 2025 Boutique Calendar! Here's the link: shopboutiqueceo.com/
Calendar
Thanks for your comment! Here's the link to the boutique calendar: shopboutiqueceo.com/
I need that book
Here's the link to grab your copy of the Ultimate Boutique Handbook: www.amazon.com/Ultimate-Boutique-Handbook-Operate-Business/dp/0692951768
And here's the link to my second book, The Retail Mindset www.amazon.com/Retail-Mindset-Entrepreneurs-Reduce-Stress/dp/B0B9HX9QP1/ref=sr_1_2?crid=39QS52CVEC0X8&dib=eyJ2IjoiMSJ9.fz_PrKILdRVApClmQcjZGxwYM2OPM9lkPiEnfJyJUbhqsYMzoZDAhTMvIRwglbeyrzIK5sj4moA3Ot7ZrxuE8-F1lVZziQ7W8ytwelH32I6NtulSDypYmtTR63hDV0sGxm1mAiDiXtODOpXj1rYAM6-4uHczq1kJx_myNO1CriFmR_y5RYwOxpJVQ1o0XEiA76NahBTyatX3-wcbw7ewFjKYGb93uugnyZs9lnbmum4.YcbVbvOp7JCa-2l5ZW_8Hlw7CxQ5Zx3nN6PTyepoLlU&dib_tag=se&keywords=emily+a+benson&qid=1715972636&s=books&sprefix=emily+a+benson%2Cstripbooks-intl-ship%2C221&sr=1-2
Calendar ❤
Here's the link to grab the 2025 boutique calendar: shopboutiqueceo.com/
Buying plan
Thanks for your comment! :) Here's the link to grab the buying budget calculator: www.boutiquetrainingacademy.com/marketguide
Inventory
Thanks for your comment! :) Here's the link to grab your free inventory guide: www.boutiquetrainingacademy.com/inventory
Start
Invetory
Invetory
Thanks for your comment! Here's the link to grab my FREE How To Buy Inventory Guide: www.boutiquetrainingacademy.com/inventory
MARKET
Thanks for your comment! Here's the link to grab the How To Shop At Market Guide + Buying Budget Calculator: www.boutiquetrainingacademy.com/marketguide
I love your video❤Can we have a chance to work together?
Send me an email at hello@boutiquetrainingacademy.com and I'd be happy to explore the opportunity! :)
I love your video❤Can we have a chance to work together?
I love your video❤Can we have a chance to work together?
I love your video❤Can we have a chance to work together?
Underpaid
Here’s the link to sign up! www.boutiquetrainingacademy.com/underpaid
Underpaid!
Here’s the link to sign up! www.boutiquetrainingacademy.com/underpaid
Hi Emily... thank you, but why are you multiplying your net value by your gross multiplier? Wouldn't it be more accurate to calc your needed gross from your needed net first, then divide that resulting gross value by your multiplier (3x)?
Hi Doug, First, this is a super high level analysis to teach fundamentals of buying inventory. In practice, the detail of a retailer's actual numbers would be finessed much more than what I'm showing here. Generally, I never work with Gross numbers. I prefer Net Sales Revenue because it more accurately tells me how much money my client should have in the bank! Using Gross Revenue doesn't translate at all to how bills get paid in the real world because the tax and discounts subtract from what actually sold and never land as CASH received. Also, using Gross Revenue to calculate how much inventory to buy will get you in a loop of being overbought and needing to take more discounts than I would recommend. The Markup (3x) is a very general assumption to get me close to the value of product I need to buy. Believe it or not, most retailers I hear from are re-investing all their Net Revenue back into more product. Not great. This at least gives a high level look at how to re-invest in a spend conscious way. Hope that helps you understand my process! - Emily
Buying plan, please
Thanks for your comment! Here's the link to grab the boutique budget calculator (the spreadsheet from this video!) www.boutiquetrainingacademy.com/marketguide
Start! I am about half way thru planning my online kids boutique but need your help with the rest!!
Thanks for your comment!🤗 That is so exciting! Here is the link to my free training on how to start a clothing boutique: www.boutiquetrainingacademy.com/registration-page
Calendar
Sorry for the delayed reply! Here's the link to grab your copy of the 2025 boutique calendar: shopboutiqueceo.com/
CALENDAR
Thanks for your comment! Here's the link to grab your copy of the boutique calendar: shopboutiqueceo.com/
@@Emilyboutique Just purchased it. Thanks Emily!!! & Happy Holidays
Thank you for sharing
Thank you watching and commenting! I hope that you found it helpful :)
This was so helpful thank you! ❤
I'm so glad you found it helpful! Thanks for watching :)
Underpaid