With one simple question manage to increase user retention!
By tapping into several behavioral science tactics, they create a learning environment that encourages users to come back and learn.
In this video, we will cover all the biases this question taps into and how it's increasing users' willingness to cooperate.
The best part is that it's not hard to implement in your product as well 🤯
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For more details about the biases mentioned in the video watch these next 👇
Loss Aversion: Loss Aversion Bias Is Ruining Your Life | Explained in less than 3 min
The Sunk Cost Fallacy: Why You Should NEVER Double Down (The Sunk Cost Fallacy Explained)
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More QueenBE🐝 content:
LI: www.linkedin.com/in/yael-mark-06b39b99/
Extended READING:
The ChatGPT effect www.behavioraleconomics.com/the-chatgpt-effect-how-will-our-skillset-evolve-in-the-age-of-ai/
Irrationality behind group chats
thedecisionlab.com/insights/technology/the-more-the-merrier-the-irrationality-behind-group-chats
3 ways behavioral change can save the plant
thedecisionlab.com/insights/environment/3-ways-behavioral-change-can-save-the-planet
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⏰ Timecodes ⏰:
0:00 - The horror
0:18 - The question
1:06 - Why do they have streaks?
2:05 - Why do they ask?
2:45 - Why do set a default?
3:43 - One extra trick
4:06 - Important tip
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See you next Tuesday! 🤖