Samuel Lawrence Lopez Concepcion is a Filipino singer, dancer, actor, VJ and host. in April 2006 Concepcion won the Big Division in the first season of Little Big Star. Concepcion signed a contract under Stages and ABS-CBN's Star Magic. Concepcion began with 12 theater roles and participated in plays at a young age, including the role of Edmund Pevensie in the local adaptation of The Lion, The Witch, and The Wardrobe and Mr. Noah's Big Boat. He played Peter Pan from 2002 to 2012. Aside from theater roles, he has acted in movies including Way Back Home and Shake, Rattle & Roll 13. His first lead role came in 2012 in the first Filipino musical-film entitled, I Do Bidoo Bidoo: Heto nAPO Sila!. He had his first role in television in ABS-CBN's Mga Anghel na Walang Langit, and his major break was as Boy Bawang in Super Inggo.
In 2007, Concepcion launched his self-titled album under Universal Records. It was certified Gold by the Philippine Association of the Record Industry. He launched two other albums, Pop Class, and Forever Young. The latter was his biggest hit, charting at Number 1 for seven straight weeks.