Simplify
Simplify
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Why Chinese National Brands Need To Think About Expanding Globally
Chris talks about the growth of Chinese national brands and how they can take the next step in the global market.
Check out the entire interview with Chris Alford listen to the podcast here:
simplifyway.com/podcast/episode-4-how-to-sell-to-the-one-billion-super-consumers-in-china/
Our Website ►► simplifyway.com/
Email us at ►► info@simplifyway.com
Simplify China Podcast ►►simplifyway.com/podcasts/
ABOUT Simplify
Simplify exist to help foreign businesses to enter and succeed in China by simplifying the process and the complexity around the market.
มุมมอง: 23

วีดีโอ

How Starbucks Struggled and Kick Started China's Coffee Drinking Market
มุมมอง 344 ปีที่แล้ว
"Learn the truth behind China's coffee-drinking marketing, as Chris talks about his early days of working with Starbuck China and operating his coffee businesses in China." Check out the entire interview with Chris Alford listen to the podcast here: simplifyway.com/podcast/episode-4-how-to-sell-to-the-one-billion-super-consumers-in-china/ Our Website ►► simplifyway.com/ Email us at ►► info@simp...
Why Chinese Moms Are The Driving Force in China
มุมมอง 394 ปีที่แล้ว
Chinese moms are the driving force for the majority of the purchases in China. Here we will explore why Chinese moms are the true phenomenon phenoms of China's growing economy. Check out the entire interview with Jeff Townson listen to the podcast here: simplifyway.com/podcast/episode-4-how-to-sell-to-the-one-billion-super-consumers-in-china/ Our Website ►► simplifyway.com/ Email us at ►► info@...
What Do Chinese Consumer Really Mean By Healthy Food
มุมมอง 314 ปีที่แล้ว
One of the biggest challenges for foreign brands in China, they often misunderstand what exactly does the Chinese consumer want? In this short episode, Jeff and I will explore what the Chinese consumer mean when they say they want healthy food. Check out the entire interview with Jeff Townson listen to the podcast here: simplifyway.com/podcast/episode-4-how-to-sell-to-the-one-billion-super-cons...
Apply The Fast Defense and Smart Offence Strategy in China
มุมมอง 224 ปีที่แล้ว
In this short episode, Jeff and I discuss how to apply the fast defense and smart offense strategy to protect your brand from the catastrophic PR nightmares in China. Check out the entire interview with Jeff Townson listen to the podcast here: simplifyway.com/podcast/episode-4-how-to-sell-to-the-one-billion-super-consumers-in-china/ Our Website ►► simplifyway.com/ Email us at ►► info@simplifywa...
Why The Star Wars Franchise Failed Terribly in China
มุมมอง 564 ปีที่แล้ว
While the Star Wars franchise is widely recognized and loved by fans worldwide, it failed terribly in China. In this episode, Jeff and I will explore why Starwars has failed in China. Check out the entire interview with Jeff Townson listen to the podcast here: simplifyway.com/podcast/episode-4-how-to-sell-to-the-one-billion-super-consumers-in-china/ Our Website ►► simplifyway.com/ Email us at ►...
Why You Should Never Learn From Success Brand and Stories in China
มุมมอง 224 ปีที่แล้ว
In this short clip, Jeff and I talk about the survival basis in China and the right strategy for foreign brands to talk if they are looking to learn and enter China's vast market. Check out the entire interview with Jeff Townson listen to the podcast here: simplifyway.com/podcast/episode-4-how-to-sell-to-the-one-billion-super-consumers-in-china/ Our Website ►► simplifyway.com/ Email us at ►► in...
The Truth About China's Restaurant and Food Industry
มุมมอง 264 ปีที่แล้ว
The truth about China's restaurant industry and why KFC, Mcdonald, and Starbucks are the outlier of success in China. Check out the entire interview with Jeff Townson listen to the podcast here: simplifyway.com/podcast/episode-4-how-to-sell-to-the-one-billion-super-consumers-in-china/ Our Website ►► simplifyway.com/ Email us at ►► info@simplifyway.com Simplify China Podcast ►►simplifyway.com/po...
Why You Could Never Really Fail in China as a Foreign Business
มุมมอง 344 ปีที่แล้ว
China is a fiercely competitive and brutal market for any business and often foreign brands and businesses will face failure. In this short episode, Jeff and I explain why failing in China is not the end of the world. Check out the entire interview with Jeff Townson listen to the podcast here: simplifyway.com/podcast/episode-4-how-to-sell-to-the-one-billion-super-consumers-in-china/ Our Website...
The Truth About Uber's Failure in China
มุมมอง 1804 ปีที่แล้ว
In this short clip, Jeff and I explore the truth behind Uber's failure in China. Check out the entire interview with Jeff Townson listen to the podcast here: simplifyway.com/podcast/episode-4-how-to-sell-to-the-one-billion-super-consumers-in-china/ Our Website ►► simplifyway.com/ Email us at ►► info@simplifyway.com Simplify China Podcast ►►simplifyway.com/podcasts/ ABOUT Simplify Simplify exist...
Why Having a Competitive Advantage in China is Not Enough
มุมมอง 244 ปีที่แล้ว
"One of the keys to succeeding in China and anywhere else is to have a competitive advantage that is not easily copied or replicated by your competitor. In this episode, Jeff explains why having a competitive advantage in China may not be enough." Check out the entire interview with Jeff Townson listen to the podcast here: simplifyway.com/podcast/episode-4-how-to-sell-to-the-one-billion-super-c...
The 2 Questions You Should Ask Yourself Before Entering China
มุมมอง 214 ปีที่แล้ว
If you're thinking of entering China, here are the two questions you must ask yourself first. Check out the entire interview with Jeff Townson listen to the podcast here: simplifyway.com/podcast/episode-4-how-to-sell-to-the-one-billion-super-consumers-in-china/ Our Website ►► simplifyway.com/ Email us at ►► info@simplifyway.com Simplify China Podcast ►►simplifyway.com/podcasts/ ABOUT Simplify S...
Why China's is the Biggest and Most Successful Startup In the World
มุมมอง 194 ปีที่แล้ว
In this short clip, we talk about how China is the ultimate startup in the world and why it's working! Check out the entire interview with Jeff Townson listen to the podcast here: simplifyway.com/podcast/episode-4-how-to-sell-to-the-one-billion-super-consumers-in-china/ Our Website ►► simplifyway.com/ Email us at ►► info@simplifyway.com Simplify China Podcast ►►simplifyway.com/podcasts/ ABOUT S...
How China's Top-Down and Pragmatic Approach Made Them Widely Successful
มุมมอง 684 ปีที่แล้ว
"Jeff explains why China's pragmatic approach coupled with its top-down political system is to blame for its widely fast growth and development." Check out the entire interview with Jeff Townson listen to the podcast here: simplifyway.com/podcast/episode-4-how-to-sell-to-the-one-billion-super-consumers-in-china/ Our Website ►► simplifyway.com/ Email us at ►► info@simplifyway.com Simplify China ...
How China Achieve Its Economical Success Differently Than The USA
มุมมอง 84 ปีที่แล้ว
"There is no doubt that both China and the USA are exceptionally successful economically, but how the two countries arrived at their success is vastly different."
Understand the Role of the State When Doing Business in China
มุมมอง 164 ปีที่แล้ว
Understand the Role of the State When Doing Business in China
The Importance of Hiring Chinese Talent for Your B2B Business
มุมมอง 304 ปีที่แล้ว
The Importance of Hiring Chinese Talent for Your B2B Business
How to Leverage WeChat For Your B2B Business in China
มุมมอง 1694 ปีที่แล้ว
How to Leverage WeChat For Your B2B Business in China
Quick Tips on Growing a Successful B2B Business in China
มุมมอง 394 ปีที่แล้ว
Quick Tips on Growing a Successful B2B Business in China
Why Having a Blend of Cultures is the Biggest Challenge for Foreign Brands in China
มุมมอง 84 ปีที่แล้ว
Why Having a Blend of Cultures is the Biggest Challenge for Foreign Brands in China
Why Getting to Product Market Fit is Key for Foreign Brand to Succeed in China
มุมมอง 174 ปีที่แล้ว
Why Getting to Product Market Fit is Key for Foreign Brand to Succeed in China
China KOL Marketing 101
มุมมอง 9944 ปีที่แล้ว
China KOL Marketing 101
How to Get More Leads For Your B2B Business in China
มุมมอง 1374 ปีที่แล้ว
How to Get More Leads For Your B2B Business in China
The Challenges of Being an Expat Executive in China
มุมมอง 1484 ปีที่แล้ว
The Challenges of Being an Expat Executive in China
Why Running a Successful B2B Business is Different in China
มุมมอง 814 ปีที่แล้ว
Why Running a Successful B2B Business is Different in China
What You Need to Know to Set Up an Ximalaya Account
มุมมอง 6454 ปีที่แล้ว
What You Need to Know to Set Up an Ximalaya Account
How to Monetization Your Podcast on Ximalaya
มุมมอง 1154 ปีที่แล้ว
How to Monetization Your Podcast on Ximalaya
Why Ximalaya is the Biggest Missed Opportunity in China
มุมมอง 2824 ปีที่แล้ว
Why Ximalaya is the Biggest Missed Opportunity in China
How to Get More Subscriber on Ximalaya
มุมมอง 294 ปีที่แล้ว
How to Get More Subscriber on Ximalaya
How Podcasting Differ in China
มุมมอง 274 ปีที่แล้ว
How Podcasting Differ in China

ความคิดเห็น

  • @mikefieselman
    @mikefieselman 10 หลายเดือนก่อน

    from 2016 to 2021, ubers equity in diti, remained the same, but the value dropped 3B dollars due to Didi going public on the stock exchange, which caused more regulations to be set in place, hurting their stock performance.

  • @madelinekweefeing2916
    @madelinekweefeing2916 2 ปีที่แล้ว

    I come from Australia but some of the story I cant open because I am not in local. Before I start pay the fee, could you let me know what is the option?

  • @Fatrabbitnetwork
    @Fatrabbitnetwork 2 ปีที่แล้ว

    Great info I'm in Shanghai trying to learn. This was exactly what I needed

  • @rishiawadoot9532
    @rishiawadoot9532 2 ปีที่แล้ว

    The opening page "market " spelling wrong

  • @timlyons7794
    @timlyons7794 2 ปีที่แล้ว

    Hey guys. I’d like to do some work with you re Wechat marketing. How do I get in touch with you?

  • @ramishay7458
    @ramishay7458 2 ปีที่แล้ว

    Need guidance for Tencent Foreign Company Process

  • @KatiePrescott
    @KatiePrescott 3 ปีที่แล้ว

    I definitely agree with you about the importance of a content marketing strategy on WeChat - sharing content that is genuinely valuable to your followers. However, there is actually a lot more you can do with WeChat moments! You can share links from many Chinese websites (basically any website or app which has enabled WeChat sharing features), you can share videos from WeChat video channels, you can upload videos directly to moments, and you can post images too. Remember though that your WeChat moments can only be seen by your friends, they are not publically viewable and you can't use things like hashtags to reach a wider audience (unlike e.g. Instagram) - this is where a WeChat official account has some advantages, but it is expensive and not easily accessible to foreign businesses. However, there are definitely strategies you can use to reach new followers organically using just WeChat moments - I actually did a WeChat tutorial on my account which gives more details on these and some advice on what content to post on your moments 🥰

  • @viplivesmatter
    @viplivesmatter 3 ปีที่แล้ว

    Hi man, thank you for this video. I have a good idea about a product to sell to chinese citizen But it seems so complicate. I can set Up a service account But what about chinese business license and chinese id 😤😥

  • @viplivesmatter
    @viplivesmatter 3 ปีที่แล้ว

    13:35 most important part 😮😥

  • @jessesoto6150
    @jessesoto6150 3 ปีที่แล้ว

    Just wanted to clarify you mentioned the applicant needs a minimum of 500K RMB or 20K USD and you have 50K RMB twice once on each later slides. Is this amount proof of the company's current holdings or is this amount for ads only?

  • @jessesoto6150
    @jessesoto6150 3 ปีที่แล้ว

    How's their policy for allowing companies who do not sell physical items e-commerce such as PaaS or SaaS product/services to open an Official Account (I'm currently investigating option 3). Emailed you as well ;-) Kindly ~ Jesse

  • @jasonyang2288
    @jasonyang2288 3 ปีที่แล้ว

    they got 19% of DiDi ,that is a win for me

  • @ankitaman6046
    @ankitaman6046 3 ปีที่แล้ว

    Hello Simplify China team, can you let me know this course link... Our update that in your description... I checked you le website but there was no mention of that.

  • @michaelshaw4537
    @michaelshaw4537 3 ปีที่แล้ว

    Meet the king of hackers I met after being scammed 7 times he helped me make my wechat work always We have been working together for months without a bounce back and he always supply me with hacked QR for verification. you can try him and see yourself you, contact him on INSTA OMEGAHACKER4TH@IG, Follow up on Instagram OMEGAHACKER4TH@IG Listen to him and do whatever he ask you to do!?

  • @teamfreedomreigns9851
    @teamfreedomreigns9851 4 ปีที่แล้ว

    With changes on WeChat, is this information still up to date? Thank you for the information!

  • @daniifelix
    @daniifelix 4 ปีที่แล้ว

    Great video and explanation, thank you.

  • @Kristopher342
    @Kristopher342 4 ปีที่แล้ว

    Damn that’s complicated great upload though 👍

  • @personalshopperlondon
    @personalshopperlondon 4 ปีที่แล้ว

    Excellent “Makreting” plan!

  • @henryheow358
    @henryheow358 4 ปีที่แล้ว

    Can China-based wechat users view and access an international WeChat official account(which was NOT the case as I previously learnt!)? I learnt only China-registered business Wechat offical accounts can be viewed and accessed by Cina-based users?

  • @sarush1204
    @sarush1204 4 ปีที่แล้ว

    Great video, looking forward to updates etc thanks

  • @ilnarnigmatullin5133
    @ilnarnigmatullin5133 4 ปีที่แล้ว

    Thank you. And I have a question: "Is there any difference if we set Wechat on different languages? I mean in opportunities."

    • @gabchina7046
      @gabchina7046 4 ปีที่แล้ว

      You should use WeChat in Chinese for the best results for the Chinese market. If you have any questions feel free to reach out gab@gab-china.com

  • @rolingscap1092
    @rolingscap1092 4 ปีที่แล้ว

    Hello, brother. If is possible I want to talk with you. PM me telegram @nibb5042

  • @xiaohuali1844
    @xiaohuali1844 4 ปีที่แล้ว

    I am from China, one thing I want to correct, I am not sure if I understood you correctly, "in WeChat moment you can't share any article that is NOT on WeChat official account", actually we can share the video or website link from other platforms like Weibo, Baidu, RED, Youku, Aiqiyi, and so on to your moment or to a chat box with a friend, but I guess restrict to China social media only, means if you want to share Google article or video in TH-cam into WeChat that is not allowed, but if you want to share a video from Youku to WeChat which is totally okay.

  • @tonybernal7597
    @tonybernal7597 4 ปีที่แล้ว

    he didn’t do INA :/

  • @Aidass86
    @Aidass86 4 ปีที่แล้ว

    After wormhole subs lost me

  • @zhangmichael165
    @zhangmichael165 5 ปีที่แล้ว

    I have a business group,not special for English,but for international business,mostly talk in English,Add me on wechat, I’d like to invite you to this group.my Wechat ID:binmuk

  • @zhangmichael165
    @zhangmichael165 5 ปีที่แล้ว

    I have a business group,not special for English,but for international business,mostly talk in English,Add me on wechat, I’d like to invite you to this group.my Wechat ID:binmuk

  • @zhangmichael165
    @zhangmichael165 5 ปีที่แล้ว

    I have a business group,not special for English,but for international business,mostly talk in English,Add me on wechat, I’d like to invite you to this group.my Wechat ID:binmuk

  • @indeedsussy7838
    @indeedsussy7838 5 ปีที่แล้ว

    I'm an blog writer and I don't have any registration number how can I publish my blogs in china is there is any way ??

    • @HiChinachannel
      @HiChinachannel 5 ปีที่แล้ว

      It depends your blog's content then you can choose different platforms like Douban, Zhihu etc.

    • @indeedsussy7838
      @indeedsussy7838 5 ปีที่แล้ว

      @@HiChinachannel okay I will try but how can I get registration number because in my country blogs has no registration numbers it's not company.

    • @HiChinachannel
      @HiChinachannel 5 ปีที่แล้ว

      @@indeedsussy7838 You can choose other Chinese platforms, which just needs an email..

    • @indeedsussy7838
      @indeedsussy7838 5 ปีที่แล้ว

      @@HiChinachannel thanks I made an account on zhihu

    • @HiChinachannel
      @HiChinachannel 5 ปีที่แล้ว

      @@indeedsussy7838 Really? I'm happy that i can do a little help😄

  • @banglashortsnow
    @banglashortsnow 5 ปีที่แล้ว

    I need help i live in Bangladesh.Few Days ago,i joined a Chinese Company in Bangladesh. They usually comunicate in "wechat" But i don't Have We chat. I tried to create Account. and i successfully created it. after that, it's Seems Blocked.i tried to Unblock it throw my friends account. but its having problem so, i sm fetching too much problem to work with Chinese people. can you help me to create a account or manage to create a account for me? this is my first job with chinese people. if i don't communicate with them properly, my job will be gone. please help me

    • @chinesetiktok8849
      @chinesetiktok8849 4 ปีที่แล้ว

      If you need help. you can send me a mail. I'm from Bangladesh too. my email is newtronialjon10@gmail.com

    • @Anis-he6bs
      @Anis-he6bs 4 ปีที่แล้ว

      It's easy and simple

  • @laurencazar2123
    @laurencazar2123 5 ปีที่แล้ว

    Great Modules and so informative!

  • @Moowy
    @Moowy 5 ปีที่แล้ว

    Where can we get the complete video???

  • @quratulainzaffar3231
    @quratulainzaffar3231 5 ปีที่แล้ว

    Can you plz tell us how we can open student account on wechat ? I did many time but its not working. They block my I.d after one day. I need this account urgently.

  • @serenas7806
    @serenas7806 5 ปีที่แล้ว

    This is very helpful, thank you! Marketing on WeChat really has become indispensable in China. By the way, anyone that is looking to market and create a website in China, we are creating a step by step tutorial on how to do this. Check out our introduction here: th-cam.com/video/sVTXrDdMJUg/w-d-xo.html

  • @ayoubbel7290
    @ayoubbel7290 5 ปีที่แล้ว

    Great account. If some one one to create any of the accounts in English or Chinese. feel free to contact me

  • @flowerbud9312
    @flowerbud9312 5 ปีที่แล้ว

    finally found some info but really would love you to show step by step in this new asian venture

  • @randall1fc616
    @randall1fc616 5 ปีที่แล้ว

    Great, you've provided insights of doing business in/with China (if one listens attentively), not just "Marketing on Wechat". Relevant and ver helpful. Keep it up!

  • @INSALONE
    @INSALONE 5 ปีที่แล้ว

    I am one authorised Agent for Wechat Monment Advertising , if any friend or company wanna do advertising on wechat moments pleas contact me through my Wechat ID 79257243

  • @LiliLJohnson
    @LiliLJohnson 5 ปีที่แล้ว

    I like it. I was just thinking how to market on WeChat. Definitely watch parts for the topics.

    • @INSALONE
      @INSALONE 5 ปีที่แล้ว

      Lili Johnson if u have wechat ID please add me 79257243, I am the authorized agent for wechat advertising on friend groups, very convenient it can put the advertisement to those people u need ! almost 1 billion people using we chat , so a big market!

    • @gradelnelson2742
      @gradelnelson2742 5 ปีที่แล้ว

      @@INSALONE i just add you

  • @Lululemon2023
    @Lululemon2023 5 ปีที่แล้ว

    👍👍👍

  • @924waqas
    @924waqas 5 ปีที่แล้ว

    good job man (y) thanks

  • @GordonChoi
    @GordonChoi 5 ปีที่แล้ว

    Great video! WeChat is very much the Facebook app for Chinese people living in China. Besides many other features, the one main feature is for communication (through text messaging, voice, video calls). Chinese people who live outside of China would use WeChat to connect and communicate with their friends who are living in China. You can use WeChat as a marketing tool, or a tool to gather a community. 1. WeChat groups let you quickly create a group of 60-80 people (for a start). From that point, you will have to work hard to grow your community. 2. WeChat has a blogging platform that allows you to write article, share your opinion, and forward it to your WeChat connections (on Moments / your timeline).

  • @justinmorgan6288
    @justinmorgan6288 5 ปีที่แล้ว

    I like your presentation design

    • @INSALONE
      @INSALONE 5 ปีที่แล้ว

      I am one authorised Agent for Wechat Monment Advertising , if any friend or company wanna do advertising on wechat moments pleas contact me through my Wechat ID 79257243

  • @calcastillo7238
    @calcastillo7238 5 ปีที่แล้ว

    I was three separate verification codes from wechat , What do i do?

  • @erfolgwochebymichaelbauman9236
    @erfolgwochebymichaelbauman9236 5 ปีที่แล้ว

    Hi I'm Michael from Germany and I'm currently starting my own business. I want to export german high quality goods like cosmetics, sweets or babyfood to china and I'm struggeling with wechat and how to network with chinese people. Do you have any idea how i can reach people and become part of groups? Thanks for your answer

    • @fcfootballtv1096
      @fcfootballtv1096 5 ปีที่แล้ว

      Hi Michael kannst du mich irgendwie kontaktieren ? Habe die gleiche idee wie du und bin australien evtl könnte man ideen austauschen

    • @INSALONE
      @INSALONE 5 ปีที่แล้ว

      Please if u have wechat ID please add me 79257243, I am the authorized agent for wechat advertising on friend groups, very convenient it can put the advertisement to those people u need ! almost 1 billion people using we chat , so a big market!

  • @billyjung9394
    @billyjung9394 6 ปีที่แล้ว

    我見到很moments 都不是Office account 開的, 阿波羅或者小靈通 have moment advertising but they not official accounts

  • @billyjung9394
    @billyjung9394 6 ปีที่แล้ว

    Hi, how about we only want to market chinese clients in california usa? We are real estate company

    • @kellylee3178
      @kellylee3178 5 ปีที่แล้ว

      1) Advertise in WeChat moment- check if the real estate category is allowed to advertise there (in certain countries only certain categories are approved for advertising). You can probably Google or ask a locally based Chinese advertising agency 2) Work with a local KOL (key opinion leader) or WeChat publisher (essentially digital news subscription accounts who do local or regional news for Chinese Wechat users located there) who already have a large number of followers that you can tap into.

  • @Yousufkhancheap
    @Yousufkhancheap 6 ปีที่แล้ว

    add me skype : mdshamimreja1 or pvachecp.com

  • @stewartfitzpatrick901
    @stewartfitzpatrick901 6 ปีที่แล้ว

    No links

    • @HiChinachannel
      @HiChinachannel 5 ปีที่แล้ว

      I'll make the next video about how to create a WeChat official account. Keep tuned😄

  • @ChyeHeng17
    @ChyeHeng17 6 ปีที่แล้ว

    You should also do a video on Weibo Advertising?