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Excellent overview of the key points of improving the storytelling capability of dashboards...lots of hints and insights.

good discussion

Mark Brackland's presentation on telecom profitability focused on the challenges of accurately forecasting revenue and setting prices. Key points include: 1. **Profitability vs. Revenue**: Emphasized the difficulty of forecasting revenue compared to managing costs. 2. **Three Competing Areas**: Finance cuts costs, engineers build networks, and marketers focus on short-term revenue. 3. **Challenges in Forecasting**: Historic models are inadequate; understanding the product lifecycle (S-curve) is crucial. 4. **Product Examples**: SMS found new profitability through bulk marketing; streaming services can harm network quality and profitability. 5. **Price-Volume Relationship**: Understanding how price changes impact volume and revenue is complex but essential. 6. **Technological Impacts**: High investment in technologies like 5G often doesn't yield new significant revenues. 7. **Strategy and Solutions**: Focus on profitability-based pricing, using updated cost models, and detailed customer segmentation for targeted marketing. 8. **Long-Term Planning**: Manage network capacity and plan future technology investments based on long-term profitability. Key takeaway: Companies should focus on profitability while they are still profitable, using a combined effort from finance, engineering, and marketing to accurately forecast revenue and set profitable prices.

Promo sm

In the land of the blind the one eyed person is king! Epic!

Thank you for creating awareness of this much needed role!

To learn more on this and other subjects, visit the PACE website www.profitability-analytics.org To learn more about business partnering or to contact Anders Liu-Lindberg, visit their website www.bpidk.org/

For more information, visit www.profitability-analytics.com

Larry White’s PACE Moments podcast should be required to listen to not just by accountants but also line managers. Larry’s message is complying with the ‘causality principle’ is an imperative. Modeling is a quantitative representation of physical realities. Without cause-and-effect relationships a model will be flawed. In the absence of facts, anyone’s opinion is a good one. Applying causality provides the facts needed to enable insights for good decisions. Without applying causality a performance management system will be flawed and misleading.

promosm 💪

"In the absence of facts, anybody's opinion is a good one." - Gary Corkin