How does law interact with business? How do entrepreneurs have to navigate through regulation and bureaucracy while launching their own start-ups, especially in industries where regulation is yet to evolve? Being lawyers we’re usually aware of just one side of business and regulations. It’s important for us to understand the other perspectives, which is that of the business owner, and who's better to share insights than a business owner himself?
We have a very special guest. He's not a lawyer. He’s a serial entrepreneur, a visionary, a fervent litigant, and moreover, a dear friend.
Mr. Prasanna Natarajan has been involved in the alcoholic beverages industry for several years. Having started his own company Sipping Spirits in 2007. He launched many of his own homegrown brands of vodka, tequila, and gin.
An understanding of the market and upcoming trends in technology led him to found Hip Bar, a start-up focused on home delivery of alcohol in 2015. Despite 6 years and counting, home delivery of liquor has still not become mainstream.
We have Prasanna to share his perspective on setbacks and challenges in dealing with regulations and the law as a business owner and provide insights from the perspective of a client to lawyers and legal professionals.
Chapters are given herein below:
0:00 Operating a Res Extra Commercium Business
3:44 Regulated Industries: Will The Alcohol Industry Evolve In India?
7:40 HipBar The Business: Story from a Legal Lens
15:56 HipBar Litigation: Insights & Learning
23:57 Prasanna, the Business Owners’ Opinions on Litigation
29:42 Whoever Fights Technology Will Lose Because You Have To Embrace It!
33:22 Technology & Justice Delivery
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