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The Marketing Optimist
United Kingdom
เข้าร่วมเมื่อ 1 มิ.ย. 2017
Marketing is one of those things businesses know they need, but don’t have the time to do.
Businesses see marketing as needing constant attention, producing lots of nice looking things which don’t appear to drive sales. Marketing spend must translate into sales revenue. Not every marketing campaign will result in a sale, but every action should move customers through the sales funnel.
Marketing to fill up your glass
A consistent, measured, marketing campaign pays off in the long run: it takes time and a targeted approach to build a brand, but every step you take adds more liquid to the glass. Each action you take from a phone call to an exhibition will have an effect on your business and can’t been seen in isolation.
Businesses see marketing as needing constant attention, producing lots of nice looking things which don’t appear to drive sales. Marketing spend must translate into sales revenue. Not every marketing campaign will result in a sale, but every action should move customers through the sales funnel.
Marketing to fill up your glass
A consistent, measured, marketing campaign pays off in the long run: it takes time and a targeted approach to build a brand, but every step you take adds more liquid to the glass. Each action you take from a phone call to an exhibition will have an effect on your business and can’t been seen in isolation.
Don’t jump on new marketing trends
In this talk at MarketingShowcase at Manchester United, Richard Michie, CEO of The Marketing Optimist talks about why business shouldn’t jump on the latest marketing trends. Unless they are right for their overall marketing strategy.
He particularly talks about how not using generative AI such as ChatGPT is a competing advantage in marketing.
He particularly talks about how not using generative AI such as ChatGPT is a competing advantage in marketing.
มุมมอง: 39
วีดีโอ
Lucile Allen-Paisant wellbeing at work at Get to the Point
มุมมอง 11หลายเดือนก่อน
Lucile Allen-Paisant wellbeing at work at Get to the Point
James McCann AI is coming at Get to the Point
มุมมอง 10หลายเดือนก่อน
James McCann AI is coming at Get to the Point
Paul Abbott on the single life at Get to the Point
มุมมอง 7หลายเดือนก่อน
Paul Abbott on the single life at Get to the Point
Nuance in Marketing - Paddy Cavenagh at Get to the Point
มุมมอง 23 หลายเดือนก่อน
Nuance in Marketing - Paddy Cavenagh at Get to the Point
The expectation effect - Sally Chuku at Get to the Point
มุมมอง 23 หลายเดือนก่อน
The expectation effect - Sally Chuku at Get to the Point
Making pizza as a tech side hustle - Mark McWhirter Get to the Point
มุมมอง 243 หลายเดือนก่อน
Mark McWhirter tells tells Get to the Point about how he’s managing his pizza side hustle along side a career in tech.
More animal talks at Get to the Point from John Burgess
มุมมอง 33 หลายเดือนก่อน
John Burgess continued his animal theme at Get to the Point Santander Work Café UK. What will he talk about at the next one on 18th June? There’s only one way to find out and that’s to book tickets lnkd.in/efYiQsZF If you’d like to be a speaker and you can stick to the rules of - 20 slides - 15 seconds each slide - NO Sales Pitches There’s a link on the Eventbrite page to register.
Mark Walsh one year off the Booze - Get to the Point
มุมมอง 113 หลายเดือนก่อน
Mark Walsh tells us all about his year off the booze and how it’s changed his life.
Get to the Point Edition 4 at Santander Work Cafe Leeds
มุมมอง 336 หลายเดือนก่อน
Get to the Point returns on March 19th at Santander Work Cafe in Leeds. If you've never been to one of our events this clip should give you an idea of what happens. Each speaker has to follow these rules 20 Slides 15 seconds each slide No sales pitches You can book tickets for the next edition on our website www.marketingoptimist.co.uk/get-to-the-point-4th-edition/
Natalie Moran takes on the Random Slide Challenge
มุมมอง 2810 หลายเดือนก่อน
Natalie is the head of homeless charity Simon on the Steets and she bravely took on the Random Slide Challenge She was speaking at Get to the Point as part of Leeds Digital Festival.
If Ken Loach wrote Star Wars - Get to the Point Random Challenge
มุมมอง 3210 หลายเดือนก่อน
If Ken Loach wrote Star Wars - Get to the Point Random Challenge
Stephen Hampshire - What do you do with your time?
มุมมอง 2510 หลายเดือนก่อน
Stephen Hampshire - What do you do with your time?
Katie Thompson Stop taking yourself so seriously
มุมมอง 10410 หลายเดือนก่อน
Katie Thompson Stop taking yourself so seriously
Nathan McNee tells us how “How to make friends and influence people” is still relevant today
มุมมอง 4010 หลายเดือนก่อน
Nathan McNee tells us how “How to make friends and influence people” is still relevant today
Claire Downham what type of cake are you?
มุมมอง 910 หลายเดือนก่อน
Claire Downham what type of cake are you?
Adam Bovan on his journey to find space and avoid bears
มุมมอง 3210 หลายเดือนก่อน
Adam Bovan on his journey to find space and avoid bears
John Burgess on why we should reintroduce Wolves
มุมมอง 4310 หลายเดือนก่อน
John Burgess on why we should reintroduce Wolves
Danni Johnson tells us all about Twins
มุมมอง 2010 หลายเดือนก่อน
Danni Johnson tells us all about Twins
Get to the Point clips Leeds Digital Festival 2023
มุมมอง 4010 หลายเดือนก่อน
Get to the Point clips Leeds Digital Festival 2023
Tim Collins Random Challenge at Get to the Point Leeds
มุมมอง 15ปีที่แล้ว
Tim Collins Random Challenge at Get to the Point Leeds
The history of The Sex Pistols - Steven Newdall at Get to the Point in Leeds
มุมมอง 56ปีที่แล้ว
The history of The Sex Pistols - Steven Newdall at Get to the Point in Leeds
Professional Northerners - Richard Michie at Get to the Point in Leeds
มุมมอง 45ปีที่แล้ว
Professional Northerners - Richard Michie at Get to the Point in Leeds
Coffee shops, print and ideas - Nick Copland at Get to the Point in Leeds
มุมมอง 14ปีที่แล้ว
Coffee shops, print and ideas - Nick Copland at Get to the Point in Leeds
Natalie Moran at Get to the Point in Leeds
มุมมอง 14ปีที่แล้ว
Natalie Moran at Get to the Point in Leeds
Get to the Point Clips video - The Marketing Optimist Events
มุมมอง 13ปีที่แล้ว
Get to the Point Clips video - The Marketing Optimist Events
This topic is very interesting to me. I watched the video and there is something to think about.
Lost me at GTP, wonder how many people were holding in a giggle every time he said it like that
What the hell us the point of this
Lol she has the same name as me lol
What an honour to be a part of this great event and tell my story in a unique way. Massive shout out to Richard Michie and all the other fantastic speakers. Get down to the next event!
John had such an interesting story! Loved the band era 🎸
This was so fun! Much respect for doing this insanely hard challenge and making it fun
I thought my phone was dirty
This is such an interesting interview!
Team wheels. Let me explain. Factory roller machines, doors, any machines. Factory roller machines have MILLIONS of wheels per rolling machine. And there's a lot of rolling machines in factories so that's probably like a billion already. And that's only one factory. There's thousands of factories which makes that like a quadrillion already probably. Doors have hinges. Each hinge has 2 wheels so there's 4 wheels per door. Which already disproved how there's more doors than wheels. Literally every machine has wheels in them. Cogwheels to be specific. People may make the excuse "well google says this is the definition of wheels" those people completely ignore the second meaning of wheels. And the true definition of a wheel is something that spins on it's axis. Hotwheels makes lots of cars every year. And none of them have doors.
ok, first of all certain hot wheels cars add doors, like side doors, hoods, trunks, etc. not to mention, the conveyor belts, I wouldn't even consider what they roll on as wheels, merely ball bearings. In addition to the factories, there aren't that many factories compared to houses which all have over 20 doors. And, to enter a factory, you have to walk through multiple sets of doors. And also, notice all the huge skyscrapers in the city? most of them open with revolving doors. Each revolving door has about 5 doors, and multiple sets of revolving doors.
An excellent tip regarding URL usage in IG bios! Thank you for sharing your awesome strategy session with everyone!
That is a nice twist for Instagram. So glad you enjoyed this session we’ll be doing more soon
Really enjoyed being part of this drop in marketing session. It was great to be able to discuss different aspects of marketing and how they're impacting people's businesses and to be able to help suggest some solutions.
Thanks for being part of the session Lucy.
I feel the need to try Henderson's Relish now!
You really do. We’ll sort that out in the New Year.
Thanks for inviting me Richard! If you want to connect to me on LinkedIn, I'm www.linkedin.com/in/martynmvnoman/ 🙌 If you want to support our new company, we are checker.rightsignal.co.uk 📲
You're welcome Martyn. great to see how everything turned out for you in the end.
📝💯