In this video, we sit down with Marc McIntosh from Team Wedding Marketing at the Marquee Show in Chicago. As one of the legends in the DJ industry, he shares invaluable insights on how DJs can improve their websites and marketing strategies to attract more clients.
Marc dives deep into common website mistakes DJs make, why many fail to convert leads, and the essential steps you can take to stand out in the wedding industry. Whether you're just starting or looking to level up your marketing game, this video is packed with actionable tips for DJs and wedding professionals.
🎧Marc began DJing in the 1970s and has been instrumental in shaping the DJ scene that so many of us love today. His work has laid the foundation for countless DJs, and his influence is still felt in the industry. But Marc’s journey didn’t stop at spinning records. Now, he’s helping other professionals elevate their careers by mastering branding in the wedding industry through his company, Team Wedding Marketing.
We’re blessed with the opportunity to dive deep into Marc's journey and his passion for supporting industry professionals. Whether you're a DJ, an event planner, or just curious about what it takes to thrive in this space, don’t miss this chance to learn from one of the pioneers who paved the way for so many of us! 🙌
Key Points Covered:
The importance of selling the end result, not the equipment
Why couples want to see themselves in the experience you offer
The critical role of SEO and how to be found in Google searches
How to create a website that converts visitors into clients
The biggest mistakes DJs make on their websites and how to fix them
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0:00 - Introduction to Marc McIntosh
0:23 - Marc's Background in the DJ Industry
1:09 - Transition to Wedding Marketing
1:55 - Helping Wedding Pros with Marketing
2:42 - Why Website Marketing Matters for DJs
4:08 - Critical DJ Website Mistakes
5:31 - Selling the Experience, Not the Equipment
7:01 - How to Create an Effective DJ Website
8:48 - Identifying Your Ideal Client Through Your Website
10:06 - Making It Easy for Clients to Contact You
12:00 - Why Pricing Should Be on Your Website
13:45 - How to Attract the Right Clients
15:01 - The Importance of SEO for DJs
16:08 - Leveraging AI and ChatGPT in Marketing
18:04 - Final Thoughts and Advice from Marc