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It has been shown that for globally committed marketers, formal strategic planning contributes to both financial performance and non-financial objectives. Join me to learn more about it!

Marketers use pricing as a competitive weapon against their rivals just as they do with each of the other ‘P’s’. Let’s take a look at the strategic side of pricing.

Companies need to globalize their international strategy by formulating it across markets to take advantage of underlying market, cost, environmental, and competitive factors. Join me to learn more about them!

As you can imagine, the list of factors that determine how much you will charge for your product is nearly endless. We’ll take a look at some of the major factors that need to be considered.

Isn't it amazing that even though we are all human, we are so different. Culture influences our behavior and beliefs, but what is it? Join me to discover it!

Read on to find out what a marketing plan is and how some of the best marketing plans implement strategies that serve their respective businesses.

Have you ever heard of the Marketing Mix? It is the set of essential elements with which a company manages to influence the customer's purchase decision. If you want to learn how to create an effective one, you are in the right place!

Marketing Management identifies market opportunities and comes out with appropriate strategies for exploring those opportunities profitably.

In life there's always this duality between life and death. Every thing that goes up, must come down, but how can we apply that in a product? Join me to discover it, and understand how Mamá Coco is related to it.

Usually to talk about politics ends up in chaos; hopefully this is not the case.

The economic environment is a key factor to succeed in your International Marketing Strategy. Join me to know more about it!

In this video we are going to rethink our knowledge on what is a product and how we can classify it. Let's go!

What is International Marketing? Why is it important? Join me to discover it!

What do you think of when you hear the word marketing? What is it? Let's find out!