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The FMCG Guys
เข้าร่วมเมื่อ 9 พ.ย. 2022
216. Adam Aldridge, Retail Performance Lead at Kimberly-Clark: Creating Meaningful Shopper...
This episode was recorded during P2PI and SMG’s Retail Media Summit UK 2024. In this conversation, Efrain sits with Adam Aldridge, Retail Performance Lead at Kimberly-Clark. With him, we explore how the US-based paper product leader is approaching Retail Media and the Data they have unlocked to create a more meaningful connection with their consumers.
Watch on TH-cam: th-cam.com/video/-gyc6epNDC8/w-d-xo.html
Topics Covered:
The impact of Retail Media on an FMCG Company like KCC His view on the impact of Digital to better understand the consumer (given his background in Marketing) Partnerships with grocers Key bottlenecks he’s detecting
Watch on TH-cam: th-cam.com/video/-gyc6epNDC8/w-d-xo.html
Topics Covered:
The impact of Retail Media on an FMCG Company like KCC His view on the impact of Digital to better understand the consumer (given his background in Marketing) Partnerships with grocers Key bottlenecks he’s detecting
มุมมอง: 3
วีดีโอ
Adam Aldridge, Retail Performance Lead at Kimberly Clark
มุมมอง 52 ชั่วโมงที่ผ่านมา
Adam Aldridge, Retail Performance Lead at Kimberly Clark
215. Ben Reynolds, VP Business Development at Walkbase, a STRATACACHE Company: Mastering...
มุมมอง 69 ชั่วโมงที่ผ่านมา
Welcome to The FMCG Guys’ first episode of 2025! In this episode, Christina and Daniel host Ben Reynolds, VP Business Development at Walkbase, the Analytics and AI division of STRATACACHE, the leading company in in-store Retail Media. And with him we explore the ins-and-outs of in-store Retail Media Analytics and Measurement. Walkbase Website: www.walkbase.com/ STRATACACHE website: stratacache....
Extra: Paola Pocci, President & Member of the Executive Team at Imperial Brands: Vision,...
มุมมอง 819 ชั่วโมงที่ผ่านมา
The FMCG Guys will be back next week with an all-new episode to kick off 2025! In this episode from 2023, Paola Pocci, President Africa, AsiaMEA, Australia and CEE and Member of Imperial Brands’ Executive Team, joined Daniel and new co-host Christine Nikolaou to share her global experience across markets, functions and categories. Tune in or watch on TH-cam to learn about: Paola's Career backgr...
The Most Dowloaded Episode of 2024: Vitaliy Novikov, Group Digital Commerce Director at...
มุมมอง 2214 วันที่ผ่านมา
Vitaliy Novikov is the Digital Commerce Director at Coca-Cola HBC, one of the famous beverages' main bottlers. In this conversation, we discuss front and back-end digitalization in a Consumer Goods company. This Episode is brought to you by Bolt Chat AI! Visit them here: www.boltchatai.com/ Vitaliy's career path from General Management to Digital Digital B2B and B2C in the context of a Beverage...
214. Peter Dekkers, GM Nutrition Europe/MET/ANZ & Head of Netherlands at Unilever: Global...
มุมมอง 3921 วันที่ผ่านมา
Our guest is Peter Dekkers, Unilever’s General Manager Nutrition Europe/MET/ANZ & Head of Netherlands. Coming with an impressive career of 30 years across continents and functions, Efrain and Daniel speak with Peter about some of the most exciting and pressing topics in the industry, spanning across careers, leadership and, of course, business! Tune in to hear about: Peter’s career path at Unil...
213. Christina Jenkins, Senior Omni Channel Shopper Marketing Team Lead UK & Ireland at...
มุมมอง 1528 วันที่ผ่านมา
Christina Jenkins is Colgate-Palmolive’s Senior Omni Channel Shopper Marketing Team Lead for the UK & Ireland. She joins Efrain live from P2PI and SMG’s Retail Media Summit UK in London. With her, we explore how the emergence of Retail Media has impacted FMCG’s approach to Key Account Management, Shopper Marketing and Consumer Insights. Watch on TH-cam: th-cam.com/video/a0CWXdJTNuY/w-d-xo.html ...
Christina Jenkins from Colgate Palmolive: Connecting Brand & Consumers with Retail Media
มุมมอง 4928 วันที่ผ่านมา
Christina Jenkins is Colgate-Palmolive’s Senior Omni Channel Shopper Marketing Team Lead for the UK & Ireland. She joins Efrain live from P2PI and SMG’s Retail Media Summit UK in London. With her, we explore how the emergence of Retail Media has impacted FMCG’s approach to Key Account Management, Shopper Marketing and Consumer Insights.
212. Chris Riegel, CEO at STRATACACHE: The Seven Deadly Sins of In-Store Retail Media
มุมมอง 27หลายเดือนก่อน
The overwhelming majority of FMCG purchases are still done where they have always happened: in the store. In a time where a lot of the industry narrative seems to be tilted towards online Media, what are Retailers and Brands doing to show up in-store? This is why we have partnered with the top company in in-store media, STRATACACHE to shed some light into this opportunity. In this episode, we s...
211. Gerbrand Hoogvliet, Commercial Lead at FrieslandCampina: Demistifying the Digital Shelf
มุมมอง 26หลายเดือนก่อน
Join us for an insightful conversation with Gerbrand Hoogvliet, current Commercial Lead and former Head of eCommerce at FrieslandCampina Netherlands. Gerbrand shares his experiences leading the digital commerce function for beloved brands like Chocomel and Fristi. Drawing from his general management background and recent transition to leading Commercial for FrieslandCampina's Foodservice divisi...
Jenny Holleran, Group Director, Kroger Precision Marketing
มุมมอง 36หลายเดือนก่อน
In this episode, we get a perspective of what’s going on in Retail Media at the other side of the Atlantic with Jenny Holleran from Kroger, one of the US’ leading Grocery propositions. In this conversation, which was recorded in person at this year’s Retail Media Summit UK in London, we go over the fast evolution of Retail over the last 10 years, how FMCGs (or CPGs in the US) are getting great ...
209. Michael Rammelsberger, Chief Supply Chain Officer & and Tobias Steinegger, Head of...
มุมมอง 16หลายเดือนก่อน
In this episode, Daniel and special guest host Veronica Demschik welcome Michael Rammelsberger and Tobias Steinegger, Chief Supply Chain Officer & Head of Corporate Responsibility at Outdoor leader Mammut. With them, we explore how the Outdoor category is at the forefront, in many aspects, of the transition into a more sustainable, responsible and long-term thinking way of doing business. For t...
208. Ana Afán, Group Head of Digital Activation at Coca-Cola Europacific Partners: Staying...
มุมมอง 23หลายเดือนก่อน
In this episode, recorded live at P2PI and SMG’s Retail Media Summit UK 2024 in London, Daniel is joined by Ana Afán, Group Head of Digital Activation at Coca-Cola Europacific Partners. With an extensive eCommerce background at renowned companies such as The Hut Group, PepsiCo, and Lavazza, Ana is widely recognized as one of Europe’s leading authorities on Digital FMCG. Watch on TH-cam: th-cam....
Ana Afan, Group Head of Digital Activation at Coca-Cola Europacific Partners
มุมมอง 63หลายเดือนก่อน
In this episode, recorded live at P2PI and SMG’s Retail Media Summit UK 2024 in London, Daniel is joined by Ana Afán, Group Head of Digital Activation at Coca-Cola Europacific Partners. With an extensive eCommerce background at renowned companies such as The Hut Group, PepsiCo, and Lavazza, Ana is widely recognized as one of Europe’s leading authorities on Digital FMCG. Topics covered: - Her ta...
Dean Harris, Head of Co-op Media Network: Unlocking the Power of Convenience Retail Media
มุมมอง 27หลายเดือนก่อน
Dean Harris heads up Co-op's Retail Media Network. This UK Convenience Retailer boasts a staggering 2,500 stores. We sat with him for the second year in a row at P2PI and SMG's Retail Media Summit UK to speak about the progress they've made in the last year and what's in store for the next one. Both for them and the industry in General. Last year's episode: www.fmcgguys.com/dean-harris-coop/ Tu...
206. Amir Rasekh, Managing Director at Nectar360 and Rachel Clark, Director of Grocery at...
มุมมอง 22หลายเดือนก่อน
206. Amir Rasekh, Managing Director at Nectar360 and Rachel Clark, Director of Grocery at...
205. Marie-Clare Puffett, Industry Development & Insights Director at IAB Europe: Building...
มุมมอง 17หลายเดือนก่อน
205. Marie-Clare Puffett, Industry Development & Insights Director at IAB Europe: Building...
Tom Goulden, Director of Trading, Insights and Analytics at The Very Group
มุมมอง 54หลายเดือนก่อน
Tom Goulden, Director of Trading, Insights and Analytics at The Very Group
203. Suzy McClintock, VP New Verticals at Deliveroo: The High Street to your Doorstep
มุมมอง 222 หลายเดือนก่อน
203. Suzy McClintock, VP New Verticals at Deliveroo: The High Street to your Doorstep
202. Aseem Puri, CEO at Unilever International: Achieving Business & Personal Growth While...
มุมมอง 502 หลายเดือนก่อน
202. Aseem Puri, CEO at Unilever International: Achieving Business & Personal Growth While...
201. Kristina von Troschke, Chief Marketing Officer at Schleich: Toys; Fostering Creativity and...
มุมมอง 272 หลายเดือนก่อน
201. Kristina von Troschke, Chief Marketing Officer at Schleich: Toys; Fostering Creativity and...
200. Rick Swinkels, CEO at TCC: Next Generation Loyalty
มุมมอง 272 หลายเดือนก่อน
200. Rick Swinkels, CEO at TCC: Next Generation Loyalty
Next-generation loyalty with TCC CEO, Rick Swinkels
มุมมอง 1072 หลายเดือนก่อน
Next-generation loyalty with TCC CEO, Rick Swinkels
199. Isabel Soriano, President of International at Wolverine Worldwide: Simplify to Amplify: How...
มุมมอง 262 หลายเดือนก่อน
199. Isabel Soriano, President of International at Wolverine Worldwide: Simplify to Amplify: How...
198. Christin Schillo, Social Media Director Siemens at BSH Group: Home Appliances Social Media...
มุมมอง 182 หลายเดือนก่อน
198. Christin Schillo, Social Media Director Siemens at BSH Group: Home Appliances Social Media...
Sam Knights (SMG) and Ollie Shayer (Boots): The Golden Ticket of Retail Media (2023)
มุมมอง 292 หลายเดือนก่อน
Sam Knights (SMG) and Ollie Shayer (Boots): The Golden Ticket of Retail Media (2023)
197. Benedikt Vogler & Georgina Hernández from STADA: Accelerating Digital Consumer Healthcare
มุมมอง 182 หลายเดือนก่อน
197. Benedikt Vogler & Georgina Hernández from STADA: Accelerating Digital Consumer Healthcare
Becoming a Retail Leader with Lucia Marcuzzo, SVP North Europe at Levi Strauss & Co. (2022)
มุมมอง 263 หลายเดือนก่อน
Becoming a Retail Leader with Lucia Marcuzzo, SVP North Europe at Levi Strauss & Co. (2022)
196. Jennifer Conley, Head of Media Solutions North LatAm at PedidosYa: Retail Media in LATAM's...
มุมมอง 193 หลายเดือนก่อน
196. Jennifer Conley, Head of Media Solutions North LatAm at PedidosYa: Retail Media in LATAM's...
195. Pierre-Yves Calloc'h, Chief Digital Officer at Pernod Ricard: eB2B to Data, Building Future...
มุมมอง 623 หลายเดือนก่อน
195. Pierre-Yves Calloc'h, Chief Digital Officer at Pernod Ricard: eB2B to Data, Building Future...
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