Join us for the fourth episode of the Airline UX Series brought to you in collaboration with 815labs.com.
In this chat with Srdjan Prokić, Head of E-Commerce at Air Serbia, recorded on the road in Belgrade, conversation dives deep into the challenges and successes of designing a mobile-first experience in the airline industry.
In this episode, Srdjan shares:
- The story behind building Air Serbia’s mobile app from scratch.
- How Air Serbia collaborated with a UX agency to tackle complex design challenges.
- Real-world examples, including a simplified payment page and a histogram feature for flexible price searches.
- Insights on involving users in UX testing to create intuitive, user-friendly digital platforms.
Whether you're an airline professional or a UX enthusiast, this episode offers valuable lessons on innovation, collaboration, and creating seamless mobile experiences.
👉 Listen to the full episode for more insights into Air Serbia’s journey and their plans for the future of airline mobile UX.
You can find other episodes in the series and other content here: diggintravel.com/blob