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Vixen Digital
United Kingdom
เข้าร่วมเมื่อ 14 ก.ย. 2017
Welcome to Vixen Digital's TH-cam channel, home to all of our digital marketing video content. We focus on creating and sharing helpful video content for digital marketers working within SEO, PPC & Paid Social. This channel is also home to our (sometimes) weekly podcast "SEOs Getting Coffee".
B2B SEO vs. E-Commerce SEO strategies | SEOs Getting Coffee EP. 31
In this episode of SEOs Getting Coffee, Sean Carroll and Emina Demiri-Watson welcome a special guest, Ali Anderson, an SEO consultant with deep expertise in both B2B and e-commerce SEO. ☕
In this insightful discussion, Ali shares her journey from in-house SEO to agency life and finally starting her own consultancy. Together, they explore the unique challenges and approaches involved in optimising for B2B versus e-commerce clients, covering everything from audience targeting to the differences in technical SEO across each industry.
Ali discusses the nuances of catering to B2B audiences, where multiple stakeholders influence the decision-making process, versus e-commerce SEO, which centres on optimising for individual consumers and streamlining the purchasing journey.
Expect valuable tips on tailoring SEO strategies, conducting customer research, and keeping up with tech maintenance of e-commerce sites. 📝
Grab your favourite brew and tune in to discover actionable insights on the key differences between B2B and e-commerce SEO.
Topics covered:
00:00 Introducing Ali Anderson
02:37 B2B vs. E-commerce SEO Strategies
04:32 Key Differences in Audience Targeting
10:07 Content Strategy for Long and Short Buying Funnels
16:28 Technical SEO Challenges Across Industries
27:33 Tracking Results in B2B and E-commerce SEO
39:04 Room 404 - Stop Panicking Over Every Google Update
Meet the guest:
Ali Anderson
🌐 SEO Consultant and Founder of Ali Anderson SEO, specialising in B2B SaaS and e-commerce SEO strategies.
🔗 Connect with Ali:
www.linkedin.com/in/alihemming/
Meet the hosts:
𝗘𝗺𝗶𝗻𝗮 𝗗𝗲𝗺𝗶𝗿𝗶
💼 Head of Digital Marketing at Vixen Digital, expert in SEO and digital marketing.
Connect with Emina:
🔗 www.linkedin.com/in/emina-demiri/
𝗦𝗲𝗮𝗻 𝗖𝗮𝗿𝗿𝗼𝗹𝗹
💼 SEO specialist and Vixen Digital Co-founder.
Connect with Sean:
🔗 www.linkedin.com/in/i-am-sean-carroll/
Vixen Digital: www.vixendigital.com/
Share your thoughts in the comments, and let us know if you'd like to be a future guest! 🎙
In this insightful discussion, Ali shares her journey from in-house SEO to agency life and finally starting her own consultancy. Together, they explore the unique challenges and approaches involved in optimising for B2B versus e-commerce clients, covering everything from audience targeting to the differences in technical SEO across each industry.
Ali discusses the nuances of catering to B2B audiences, where multiple stakeholders influence the decision-making process, versus e-commerce SEO, which centres on optimising for individual consumers and streamlining the purchasing journey.
Expect valuable tips on tailoring SEO strategies, conducting customer research, and keeping up with tech maintenance of e-commerce sites. 📝
Grab your favourite brew and tune in to discover actionable insights on the key differences between B2B and e-commerce SEO.
Topics covered:
00:00 Introducing Ali Anderson
02:37 B2B vs. E-commerce SEO Strategies
04:32 Key Differences in Audience Targeting
10:07 Content Strategy for Long and Short Buying Funnels
16:28 Technical SEO Challenges Across Industries
27:33 Tracking Results in B2B and E-commerce SEO
39:04 Room 404 - Stop Panicking Over Every Google Update
Meet the guest:
Ali Anderson
🌐 SEO Consultant and Founder of Ali Anderson SEO, specialising in B2B SaaS and e-commerce SEO strategies.
🔗 Connect with Ali:
www.linkedin.com/in/alihemming/
Meet the hosts:
𝗘𝗺𝗶𝗻𝗮 𝗗𝗲𝗺𝗶𝗿𝗶
💼 Head of Digital Marketing at Vixen Digital, expert in SEO and digital marketing.
Connect with Emina:
🔗 www.linkedin.com/in/emina-demiri/
𝗦𝗲𝗮𝗻 𝗖𝗮𝗿𝗿𝗼𝗹𝗹
💼 SEO specialist and Vixen Digital Co-founder.
Connect with Sean:
🔗 www.linkedin.com/in/i-am-sean-carroll/
Vixen Digital: www.vixendigital.com/
Share your thoughts in the comments, and let us know if you'd like to be a future guest! 🎙
มุมมอง: 29
วีดีโอ
Black Friday Marketing Strategy: Essential Black Friday SEO Tip
มุมมอง 1221 วันที่ผ่านมา
💡 Must-Know Black Friday SEO Tip: Protect Your Brand and Boost Trust 💡 Get ready for Black Friday with an SEO tip that goes beyond the basics! Sean Carroll from Vixen Digital shares a key strategy for e-commerce brands to take control of their branded search terms and avoid common pitfalls that can impact rankings. Why You Need a Black Friday Page In this video, Sean highlights a client story w...
The Importance of Authenticity in Content in 2025 | SEOs Getting Coffee EP.30
มุมมอง 97หลายเดือนก่อน
☕🎙️ In this episode, Jack Chambers-Ward from Candour joins Sean and Emina to explore the importance of authenticity in content as we look ahead to 2025. With over 15 years in podcasting and deep experience in SEO, Jack dives into why authenticity will be key to standing out and driving success. 💻✨ From building trust with your audience to ensuring your brand’s voice is consistent across differe...
SEO Reporting & C-Suite Communication | SEOs Getting Coffee EP. 29
มุมมอง 422 หลายเดือนก่อน
If you’re an SEO looking to master SEO reporting for the C-Suite, this episode of SEO’s Getting Coffee is one you can’t miss! ☕📊 Special guest Dana DiTomaso, founder and lead instructor of KickPoint Playbook, joins Emina to break down how to report SEO success in a way that resonates with executives. 💼 Whether you're struggling to connect SEO work with business goals or just tired of your repor...
How to Connect SEMrush to Google Analytics (GA4): Quick Integration Guide
มุมมอง 802 หลายเดือนก่อน
Welcome to our SEMrush and GA4 integration tutorial! In this video, we’ll guide you through the simple process of connecting your SEMrush project to your Google Analytics 4 (GA4) property, giving you access to enhanced insights and reports. 💫What You’ll Learn: ➡️ Connecting SEMrush to GA4: Learn how to connect your SEMrush project to your GA4 property for improved data integration and reporting...
Imposter Syndrome in SEO | SEOs Getting Coffee Ep 28
มุมมอง 382 หลายเดือนก่อน
In this episode of SEOs Getting Coffee Sean and Emina tackle a problem that can affect even the most brilliant SEOs: imposter syndrome. 😔 Join them as they sit down with special guest Franzi Dietrich, an SEO professional with over a decade of experience who recently overcame self-doubt to transition into freelancing and who will offer valuable insights for all. Why is imposter syndrome so commo...
Common JavaScript Issues in SEO Audits | SEOs Getting Coffee Bite-Sized Tips
มุมมอง 62 หลายเดือนก่อน
Common JavaScript Issues in SEO Audits | SEOs Getting Coffee Bite-Sized Tips
Collaboration Between SEOs & Developers | SEOs Getting Coffee Bite-Sized Tips
มุมมอง 42 หลายเดือนก่อน
Collaboration Between SEOs & Developers | SEOs Getting Coffee Bite-Sized Tips
Why Are We Seeing More JavaScript Issues? | SEOs Getting Coffee Bite-Sized Tips
มุมมอง 42 หลายเดือนก่อน
Why Are We Seeing More JavaScript Issues? | SEOs Getting Coffee Bite-Sized Tips
How Google’s Crawling Methodology Changed Over the Years | SEOs Getting Coffee Bite-Sized Tips
มุมมอง 42 หลายเดือนก่อน
How Google’s Crawling Methodology Changed Over the Years | SEOs Getting Coffee Bite-Sized Tips
Predicting Trends in SEO for News Publishers | SEOs Getting Coffee Bite-sized Tips
มุมมอง 42 หลายเดือนก่อน
Predicting Trends in SEO for News Publishers | SEOs Getting Coffee Bite-sized Tips
Using Emotional Intelligence to Face Google Updates | SEOs Getting Coffee Bite-Sized Tips
มุมมอง 362 หลายเดือนก่อน
Using Emotional Intelligence to Face Google Updates | SEOs Getting Coffee Bite-Sized Tips
Redefining the Concept of Ambition in SEO | SEOs Getting Coffee Bite-Sized Tips
มุมมอง 82 หลายเดือนก่อน
Redefining the Concept of Ambition in SEO | SEOs Getting Coffee Bite-Sized Tips
Challenges of Enterprise Site Migrations | SEOs Getting Coffee Bite-Sized Tips
มุมมอง 82 หลายเดือนก่อน
Challenges of Enterprise Site Migrations | SEOs Getting Coffee Bite-Sized Tips
Defining Soft Skills in SEO | SEOs Getting Coffee Bite-Sized Tips
มุมมอง 192 หลายเดือนก่อน
Defining Soft Skills in SEO | SEOs Getting Coffee Bite-Sized Tips
The importance of soft skills in SEO | SEOs Getting Coffee EP. 27
มุมมอง 393 หลายเดือนก่อน
The importance of soft skills in SEO | SEOs Getting Coffee EP. 27
Introduction To Advantage+ Shopping Campaigns
มุมมอง 133 หลายเดือนก่อน
Introduction To Advantage Shopping Campaigns
Javascript and SEO with Patrick Hathaway | SEOs Getting Coffee EP.26
มุมมอง 703 หลายเดือนก่อน
Javascript and SEO with Patrick Hathaway | SEOs Getting Coffee EP.26
SEO for news publishers: What's it like to work for the likes of the Guardian and the Athletic
มุมมอง 214 หลายเดือนก่อน
SEO for news publishers: What's it like to work for the likes of the Guardian and the Athletic
SEO for News Publishers With Jessie and Shelbie
มุมมอง 904 หลายเดือนก่อน
SEO for News Publishers With Jessie and Shelbie
Balancing Ambition with Wellbeing in the SEO Industry | SEOs Getting Coffee EP. 24
มุมมอง 294 หลายเดือนก่อน
Balancing Ambition with Wellbeing in the SEO Industry | SEOs Getting Coffee EP. 24
Multilingual VS International SEO | SEOs Getting Coffee Bite-Sized Tips
มุมมอง 204 หลายเดือนก่อน
Multilingual VS International SEO | SEOs Getting Coffee Bite-Sized Tips
Digital Marketing Agency Red Flags: Agency culture
มุมมอง 354 หลายเดือนก่อน
Digital Marketing Agency Red Flags: Agency culture
Using Chatbots for Content and SEO | SEOs Getting Coffee Bite-Sized Tips
มุมมอง 315 หลายเดือนก่อน
Using Chatbots for Content and SEO | SEOs Getting Coffee Bite-Sized Tips
Why EQ is Important at Work and in SEO | SEOs Getting Coffee EP.23
มุมมอง 355 หลายเดือนก่อน
Why EQ is Important at Work and in SEO | SEOs Getting Coffee EP.23
Google Content Warehouse API leak - Initial Reactions | SEOs Getting Coffee Ep. 22
มุมมอง 775 หลายเดือนก่อน
Google Content Warehouse API leak - Initial Reactions | SEOs Getting Coffee Ep. 22
How Can Cross-Functional Collaboration Make Us Better SEOs? | SEOs Getting Coffee EP.21
มุมมอง 275 หลายเดือนก่อน
How Can Cross-Functional Collaboration Make Us Better SEOs? | SEOs Getting Coffee EP.21
Identifying Emerging Trends and Questions | SEOs Getting Coffee
มุมมอง 116 หลายเดือนก่อน
Identifying Emerging Trends and Questions | SEOs Getting Coffee
The Role of Personas in Audience Analysis | SEOs Getting Coffee Bite-Sized Tips
มุมมอง 26 หลายเดือนก่อน
The Role of Personas in Audience Analysis | SEOs Getting Coffee Bite-Sized Tips
"a quick word form our sponsors"😄 thank you for the tutorial.
haha, I'm glad someone liked it!!
Hello what is the reason GA4 reports lesser clicks than actual sign ups (form submission) on our CRM?
GA4 is the wrost
😆
Thank you, super helpful! Can you please advice if I track the same button but on different pages?
Hi Rose, if the variables of your button stay the same across pages then yes, just don't add a page url on your trigger as this tells it to only fire on the page specified. Or, if you can find a common variable that all of your buttons share across your pages, you could also use this. For example, if all of your buttons say "submit" or share the same "Click Classes". Hope that helps.
Loved it thank you
OMG YAAAAAS i hateeee these "I explain my whole life story before I give you the actual cooking instructions"-pages. And overall awesome episode!
Thanks for sharing. 😍
conversion setup is down will now the comversion data will appear on google analytics dasboard?
Hi, thank you so much for the valuable information. A question: What if the tag is not fired? What could be wrong, do you think? I am seeing my click URL is correct and couldn't understand what the problem is. BTW, it is a Squarespace website, not a Wordpress so I used the tag manager's head tag only, no body tag. Do you think this might be a reason? Any other thoughts? Thank you so much in advance
Ok, found the reason, thanks
@@oz-axl Hi there, glad you were able to find the problem :)
Thank you, I was able to use this to check if people were clicking on an affiliate link.
Good idea! Glad it helped!
thank you Sir you ended my desperate journey to my question thank you. that is why you should go deeper in TH-cam people.
Thanks!:) WhyTF is that not there by default?? I dont understand google
Once this is set up as a conversion how can I track WHERE the traffic originally came from?
Be best to look at your acquisition reports in GA4 :)
@@VixenDigital do you have a video on this? I'm trying to help someone and we're both clueless. They have a charity, with a donation page. Once someone makes a donation they go to a thank you page, that is how I ended up on this video. But now they want to know how to tell from where those people came from, so they can focus their limited budget on that platform only. Any tips would be greatly appreciated.
What do you do when a client has 20-50 emails they want tracked? UA used to have categories and labels to separate the link by click text. (Think realtors or lawers)
There's a couple of options here... unfortunately not a quick straight forward answer. You could setup one custom event and then use user defined variables to bring in the info to GA4 for which email was clicked on. If you needed that information for your reporting that is. The simplest way would simply to create one event for an email link click so no matter which email link is clicked, it fires.
@@VixenDigital Thank you very much for responding. I have the simple way already tracked. My client wants it separated out even more. Would I use Userdefined Variables in the event parameter?
@@KathleenDenman Yeah that would be one way to do it :) If you check out a channel called "Measure School" they have some videos on setting user defined variables I think. That might help :)
Thanks for the video
Wow! Thank you! It was very helpful! You might want to create a variable for the GA4 property to use it in various tags for convenience.
Absolutely, thanks for the suggestion!
Thankyou! I'm trying to get my head around GTM and tracking and this is SO helpful!
Glad it was helpful!
why is your screen share quality lower than your cameras quality?
Thanks for the feedback. Not sure on this one. It might be our recording software or a difference in resolution settings. We'll try and improve it for future videos 😁
Thanks for the video! I'm doing my first steps in SEO game. It was complicated for me to understand how to work with multilingual SEO in Europe. Got some great ideas from your video. Thanks a lot! George from Poland, Warsaw
Glad it was useful! Best of luck with the project :)
"Conversions" is now "Key Events"
Here my button only shows in the G when GTM is in Debug mode, do you know whats happens?
Not sure I understand?
@@VixenDigital already fixed, thanks
But when the customer refresh the thank you page, it will be counted as 2 events, right?
With this method, yes, it's a simple event tracking method in GA4 based on a page view event. So if the person refreshes the page it would be counted as another page view. However, it is unlikely a person would refresh a thank you page. Thanks for your comment :)
Hi Sean, great content! I sent you an email.
I'm using Formidable and I only get "form_start" event. What can I do?
Hmmm we haven't used this form creator, unfortunately. Quick search it seems you can push a submit using this code dumbdata.co/listeners/formidable-form/ But you'll need the other variables to be pushed to get the enhanced tracking working. You might be able to find a solution online for that form creator specifically but it would need some digging around.
Thank you so much
You're welcome, glad it was useful!
Thank you! Finally sth short and helpful!
Hello, For your last test there‘s a little green successful flag. It should 2(Video:15:07), Why GA4 double it. How to setup in correct?
I only has one thanks page.
@@TiBeyondtheatmosphereH Thanks for your message. I'm not sure I understand the issue you're having? Could you explain again?
Hey, thank you very much for the tutorial, I have set it up exactly like this and the status of the conversions is "active" in the linkedin ads campaign manager. However, it is not recording any conversions at all for any of the conversions i set up. I can see in Google Analytics that the traffic from the linkedin ads is leading to conversions, but in the linkedin campaign manager for some reason they do not get tracked - do you know why that is the case?
Hi there, if you're definitely receiving signals for the conversion event you have setup in LinkedIn but you are not seeing the conversions assigned to your LinkedIn campaigns - then this would indicate an issue to do with attribution, or that there is an issue in the tracking somewhere. Another common problem we have encountered recently is incorrect implementation of "consent mode" or cookie banners that are blocking the LinkedIn insight tag in certain scenarios which can cause issues with accurately tracking conversions in LinkedIn. Hopefully looking into these areas will help :)
Amazing video! It was helpful and easy to follow!
Wow! nice
I just want to say that I’ve recently discovered your channel, and it seems that I am going to spend much time on it. This was actually very interesting, and I really enjoyed it. All the love from Egypt ! <3
Aww thanks! Hope you enjoy it. Cheers from Brighton, UK :)
Great video :) keep going
Hi please suggest how to track first page visit before they visit thank you page thanks
Hi there, I'm not quite sure what you mean?
Can you do this without google tag manager?
It is possible and there are ways to do it without GTM if you're not using it, however, we'd suggest it's probably easier to do it with GTM :)
Thank you for this very detailed video, it's very helpful.
You're welcome Monica, glad you found it helpful!
Hey Sean, Can i work with you as an SEO Specialist, If you need a helping hand with SEO then i would love to help. You can say no, if you don't take any SEO projects. I thought you have your own client for SEO that's why I think i should ask once. Thanks, Nasim
Hey Nasim, thanks for your comment but we don't have positions at the moment :) Thanks for watching.
was useful, thnks
Super helpful thanks!
I do not see the Data Layer e-Mail. What can I use instead? Im using also WPFORMS
Haha omg love the windows 404, had that problem ones too. That was super intresting thank you! And loved to here that someone else puts so much time into keywordresearch :D
Awesome video. This was super helpful for me. Thank you so much for creating this video.
Everything works great. But I am not able to see the conversion reflect in my GA4 analytics reporting. Can you please help with this. I did submit the changes and created a version for the tags and triggers in the tag manager. Not sure if I am missing anything.
@@gayathriramakrishnan234 sorry to hear that - remember sometimes data can take up to 48 hours with GA4 to appear in your account
I am glad to know, that I am not the only one sometimes calling GSC still Webmaster Tools :D and you to made me go back to Twitter (do not wanna call it X :D )
HAHAHA love the sound effects
Loveeee the mugs :D. OMG forums, that was super high on the to do list still when I started as a working student. I remember coming back as full time employee and having to deal with this after these cute little animal updates coming in :D so basically undo what I did a year beforhand again^^
Which video is part 1? Unfortunately it's not very obvious
Hiya, thanks for the feedback. Adjusted now. This is part 2. We've added now into the title which part is is. :)
'PromoSM' 😈
thank you so much
Jesus can change yr life
So can finding bounce rate in GA4 😁