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B2B SEO vs. E-Commerce SEO strategies | SEOs Getting Coffee EP. 31
In this episode of SEOs Getting Coffee, Sean Carroll and Emina Demiri-Watson welcome a special guest, Ali Anderson, an SEO consultant with deep expertise in both B2B and e-commerce SEO. ☕
In this insightful discussion, Ali shares her journey from in-house SEO to agency life and finally starting her own consultancy. Together, they explore the unique challenges and approaches involved in optimising for B2B versus e-commerce clients, covering everything from audience targeting to the differences in technical SEO across each industry.
Ali discusses the nuances of catering to B2B audiences, where multiple stakeholders influence the decision-making process, versus e-commerce SEO, which centres on optimising for individual consumers and streamlining the purchasing journey.
Expect valuable tips on tailoring SEO strategies, conducting customer research, and keeping up with tech maintenance of e-commerce sites. 📝
Grab your favourite brew and tune in to discover actionable insights on the key differences between B2B and e-commerce SEO.
Topics covered:
00:00 Introducing Ali Anderson
02:37 B2B vs. E-commerce SEO Strategies
04:32 Key Differences in Audience Targeting
10:07 Content Strategy for Long and Short Buying Funnels
16:28 Technical SEO Challenges Across Industries
27:33 Tracking Results in B2B and E-commerce SEO
39:04 Room 404 - Stop Panicking Over Every Google Update
Meet the guest:
Ali Anderson
🌐 SEO Consultant and Founder of Ali Anderson SEO, specialising in B2B SaaS and e-commerce SEO strategies.
🔗 Connect with Ali:
www.linkedin.com/in/alihemming/
Meet the hosts:
𝗘𝗺𝗶𝗻𝗮 𝗗𝗲𝗺𝗶𝗿𝗶
💼 Head of Digital Marketing at Vixen Digital, expert in SEO and digital marketing.
Connect with Emina:
🔗 www.linkedin.com/in/emina-demiri/
𝗦𝗲𝗮𝗻 𝗖𝗮𝗿𝗿𝗼𝗹𝗹
💼 SEO specialist and Vixen Digital Co-founder.
Connect with Sean:
🔗 www.linkedin.com/in/i-am-sean-carroll/
Vixen Digital: www.vixendigital.com/
Share your thoughts in the comments, and let us know if you'd like to be a future guest! 🎙
มุมมอง: 29

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Welcome to our SEMrush and GA4 integration tutorial! In this video, we’ll guide you through the simple process of connecting your SEMrush project to your Google Analytics 4 (GA4) property, giving you access to enhanced insights and reports. 💫What You’ll Learn: ➡️ Connecting SEMrush to GA4: Learn how to connect your SEMrush project to your GA4 property for improved data integration and reporting...
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ความคิดเห็น

  • @corinaburri
    @corinaburri 5 วันที่ผ่านมา

    "a quick word form our sponsors"😄 thank you for the tutorial.

    • @VixenDigital
      @VixenDigital 5 วันที่ผ่านมา

      haha, I'm glad someone liked it!!

  • @JasmaMody
    @JasmaMody หลายเดือนก่อน

    Hello what is the reason GA4 reports lesser clicks than actual sign ups (form submission) on our CRM?

  • @lostinaustralia1
    @lostinaustralia1 หลายเดือนก่อน

    GA4 is the wrost

  • @RoseGamilton
    @RoseGamilton หลายเดือนก่อน

    Thank you, super helpful! Can you please advice if I track the same button but on different pages?

    • @VixenDigital
      @VixenDigital หลายเดือนก่อน

      Hi Rose, if the variables of your button stay the same across pages then yes, just don't add a page url on your trigger as this tells it to only fire on the page specified. Or, if you can find a common variable that all of your buttons share across your pages, you could also use this. For example, if all of your buttons say "submit" or share the same "Click Classes". Hope that helps.

  • @FranziskaDietrich-re5by
    @FranziskaDietrich-re5by 2 หลายเดือนก่อน

    Loved it thank you

  • @FranziskaDietrich-re5by
    @FranziskaDietrich-re5by 2 หลายเดือนก่อน

    OMG YAAAAAS i hateeee these "I explain my whole life story before I give you the actual cooking instructions"-pages. And overall awesome episode!

  • @anasmohamed6643
    @anasmohamed6643 2 หลายเดือนก่อน

    Thanks for sharing. 😍

  • @Ashish-Dey
    @Ashish-Dey 2 หลายเดือนก่อน

    conversion setup is down will now the comversion data will appear on google analytics dasboard?

  • @oz-axl
    @oz-axl 2 หลายเดือนก่อน

    Hi, thank you so much for the valuable information. A question: What if the tag is not fired? What could be wrong, do you think? I am seeing my click URL is correct and couldn't understand what the problem is. BTW, it is a Squarespace website, not a Wordpress so I used the tag manager's head tag only, no body tag. Do you think this might be a reason? Any other thoughts? Thank you so much in advance

    • @oz-axl
      @oz-axl 2 หลายเดือนก่อน

      Ok, found the reason, thanks

    • @VixenDigital
      @VixenDigital 2 หลายเดือนก่อน

      @@oz-axl Hi there, glad you were able to find the problem :)

  • @melb2449
    @melb2449 3 หลายเดือนก่อน

    Thank you, I was able to use this to check if people were clicking on an affiliate link.

    • @VixenDigital
      @VixenDigital 2 หลายเดือนก่อน

      Good idea! Glad it helped!

  • @saeedabedi1710
    @saeedabedi1710 3 หลายเดือนก่อน

    thank you Sir you ended my desperate journey to my question thank you. that is why you should go deeper in TH-cam people.

  • @jeffsutton1674
    @jeffsutton1674 3 หลายเดือนก่อน

    Thanks!:) WhyTF is that not there by default?? I dont understand google

  • @cindyhurwitz1551
    @cindyhurwitz1551 3 หลายเดือนก่อน

    Once this is set up as a conversion how can I track WHERE the traffic originally came from?

    • @VixenDigital
      @VixenDigital 3 หลายเดือนก่อน

      Be best to look at your acquisition reports in GA4 :)

    • @cindyhurwitz1551
      @cindyhurwitz1551 3 หลายเดือนก่อน

      @@VixenDigital do you have a video on this? I'm trying to help someone and we're both clueless. They have a charity, with a donation page. Once someone makes a donation they go to a thank you page, that is how I ended up on this video. But now they want to know how to tell from where those people came from, so they can focus their limited budget on that platform only. Any tips would be greatly appreciated.

  • @KathleenDenman
    @KathleenDenman 3 หลายเดือนก่อน

    What do you do when a client has 20-50 emails they want tracked? UA used to have categories and labels to separate the link by click text. (Think realtors or lawers)

    • @VixenDigital
      @VixenDigital 3 หลายเดือนก่อน

      There's a couple of options here... unfortunately not a quick straight forward answer. You could setup one custom event and then use user defined variables to bring in the info to GA4 for which email was clicked on. If you needed that information for your reporting that is. The simplest way would simply to create one event for an email link click so no matter which email link is clicked, it fires.

    • @KathleenDenman
      @KathleenDenman 3 หลายเดือนก่อน

      @@VixenDigital Thank you very much for responding. I have the simple way already tracked. My client wants it separated out even more. Would I use Userdefined Variables in the event parameter?

    • @VixenDigital
      @VixenDigital 3 หลายเดือนก่อน

      @@KathleenDenman Yeah that would be one way to do it :) If you check out a channel called "Measure School" they have some videos on setting user defined variables I think. That might help :)

  • @GuitarCoast
    @GuitarCoast 3 หลายเดือนก่อน

    Thanks for the video

  • @gymconstructor
    @gymconstructor 4 หลายเดือนก่อน

    Wow! Thank you! It was very helpful! You might want to create a variable for the GA4 property to use it in various tags for convenience.

    • @VixenDigital
      @VixenDigital 4 หลายเดือนก่อน

      Absolutely, thanks for the suggestion!

  • @ricochetb2btv431
    @ricochetb2btv431 4 หลายเดือนก่อน

    Thankyou! I'm trying to get my head around GTM and tracking and this is SO helpful!

    • @VixenDigital
      @VixenDigital 4 หลายเดือนก่อน

      Glad it was helpful!

  • @hajjimubarak
    @hajjimubarak 4 หลายเดือนก่อน

    why is your screen share quality lower than your cameras quality?

    • @VixenDigital
      @VixenDigital 4 หลายเดือนก่อน

      Thanks for the feedback. Not sure on this one. It might be our recording software or a difference in resolution settings. We'll try and improve it for future videos 😁

  • @georgezvlogs
    @georgezvlogs 4 หลายเดือนก่อน

    Thanks for the video! I'm doing my first steps in SEO game. It was complicated for me to understand how to work with multilingual SEO in Europe. Got some great ideas from your video. Thanks a lot! George from Poland, Warsaw

    • @VixenDigital
      @VixenDigital 4 หลายเดือนก่อน

      Glad it was useful! Best of luck with the project :)

  • @flyslinger01
    @flyslinger01 4 หลายเดือนก่อน

    "Conversions" is now "Key Events"

  • @Ricardo-Tatagiba
    @Ricardo-Tatagiba 5 หลายเดือนก่อน

    Here my button only shows in the G when GTM is in Debug mode, do you know whats happens?

    • @VixenDigital
      @VixenDigital 4 หลายเดือนก่อน

      Not sure I understand?

    • @Ricardo-Tatagiba
      @Ricardo-Tatagiba 4 หลายเดือนก่อน

      @@VixenDigital already fixed, thanks

  • @vanhung724
    @vanhung724 5 หลายเดือนก่อน

    But when the customer refresh the thank you page, it will be counted as 2 events, right?

    • @VixenDigital
      @VixenDigital 5 หลายเดือนก่อน

      With this method, yes, it's a simple event tracking method in GA4 based on a page view event. So if the person refreshes the page it would be counted as another page view. However, it is unlikely a person would refresh a thank you page. Thanks for your comment :)

  • @CoreyZeiman
    @CoreyZeiman 5 หลายเดือนก่อน

    Hi Sean, great content! I sent you an email.

  • @AndreasFandango
    @AndreasFandango 5 หลายเดือนก่อน

    I'm using Formidable and I only get "form_start" event. What can I do?

    • @VixenDigital
      @VixenDigital 5 หลายเดือนก่อน

      Hmmm we haven't used this form creator, unfortunately. Quick search it seems you can push a submit using this code dumbdata.co/listeners/formidable-form/ But you'll need the other variables to be pushed to get the enhanced tracking working. You might be able to find a solution online for that form creator specifically but it would need some digging around.

  • @TheSEOQueenOfficial
    @TheSEOQueenOfficial 5 หลายเดือนก่อน

    Thank you so much

    • @VixenDigital
      @VixenDigital 4 หลายเดือนก่อน

      You're welcome, glad it was useful!

  • @FranziskaDietrich-re5by
    @FranziskaDietrich-re5by 5 หลายเดือนก่อน

    Thank you! Finally sth short and helpful!

  • @TiBeyondtheatmosphereH
    @TiBeyondtheatmosphereH 5 หลายเดือนก่อน

    Hello, For your last test there‘s a little green successful flag. It should 2(Video:15:07), Why GA4 double it. How to setup in correct?

    • @TiBeyondtheatmosphereH
      @TiBeyondtheatmosphereH 5 หลายเดือนก่อน

      I only has one thanks page.

    • @VixenDigital
      @VixenDigital 5 หลายเดือนก่อน

      @@TiBeyondtheatmosphereH Thanks for your message. I'm not sure I understand the issue you're having? Could you explain again?

  • @GSicKz
    @GSicKz 5 หลายเดือนก่อน

    Hey, thank you very much for the tutorial, I have set it up exactly like this and the status of the conversions is "active" in the linkedin ads campaign manager. However, it is not recording any conversions at all for any of the conversions i set up. I can see in Google Analytics that the traffic from the linkedin ads is leading to conversions, but in the linkedin campaign manager for some reason they do not get tracked - do you know why that is the case?

    • @VixenDigital
      @VixenDigital 5 หลายเดือนก่อน

      Hi there, if you're definitely receiving signals for the conversion event you have setup in LinkedIn but you are not seeing the conversions assigned to your LinkedIn campaigns - then this would indicate an issue to do with attribution, or that there is an issue in the tracking somewhere. Another common problem we have encountered recently is incorrect implementation of "consent mode" or cookie banners that are blocking the LinkedIn insight tag in certain scenarios which can cause issues with accurately tracking conversions in LinkedIn. Hopefully looking into these areas will help :)

  • @thehyeinyoon
    @thehyeinyoon 5 หลายเดือนก่อน

    Amazing video! It was helpful and easy to follow!

  • @matirkasha
    @matirkasha 5 หลายเดือนก่อน

    Wow! nice

  • @ahmedkhalil2326
    @ahmedkhalil2326 6 หลายเดือนก่อน

    I just want to say that I’ve recently discovered your channel, and it seems that I am going to spend much time on it. This was actually very interesting, and I really enjoyed it. All the love from Egypt ! <3

    • @VixenDigital
      @VixenDigital 5 หลายเดือนก่อน

      Aww thanks! Hope you enjoy it. Cheers from Brighton, UK :)

  • @erikrak2474
    @erikrak2474 6 หลายเดือนก่อน

    Great video :) keep going

  • @worawutnathasan2220
    @worawutnathasan2220 6 หลายเดือนก่อน

    Hi please suggest how to track first page visit before they visit thank you page thanks

    • @VixenDigital
      @VixenDigital 6 หลายเดือนก่อน

      Hi there, I'm not quite sure what you mean?

  • @TanKucukhas
    @TanKucukhas 6 หลายเดือนก่อน

    Can you do this without google tag manager?

    • @VixenDigital
      @VixenDigital 6 หลายเดือนก่อน

      It is possible and there are ways to do it without GTM if you're not using it, however, we'd suggest it's probably easier to do it with GTM :)

  • @MonicaSilot
    @MonicaSilot 6 หลายเดือนก่อน

    Thank you for this very detailed video, it's very helpful.

    • @VixenDigital
      @VixenDigital 6 หลายเดือนก่อน

      You're welcome Monica, glad you found it helpful!

  • @nasim_mohammad
    @nasim_mohammad 7 หลายเดือนก่อน

    Hey Sean, Can i work with you as an SEO Specialist, If you need a helping hand with SEO then i would love to help. You can say no, if you don't take any SEO projects. I thought you have your own client for SEO that's why I think i should ask once. Thanks, Nasim

    • @VixenDigital
      @VixenDigital 6 หลายเดือนก่อน

      Hey Nasim, thanks for your comment but we don't have positions at the moment :) Thanks for watching.

  • @biotok9220
    @biotok9220 7 หลายเดือนก่อน

    was useful, thnks

  • @lighthousecounselling252
    @lighthousecounselling252 7 หลายเดือนก่อน

    Super helpful thanks!

  • @markusbreuniger
    @markusbreuniger 7 หลายเดือนก่อน

    I do not see the Data Layer e-Mail. What can I use instead? Im using also WPFORMS

  • @FranziskaDietrich-re5by
    @FranziskaDietrich-re5by 7 หลายเดือนก่อน

    Haha omg love the windows 404, had that problem ones too. That was super intresting thank you! And loved to here that someone else puts so much time into keywordresearch :D

  • @gayathriramakrishnan234
    @gayathriramakrishnan234 8 หลายเดือนก่อน

    Awesome video. This was super helpful for me. Thank you so much for creating this video.

    • @gayathriramakrishnan234
      @gayathriramakrishnan234 8 หลายเดือนก่อน

      Everything works great. But I am not able to see the conversion reflect in my GA4 analytics reporting. Can you please help with this. I did submit the changes and created a version for the tags and triggers in the tag manager. Not sure if I am missing anything.

    • @VixenDigital
      @VixenDigital 7 หลายเดือนก่อน

      @@gayathriramakrishnan234 sorry to hear that - remember sometimes data can take up to 48 hours with GA4 to appear in your account

  • @FranziskaDietrich-re5by
    @FranziskaDietrich-re5by 8 หลายเดือนก่อน

    I am glad to know, that I am not the only one sometimes calling GSC still Webmaster Tools :D and you to made me go back to Twitter (do not wanna call it X :D )

  • @FranziskaDietrich-re5by
    @FranziskaDietrich-re5by 8 หลายเดือนก่อน

    HAHAHA love the sound effects

  • @FranziskaDietrich-re5by
    @FranziskaDietrich-re5by 8 หลายเดือนก่อน

    Loveeee the mugs :D. OMG forums, that was super high on the to do list still when I started as a working student. I remember coming back as full time employee and having to deal with this after these cute little animal updates coming in :D so basically undo what I did a year beforhand again^^

  • @Bonakaren
    @Bonakaren 8 หลายเดือนก่อน

    Which video is part 1? Unfortunately it's not very obvious

    • @VixenDigital
      @VixenDigital 8 หลายเดือนก่อน

      Hiya, thanks for the feedback. Adjusted now. This is part 2. We've added now into the title which part is is. :)

  • @nancymelton9362
    @nancymelton9362 8 หลายเดือนก่อน

    'PromoSM' 😈

  • @kaiziasmr
    @kaiziasmr 8 หลายเดือนก่อน

    thank you so much

  • @goldenvisit2236
    @goldenvisit2236 8 หลายเดือนก่อน

    Jesus can change yr life

    • @VixenDigital
      @VixenDigital 8 หลายเดือนก่อน

      So can finding bounce rate in GA4 😁