![Maria Julia Carneiro](/img/default-banner.jpg)
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Maria Julia Carneiro
เข้าร่วมเมื่อ 18 พ.ย. 2021
Hello friends! 😙 My name is Maria Julia, and I'm a full-time wedding photographer who went from a 9-5 job to booking 50+ weddings yearly as a beginner photographer in less than 6 months. With a background in marketing and design, I'll simplify the path to becoming a successful full-time photographer and growing your wedding photography business. If I can do it, then so can you - let's goooo!!! 💕
4 Good Practices For Successful Wedding Photographers
Still struggling to book wedding photography clients??? Don't worry, you're not alone. In this video, I'll share 4 simple yet effective ways to grow your wedding photography business. These strategies have helped me consistently book clients in 2024 and 2025, securing steady bookings throughout the past 2 years.
❤️🔥 Facebook Ads Templates for Wedding Photographers: bit.ly/3WOdnra
I get it-attracting potential clients can sometimes feel like an impossible mission, as if the dry season will never end. But once you develop strategic habits and a proactive mindset, everything changes.
In just over a year, I’ve secured 60+ local weddings and 5+ destination weddings by mastering these strategies.
Now, I’m sharing exactly how I did it, using simple yet effective methods that keep my calendar full and my business growing.
📸 Timeless Collection Wedding Preset Combo 50% OFF: bit.ly/3uZIZyw
▸ My wedding business insta: bit.ly/48Ind0H
▸ My wedding business website: www.creativeweddingco.au
▸ My personal insta - let's connect: bit.ly/3StG9Lf
After talking with some wedding photographer friends, I've realized there are a few 'photography rules' that can stir up lots of discussion and disagreement. Today, I'm sharing five of these topics. These are just my opinions based on what works for me in wedding photography. I'm curious to hear your thoughts?
📸 Timeless Collection Wedding Preset Combo 50% OFF: bit.ly/3uZIZyw
⬇️ My wedding photography gear list: ⬇️
▸ Photo Camera: amzn.to/3Sv34G4
▸ Most Used Lens: amzn.to/3UcKROz
▸ Sigma 24-70mm f2.8: amzn.to/42antDy
▸ Tamrom 28-75mm f2.8: amzn.to/3OzomQ8
▸ Sony 24-70mm f2.8 GM ll: amzn.to/3UcKROz
▸ Sigma 50mm f1.4: amzn.to/48bSLv9
▸ Sigma 85mm f1.4: amzn.to/3wiP9dd
▸ My Camera Bag: amzn.to/47KMPc0
▸ Most Reliable SD Cards: amzn.to/3u0Q9Sz
▸ Go-to Flash: amzn.to/3vQi0W2
Get in touch: mariacarneiro.info@gmail.com
❤️🔥 Facebook Ads Templates for Wedding Photographers: bit.ly/3WOdnra
I get it-attracting potential clients can sometimes feel like an impossible mission, as if the dry season will never end. But once you develop strategic habits and a proactive mindset, everything changes.
In just over a year, I’ve secured 60+ local weddings and 5+ destination weddings by mastering these strategies.
Now, I’m sharing exactly how I did it, using simple yet effective methods that keep my calendar full and my business growing.
📸 Timeless Collection Wedding Preset Combo 50% OFF: bit.ly/3uZIZyw
▸ My wedding business insta: bit.ly/48Ind0H
▸ My wedding business website: www.creativeweddingco.au
▸ My personal insta - let's connect: bit.ly/3StG9Lf
After talking with some wedding photographer friends, I've realized there are a few 'photography rules' that can stir up lots of discussion and disagreement. Today, I'm sharing five of these topics. These are just my opinions based on what works for me in wedding photography. I'm curious to hear your thoughts?
📸 Timeless Collection Wedding Preset Combo 50% OFF: bit.ly/3uZIZyw
⬇️ My wedding photography gear list: ⬇️
▸ Photo Camera: amzn.to/3Sv34G4
▸ Most Used Lens: amzn.to/3UcKROz
▸ Sigma 24-70mm f2.8: amzn.to/42antDy
▸ Tamrom 28-75mm f2.8: amzn.to/3OzomQ8
▸ Sony 24-70mm f2.8 GM ll: amzn.to/3UcKROz
▸ Sigma 50mm f1.4: amzn.to/48bSLv9
▸ Sigma 85mm f1.4: amzn.to/3wiP9dd
▸ My Camera Bag: amzn.to/47KMPc0
▸ Most Reliable SD Cards: amzn.to/3u0Q9Sz
▸ Go-to Flash: amzn.to/3vQi0W2
Get in touch: mariacarneiro.info@gmail.com
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both the 860iii and V1 output 76 watts!
it's a great lens, recently I got the new Sigma 24-70 mark II
What lens is in the thumbnail
Sigma 85mm f1.4
Is there a way to make a facebook lead ad without having to use a form? From the video, it looked like your lead campaign just went straight to your website. Thanks! This is all new to me and it can be so confusing lol
You need to make the ad inside of the ad manager specifically to get rid of the form. It's more detailed and can get a little confusing in there but just read everything slow, take it step by step and you should be able to figure out what's going on.
How come you stopped advertising?
What do you mean? I didn’t 🤔
My girl is literally making life long friendship with every her customer, writing to them year after photoshoot and call it "easy ways" XD..
😂 when you put it this way… But i truly feel like you need to have the right attitude to be in the wedding industry- not saying you need to a bubbly butterfly 24/7 and befriend every single vendor and client- but being genuinely nice & kind and showing up from time to time should be a fairly easy thing to do 😌 The “life long friendship” are just a bonus to be honest :) maybe I’m just lucky or too nice 💁♀️
Awesome tips - thanks for this
Thank you so much for watching :)
I'm neither a Wedding Photographer currently, nor do i plan on taking it up as a profession, but even as a hobbyist i appreciate your videos for how well structured, recorded, and informative they are. This video especially lets your background in marketing shine through and it's so pleasing to listen to someone who's experienced in the field and a good teacher. Thanks for the great work
oh wow! Your comment made my day. Thank you so much for your kind words and for supporting my channel :)
What about macro lens for ring shots?
I have the 100mm Sigma macro lens, but I don’t think it's a necessity. I don’t even bring it to weddings because I believe that my 24-70mm and 85mm combo is the perfect wedding kit. In fact, I can get really nice and sharp ring shots with my 85mm, even though I know the 100mm macro is a beast of a lens.
@@mjcarneiro Nice! This indeed sounds like a great combo. I often talk to people who say I shouldn't even try wedding if I don' t have two bodies, 24-70, 70-200 and couple of primes but you showing that it can be done.
It's nice to meet you, fellow photographer
HiiiI! Thanks for watching :)
Party shots with manual focus?
#4 is a must. I have saved many group photos by taking multiple shots by grabbing eyes or faces from the person who blinked, looked away, or forgot to smile. One instance in particular grandma could not pose in any of the group shots, but as everyone was breaking up she laughed and smiled, click, that went into the final shot and to date is the only photo anyone has of her smiling.
Overshooting is 🔑, right?!! Hahah Those ‘in between moments’ make out the best and most precious photos. Thanks for sharing your experience! 🤞🏽
ok, but how amazing you speak english ! I mean your name looks from Brasil. Howww ~ lol
😭🫶 thank you thank you my girl! I’m from brasil but have been living overseas for over 6 years now. This comment means a lot to me cause imposter syndrome and all… where are you from?
@@mjcarneiro WOW girl you're doing GREAT !!! you sound like a native, how amazing. That inspires me so much Im living in America Im also a wedding photographer and I still struggle feeling weird with my English. Ive moved here 3 years ago, you're doing fantastic, Im going to study English now bye haha
Why do you use ettl not Manual?
I use ttl because it’s soo much easier! It automatically adjusts the flash settings based on your camera’s exposure. It’s kind of like using Aperture priority instead of Manual mode-more convenient, more accurate, and it keeps the exposure more consistent :)
For me your rules are more common sense than controversial and it is sad that some people who seemingly don't know better would argue about that. Sure other photographers might have a different style and might find another way that works, but generally I would say your video is good advice.
Trust me, these “rules” are very controversial!! I’ve had discussion with other photographers/friends about that, watched some other photographers work on a wedding day, and also watched other wedding photographers online talk about it- in fact i received an newsletter email last week with a list of things this wedding photographer (she’s on TH-cam as well i think) wished she knew when she started out and -I gasped- it was literally the opposite of what i mentioned on my video 😂
Totally agree. Time and focus matters.
Thank you for watching :)
Wow I'm impressed. Young lady you're going places. Great tips,keep it up!
Ah thank you so much, your comment put a smile on my face 🥹🫶
@@mjcarneiro I'm a wedding Photographer just like you. I also watched your video about facebook ads and there's so much in that video alone.😳 You have a unique style of explaing and teaching. Would you mind do a more details video about the facebook ads step by step as I'm not young like you and with marketing backgrounds? Thanks in anticipation. I subscribed and watched all your videos so far. There's another guy I followed on by the name of Gerard Needham. He has a great way of explaing just like you, calm and to the point. I followed his videos because I also used Fuji XT5.
When you change the iso speed to half the box speed, does that mean you are pulling? Do you tell the lab to develop it accordingly or just develop it normally?
Set the iso to half the box speed, then expose to +1 on the camera, and ask the lab to develop it normally. I find that the photos come out more clean ;)
@mjcarneiro Thank you. I will try that.
2:53 I no longer book clients who insist on having a bridal party. PERIOD. 4:43 Three rolls of film!? What joke!!!
Ummm i’d say most of my couples still want to have a bridal party, which is totally fine (not my wedding to decide), but I only spend like 10min now with bridal party photos And what do you mean about the film?
@@mjcarneiro Nah! Not my clients. I make it very clear on my website by saying I only photographer elopements, micro and small wedding of up to 120 guest and not at the beach or sand dunes. Then! I have a blog post titled "The Bridal Party Idea for Weddings is Outdated." So that's how I've been able to book clients with no bridal party. The film? On the priceless you showed a price list (not sure if it's your or someone else's) saying three rolls of film. Again, because I use film almost exclusively to photograph an entire wedding, it seems like a joke to even mention said photographer is going to use ONLY three rolls. It's like why even mention it. Just take photos on said three rolls, not bring it up and see if the client even notices.
@@mjcarneiro about the film? don't listen to me, I'm just being difficult. and I guess the only sure way to book clients without bridal parties, is to flat out say you hate bridal parties like I did on a blog post
3:27 What's a card slot?
Now I’m afraid I’m saying this wrong??!!! (I’m going to use my English-isn’t-my-first-language card now) But I’m referring to the place where we insert the sd card in a digital camera. So dual card slots is the ideal for wedding photographers!
@@mjcarneiro You're good amiga. Todo bien. I meant it as joke on my part that I don't know what a card slot is because I use 35mm film. A buddy of mine uploaded a similar video but for the 24-70 2.8 and I made the same comment, "what's a 24-70?"
When younshooting flash. You’re have the camera in manual mode. Right?!
Yes :)
Thank you!
Thank you for watching 🤍🫶
I get nervous whenever I see photographers pick up their camera via the flash hotshoe 😅
My bad 🙈😬 I’ll improve
the tip about group focus is a classic mistake that most photographers do. i've done it myself in the beggining. I now play it even more safe than you do and simply do not go under F4 for group photos!
I’ve definitely made this mistake a few times before as well. It’s honestly so easy to not even think about it and get it wrong! 😅
хочется сказать от себя. групповое фото бывает разное. если люди стоят на одной линии, то можно снимать и на f 1.2. Если в 2 ряда стоят, то уже от f 2.8 и выше. учитывая , что мы отходим на несколько метров. то должно быть все в фокусе. размывая задний фон , мы выделяем людей и акцентируем на них все внимание.
sorry if i'm being too noosy. just found your channel. curious as to why you have a portuguese name but a bit of an aussie accent? ;) awesome video by the way. cheers.
😂🫶 I’m from Brasil 🇧🇷 but have been living in Australia for about 7 years now! E tu es de Portugal?
Very nice I agree with everything
Thanks for watching 🙂🙏
So I purchased your templates and I'm a little disappointed. Apparently you need to purchase a Canva subscription to edit them? Am I doing something wrong?
Hii! You absolutely don’t need to purchase a Canva subscription to use them. Canva has a free plan that allows you to do basically everything. What issue are you running into?
Love the video, really useful information :)
Thanks for watching 🤍
What did you put for location of advertising?
Now I’m confused, did i not explain that on the video? Sorry, I’ll look into posting another video about fb ads and include all that :) Location is where (not as broad as the whole country, and not as niched as a specific region/suburb. Think like a couple of cities) potential clients will be based at. My case: gold coast, brisbane, sunshine coast, byron bay :) The algorithm will study and see what city will get you the best results and start focusing more on that specific city- and your budget will be spent more on this city too. My case: the algorithm was bringing in too many leads from brisbane and the sunshine coast, but I’d rather have more leads from gold coast and byron bay, so i just removed brisbane and sunshine coast from my targeting location, so the algorithm can focus more on gold coast and byron bay :) hope that helps
Love From India
Thanks for watching 🫶😌
This was helpful - appreciate it!
Ahhh I’m glad :) thanks for watching
Maria, you said that the 28mm isn't wide enough on the Tamron 28 75 and hence you went for the 24 70 2.8. Can you please let me know in what instances would this lens be an issue? Why would 28mm not be wide enough, I would like to know what potential issues I could run into. I am in love with the size and weight of the Tamron, hence the question.
Yeah, the weight and size of it are definitely an advantage! But there have been moments when I wished I had the 24mm. For example, group photos where I couldn’t fit everyone without taking more steps back or grabbing a chair to step up, the walking downs and exits narrow/small aisles, and capturing landscapes… It’s definitely my personal preference. I'd say you can work around it. I still have my Tamron 28-75mm, but I mostly use it for traveling because of its size and weight :)
@@mjcarneiro Thanks, I guess I'll work around it for a while. I really love the form factor of the Tamron, it's a beautiful lens.
I just subscribed and I'm picking up a ton from your videos. I work as a wedding photographer, but it's not my main hustle. I mostly do other things to make a living, and I'm often the 2nd shooter.
Thank you 🫶🤍🤍 do you want to do wedding photography full time?
@@mjcarneiro Absolutely, I'm passionate about wedding photography. Although I still have a lot to learn, I feel a burning drive every time I photograph weddings, even though shooting a 10-hour wedding day can be exhausting. At the end of the day, I'm thrilled to provide my service to the couples, contributing to making their wedding day the happiest day of their lives.
Shout out to Sigma lens
Yooozza! It’s good hey
I had a card failure once. And with that said.....I agree with everything you've said. PS: Have you had thought about giving the Tamron 35-150mm F2-2.8 a try?
Oh no, that’s terrible! I hope you had a second card for backup 😮💨 I've never considered the 35-150mm, to be honest. I think it might be a bit too big for me. I'm quite happy with my wedding combo: 24-70mm + 85mm. I think it works well 🙂 but maybe in future i can give it a go?! Would be a good idea for a video
I'd love to know how you retarget and generate warm audience pool :)
I’ve tested that out too, but the results weren’t great. I’ve actually done a Facebook ads mentorship, and the mentor explained that I’m better off running campaigns with a broad audience, without retargeting, because: The Facebook algorithm adapts and learns the best people to send the ads to in order to get the best results based on the category you chose (e.g., leads). With the same campaign, it automatically retargets those who have engaged with your ads. If you start narrowing down your audience too much, like using just the retargeting custom audience, your audience reach will be much smaller. This way, the Facebook algorithm will struggle to deliver the content and won’t have enough data to learn who are the actual potential leads. When the algorithm struggles to work effectively, the cost per lead (CPL) ends up being more expensive. So again, I only run one campaign for traffic purposes and one campaign for getting leads. I avoid retargeting and niching down to specific audiences because Facebook will learn for you. Facebook ads change all the time, and I learned this from my Facebook ads mentor. What works now might not work next week, but this has been working for me. I keep getting 10-15 leads a week ($10 a day), so I’ll keep doing that until it stops working eventually. Hope that makes sense 😂🫶
you look awsome and the info you provide is very good but if you are reading a teleprompter you should center it more because you not looking straight to the lens ,just an observation.
Thanks for your comment! If you check my channel, you’ll see that this is one of my first videos and i was literally looking at myself on the screen cause I couldn’t help it 💅 but yeah i think I’ve improved
Short and sweet and right on point! Thank you!🌷🌷🌷
Ahhh thank you 🤍 happy to help x
It's very true. I'm a wedding photographer as well. I don't do a lot of them but what I try and do is not make it about me. You need to immerse yourself in the day and be discreet and just be an addition to the day not be the focus of it as photographers we can be very self-centred about the work we do and that's fine but we need to remember that it's not about us on that day. It's about them, good video and good advice
It’s very hard, because as creatives we don’t want to miss the opportunity of getting good photos, but- like you said- we need to remember that it’s not about us, and do what’s best for the couples 🤍
In other words, we're just the hired help. A simple concept 95% of photographers can't seen some understand.
How you only had 451 subscribers blows my mind. Had to add one more to that count
🥹🫶🫶🫶 i only just started this channel! Thanks for your support :)
Loving the series of videos, keep them coming, please
Thank you 😮💨💕
This video was absolutely amazing !! Thank youuu ❤
🥹🥹💕 so glad you liked it
Don't know if its still being made but I always used Portra 400,great colors and tight grain.
It is!! I also like portra 400, but lately I’ve been using portra 800 more 🤍
Nice video ! Thanks for the tips ! 😊
🥹🙏 glad you liked it
Have not had much luck with qualified clients. what strategy do you use currently? Engagement campaign , leads? how do you filter clowns , people with out money or with zero intention to hire a photographer?
I use leads now, like I explained on the video! I don’t filter people out of any campaign. It definitely attract some wrong people (like automatic scam messages, old guys, etc) but I actually did a 1:1 mentorship and the guy said that this is completely normal, and that the fb algorithm adapts over time. The results speak for itself, i keep getting 10 good and legit leads a week with this exact campaign. Watch my video again and follow the steps; give it a couple of weeks to test it out and see how it goes!
Good tips! Thank you!
Glad it was helpful! thanks for your comment :))
very nice and good information.. Thankyou.. how to set up flash with Sony A7iv and how to setup white balance? Thanks
Thank you :) you don’t need to set up flash with the camera. Just put the flash on the camera, and switch to TTL mode which means you don’t need to change anything else a part from the camera settings (just perfect the white balance and exposure on the camera and the flash light will adapt automatically). Does that make sense?
I loved your video, I was trying to take these paparazzi photos and you were the only video that made it clear, I would like to know what adjustment you make to your flash to take this type of photo, I would be very grateful for your help, I'm doing a wedding in July and I really wanted to take some photos like this
My flash is a Godox 860, what do you say in the video
I just connect the to the camera and set the flash to TTL mode, which means you don’t need to adjust any settings on the actual flash, as it will be adjusted automatically based on your camera settings; it’s very straightforward! Does that answer your question? I hope you have an amazing wedding in July :) And you have a good flash, just for the paparazzi look, don’t use the bouncer or the diffuser, just point it straight to your subject- have a test before the wedding so you feel confirmation using it!
All nice advice, well done ! For folks with a long path in imagery, this is nothing new but it may be very useful for those lost when watching a flash-light of any kind. Just one advice, from my side this time : 4:14... never do that. Never. Ever. Really and seriously. If once you get the opportunity to see what the base of such a flash-light is composed of, in a 1/10th of a second you'll understand why you must absolutely avoid doing this. If you don't get this chance, I just write this one word... an easy one : fragile. Very. Happy photos, and happy weddings !
This video is definitely for those learning how to use flash. Not sure how TH-cam algorithm reached such a pro like yourself 🤔 And what did i say at min 4:14? Remove the bouncer? I don’t get it.
@@mjcarneiroI appreciated this video a lot! And for beginning photographers, I agree with you! I love the godox system by the way! And will do a similar video in future on my photog channel! I was confused by our friend’s comment also. But what I think he meant was at 41 seconds? To avoid picking up the camera and flash by the flash - in case the weight of the camera, snaps or dislodges the bottom of the flash unit! (My V1 has broken before, but from a different way!) sending good vibes!
I agree with everything you've said. Good knowledge. Always helps to hear it from a professional. Thanks.
Thank you so much Mel! I have a part 2 of this video coming out soon, would love to hear your thoughts again x